White Horse Inn

Name

White Horse Inn

Legal name

The White Horse Inn

Website

https://whitehorseinn.co.uk

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Conference Retreat Hotels (THAGALAG)

Keywords

• Hotel accommodation
• Restaurant dining
• Function venue
• Wedding venue
• Golf packages

Headquarters

HQ city

Balmedie

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food & Beverage: The restaurant and lounge bar generate revenue from food sales (lunch, dinner, Sunday roasts, kids menu, vegetarian/vegan/gluten-free options) and drinks sales including whisky, spirits, local beers, and craft beers from Brewdog. Sourcing from local farmers, fishermen (Peterhead), and Glen Garioch distillery.
2. Accommodation: Twenty en-suite rooms (single, double, family) offered at nightly or weekly rates, with pet-friendly and wheelchair-accessible options. Bookings via direct website or phone.
3. Function & Conference Hire: Dedicated function suite catering for formal dining events up to 80 guests, with maximum capacity of 150 for larger events. Offers conference packages with day delegate rates including room hire and optional hot lunches. Also hosts weddings and private dining.
4. Golf Packages: Golf-focused stay-and-play packages marketed to visiting golfers, with packages starting from £60 per night. Partnerships with local golf courses for tee time arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

The White Horse Inn is a family-run hotel and hospitality venue offering 20 en-suite rooms, a restaurant and lounge bar serving locally sourced food and drink, a function and conference suite for events up to 150 guests, wedding services, and golf-focused stay-and-play packages near northeast Scotland's links courses.

Product overview

White Horse Inn is a family-run hotel and restaurant with a multi-venue offering. The core portfolio includes The Restaurant (family dining, late 2022 refurbishment), The Lounge Bar (dog-friendly with whisky selection), The Public Bar (sports viewing), Accommodation (20 en-suite rooms), the Function & Conference Suite (up to 150 guests), Wedding Services, and Golf Packages (stay-and-play near Aberdeen courses). The business centres on hospitality services rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• The Restaurant Family-friendly dining venue refurbished in late 2022 with light, beach-inspired decor and flexible seating. Serves locally sourced food including Sunday roasts, lunch specials, vegetarian, vegan, and gluten-free options.
• The Lounge Bar Dog-friendly bar with cosy ambiance and fireplace. Offers single malt whisky, spirits, local beers, freshly brewed coffee, and big screens for sporting events. Popular for bar lunches and suppers.
• Accommodation 20 en-suite rooms (single, double, family) with pet-friendly and wheelchair-accessible options. Best rates available via direct booking.
• Function & Conference Suite Versatile event venue accommodating formal dining for up to 80 guests and up to 150 guests for larger events. Offers conference packages with day delegate rates including room hire and optional hot lunches.
• Wedding Services Wedding venue with comprehensive services and dedicated staff managing events from planning through execution.
• The Public Bar Traditional community pub offering beverages, bar meals, pool tables, jukebox, and big screen sports viewing.
• Golf Packages Stay-and-play golf packages starting from £60 per night, providing accommodation with tee time arrangements at Trump International, Royal Aberdeen, Murcar, and Cruden Bay golf courses.

Quantifiable outcome

• Located 15 minutes from Aberdeen city and airport, and 10 minutes from AECC — convenient for both business and leisure travellers
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Executive Golf & LeisureminorGTM or Marketing Partner · 1 January 2016Partnership with Executive Golf & Leisure to offer Old Course St Andrews tee times to guests staying at the White Horse Inn. This allows the hotel to market St Andrews golf experiences as part of their northeast Scotland golf packages, enhancing their golf tourism offering.
• Scotland's Malt Whisky TrailminorGTM or Marketing PartnerReferral partnership with Scotland's Malt Whisky Trail for arranging whisky tastings at multiple Aberdeen venues. The White Horse Inn recommends this service to guests interested in whisky tasting experiences, providing exclusive tastings of single cask or single malt whiskies from over 129 distilleries.
• BrewdogminorGTM or Marketing PartnerThe White Horse Inn stocks a range of Brewdog craft beers, sourced locally from the brewery 10 minutes away in Ellon. The hotel has also conducted staff brewery tours of Brewdog, demonstrating a close supplier relationship with one of Scotland's best-known craft beer producers.
• Glen Garioch DistilleryminorGTM or Marketing PartnerThe hotel stocks Glen Garioch single malt whisky, distilled in Old Meldrum. Glen Garioch is one of Scotland's oldest distilleries, dating back to 1779. This local sourcing is promoted as part of the hotel's commitment to local Scottish produce.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Travelodge Aberdeen: UK budget hotel operator with Aberdeen sites providing standardised low-cost rooms. Overlaps with the White Horse Inn on Aberdeen-area business and leisure demand but competes on price rather than golf-tourism positioning.
• Jurys Inn Aberdeen: Mid-scale branded hotel in Aberdeen city centre. Competes for business and conference demand drawn to the same airport and AECC catchment.
• Hilton Aberdeen TECA: Large branded hotel adjacent to AECC with significant conference and events infrastructure. Comparable as a same-region competitor for conference delegate bookings and events business.
• Premier Inn Aberdeen: UK budget hotel chain with multiple Aberdeen-area properties offering reliable, branded budget rooms and on-site restaurants. Comparable as a same-geography accommodation competitor targeting Aberdeen business and leisure travellers, but at a much larger scale and lower price point.
• Holiday Inn Aberdeen West: Branded full-service hotel on the periphery of Aberdeen serving business travellers and conferences. Comparable as a regional full-service competitor with similar conference/food and beverage offerings but a much larger room inventory.

Direct peers

• Norwood Hall Hotel: Country house hotel near Aberdeen offering accommodation, dining and weddings in a heritage setting. Comparable as an independently-owned full-service property outside the city centre competing for weddings, leisure stays and events.
• Trump International Golf Links, Scotland (MacLeod House): On-course luxury accommodation at Trump International, the headline golf attraction the White Horse Inn markets against. Directly competes for golf-tourism room nights on the same destination trip.
• The Mariner Hotel (Caledonia Best Western): Independent full-service hotel near Aberdeen offering accommodation, restaurant and event facilities. Comparable as a similarly-sized independent Scottish hotel targeting business and leisure guests with on-site F&B.
• Mains of Scotstoun: Small independent accommodation and dining venue in Aberdeenshire offering rooms and restaurant. Closely comparable in scale and operation to the White Horse Inn as a rural Aberdeenshire hospitality business.

Emerging players

• Sandcastle Golf Links Resort: Golf-focused accommodation near Cruden Bay, one of the courses the White Horse Inn packages. Comparable as a niche competitor for stay-and-play golf tourists in the same northeast Scotland corridor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/horsebalmedie
• Facebookfacebook.com/100085106873430
• LinkedInlinkedin.com/company/white-horse-inn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Horse Inn