White Wolf Nutrition
- Company typePrivate
- Founded2017
- HeadquartersRichmond, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
White Wolf Nutrition firmographics
Firmographics- Name
- White Wolf Nutrition
- Legal name
- White Wolf Nutrition
- Website
- https://whitewolfnutrition.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
White Wolf Nutrition industry classification
Industry- Product category
- Sports Nutrition Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
- akta.pro secondary industry
- Health Food & Supplement Stores (CRAHAEAC)
Keywords
Where White Wolf Nutrition is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
White Wolf Nutrition business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Product Sales: White Wolf Nutrition generates revenue through direct-to-consumer sales of supplements via their Shopify e-commerce platform. Products include protein powders, pre-workouts, greens blends, amino acids, creatine, and wellness supplements sold as one-time purchases. Orders placed before 1pm AEST Monday to Friday are typically dispatched same day.
- Wholesale Distribution: The company sells products through wholesale channels to retailers and health food stores, offering pre-packaged supplement products for resale. Wholesale enquiries are directed to [email protected].
- Subscription/Subscribe & Save: White Wolf Nutrition offers subscription options for repeat customers, with a dedicated 'Subscribe & Save' page for managing recurring orders of supplements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Collagen Protein (Protein H2O) |
| Unit Pricing | Pay-as-you-go | BCAA + Electrolytes |
| Unit Pricing | Pay-as-you-go | Creatine Monohydrate |
| Unit Pricing | Pay-as-you-go | TUDCA Capsules |
| Unit Pricing | Pay-as-you-go | NAC Capsules |
| Unit Pricing | Pay-as-you-go | Whey Protein + Collagen |
| Unit Pricing | Pay-as-you-go | Superfood Plant Protein (All-In-One Pea Protein) |
| Unit Pricing | Pay-as-you-go | Lean Plant Protein |
| Unit Pricing | Pay-as-you-go | Whey Better Protein Sample |
| Unit Pricing | Pay-as-you-go | Tingle-Free Pre Workout |
| Unit Pricing | Pay-as-you-go | TMG |
| Unit Pricing | Pay-as-you-go | Inositol |
| Unit Pricing | Pay-as-you-go | Greens Gut Health & Immunity |
| Unit Pricing | Pay-as-you-go | Shilajit Capsules |
| Unit Pricing | Pay-as-you-go | L-Carnitine |
| Unit Pricing | Pay-as-you-go | Glutamine |
| Unit Pricing | Pay-as-you-go | NAC |
| Unit Pricing | Pay-as-you-go | Beta Alanine |
| Unit Pricing | Pay-as-you-go | Citrulline |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
White Wolf Nutrition product offering
Product offeringCore offering
White Wolf Nutrition is an Australian-made-and-owned supplement brand that manufactures and sells sports nutrition and wellness products, including protein powders (whey, plant-based, collagen), pre-workouts, greens blends, amino acids, creatine monohydrate, and wellness capsules. The company sells directly to consumers through its own Shopify e-commerce storefront and via wholesale to retailers.
Product overview
White Wolf Nutrition is an Australian-made supplement company offering a diverse portfolio of sports nutrition and wellness products designed for active lifestyles. The core product lines include protein supplements (whey protein blends, plant-based vegan proteins using pea/brown rice/organic pea, watermelon seed, and pumpkin seed proteins, and collagen protein water), pre-workout formulas (tingle-free pre-workout), amino acid products (BCAAs, essential aminos, beta-alanine, citrulline, glutamine, L-carnitine, NAC, TMG), and health-support supplements (greens blends with probiotics/digestive enzymes, creatine monohydrate, mushroom capsules, Shilajit, TUDCA, Inositol, and TriMag magnesium). Products are characterized by 100% natural ingredients, non-GMO formulations, no artificial additives, and vegan-friendly options. The company operates through Shopify e-commerce platform with various payment integrations including PayPal, Afterpay, and Zip.
Differentiator
Problem solved
Functional benefit
Products and services
- Whey Protein + Collagen
Quantifiable outcome
- 4.9/5 average rating on Superfood Plant Protein with 278 reviews
- +2 more outcomes
Companies that use White Wolf Nutrition
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
White Wolf Nutrition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
White Wolf Nutrition partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreE-commerce platform provider hosting the White Wolf Nutrition online store. Shopify provides the technical infrastructure for product listings, shopping cart, checkout, and order management.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
White Wolf Nutrition competitors and assessment
Company assessmentBroad incumbents
- Blackmores: Leading Australian vitamins and supplements brand with mass-market retail and DTC distribution. Competes in the broader supplements category, particularly on women's health, gut health, and immunity SKUs.
- MyProtein: Global DTC sports nutrition and supplements brand (THG) known for high-volume protein, vitamins, and activewear. Comparable e-commerce DTC model, audience, and SKU breadth, with substantially greater scale.
- Optimum Nutrition: Global sports nutrition incumbent (Gold Standard) selling protein powders, amino acids, and performance supplements worldwide. Comparable product formats and consumer base; vastly larger scale and distribution.
- Swisse Wellness: Australian premium wellness and supplements brand (H&H Group) covering vitamins, probiotics, and beauty/wellness SKUs. Overlaps on the wellness and greens/gut-health positioning, with much broader distribution and brand awareness.
Direct peers
- BSc (Body Science): Australian sports nutrition brand offering whey, plant proteins, pre-workouts, and wellness supplements via DTC and retail. Directly comparable product portfolio and Australian market positioning.
- Musashi: Long-established Australian sports nutrition brand with broad protein, amino, and performance supplement portfolio distributed via grocery, specialty retail, and DTC. Direct peer with deeper retail penetration.
- Bulk Nutrients: Australian manufacturer/retailer of sports nutrition supplements including proteins, aminos, and wellness blends. Competitor across both product mix (powders, capsules) and DTC + wholesale distribution in Australia.
- Muscle Nation: Australian DTC sports nutrition brand selling protein powders, pre-workouts, and supplements with a strong emphasis on fitness-oriented marketing. Direct competitor in the same category, geography, and GTM motion (DTC + influencer-led).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
White Wolf Nutrition social profiles
Digital presenceWhite Wolf Nutrition compliance and trust
Trust signalCompliance2 records
White Wolf Nutrition financial estimates
Financial estimateRevenue estimate
Valuation estimate
White Wolf Nutrition leadership team
Management profileNumber of profiles
White Wolf Nutrition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
White Wolf Nutrition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about White Wolf Nutrition
What does White Wolf Nutrition do?
White Wolf Nutrition is an Australian-made-and-owned supplement brand that manufactures and sells sports nutrition and wellness products, including protein powders (whey, plant-based, collagen), pre-workouts, greens blends, amino acids, creatine monohydrate, and wellness capsules. The company sells directly to consumers through its own Shopify e-commerce storefront and via wholesale to retailers.
Is White Wolf Nutrition a public or private company?
White Wolf Nutrition is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was White Wolf Nutrition founded?
White Wolf Nutrition was founded in 2017. It employs 1 to 10 people.
Where is White Wolf Nutrition based?
White Wolf Nutrition is headquartered in Richmond, Australia, in the Oceania region.
How does White Wolf Nutrition make money?
Three revenue lines are on record. Direct E-commerce Product Sales are the primary driver. The others are wholesale Distribution and subscription/Subscribe & Save.
Who are White Wolf Nutrition's main competitors?
Broad incumbents on record are Blackmores, MyProtein, Optimum Nutrition and Swisse Wellness. Direct peers are BSc (Body Science), Musashi, Bulk Nutrients and Muscle Nation.
Does White Wolf Nutrition have an API?
No public API is recorded for White Wolf Nutrition.
What industry is White Wolf Nutrition in?
White Wolf Nutrition's product category is Sports Nutrition Supplements. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots), with a secondary code of CRAHAEAC, Health Food & Supplement Stores. Its NAICS code is 456191 and its SIC code is 2000.