WHM Fresh SPA and Crown Fruit Ltd.

What WHM Fresh SPA and Crown Fruit Ltd. does

WHM Fresh SPA and Crown Fruit Ltd. operate as sister companies founded and led by Matias González, with WHM Fresh incorporated in Chile (Santiago, Las Condes) in 2020 and Crown Fruit Ltd. incorporated in the UK in 2022. The group produces and exports fresh fruit — principally Chilean table grapes, cherries, and citrus — from its owned Agrícola León farm in the Aconcagua Valley (110+ hectares of table grapes, 24 hectares of raisins), and distributes Portuguese and Chilean blueberries and Chilean table grapes to leading UK retailers through the Crown Fruit UK entity. Additional commercial reach extends into US retailers and Asia retail and wholesale markets.

The group's underlying technology stack centers on supply-chain transparency and sustainability rather than AI/ML: MARCO weighing and packing machinery, blockchain-based traceability with consumer-facing QR codes, and CO2Talker carbon tracking underpin a CarbonNeutral delivery certification that addresses retailer ESG and Scope 3 procurement criteria. Commercial partnerships with proprietary grape breeders BLOOM and Sun World secure access to licensed, differentiated varietals that support premium shelf positioning.

The business model is B2B wholesale fresh-produce export and import: WHM Fresh generates revenue through grower-export sales of Chilean fruit to international retail and wholesale customers, while Crown Fruit generates revenue through import and distribution of Southern Hemisphere fruit (grapes and blueberries) to leading European retailers. The model combines owned production with multi-origin trading and is structurally dependent on a small number of large supermarket program contracts, exposing the group to concentration risk. The group is privately held, founder-owned, and operates with a lean combined headcount of approximately 8 employees.

Name

WHM Fresh SPA and Crown Fruit Ltd.

Legal name

Crown Fruit Ltd.

Website

https://whmfruit.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

WHM Fresh SPA and Crown Fruit Ltd. are founder-led sister companies that grow, export, and distribute Southern Hemisphere fresh fruit — principally Chilean table grapes, cherries, citrus, and blueberries — to leading UK, European, US, and Asian retailers via owned production and multi-origin sourcing.

Ownership category

akta.pro rank

Product category

Fresh Fruit Production and Export

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100), Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Fresh Fruit Wholesale (AFAIACAA)

akta.pro secondary industries

Fresh Produce Distribution (CRAOABAB), Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC)

Keywords

• Fresh fruit export
• Table grapes
• Cherries and citrus
• Blueberry import
• Fresh produce distribution

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh Fruit Export: Production, packaging and distribution of fresh Chilean fruit (table grapes, cherries, citrus) primarily for supermarkets in leading European countries and the United States. Fruit is grown at Agrícola León farm and sourced from partner growers.
2. Fresh Fruit Import: Import of blueberries from Portugal and Chile, and Chilean table grapes, to supply European retailers year-round. Crown Fruit imports produce from Portuguese, Peruvian, and Brazilian producers to complement Chilean supply.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

WHM Fresh SPA and Crown Fruit Ltd. produce, package, and distribute fresh fruit — Chilean table grapes, cherries, mandarins, clementines, and blueberries — for retail and wholesale buyers in Europe, the United States, and Asia. Production is anchored at the Agrícola León farm in Chile's Aconcagua valley, with complementary sourcing from partner growers in Portugal, Peru, and Brazil to enable year-round supply.

Product overview

WHM Fresh SPA (Chile-based) and Crown Fruit Ltd. (UK-based) operate as sister companies in the fresh fruit export/import industry. WHM Fresh focuses on producing and exporting Chilean table grapes, cherries, and citrus fruits, operating Agrícola León farm with over 110 hectares of table grapes. Crown Fruit imports blueberries from Portugal and Chile, and Chilean table grapes from multiple valleys, supporting year-round supply to European retailers. WHM Fresh primarily serves European and US markets while Crown Fruit supplies European retailers. Both companies share the Agrícola León farm operation in Chile's Aconcagua valley.

Differentiator

Problem solved

Functional benefit

Products and services

• Table Grapes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• BLOOM (International Grape Breeder)coreStrategic or Co-development PartnerPartnership with international grape breeder BLOOM for planting projects allowing the company to be at the forefront with new grape varieties at Agrícola León farm.
• Sun World (International Grape Breeder)coreStrategic or Co-development PartnerPartnership with Sun World for planting projects with international grape breeders to develop new varieties at Agrícola León farm.
• MARCO (Weighing and Packing Technology)coreTechnology or IntegrationIndustry-leading MARCO weighing and packing machine that vastly improves packhouse productivity. Full traceability created through sharing information with MARCO service provider systems.
• CO2TalkercoreTechnology or IntegrationCarbon footprint measurement and tracking service used to offset 100% of cargo emissions, with data validated and stored in blockchain.
• Cuel Wind Power ProjectcoreStrategic or Co-development PartnerLocated in Los Angeles Biobio region of Chile, the Cuel wind farm consists of 22 wind turbines with 33 MW power capacity, offsetting 32,500 tons of CO2 per year and supplying electricity to 55,000 homes. WHM Fresh offsets all greenhouse gases generated by creating carbon credits measured through CO2Talker.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Capespan: Global fresh fruit producer-exporter with established presence in table grapes, citrus, and berries across multiple origins and global retail customers. A broad incumbent serving similar retail customers in similar categories to WHM Fresh/Crown Fruit.
• Dole plc (formerly Total Produce): Global fresh produce company with extensive operations across bananas, pineapples, berries, grapes, and other fresh fruit in Europe, the Americas, and Asia. Broad incumbent with overlapping categories and retail customers globally.
• Driscoll's: Global market leader in fresh berries with vertically integrated production across the Americas, Europe, Africa, and Australia. Compares as a broad incumbent in the fresh-produce retail space, particularly overlapping with Crown Fruit's blueberry program.

Direct peers

• Subsole: Major Chilean fresh fruit exporter producing and shipping table grapes, citrus, avocados, and other produce to global retailers. Directly comparable as a Chilean grower-exporter serving Europe, the US, and Asia with similar product categories.
• Copefrut: Chilean fruit cooperative/company exporting apples, cherries, kiwifruit, table grapes, and blueberries. Comparable as a Chilean-origin fresh fruit exporter with multi-product and international retailer supply.
• Hortifrut: Chilean-origin global berry producer and exporter with blueberry, raspberry, and blackberry programs sourcing from multiple origins. Comparable as a vertically integrated Chilean-origin fresh berry supplier to Europe, US, and Asia.
• David Del Curto: Chilean fresh fruit producer and exporter with extensive grower network supplying retailers internationally. Directly comparable as a Chilean-origin fresh produce export operation.
• Greenvic: Chilean fresh fruit exporter with table grape, blueberry, citrus, and other programs in Chile and Peru serving global retailers. Comparable vertically integrated Chilean exporter with multi-origin counter-season sourcing.

Regional players

• Worldwide Fruit (UK): UK-based fresh fruit importer and supplier primarily of apples, pears, stone fruit, and citrus to British retailers. Comparable as a UK-headquartered fresh fruit importer serving major British grocers, competing with Crown Fruit at the buyer interface.
• Special Fruit: European fresh produce importer and supplier specializing in berries, exotics, and premium fruits for European retailers. Comparable as an importer/distributor of fresh berries and specialty fruit into European supermarkets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/whm-fresh-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WHM Fresh SPA and Crown Fruit Ltd.