Richard Whittington Primary School
Richard Whittington Primary School is a UK state-funded primary school in Bishop's Stortford, Hertfordshire, serving children aged 3-11 (Nursery through Year 6) under the Ivy Learning Trust multi-academy trust.
- Company typePrivate
- Founded-
- HeadquartersBishop's Stortford, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Richard Whittington Primary School does
Richard Whittington Primary School is a UK state-funded primary school located in Bishop's Stortford, Hertfordshire, operating under the Ivy Learning Trust, a charitable Multi-Academy Trust (company number 10874173). The school serves children aged 3 to 11 across ten year groups structured as classes named after world cities: London (Nursery), Edinburgh (Reception), Paris (Year 1), Budapest, New York (Year 2), Sydney (Year 3), Cairo (Year 4), Seoul and Tokyo (Year 5), and Rio de Janeiro (Year 6). Its pedagogical identity is anchored by the proprietary Character Compass framework (Aspire, Question and Reflect, Respect and Care, Collaborate) and structured progression documents across 13+ subjects including English, Mathematics, Science, Computing, French, Music, Art, and PSHE.
The school's technology and product surface is digital-first. Core platforms include the school website (whittington.herts.sch.uk), the Arbor Parent Portal and mobile app for attendance, meal booking, and messaging, and a video resource centre hosted on primarysite.media. Learning delivery relies on Google Classroom for home learning, Mathletics for mathematics practice, Purple Mash for cross-curricular activities, and Study Ladder for additional support. Specialist programmes include Little Wandle Letters and Sounds Revised phonics, Mastering Number for early mathematics, Race 4 Recall for fluency, Charanga for music, and Oak Academy for online catch-up lessons. Pastoral care is delivered through a dedicated Pastoral Leader (Jade Swales) who also serves as Deputy Designated Safeguarding Lead.
The revenue model is state-funded, with the school's core educational services free at point of use for Reception through Year 6, financed through government per-pupil grants routed via Ivy Learning Trust. Ancillary revenue streams include nursery fees for additional hours beyond funded allocations (£5.50 per hour), paid school meals (£3.40 per day for Years 3-6 and Nursery, free for Reception to Year 2), wraparound childcare via FunZone (Happy Hippos After School Club and Hungry Hippos Breakfast Club, OFSTED registered), school trip charges, and approved uniform supplier (Esquared Clothing). Marketing is community-led and direct-to-consumer, using the school website, Sway newsletters, social media (Facebook, Twitter, Instagram), open days, and nursery open mornings as primary acquisition channels.
Richard Whittington Primary School firmographics
Firmographics- Name
- Richard Whittington Primary School
- Legal name
- Richard Whittington Primary School
- Website
- https://whittington.herts.sch.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Richard Whittington Primary School is a UK state-funded primary school in Bishop's Stortford, Hertfordshire, serving children aged 3-11 (Nursery through Year 6) under the Ivy Learning Trust multi-academy trust.
- Ownership category
- akta.pro rank
Richard Whittington Primary School industry classification
Industry- Product category
- Primary Education
- NAICS
- Elementary and Secondary Schools (611110), Educational Services (61)
- SIC
- Services-Child Day Care Services (8351), Services-Educational Services (8200)
- akta.pro primary industry
- Public Elementary Schools (EDAJAAAB)
- akta.pro secondary industries
- Head Start & Public Pre-K Programs (EDACABAK), General Preschools (Play-Based) (EDACABAA)
Keywords
Where Richard Whittington Primary School is headquartered
LocationHeadquarters
- HQ city
- Bishop's Stortford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Richard Whittington Primary School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- State Education Funding: Government-funded primary education through the Ivy Learning Trust MAT structure. Core education services are free at point of use for Reception through Year 6.
- Nursery Fees: 15-hour, 30-hour, and 35-hour funded and unfunded nursery places. Additional hours charged at £5.50 per hour.
- School Meals: Paid meals at £3.40 per day for Years 3-6 and Nursery pupils, booked via Arbor portal. Reception to Year 2 receive free school meals.
- Before and After School Care: Happy Hippos After School Club (3:15pm-6pm) and Hungry Hippos Breakfast Club (8am-8:45am) operated by FunZone, generating revenue for wraparound childcare services.
- Uniform Sales: School uniform available through approved supplier Esquared Clothing (myesquared.co.uk), including branded PE hoodies and polo shirts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Termly | Nursery 15-hour funded places |
| Subscription | Termly | Nursery 30-hour extended places |
| Unit Pricing | Termly | Nursery additional hours |
| Unit Pricing | Pay-as-you-go | School meals (Years 3-6 and Nursery) |
| Subscription | Monthly | Breakfast Club - Hungry Hippos |
| Subscription | Monthly | After School Club - Happy Hippos |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Richard Whittington Primary School product offering
Product offeringCore offering
Richard Whittington Primary School provides state-funded primary education for children aged 3–11 spanning Nursery through Year 6, with classes organized by world-city names. The school delivers the full EYFS, Key Stage 1, and Key Stage 2 curricula, supplemented by nursery provision, school meals, wraparound childcare via FunZone, and pastoral care, all delivered on a single campus in Bishop's Stortford under Ivy Learning Trust governance.
Product overview
Richard Whittington Primary School operates as a digital-first educational institution offering Nursery through Year 6 classes (London/Nursery, Edinburgh/Reception, Paris/Year 1, New York/Year 2, Sydney/Year 3, Cairo/Year 4, Seoul/Year 5, Tokyo/Year 5, Rio/Year 6). The school provides educational services through its website as the primary communication platform, supplemented by the Arbor parent portal and app for school management and communications, and a video resource centre for multimedia content.
Differentiator
Problem solved
Functional benefit
Products and services
- Primary Education (Nursery to Year 6) Full-time state-funded primary education for children aged 3–11 covering EYFS, Key Stage 1, and Key Stage 2 curricula, with classes named after world cities (London, Edinburgh, Paris, New York, Budapest, Sydney, Cairo, Seoul, Tokyo, Rio). Free at the point of use for Reception through Year 6.
- Nursery Provision Early years nursery education for children aged 3+, offering 15-hour, 30-hour, and 35-hour placements. Funded hours are free for eligible children; additional hours charged at £5.50 per hour.
- School Meals School meal service providing hot meat/fish, vegetarian, jacket potato/pasta, and packed lunch options on a three-week rotating menu. Free for Reception to Year 2; £3.40 per day for Years 3-6 and Nursery pupils, booked via the Arbor portal.
- Wraparound Childcare (Hungry Hippos and Happy Hippos) Before and after school childcare operated by FunZone. Hungry Hippos Breakfast Club runs 8:00am–8:45am; Happy Hippos After School Club runs 3:15pm–6:00pm. Holiday club services also available. OFSTED registered, with staff holding enhanced DBS checks.
- Pastoral Care Service Dedicated pastoral care programme led by the Pastoral Leader (Deputy Designated Safeguarding Lead) supporting children with behavioural, emotional, and mental health difficulties, including mental health and wellbeing resources for pupils and families.
- Arbor Parent Portal and App Parent-facing portal and mobile app for attendance monitoring, meal booking, activity enrollment, student information management, and secure in-app messaging with push notifications.
- Video Resource Centre Online video hosting platform (primarysite.media) for school video content including welcome videos and Art Week recordings.
Quantifiable outcome
- 96% attendance target
- +1 more outcomes
Companies that use Richard Whittington Primary School
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles1 record
Richard Whittington Primary School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Richard Whittington Primary School partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Ivy Learning TrustcoreRichard Whittington Primary School is part of Ivy Learning Trust, a Multi-Academy Trust (MAT) and charitable company limited by guarantee (company number 10874173). The Trust provides governance, support, and collaborative network across member schools. Registered office at De Bohun Primary School, Green Road, Southgate, London, N14 4AD.
- FunZone (Happy Hippos / Hungry Hippos)coreOFSTED registered before and after after school childcare provider operating on school premises. Happy Hippos After School Club (3:15pm-6pm) and Hungry Hippos Breakfast Club (8am-8:45am). Staff hold enhanced DBS checks. Also provides holiday club services.
- Lunchtime ClubcoreExternal catering provider supplying the school's three-week rotating lunch menu with hot meat/fish, vegetarian, jacket potato/pasta, and packed lunch options.
- Cool MilkminorSchool milk scheme provider. Free milk for children under 5, subsidised for older children. Delivers semi-skimmed milk daily to classrooms.
- BSTC (Bishop's Stortford Lawn Tennis Club)minorExternal tennis coaching provider running before-school tennis club for Years 1-2-3.
- KidslingominorSpanish language tuition provider running lunch and after-school Spanish clubs for Years 1-6.
- DrumtruckminorDrumming/music tuition provider offering drum lessons during school hours for Year 1 and above.
- KAS (Coaching)minorFootball coaching provider for Years 5-6 Football Squad, running Thursday after-school sessions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Richard Whittington Primary School competitors and assessment
Company assessmentBroad incumbents
- Ark Schools: UK education charity running a network of primary and secondary academies, similar in scale to a MAT member school and operating in the same state-funded K-6 space with comparable digital learning and pastoral care priorities.
- Harris Federation: Large UK Multi-Academy Trust operating numerous primary and secondary academies. Comparable as a broader MAT incumbent operating in the same state-funded primary space with shared services and governance structure.
- Oasis Academy Trust: National UK MAT running primary, secondary, and all-through academies with a values-driven ethos comparable to the Character Compass framework. Operates within the same charitable/state-funded education sector.
Direct peers
- Reach Academy Feltham: UK state-funded primary/secondary academy serving a similar age range with a strong values-based ethos, digital learning focus, and parent engagement model comparable to Richard Whittington's Character Compass approach.
- De Bohun Primary School: Sister school within the Ivy Learning Trust MAT (same parent organization, company 10874173) and registered office address. Operates as a UK state primary with the same funding model and governance framework, making it the most directly comparable institution.
Emerging players
- Bright Horizons Family Solutions: International nursery and childcare provider with UK presence offering funded hours, wraparound care, and curriculum-led early years programmes that overlap with the school's nursery provision and EYFS outdoor learning approach.
- Stagecoach Performing Arts: UK provider of before/after-school and weekend performing arts clubs in schools, directly comparable to Richard Whittington's extra-curricular club partnerships (Kidslingo, Drumtruck, KAS, BSTC tennis) for working-family wraparound enrichment.
- Busy Bees Nurseries: UK's largest nursery chain offering funded 15/30-hour places, wraparound care, and meals comparable to Richard Whittington's nursery and wraparound service streams. Different ownership model but directly competes for the same working-family segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Richard Whittington Primary School social profiles
Digital presenceRichard Whittington Primary School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Richard Whittington Primary School leadership team
Management profileNumber of profiles
Profiles2 records
Richard Whittington Primary School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Richard Whittington Primary School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Richard Whittington Primary School
What does Richard Whittington Primary School do?
Richard Whittington Primary School provides state-funded primary education for children aged 3–11 spanning Nursery through Year 6, with classes organized by world-city names. The school delivers the full EYFS, Key Stage 1, and Key Stage 2 curricula, supplemented by nursery provision, school meals, wraparound childcare via FunZone, and pastoral care, all delivered on a single campus in Bishop's Stortford under Ivy Learning Trust governance.
Is Richard Whittington Primary School a public or private company?
Richard Whittington Primary School is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Richard Whittington Primary School founded?
Richard Whittington Primary School was founded in -1. It employs 11 to 50 people.
Where is Richard Whittington Primary School based?
Richard Whittington Primary School is headquartered in Bishop's Stortford, United Kingdom, in the Europe region.
How does Richard Whittington Primary School make money?
Five revenue lines are on record. State Education Funding is the primary driver. The others are nursery Fees, school Meals, before and After School Care and uniform Sales.
Who are Richard Whittington Primary School's main competitors?
Broad incumbents on record are Ark Schools, Harris Federation and Oasis Academy Trust. Direct peers are Reach Academy Feltham and De Bohun Primary School. Emerging players are Bright Horizons Family Solutions, Stagecoach Performing Arts and Busy Bees Nurseries.
Does Richard Whittington Primary School have an API?
No public API is recorded for Richard Whittington Primary School.
What industry is Richard Whittington Primary School in?
Richard Whittington Primary School's product category is Primary Education. Its primary akta.pro industry code is EDAJAAAB, Public Elementary Schools, with a secondary code of EDACABAK, Head Start & Public Pre-K Programs. Its NAICS code is 611110 and its SIC code is 8351.