Whitevalley Community Resource Centre

What Whitevalley Community Resource Centre does

Whitevalley Community Resource Centre (WCRC) is a non-profit community service organization headquartered in Lumby, British Columbia, serving Lumby, Cherryville, and surrounding areas in the North Okanagan. Founded in 1989 and operating as an independent society since 1995, the organization delivers a broad portfolio of human services across the full age spectrum: counselling and mental health support (adult, family, addictions, school-based outreach, community living support); children and youth programming (licensed Summer Day Camp, After School Programs, Cherryville Kids Zone, Cherryville Preschool, Parent & Tot groups, youth employment); seniors services (Seniors Day Program at Dogwood Lounge and OAP Hall, Senior Services coordination, Community Connector social prescribing, volunteer coordination); and community-supported programs (Community Volunteer Income Tax Program, Good Food Box hub, Lumby Community Garden).

The organization operates with approximately 8 employees plus volunteers and is governed by a Board of Directors with representation from the Village of Lumby, Regional District of the North Okanagan, Valley First Credit Union, and School District 22. The underlying technology stack is a standard non-profit website (whitevalley.ca) and contact management tools; there is no proprietary technology, API, or AI capability disclosed.

WCRC's revenue model is primarily grant-funded and donation-supported rather than fee-based. The bulk of operating revenue comes from federal and provincial government sources — Province of British Columbia, Interior Health, MCFD, Community Gaming, United Way BC, and the Public Health Agency of Canada — alongside community foundations (Community Foundation of the North Okanagan, Foord Family Foundation, Canada Post Community Foundation) and individual donors via CanadaHelps and PayPal. Fee-bearing programs (After School Program ~$14/day, Cherryville Preschool ~$130/week, Summer Day Camp, Garden Box rentals at $15–20/season, and bottle/can recycling proceeds) generate modest direct revenue and are heavily subsidized through CCFRI fee reductions. Customer segments are community individuals and families segmented horizontally into Children/Youth, Seniors, and Individuals/Families, accessed through walk-ins, school partnerships, and healthcare referrals.

Name

Whitevalley Community Resource Centre

Legal name

Whitevalley Community Resource Centre

Website

https://whitevalley.ca

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Whitevalley Community Resource Centre is a non-profit society in Lumby, British Columbia, delivering counselling, licensed childcare, senior services, and community support programs to residents of Lumby, Cherryville, and surrounding areas, funded primarily by government grants and donations.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110), Services for the Elderly and Persons with Disabilities (624120), Community Housing Services (62422)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Family & Parenting Support Services (BPAGAEAC), Mental Health & Crisis Support Services (BPAGACAD), Family Resource Centers & Wraparound Support Services (EDACALAH), Disability Services & Independent Living Support (BPAGACAG)

Keywords

• Community social services
• Non-profit resource centre
• Counselling and mental health
• Seniors support programs
• Children youth programs

Headquarters

HQ city

Lumby

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Contributions: Monetary donations from individuals, families, and businesses in the community. The organization accepts donations through CanadaHelps, PayPal, and other channels. Donations support all programs including counselling, senior programs, youth activities, and family support.
2. Bottle and Can Recycling: Donations of empty bottles and cans collected through a designated bin box at the organization. Proceeds go directly to supporting the After School Program and Summer Day Camp.
3. Garden Box Rental: Seasonal rental of garden boxes at the Lumby Community Garden. Small boxes (6') available for $15/season and Large boxes (12') for $20/season.
4. Summer Day Camp Fees: Participant fees for the licensed non-profit Summer Day Camp program for children kindergarten to grade 6. Registration and payment required in advance.
5. After School Program Fees: After School Program fees including CCFRI fee reductions. Kindergarten $13.88/day (reduced from $17.76), Grade 1-12 $14.73/day (reduced from $17.61). Pro-D Day rates also available.
6. Cherryville Preschool Tuition: Preschool tuition with CCFRI fee reductions. Full week (Mon/Thu) $131.74, Monday only $59.88, Thursday only $71.86. Subsidies available through application assistance.
7. Government and Foundation Grants: Funding from Federal and Provincial governments, Community Foundations, local businesses, service clubs, and private donors. Key funders include Province of BC, Interior Health, United Way BC, Community Gaming, MCFD, Public Health Agency of Canada, and various foundations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Whitevalley Community Resource Centre is a non-profit community service organization delivering free and low-cost social programs across four pillars: counselling and support services (adult, family, addictions, mental health), children and youth programs (after-school care, summer day camp, preschool, parent-tot groups), seniors programs (day programs, community connector, volunteer coordination, service referrals), and community supported programs (volunteer income tax, Good Food Box, community garden). Services are delivered in person by trained staff and volunteers to residents of Lumby, Cherryville, and surrounding North Okanagan communities, funded primarily through government grants, community foundation funding, and donations.

Product overview

Whitevalley Community Resource Centre is a non-profit community service organization (not a technology product company) that operates as a unified service hub offering multiple interconnected programs. The portfolio includes: counselling and support services (adult counselling, family support, addictions counselling, mental health support, school-based outreach, and parent programs); children and youth programs (summer day camp, after-school programs, preschool, and parent-tot groups); seniors programs (day programs, senior services coordination, community connector, and volunteer coordination); and community-supported programs (income tax preparation, food box distribution, and community garden). Services are delivered through trained staff and volunteers, with funding from government agencies, community foundations, and donations. The organization serves the Lumby and surrounding BC area.

Differentiator

Problem solved

Functional benefit

Products and services

• Counselling & Support Services Free counselling and mental health services including adult counselling, family support, school-based outreach, addictions counselling, Community Living Support Program - Mental Health, and Connect Parent Group. Services are for individuals, couples, and families in Lumby and surrounding areas addressing anxiety, anger, grief, stress, addiction, and family challenges.
• Children & Youth Programs Licensed and unlicensed programs for children and youth including Lumby After School Program, Lumby Summer Day Camp, Cherryville Kids Zone, Cherryville Preschool, Parent & Tot Programs, and Community Youth Engagement Program. For families in Lumby and Cherryville with children ages 0 to 18.
• Seniors Programs Programs for older adults including Seniors Day Program (Dogwood Lounge, Togetherness Lunch), Senior Services coordination, Community Connector (social prescribing), and Senior Volunteer Coordinator. For seniors aged 65+ in the Lumby and surrounding area.
• Community Supported Programs Community-level support including the Community Volunteer Income Tax Program (free tax preparation through partnership with Canada Revenue Agency, March-April), the Good Food Box (affordable fresh produce cooperative), and the Lumby Community Garden (seasonal rental boxes at $15-$20/season).
• Lumby After School Program Licensed after-school care program for kindergarten and grade 1-12 students in Lumby. Fees: Kindergarten $13.88/day and Grade 1-12 $14.73/day with CCFRI subsidy; Pro-D Day rates also available. Run by trained staff.
• Lumby Summer Day Camp Licensed non-profit summer day camp for children kindergarten to grade 6, running July to August with games, crafts, science experiments, and outdoor activities. Participant fees apply; registration and payment required in advance.
• Cherryville Preschool Early childhood education program running September to June at Cherryville. Tuition (with CCFRI): Full week Mon/Thu $131.74, Monday only $59.88, Thursday only $71.86. Subsidies available through application assistance.
• Cherryville Kids Zone Licensed after-school program at Cherryville Elementary School, running Monday and Thursday afternoons with games, crafts, and physical education. $5/day, eligible for subsidy.
• Adult Counselling Free, short-term individual counselling for adults addressing communication skills, anxiety, anger management, marital problems, grief, and stress. Funded by grants from United Way BC, Interior Health, and others.
• Family Support Program Comprehensive family counselling assisting parents/caregivers, teens, and children to address household challenges. Free service funded by MCFD.
• Addictions Counselling, Information and Prevention Individual and group counselling for youth and adults experiencing substance misuse issues. Free service funded by Interior Health and partner agencies.
• Community Living Support Program - Mental Health Individual support for adults with serious and persistent mental illness to enhance daily living and quality of life. Referrals are accepted through Interior Health.
• School Based Outreach Support for students and families delivered at J.W. Inglis Elementary, Charles Bloom Secondary, CrossRoads, and Cherryville Elementary, focusing on attendance, performance, and social functioning.
• Seniors Day Program Drop-in senior programs including Dogwood Lounge at Saddle Mountain Place (Monday, Wednesday, Friday with lunch) and Togetherness Lunch & Conversation (Tuesday, Thursday) at the OAP Hall.
• Community Connector Social prescribing program that connects older adults with non-medical community services and activities to enhance their quality of life. Referrals accepted from primary care providers and healthcare professionals.
• Lumby Community Garden Community garden offering seasonal rental of garden boxes at the Lumby Community Garden: Small boxes (6') at $15/season and Large boxes (12') at $20/season. Supports food security, mental well-being, and social connection.
• Community Volunteer Income Tax Program Free tax preparation service for eligible individuals delivered through partnership with the Canada Revenue Agency, running from March to April each year.
• Good Food Box Hub for The Good Food Box Society, a volunteer-driven produce-buying cooperative dedicated to increasing access to fresh, affordable fruits and vegetables. WCRC takes orders and payments monthly.

Quantifiable outcome

• 30 years of continuous community service
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• School District 22coreStrategic or Co-development PartnerBoard member Josh Gutknecht represents School District 22. Provides funding for School Based Outreach programs and school partnerships.
• Good Food Box SocietycoreStrategic or Co-development PartnerWhitevalley serves as a hub for The Good Food Box Society, taking orders and payments monthly. The Society is a volunteer-driven produce-buying cooperative dedicated to increasing access to fresh, affordable fruits and vegetables.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Community Living BC: Provincial funder/agency providing community-based support for adults with mental illness and disabilities, funded through provincial ministries. Comparable to Whitevalley's Community Living Support Program – Mental Health in mandate and funding source.
• Canadian Mental Health Association – BC Division: Provincial non-profit delivering free or low-cost counselling, addictions support, and community-based mental health programs funded by Interior Health and provincial ministries. Directly comparable service offering (free counselling, addictions counselling, mental health support) and funding model.
• Boys & Girls Club of Canada: National non-profit delivering before/after-school programs, day camps, and youth development services across Canadian communities. Directly comparable as a community-embedded provider of licensed childcare, summer camps, and youth programming for school-aged children in rural and small-town settings.
• The Good Food Box Society (provincial network): Volunteer-driven produce-buying cooperative increasing access to fresh, affordable produce in BC communities. Whitevalley operates as a local hub for this network, making it a directly comparable food-security service partner.
• Family Resource Programs Canada (FRP Canada): National umbrella for family resource centre programs including Parent & Tot groups, early years supports, and wraparound family services. Direct peer given the organization's Cherryville Preschool, Parent & Tot Programs, and family resource centre model.

Broad incumbents

• YMCA BC: Major non-profit offering licensed childcare, day camps, community programming, and family services across BC, including rural communities. Comparable as a multi-service community hub with a similar lifecycle-spanning service portfolio and reliance on government and donor funding.
• YWCA BC: Multi-service non-profit providing family counselling, early childhood education, seniors programs, and community support across BC. Comparable lifecycle-spanning service portfolio and reliance on mixed public/donor funding.

Others

• United Way British Columbia: Regional funder and convening body supporting social service non-profits including seniors services and community-based programs. Comparable as both a counterparty funder and as a peer operating model for community impact delivery in BC.

Emerging players

• 211 British Columbia: Provincial helpline and online referral service connecting residents to community, health, and social services. Comparable referral/intake function to Whitevalley's Community Connector social prescribing model, though delivered as an information service rather than direct programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/whitevalley-community-resource-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whitevalley Community Resource Centre