White Marquee

What White Marquee does

White Marquee is an Adelaide-headquartered, privately held event hire company founded in 2006 that supplies premium temporary structures, flooring, furniture, hospitality equipment, and accessories to weddings, corporate events, private parties, exhibitions, and major festivals across Australia. Its core product is the rental of marquees — split into standard ranges (A-Frame, Curved Roof, Black Series, Pagoda, Double Storey) and premium in-house-designed ranges (Soho Series, Barcode, The Chapel) — alongside a modular bay system that scales in 3m and 5m increments to match guest counts without rounding up. The company has been designing and engineering its premium marquee range in-house since 2018, with architectural features such as glass-gabled entries, clear-roof panels, and domed profiles that allow natural light during the day and stargazing at night. Underpinning these structures is a broad catalog of supporting products: timber and event flooring, 15+ named furniture collections (Benni, Betty, Bloq, Bobby, Botanical, Cali, Cotele, Ellie, Henry, Hoffmann, Pippa, Stellar, Sonora, Thonet), crockery, cutlery, glassware, linen, catering equipment, accessories (heating/cooling, lighting, staging), crowd control, umbrellas, and expo walling.

The business operates as a direct-to-consumer and direct-to-enterprise hire provider, with revenue generated on a usage-based rental model: customers browse the catalog online, request quotes, and White Marquee delivers, installs, and removes the equipment. Pricing is quote-based for premium marquees (price on application) and unit-based for individual items ranging from approximately $6 for basic chairs to $2,640 for modular lounge configurations, with all listed prices excluding GST. The company maintains a single headquarters and operational facility in Marleston, South Australia, and serves clients nationally, with a particularly strong roster of flagship South Australian events such as Tour Down Under, Tasting Australia, AFL Gather Round, Adelaide Motorsport Festival, Adelaide Fringe, and Illuminate Adelaide, plus recurring luxury-automotive brand engagements (Bentley, Porsche, BMW, Pagani, Mercedes) and government functions at Government House South Australia.

Name

White Marquee

Legal name

White Marquee

Website

https://whitemarquee.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Short description

White Marquee is an Adelaide-based, privately held event hire company founded in 2006 that supplies premium marquees, flooring, modular furniture, and hospitality equipment to weddings, corporate clients, and major festivals across Australia.

Ownership category

akta.pro rank

Product category

Event Hire Services

NAICS

All Other Consumer Goods Rental (532289)

akta.pro primary industry

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

akta.pro secondary industry

Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL)

Keywords

• Event hire services
• Marquee rental
• Premium event furniture
• Temporary event structures
• Wedding event hire

Headquarters

HQ city

Marleston

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Event Structure Hire: Rental of temporary marquee structures including standard marquees (A-Frame, Curved Roof, Black Series, Pagoda, Double Storey) and premium marquees (Soho Series, Barcode, The Chapel). Structures are hired for events with pricing based on size, type, and rental duration.
2. Furniture Hire: Rental of premium event furniture including seating, lounges, tables, bars, and modular furniture collections. Furniture hired alongside marquees or separately for events.
3. Hospitality Equipment Hire: Rental of tableware (crockery, cutlery, glassware), linen, and catering equipment for events.
4. Flooring Solutions: Rental of event flooring including timber floor, event floor, floor covers, and carpet runners to create level surfaces under marquees regardless of ground conditions.
5. Accessories and Environmental Control: Hire of accessories including heating, cooling, lighting, staging accessories, crowd control equipment, and umbrellas to complete event environments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

White Marquee is an event hire company that rents temporary marquee structures (standard and premium), flooring systems, modular furniture collections, hospitality equipment (crockery, cutlery, glassware, linen), and event accessories for weddings, corporate events, private parties, and major festivals. The company designs and engineers its premium marquee range in-house and provides professional delivery, installation, and removal services across Australia. The business serves both individual consumers planning private events and corporate clients/event managers requiring premium temporary infrastructure.

Product overview

White Marquee is an Adelaide-based event hire company operating since 2006, providing a comprehensive portfolio of temporary structures and event equipment. The offering comprises two main marquee categories: Standard Marquees (A-Frame, Curved Roof, Black Series, Pagoda, Double Storey) for practical event solutions, and Premium Marquees (Soho Series, Barcode, The Chapel) designed in-house for luxury events. Supporting infrastructure includes Flooring (Timber Floor, Event Floor, Floor Cover) and extensive Furniture Collections (Benni, Betty, Bloq, Bobby, Botanical, Cali, Cotele, Ellie, Henry, Hoffmann, Pippa, Stellar) offering modular seating, tables, lounges, and bars. Hospitality equipment covers Crockery, Cutlery, Glassware, Linen, and Catering supplies. Additional offerings include Accessories (heating/cooling, lighting), Crowd Control equipment, Umbrellas, and Expo solutions. The company services major South Australian events including Tour Down Under, Tasting Australia, Adelaide Motorsport Festival, AFL Gather Round, and various corporate/wedding functions.

Differentiator

Problem solved

Functional benefit

Brands

• Soho Series: Premium marquee range designed and built in-house since 2018, including Soho House, Arc, Dome and Hall structures with architectural details.
• Barcode
• The Chapel

Products and services

• Soho Series Marquees Luxury marquee collection including Soho House, Arc, Dome, and Hall structures, designed and built in-house since 2018. Features glass-gabled arcs, domed spaces, and clear roofing options for premium weddings and corporate events.
• Barcode Marquee Premium marquee structure featuring distinctive clean architectural lines, available in 10m, 15m, and 20m sizes for premium events.
• The Chapel Marquee Elevated-profile premium marquee structure designed for weddings and large-scale functions, featuring architectural design elements.
• A-Frame Marquee Traditional A-frame marquee available in various sizes from 3m to 25m, suitable for weddings, parties, and corporate events.
• Curved Roof Marquee Standard marquee with curved roof design, available in multiple sizes including 6m, 10m, 15m, and 20m variants.
• Black Series Marquee Black-finished marquee structure with clear roof options, available in 3m to 12m sizes for events requiring a sleek aesthetic.
• Pagoda Marquee Pagoda-style marquee with distinctive roof design, available in 3m and 5m sizes for smaller events and entry structures.
• Double Storey Marquee Multi-level marquee structure for events requiring elevated spaces, available in 10m size.
• Event Floor Practical, cost-effective flooring solution for parties, festivals, and corporate functions, creating level surfaces under marquees.
• Timber Floor Premium polished timber flooring suited to weddings and formal events, providing an elegant finished surface.
• Floor Cover Cover flooring options for temporary event installations, providing ground protection and aesthetic finishing.
• Benni Furniture Collection Modular lounge and ottoman collection including Single, Straight, Curved, Convex, Pod, Booth, Curved Lounge, Snake, Long Island, Quad, Island, Duo, Circle seating options in multiple colors.
• Betty Furniture Collection Event furniture collection featuring egg-shaped tables, high long tables, dining tables, banquettes, and modular seating in multiple color options.
• Bloq Furniture Collection Modular furniture collection including Cloakroom Cupboard, Corner Modules, Food Stations, Planter Boxes, and Shelving units for event customization.
• Bobby Furniture Collection Modular seating collection including Pod, Curved Ottoman, Straight Ottoman, Semi Circle Ottoman, Single Ottoman, Convex Ottoman, and various lounge configurations.
• Botanical Furniture Collection Fashion-themed furniture collection featuring café tables and chairs in colors including Cobalt Blue, Mellow Yellow, Pistachio, Rose Quartz, Berry, and Tangerine.
• Cali Furniture Collection Umbrella and furniture collection including square/long bar tables, chairs, bar chairs, arm chairs, and modular lounges with extensive color options.
• Cotele Furniture Collection Modular bar and food station collection in black, white, nude, and thyme finishes featuring straight, curved, and convex configurations.
• Ellie Furniture Collection Oak-finished tables and modular bars including side table, coffee table, bar table, and modular bar configurations.
• Henry Furniture Collection Premium modular lounge and bar collection in Chestnut and Almond finishes, including chairs, bars, food stations, shelves, and various lounge configurations from Mini to Super Long.
• Hoffmann Furniture Collection Classic Hoffmann-style furniture including No. 811 chairs and bar chairs with cushions, plus modular bars in Almond, Beech, and Black finishes.
• Pippa Furniture Collection Comprehensive table and seating collection featuring bar stools, bar chairs, and round/square coffee, café, and bar tables with various stone tops and frame colors.
• Stellar Furniture Collection Premium acrylic furniture collection featuring bar tables (square, long, round), café tables, dining tables, coffee tables (square, round), and ottomans with various top options.
• Crockery Hire Tableware hire including Premium Crockery, White Crockery, and Chrome Crockery options for events.
• Cutlery Hire Cutlery options including Matte Cutlery and Silver Cutlery for events.
• Glassware Hire Glassware options including Textured, Crystal, Standard, and Chrome varieties for events.
• Linen Hire Table linens including Standard Table Linen, Standard Napkins, Natural, Cotton Crepe, French, Scallop, Weave, Velvet, and Foil options for events.
• Catering Equipment Hire Catering supplies including Equipment, Serveware, Table Accessories, and General Accessories for events.
• Event Accessories Event accessories including Heating & Cooling, Lighting, Throw Pillows, Clothing & Mirrors, Staging Accessories, and Archways/Plinths/Planters.
• Crowd Control Equipment Crowd management equipment including Fencing, Bollards, and Carpet Runners for events.
• Umbrella Hire Event umbrellas including Standard, Striped, and Scallop styles for outdoor events.
• Expo Equipment Expo solutions including Walling and Display Screens for exhibitions and trade shows.

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Harry the Hirer: Australia's largest event hire company, offering marquees, furniture, flooring, tableware and accessories across weddings, corporate events and festivals — directly comparable comprehensive one-stop hire model anchored on premium positioning.
• Showtime Event Group: Australian event hire and production company providing marquees, furniture, staging and styling for corporate and major events; directly comparable in premium end-to-end service delivery.
• Marquee Magic: Australian marquee and event hire specialist offering frame and clearspan structures plus furniture packages for weddings and corporate events — directly comparable marquee-rental core.
• Elli's Event Hire & Design: Australian event hire company providing marquees, furniture, tableware and styling, with strong wedding and corporate segment overlap — comparable customer-base and product set.
• Complete Event Solutions: Australian full-service event hire business spanning marquees, furniture, flooring and accessories — directly comparable end-to-end rental model used across weddings and corporate events.
• Robertson's Event Hire: Australian event and party hire specialist providing marquees, furniture, tableware and accessories across corporate and private events — overlapping product catalogue and customer base.

Regional players

• Dan Murphy Marquees & Hire: South Australian-adjacent event hire specialist offering marquees and furniture for weddings, parties and corporate events — geographically and product-overlapping peer in the same regional market.

Emerging players

• Marquee Hire Co (UK): UK marquee hire operator offering premium frame and clearspan structures alongside furniture packages — comparable product mix in a different geography.
• AT Marquees: Premium event structure hire firm offering bespoke marquees and event environments — comparable technology/category positioning on the premium end of the hire spectrum.

Broad incumbents

• Festivals Australia (event infrastructure providers): Aggregator/network of event infrastructure suppliers serving Australian festivals and major events — comparable customer overlap on the major-events segment although not a single direct hire competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/whitemarquee
• Instagraminstagram.com/whitemarquee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Marquee