Syracuse University - Martin J. Whitman School of Management

What Syracuse University - Martin J. Whitman School of Management does

The Martin J. Whitman School of Management is the business school of Syracuse University, a private non-profit research university founded in 1919 (the same year the school launched the nation's first supply chain management program). It is headquartered at 721 University Avenue in Syracuse, New York, and operates with approximately 401 employees. The school offers AACSB-accredited undergraduate B.S. programs in management, finance, marketing, accounting, and supply chain management, plus graduate offerings including a Full-Time STEM-designated MBA, an Online MBA (45 credits, completable in as little as 15 months), M.S. programs in Business Analytics, Professional Accounting, Entrepreneurship, and Supply Chain Management, and Ph.D. programs.

The school's product portfolio also includes highly differentiated joint-degree programs: a dual MBA/MPA with the Maxwell School of Citizenship and Public Affairs, the nation's first online J.D./MBA with the Syracuse University College of Law, and the Joint M.S. in Sustainable Organizations and Policy delivered with Maxwell and SUNY-ESF. Specialized offerings include the Defense Comptrollership Program (founded 1952, dual MBA/MPA for DoD military and civilian financial leaders, 70+ year partnership with the U.S. Department of Defense), executive comptroller courses, and global immersion residencies in NYC, Denver, Los Angeles, Miami, East Asia, Costa Rica, and Kenya. Distribution is multi-channel: on-campus residential, fully online (live synchronous classes in ~20-student sections, taught by full-time faculty, mobile-app delivery 7am-9pm ET six days/week), hybrid residencies, and corporate/employer partnerships.

The school runs a sales-led GTM motion with standardized per-credit pricing ($2,086/credit for online master's programs for 2026-27, implying ~$93,870 for the 45-credit Online MBA and $62,580–$100,128 for 30–48-credit M.S. tracks) on a pay-as-you-go billing cadence. Revenue is not publicly disclosed; it derives primarily from tuition, donor gifts (e.g., a $3M gift from Edward J. Pettinella), university allocations, and grants. Customer segments include undergraduate business students, graduate students, working professionals seeking flexible online delivery, and U.S. DoD personnel. Marketing is conducted through whitman.syracuse.edu, social media (Facebook, Twitter/X, Instagram, LinkedIn), email communications, on-campus events, and earned-media rankings (U.S. News, Poets&Quants, Princeton Review, Fortune).

Name

Syracuse University - Martin J. Whitman School of Management

Legal name

Martin J. Whitman School of Management

Website

https://whitman.syracuse.edu

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

251–500 employees

Short description

The AACSB-accredited business school of Syracuse University, offering undergraduate, MBA, M.S., and Ph.D. programs across on-campus, online, and joint-degree formats — including the nation's first online J.D./MBA — serving traditional students, working professionals, and U.S. Department of Defense personnel.

Ownership category

akta.pro rank

Product category

Higher Education / Business School

NAICS

Business Schools and Computer and Management Training (6114), Colleges, Universities, and Professional Schools (611310), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industries

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN), Professional & Executive Short Courses (Non-Degree, International) (EDAIAIAH)

Keywords

• Business school education
• Graduate management programs
• AACSB accredited programs
• Executive education
• Supply chain management

Headquarters

HQ city

Syracuse

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition and Fees: The school generates revenue primarily through tuition charged on a per-credit basis for graduate programs. Online master's programs are charged at $2,086 per credit hour. Undergraduate programs are funded through Syracuse University tuition structure.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Martin J. Whitman School of Management delivers AACSB-accredited business education across undergraduate B.S. programs, full-time and online MBA programs, M.S. degrees (Business Analytics, Supply Chain Management, Professional Accounting, Entrepreneurship, Sustainable Organizations and Policy), Ph.D. programs, a dual J.D./MBA with the College of Law, and specialized executive education including the Defense Comptrollership Program for the U.S. Department of Defense. Programs are delivered on-campus in Syracuse, NY and fully online with live synchronous classes, with hybrid residencies and global immersion trips as supplements.

Product overview

The Martin J. Whitman School of Management at Syracuse University offers a comprehensive portfolio of graduate business programs including the Online MBA (45 credits, can be completed in 15 months), Full-Time MBA (STEM-designated), and multiple M.S. programs (Business Analytics, Supply Chain Management, Professional Accounting, and Entrepreneurship) available both online and on-campus. Specialized offerings include the Defense Comptrollership Program (dual MBA/MPA with Maxwell School) and the nation's first online Joint J.D./MBA program. The school also offers undergraduate programs, Ph.D. programs, and executive education, all accredited by AACSB International.

Differentiator

Problem solved

Functional benefit

Brands

• Defense Comptrollership Program (DCP): A dual-degree program (MBA/MPA) preparing military and civilian financial leaders from the U.S. Department of Defense
• CASSE (Certificate of Advanced Study in Sustainable Enterprise)
• IMPRESS Program
• Whitman Challenge
• Panasci Business Plan Competition
• Afropreneurship Competition

Products and services

• Online MBA A 45-credit online MBA program that can be completed in as little as 15 months, featuring live weekly sessions in small sections of approximately 20 students taught by full-time Whitman faculty. Offers six specializations including accounting, business analytics, entrepreneurship, finance, marketing management, and supply chain management. Priced at $2,086 per credit hour.
• Full-Time MBA A STEM-designated residential MBA program combining personalized leadership development and immersive experiential learning with direct access to faculty and alumni. Ranked No. 47 nationally in Fortune's 2026 Best MBA Programs (first Top 50 placement) and No. 54 in U.S. News 2025.
• M.S. in Business Analytics A STEM-designated 36-credit program preparing students to become data-driven business leaders using analytics techniques for data collection, visualization, statistical analysis, and data mining across accounting, finance, marketing, and supply chain management. Priced at $2,086 per credit hour (estimated total tuition $75,096).
• M.S. in Supply Chain Management (Online) A 30-credit online program preparing graduates to make meaningful distribution and manufacturing decisions through supply chain design, analysis, risk management, and financial management. The capstone is registered as a certified training provider for Six Sigma Green Belt certification. Priced at $2,086 per credit hour (estimated total tuition $62,580).
• M.S. in Professional Accounting (Online) An online master's program in professional accounting with 30-48 credits required. Priced at $2,086 per credit hour (estimated tuition range $62,580-$100,128 depending on credit requirements).
• M.S. in Entrepreneurship (Online) A 30-credit online master's program focused on entrepreneurship. Priced at $2,086 per credit hour (estimated total tuition $62,580).
• Joint M.S. in Sustainable Organizations and Policy (MSOP) A joint program with the Maxwell School offering 12 credits from each school (30 credits minimum total). Prepares students to manage programs and lead organizations addressing sustainability challenges, covering economics, entrepreneurship, environmental studies, international affairs, public administration, and supply chain management. STEM-designated.
• Defense Comptrollership Program (DCP) A 14-month dual degree program (MBA/MPA) with the Maxwell School preparing military and civilian financial leaders from the Department of Defense. Founded in 1952, it trains comptrollers and resource officers in management skills and analytical tools. Whitman's defense programs have served the Department of Defense for 70+ years.
• Joint J.D./MBA Degree (Online) The nation's first online joint J.D./MBA degree program offered in partnership with the Syracuse University College of Law, combining legal education from the College of Law with business administration from Whitman. Allows students to earn both degrees through an integrated online curriculum.

Quantifiable outcome

• 98.1% 180-day undergraduate placement rate for students actively seeking employment (2025)
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Maxwell School of Citizenship and Public AffairscoreStrategic or Co-development PartnerJoint program partnership offering dual degrees (MBA/MPA) and the Joint M.S. in Sustainable Organizations and Policy. The Maxwell School, Syracuse University's school of public policy and administration, partners with Whitman on interdisciplinary programs combining business and public administration education.
• Syracuse University College of LawcoreStrategic or Co-development PartnerLaunched the nation's first online joint J.D./MBA degree program, combining legal education from the College of Law with business administration from Whitman. Allows students to earn both degrees through an integrated online curriculum.
• U.S. Department of DefensecoreStrategic or Co-development PartnerOver 70-year partnership providing executive education to active duty military and civilian defense personnel. Programs include the Defense Comptrollership Program (dual MBA/MPA), Army Comptroller Course, Executive Comptroller Course, and Senior Resource Managers Program.
• Various International Companies and OrganizationsminorStrategic or Co-development PartnerGlobal immersion programs partner with companies in destination markets including Los Angeles (studios, agencies, production companies), Miami (fintech companies), East Asia (leading companies), Kenya (international businesses and entrepreneurs), and Costa Rica (sustainable business operators).
• S.I. Newhouse School of Public CommunicationsminorStrategic or Co-development PartnerCross-school collaboration allowing graduate business students to take electives through the Newhouse School, combining business education with media and communications expertise. Enables dual degrees like Finance/Business Analytics combined with Television, Radio, and Film.
• SUNY College of Environmental Science and ForestryminorStrategic or Co-development PartnerCollaboration for the CASSE (Certificate of Advanced Study in Sustainable Enterprise) program, bringing together students from business, environmental science, and public policy for interdisciplinary sustainability education.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• University of Maryland Robert H. Smith School of Business: Direct peer with a strong online MBA, federal/defense proximity (DC metro area), and STEM-designated M.S. programs. Particularly comparable on the defense/federal executive education dimension and competes for similar DoD-adjacent talent.
• Fordham University Gabelli School of Business: Direct peer at a private Northeast university offering online MBA and M.S. programs in a similar price band. Targets overlapping NYC/Northeast working-professional audience and competes on AACSB-accredited graduate business credentials.
• George Washington University School of Business: Direct peer in Washington, D.C. with strong government/federal executive education adjacency and AACSB-accredited programs. Competes for similar federal employees and defense-adjacent graduate students, with overlapping DoD/government client base.
• Babson College - F.W. Olin Graduate School of Business: Direct peer with a top-ranked entrepreneurship focus that overlaps Whitman's #11 undergraduate entrepreneurship and #29 MBA entrepreneurship rankings. Competes for the same prospective entrepreneurship students and MBA candidates seeking founder-track programs.
• University of North Carolina Kenan-Flagler Business School: Direct peer with one of the top-ranked online MBA programs (@OneMBA and MBA@UNC) and STEM designations. Competes for the same working-professional and residential MBA candidates and consistently outranks Whitman in major publications.
• Boston University Questrom School of Business: Direct peer at a private Northeast R1 university offering online MBA and M.S. programs with similar tuition pricing and STEM designations. Closely comparable in size, ranking tier (U.S. News #50-60 range historically), and target student demographic.
• Indiana University Kelley School of Business: Direct peer at a large public R1 university with top-ranked online MBA and M.S. programs and strong corporate partnerships. Competes with Whitman for the same working-professional online MBA market and shares a similar ranking tier (U.S. News Top 20-25 online).
• Arizona State University W. P. Carey School of Business: Direct peer widely regarded as the leading online MBA provider with massive scale and strong STEM-designated programs. Competes directly with Whitman's online MBA and M.S. portfolio for working professionals nationwide.
• Penn State University Smeal College of Business: Direct peer at a large public R1 university with strong supply chain management (Whitman's founding discipline), robust online MBA offerings, and similar Poets&Quants/U.S. News ranking tier. Closely comparable on program mix and target audience.

Others

• Babson College (overall): Adjacent peer at a private specialized business-focused institution with strong entrepreneurship reputation. Comparable on entrepreneurial program differentiation but operates as a standalone specialized business institution rather than a university business school.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WhitmanatSU
• Facebookfacebook.com/WhitmanatSU
• LinkedInlinkedin.com/school/syracuse-university---martin-j.-whitman-school-of-management
• Instagraminstagram.com/WhitmanatSU

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Syracuse University - Martin J. Whitman School of Management