Africaid

Name

Africaid

Legal name

The Africaid Trust

Website

https://whizzkidsunited.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Development and Adolescent Health Services

NAICS

Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Gender Equality & Women’s Empowerment (BPAGABAF)

akta.pro secondary industry

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

Keywords

• Adolescent HIV services
• Youth development programmes
• Sexual health education
• Football for good
• Gender equality training

Headquarters

HQ city

Durban, N/A

HQ country

South Africa

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Donations and Charitable Contributions: Individual and corporate donations received through PayPal and direct giving. Includes skill, time, and financial donations from supporters globally.
2. Social Enterprise Operations: Conference venue hire (up to 50 people), accommodation services (en-suite rooms at Little Afrika Hotel), and catering services. Game Changers Academy Ltd generates revenue through football development with partnership to AD Merida FC, Spain. Yellow Yellow Adventure tours provide experiential tourism revenue.
3. Affiliated Retail (Amazon Smile): Amazon Smile program where a portion of purchases is donated to WhizzKids United at no cost to the shopper.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Africaid (trading as WhizzKids United) is a South African non-profit trust that uses football as a behaviour-change methodology to deliver sexual and reproductive health education, HIV prevention/treatment support, gender equality programming, and youth empowerment to young people in South Africa and Ghana. Its core service portfolio includes the WKU Health Academy youth-friendly SRHR clinics, the On the Ball life skills curriculum, Girls On the Ball, Creating a Level Playing Field (gender equality across 55 districts in Northern Ghana), Psychosocial Support Groups, and Education and Empowerment Programmes. Self-funded social enterprises (conference venue, Little Afrika Hotel, Yellow Yellow Adventure, The Third Half, and Game Changers Academy Ltd) generate revenue that is reinvested back into these programmes.

Product overview

Africaid's WhizzKids United (WKU) is a community-based NGO operating since 2005 that uses football as a tool to drive positive youth outcomes. The organization offers a portfolio of integrated programmes including Health Academies (youth-friendly SRHR clinics), the On the Ball life skills curriculum, Girls On the Ball empowerment, Creating a Level Playing Field gender equality programme, Psychosocial Support Groups, and Education & Empowerment Programmes. The portfolio is structured around a 'football for good' model combined with a social enterprise approach that generates profits to reinvest into high-impact programmes. Social enterprise activities include conference venue hire, accommodation services (Little Afrika Hotel), adventure tourism (Yellow Yellow Adventure), and The Third Half travel programme.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Academy
• On the Ball Life Skills Curriculum
• WKU Conference Venue & Accommodation (social enterprise cluster)

Quantifiable outcome

• Over 1,000 HIV positive youth receiving life-saving antiretroviral treatment
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered major, minor and core.

• FIFA Football for HopemajorGTM or Marketing PartnerFIFA Football for Hope supports WKU as part of the global Football for Hope movement. WKU participated in the 5-aside football for hope festival. FIFA Foundation backing provides credibility and connection to global football community.
• Common GoalmajorGTM or Marketing PartnerCommon Goal is a football sustainability initiative. WKU is listed as a supported organization, providing funding and visibility through the football community network.
• UNAIDS South AfricamajorStrategic or Co-development PartnerPartnership with UNAIDS for HIV/AIDS awareness, prevention, and treatment programs targeting youth in South Africa.
• Charlize Theron Outreach ProjectminorGTM or Marketing PartnerCharitable support from the Charlize Theron Africa Outreach Project for youth programs in South Africa.
• Street Football World NetworkmajorGTM or Marketing PartnerWKU is part of the Street Football network connecting organizations using football for social change globally.
• Edendale Hospital and KwaZulu Natal Department of HealthcoreStrategic or Co-development PartnerIn April 2021, WKU handed over the Health Academy to Edendale Hospital and KZN Department of Health for integration into mainstream health services, ensuring long-term sustainability.
• WEE NorthcoreStrategic or Co-development PartnerPartnership with WEE North for the Creating a Level Playing Field project supporting gender equality in line with SDG 5 across Northern Ghana.
• AD Merida FC (Spain)coreStrategic or Co-development PartnerPartnership for Game Changers Academy Ltd established in 2023, providing professional football development pathway for young people in Northern Ghana with WKU as corporate social investment.
• World Football SummitmajorGTM or Marketing PartnerPartnership for the Use Your Head Challenge fundraiser and prize sponsorship, connecting WKU to global football business community.
• Yellow Yellow AdventureminorGTM or Marketing PartnerAdventure tourism partnership offering Wild West tuk-tuk tours through Ghana, Togo, and Benin as a fundraising and experiential engagement opportunity for supporters.
• The Third HalfminorGTM or Marketing PartnerSocial enterprise combining sport, travel, and UN Global Goals for leadership journeys and service learning experiences.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• mothers2mothers: African NGO employing and mentoring HIV-positive women as community health workers to deliver SRHR, PMTCT, and early childhood development services. Overlaps with WKU's HIV-positive youth psychosocial support and SRHR delivery across African geographies.
• Kick4Life: Lesotho-based charity using football to engage youth on HIV/AIDS and SRHR, with health-service and life-skills offerings. Directly comparable programmatic focus on football and sexual health in Southern Africa.
• Grassroot Soccer: International non-profit using soccer to mobilize youth against HIV/AIDS in Southern and Eastern Africa. Directly comparable to WhizzKids United's Health Academy and On the Ball curriculum model.
• Play Soccer: International non-profit using soccer to deliver health, education and social development programs in disadvantaged communities across Africa and the Americas - direct sport-for-good operational analogue.
• Mathare Youth Sports Association (MYSA): Kenya-based sports-for-development NGO linking youth through football with health, education, and leadership programs. Closely comparable sport-as-methodology model for African youth development.
• LoveLife: South Africa's largest youth sexual and reproductive health NGO. Comparable adolescent SRHR focus, KwaZulu-Natal geographic base, and youth-targeted operating model.
• streetfootballworld: Global network organization supporting football-for-good programs, with which WhizzKids United has a formal Major partnership. Highly comparable network model and youth development mission.

Broad incumbents

• Beyond Sport: Global organization mobilizing resources and partnerships for the sport for social change movement. Shares WKU's sport-for-development thesis and provides funding/visibility to peer football programs.
• Right to Play: Large international organization using sport and play to educate and empower children across Africa, Asia and the Middle East. Operates a broader portfolio but overlaps meaningfully in sports-for-development delivery model.

Others

• Sonke Gender Justice: South African NGO working across Africa to advance gender equality, prevent gender-based violence, and promote SRHR. Operates in the same thematic space as WKU's Creating a Level Playing Field program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WhizzKidsUnited
• LinkedInlinkedin.com/company/africaid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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