Whites Plumbing

What Whites Plumbing does

White's Plumbing Supplies is a family-owned plumbing supply retailer founded in 1923 and headquartered at 582 Boston Post Road in West Haven, Connecticut. The company operates two complementary channels from a single physical location: a curated showroom that serves homeowners, interior designers, and architects planning kitchen and bath renovations, and dedicated Counter Services that supplies trade professionals — plumbers, contractors, and builders — with parts and materials for active job sites. The showroom displays vignettes of fixtures, cabinetry, and shower doors drawn from a portfolio of more than 70 premium brand partners, including TOTO, Kohler, Moen, Grohe, DXV, Graff, and ROHL. (Note: a separate firmographics field lists the city as Mt. Pleasant, IA, which conflicts with the website, contact page, and address data consistently showing West Haven, CT; the West Haven address is treated as authoritative.)

The product catalog spans faucets, showerheads, toilets, sinks, bathtubs, vanities, shower doors, cabinetry, and complementary categories such as tankless water heaters, water-saving fixtures, and smart plumbing products (touchless faucets, smart toilets with bidet functionality, and remote-monitoring leak detectors). White's generates revenue entirely through one-time product sales — either in-showroom purchases by consumers and design professionals or counter transactions with trade customers. There is no subscription, recurring, or licensing revenue model; pricing is set at point of sale based on brand and product selection.

The business carries no proprietary technology, public API, or mobile application, and operates with approximately 15 employees across sales, counter, and operations functions. Marketing is conducted primarily through Squarespace-hosted website content, a portfolio gallery of completed projects, and an active blog covering design trends, fixture selection, and trade-customer value propositions. White's has no external investors, no parent company, and no disclosed subsidiaries — ownership has remained with the founding family across multiple generations, a structure consistent with its 100+ years of continuous operation.

Name

Whites Plumbing

Legal name

White's Plumbing Supplies

Website

https://whitesplumbing.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

White's Plumbing Supplies is a family-owned plumbing supply retailer founded in 1923, operating a single showroom and trade counter in West Haven, Connecticut, serving homeowners, designers, and contractors with premium plumbing fixtures from 70+ brand partners.

Ownership category

akta.pro rank

Product category

Plumbing Supply Retail

NAICS

Other Building Material Dealers (444180), Hardware Merchant Wholesalers (423710)

SIC

Retail-Auto & Home Supply Stores (5531), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

akta.pro secondary industry

Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings) (CRAIADAD)

Keywords

• Plumbing supply retail
• Kitchen bath fixtures
• Trade counter services
• Showroom plumbing
• Plumbing parts wholesale

Headquarters

HQ city

Mt Pleasant, IA

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: White's Plumbing Supplies generates revenue through the sale of plumbing fixtures, parts, and building materials. Products include faucets, showerheads, toilets, bathtubs, sinks, water heaters, pipe accessories, and related hardware. Sales occur through in-showroom purchases and counter service orders for trade customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

White's Plumbing Supplies is a family-owned retail plumbing supply business operating since 1923 from a single showroom location in West Haven, CT. The company sells plumbing fixtures, cabinetry, shower doors, water heaters, and related parts through two channels: a curated showroom for homeowners, designers, and architects and dedicated Counter Services supplying parts and materials to trade professionals (plumbers, contractors, builders). The product portfolio spans 70+ premium brands including TOTO, Kohler, Moen, and Grohe.

Product overview

White's Plumbing Supplies is a family-owned plumbing supplies retailer established in 1923, operating as a physical retail business with two primary service channels: a Showroom for homeowners, designers, and architects to browse and consult on quality plumbing fixtures for kitchen and bath remodeling projects, and Counter Services for trade professionals (plumbers, contractors) to source parts and materials. The company carries an extensive portfolio of 70+ premium plumbing brands offering fixtures including faucets, showerheads, toilets, sinks, bathtubs, vanities, shower doors, and cabinetry, alongside complementary product lines such as tankless water heaters, water-saving fixtures, and smart plumbing fixtures. The business does not operate as a software platform but serves as a distributor bridging premium plumbing manufacturers with end consumers and trade professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Showroom Retail Experience A physical showroom at 582 Boston Post Rd, West Haven, CT where homeowners, designers, and architects can browse quality plumbing fixtures for kitchen and bath renovations, work with experienced sales consultants, and visualize products through extensive vignettes and curated product lines from 70+ premium brands.
• Counter Services for Trade Professionals Dedicated trade counter supplying contractors, plumbers, and professionals with parts and materials including oil tanks, pipe accessories, replacement parts, sump pumps, water heaters, boilers, and HVAC service parts, supported by knowledgeable counter staff.
• Plumbing Fixtures Wide selection of plumbing fixtures including faucets, showerheads, toilets, sinks, bathtubs, and accessories from premium brands such as TOTO, Kohler, Moen, Grohe, DXV, Graff, and ROHL.
• Cabinetry Bathroom and kitchen cabinetry displayed in showroom vignettes, sourced from premium brand partners and selected as part of kitchen and bath remodeling projects.
• Shower Doors Shower door products featured in the showroom selection, offered as part of bathroom renovation packages.
• Tankless Water Heaters On-demand water heaters that heat water only when needed, saving space and reducing energy consumption.
• Water-Saving Fixtures Low-flow toilets, faucets, and showerheads designed to reduce water usage without sacrificing performance.
• Smart Plumbing Fixtures Smart plumbing fixtures including touchless faucets, smart toilets with heated seats and bidet functions, and leak detectors with remote monitoring.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Architects, Contractors, Interior Designers, Plumbers, HomeownerscoreOthersLong-standing professional relationships with architects, contractors, interior designers, plumbers, and homeowners since 1923. The company provides a dedicated showroom space for designers to work with clients and offers Counter Services specifically for trade partners.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Lowe's: Lowe's is the second-largest US home improvement retailer with strong plumbing assortments and a pro contractor loyalty program. It overlaps with White's Plumbing's customer base across both DIY homeowners and trade professionals.
• Home Depot: Home Depot is the largest US home improvement retailer with extensive plumbing departments and pro-oriented service desks. It competes with White's Plumbing across both retail fixture buyers and trade professionals, offering convenience and scale advantages.
• Ferguson Enterprises: Ferguson is the largest US distributor of plumbing, HVAC, and waterworks supplies, operating a national network of showrooms and counter branches. It serves both trade professionals and consumers via locations including Ferguson Bath, Kitchen & Lighting Gallery — directly overlapping with White's Plumbing's dual showroom/counter model at far greater scale.

Emerging players

• Build.com (Ferguson): Build.com is a leading online retailer of plumbing fixtures and home improvement products, now owned by Ferguson. It competes with White's Plumbing on the consumer plumbing fixture category via e-commerce, threatening showroom-driven sales for customers willing to purchase online.
• PlumbersStock.com: PlumbersStock is an online-only plumbing supplies retailer offering competitive pricing on fixtures, parts, and equipment. It competes primarily with White's Plumbing's Counter Services by serving trade professionals through e-commerce.
• Wayfair Professional: Wayfair operates an online home goods marketplace with growing professional/trade offerings, including bath and kitchen fixtures. It competes with White's Plumbing's showroom on consumer fixture purchases and increasingly on smaller trade orders.
• Kohler Signature Stores: Kohler Signature Stores are manufacturer-owned showrooms offering premium Kohler products with design consultation, directly competing with White's Plumbing's luxury showroom segment. As Kohler expands its retail footprint, it encroaches on the curated-showroom model White's Plumbing has built.

Direct peers

• Winsupply: Winsupply is a cooperative-style wholesale distributor of plumbing, HVAC, and industrial supplies with locally-owned branches serving contractors and trade professionals. Its counter-focused trade supply model closely parallels White's Plumbing's Counter Services offering.
• Reece Group: Reece is the largest Australian plumbing and bathroom supplies distributor with a network of trade counters and showrooms. While operating in a different geography, its business model — premium brand partnerships, trade counter plus showroom, and contractor relationships — is a close analog.
• Hajoca Corporation: Hajoca is the largest privately-held US distributor of plumbing, heating, and industrial supplies, operating a network of independent local branches across the country. Its branch model — combining showroom and trade counter — is essentially the same operating concept as White's Plumbing, just at national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/whites-plumbing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whites Plumbing