Brickhouse Pizza

What Brickhouse Pizza does

Brickhouse Pizza is an independently owned, single-location Italian-American restaurant operating at 7028 Bright Ave, Whittier, California. The restaurant serves a broad menu built around hand-tossed pizza in five sizes (Mini 9" through a 28" Big One) with customizable toppings and specialty varieties such as Combo, Pastrami Lover's, Meat Lover's, Margherita, Hawaiian, Veggie, BBQ Chicken, Buffalo Chicken, Chicken Alfredo, Lasagna Pizza, Mexican Pizza, Sicilian, and The Works. The menu extends into appetizers (wings, mozzarella sticks, jalapeño poppers), salads in three sizes, pasta dishes (spaghetti, lasagna, alfredo, baked ziti, pesto), calzones, hot and cold sandwiches, sides, beer and wine, and desserts. All sauces are made in-house.

The business operates a direct-to-consumer model with three fulfillment channels: dine-in/pickup at the storefront, local delivery (phone 562-693-9523), and online ordering through a ChowNow-powered portal (order location 17159). Customer segments are predominantly individual consumers and families in the Whittier, CA area, supplemented by catering clients for events and a school/charity fundraising program that uses downloadable cheat sheets. Marketing is conducted primarily through Instagram (@bh_pizza), event-driven promotions around holidays (Super Bowl, Valentine's Day), and printed coupons. A minor supplier relationship with Real California Milk signals California dairy sourcing.

The company is privately held with no disclosed parent, investors, or funding history. The operating footprint is a single restaurant with 27 employees, no mobile app, no API, no proprietary technology stack beyond a standard Squarespace website and ChowNow integration, and no online ordering outside the local delivery radius. Revenue is not disclosed.

Name

Brickhouse Pizza

Legal name

Brickhouse Pizza

Website

https://whittierbrickhousepizza.com

Company type

Private

Operating status

Operating

Short description

Brickhouse Pizza is an independently owned, single-location Italian-American restaurant in Whittier, CA (27 employees) serving handcrafted pizza, pasta, wings, salads, and sandwiches via dine-in, pickup, local delivery, catering, and online ordering through ChowNow.

Ownership category

akta.pro rank

Product category

Pizza Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Family-Style Restaurants (THAFACAC)

Keywords

• Pizza restaurant
• Italian-American cuisine
• Food delivery service
• Catering services
• Casual dining

Headquarters

HQ city

Whittier

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in/Takeout/Pickup Sales: Point-of-sale food sales from single restaurant location. Customers order pizza, pasta, wings, salads, sandwiches, and beverages for immediate consumption or takeout.
2. Delivery Sales: Delivery orders placed by phone or online, generating additional revenue from delivery service with phone number 562-693-9523.
3. Catering Services: Catering menu and services offered for events and gatherings, with downloadable catering cheat sheet available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Brickhouse Pizza operates a single-location Italian-American restaurant in Whittier, California, serving hand-tossed pizza (sizes ranging from Mini 9" to Big One 28") alongside appetizers, salads, pasta, calzones, sandwiches, sides, desserts, beer, and wine. The restaurant fulfills orders via dine-in, walk-in pickup, local delivery, online ordering, catering, and school/charity fundraising programs, with all sauces prepared in-house.

Product overview

Brickhouse Pizza is a single-location family pizza restaurant in Whittier, CA offering a comprehensive Italian-American food menu. The core product is hand-crafted pizza available in multiple sizes with customizable toppings, complemented by appetizers, salads, pasta dishes, calzones, sandwiches, sides, and desserts. Additional services include catering, fundraising programs for schools and charities, and online/phone ordering for pickup or delivery. All sauces are made in-house.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Real California MilkminorOthersReal California Milk branding appears on the website, suggesting use of California dairy products for pizza and menu items. This is a product ingredient/supplier relationship rather than formal partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Mountain Mike's Pizza: Regional pizza chain primarily operating across the Western U.S., including California. Comparable to Brickhouse Pizza through its dine-in, pickup, and delivery pizza-focused model with family-style menu extensions.
• Round Table Pizza: California-based pizza chain with dine-in, takeout, and delivery service. Closely comparable to Brickhouse on family-style pizza positioning, full table service, and broad Italian-American menu.
• Pizza Hut: National pizza chain with dine-in, pickup, and delivery. Competes with Brickhouse on price and convenience in the Whittier market despite a fundamentally different scale and operating model.
• Domino's Pizza: Global pizza delivery and carryout chain. Directly competes with Brickhouse for delivery and pickup orders in the Whittier trade area, particularly on price and digital ordering convenience.
• Papa John's: National pizza delivery and takeout chain. Comparable to Brickhouse in core offering (pizza) and pickup/delivery channels, though operating at vastly larger scale.
• California Pizza Kitchen: Casual dining chain with California origins serving pizza, pasta, salads, and sandwiches in a full-service setting. Overlaps with Brickhouse on the Italian-American casual-dining positioning and menu breadth.
• BJ's Restaurant & Brewhouse: Casual full-service restaurant chain known for pizza, beer, and broad menu. Comparable to Brickhouse through dine-in service, pizza-centric menu, and beer/wine program.

Direct peers

• Stuffed Pizza (independents in Whittier/LA area): Independent pizzeria operating in the Los Angeles area with dine-in, pickup, and delivery. Most directly comparable peer in terms of single-unit independent pizzeria operation in a similar Southern California market.

Regional players

• Pizza My Heart: California-based pizza chain with strong presence across Northern and parts of Southern California. Comparable to Brickhouse through pizza-centric dine-in and delivery model, though operates at a multi-unit regional scale.

Others

• ChowNow: Online ordering platform that powers Brickhouse's direct ordering system. Not a competitor but a key infrastructure enabler, providing digital ordering capability in lieu of a proprietary app.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/bh_pizza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brickhouse Pizza