What White Rabbit Gallery does

White Rabbit Gallery is a privately funded, non-profit contemporary art gallery located in a converted 1940s Rolls-Royce service depot at 30 Balfour Street, Chippendale, NSW, Australia. Founded in 2009 by Australian philanthropist Judith Neilson AM after her first trips to Beijing in the late 1990s, the gallery was established to share what has become one of the world's most significant collections of Chinese contemporary art — approximately 3,000 works by nearly 750-800 artists, focused on works created since 2000. The collection is housed at Dangrove, a purpose-built storage facility and research centre designed by architect Alec Tzannes. The gallery operates free of charge, Wednesday to Sunday, presenting two major exhibitions per year (each ~5 months) with full rehangs, free guided tours, virtual tours in English and Mandarin, a permanent Digital Archive of emerging-artist digital works, and a bi-annual WRG Digital Call-Out competition offering a A$2,000 artist fee. An on-site Tea House (teas, scones, seasonal dumplings) and gift shop provide the only commercial revenue, while all operating costs are underwritten personally by Judith Neilson. The gallery is part of JN Projects, which also encompasses Phoenix Central Park (a performing-arts venue), JN Architecture, and Judith Neilson's broader philanthropy; it is not structured for external investment, equity, or debt.

Name

White Rabbit Gallery

Legal name

JN Projects

Website

https://whiterabbitcollection.org

Company type

Private

Founded year

2009

Operating status

Operating

Short description

White Rabbit Gallery is a non-profit art gallery in Chippendale, NSW, Australia, founded in 2009 by Judith Neilson AM. It showcases one of the world's most significant collections of Chinese contemporary art (~3,000 works by ~750 artists) via free biannual exhibitions, virtual tours, a Tea House, and a gift shop.

Ownership category

akta.pro rank

Product category

Art Gallery / Cultural Institution

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (712), Art Dealers (459920)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Contemporary art gallery
• Chinese contemporary art
• Art exhibitions
• Virtual art tours
• Arts education

Headquarters

HQ city

Chippendale

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels4 records

Marketing channels6 records

Core offering

White Rabbit Gallery is a registered charitable institution that operates a physical contemporary art gallery in Chippendale, NSW, exhibiting one of the world's most significant collections of Chinese contemporary art from the 21st century. It mounts two major curated exhibitions per year, each approximately five months long, and supplements these with virtual tours (English and Mandarin), free guided tours, an on-site Tea House serving Chinese and Taiwanese teas, and a gift shop. The institution also runs the WRG Digital Call-Out, a bi-annual competition for emerging artists.

Product overview

White Rabbit Gallery is a charitable arts institution showcasing one of the world's most significant collections of Chinese contemporary art from the 21st century. The core offering consists of two major exhibitions per year (approximately 5 months each), complemented by Virtual Tours with audio guides, Guided Tours, and an on-site Tea House and Shop. The gallery also runs the WRG Digital Call-Out program, a bi-annual competitive opportunity for emerging artists to create digital artwork featured on the website. The collection of approximately 3,000 works by nearly 750 artists is housed at Dangrove, while the gallery building—formerly a 1940s Rolls-Royce service depot—hosts rotating exhibitions. The parent organization, JN Projects, also operates Phoenix Central Park (performing arts venue) and JN Architecture initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• White Rabbit Collection One of the world's most significant collections of Chinese contemporary art, containing approximately 3,000 works by nearly 750 artists, focused on works created since 2000. Housed at Dangrove storage facility in Sydney.
• White Rabbit Gallery Exhibitions Two major exhibitions per year showcasing Chinese contemporary art from the 21st-century White Rabbit Collection, each running approximately five months with full gallery rehangs. Free admission, open Wednesday to Sunday 10AM–5PM at 30 Balfour Street, Chippendale.
• Virtual Tours Online exploration of past exhibitions with audio tours, notes, and video clips available in both English and Mandarin, allowing global audiences to experience the gallery remotely.
• Guided Tours Free public tours conducted Wednesday to Sunday at 11am and 3pm, led by gallery staff without prior booking required.
• Tea House Street-level tea house offering freshly baked White Rabbit scones, Chinese and Taiwanese teas, seasonal dumplings, wine, beer, and juices. Open Wednesday to Sunday during gallery hours.
• Shop Gift shop selling art-related merchandise, books, and exhibition-related items.
• WRG Digital Call-Out Bi-annual competitive program inviting emerging artists to create digital artwork for the gallery website landing page. Winners receive $2,000 AUD, professional mentorship, and featured placement for 5 months.
• Digital Archive Permanent online archive of all WRG Digital Call-Out winning and special mention artworks, showcasing emerging artists' digital works with artist bios and statements.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Museum of Contemporary Art Australia (MCA): Sydney's leading contemporary art museum, also located minutes from Circular Quay. Most directly comparable peer given shared focus on contemporary art and overlapping curatorial ambitions in the Sydney cultural ecosystem.
• Art Gallery of New South Wales (AGNSW): Major public art museum in Sydney with significant Asian art holdings including contemporary Chinese works. Comparable as a non-profit exhibiting institution with broader art programming and free general admission.
• M+ Museum: Hong Kong museum of contemporary visual culture with the world's leading collection of 20th- and 21st-century Chinese art. The most direct global peer in curatorial focus, though with significantly larger scale and government backing.
• UCCA Center for Contemporary Art: Beijing's leading independent contemporary art museum, focused on Chinese and international contemporary art. Comparable as an independent institution championing Chinese contemporary art for both domestic and international audiences.
• Long Museum: Privately founded Shanghai museum housing one of China's largest private collections of contemporary and modern Chinese art. Comparable as a privately funded institution with collection scale and Chinese contemporary art focus.
• Yuz Museum: Shanghai contemporary art museum in the West Bund district, founded by Indonesian-Chinese collector Budi Tek. Comparable as a privately founded institution championing contemporary Chinese and international art.

Broad incumbents

• Powerhouse Museum (Sydney): Major Sydney museum of applied arts and sciences with broader scope. Comparable as a Sydney-based non-profit cultural institution with public-facing exhibitions and digital engagement programs.

Others

• Gallery of Modern Art (GOMA Brisbane):
• Phoenix Central Park: Sister venue under the same JN Projects umbrella, focused on performing arts in Chippendale. Comparable as a co-located cultural institution sharing operations, governance, and curatorial vision with White Rabbit Gallery.

Emerging players

• He Art Museum (HEM): Privately funded contemporary art museum in Shunde, Guangdong, opened in 2020. Comparable as a privately founded Chinese contemporary art institution with rapid collection growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@whiterabbitgallery
• Facebookfacebook.com/WhiteRabbitGallery
• Instagraminstagram.com/whiterabbitgallery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Rabbit Gallery