Whole Intelligence Now

What Whole Intelligence Now does

Whole Intelligence Now is a UK-based educational and personal development practice founded by Malcolm Parlett in 2015, operating from Chepstow, Wales, with 5 employees. The organization promotes a holistic framework for cultivating human intelligence organized around five interconnected domains — Responding to the situation, Interrelating, Embodying, Self-recognising, and Experimenting — drawing on Gestalt therapy principles and the founder's original 'illuminative evaluation' qualitative methodology. The company is structured as a privately held, founder-led initiative with no external investment, patents, or public listing.

The product surface consists of four core offerings: the published book 'Future Sense: Five Explorations of Whole Intelligence for a World That's Waking Up' (published by Troubador), in-person 'Living Whole Intelligence Workshops,' the Whole Intelligence Research Fellowship (a community of six named fellows spanning the UK, Switzerland, and North Macedonia), and a multimedia Magazine platform hosting videos and podcasts. Distribution is entirely direct — book sales through the website, workshops delivered in person, and fellowship membership managed by the founder. Partnerships are content- and community-oriented rather than commercial: Malcolm Parlett serves as a Scholar in Residence at the Renewal Foundation, and the methodology is embedded in Gestalt Centre Wales training programs.

Revenue is generated through three streams: one-time book sales, workshop and course fees (professional services), and fellowship membership (subscription/recurring). Pricing for workshops and fellowship membership is not publicly disclosed. The go-to-market motion is community-led and event-driven, relying on grassroots dissemination through practitioners, coaches, and consultants who embed Whole Intelligence principles into their own work, supplemented by organic social channels (LinkedIn, YouTube, Facebook, Twitter) and a mailing list.

Name

Whole Intelligence Now

Legal name

Whole Intelligence

Website

https://wholeintelligence.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Whole Intelligence Now is a UK-based, founder-led educational practice established in 2015 by Malcolm Parlett that promotes a five-domain human development framework through a published book, in-person workshops, a research fellowship, and multimedia content targeting personal development seekers and Gestalt practitioners.

Ownership category

akta.pro rank

Product category

Holistic Personal Development and Education

NAICS

Educational Support Services (61171), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYEDAAAKAH

Critical Thinking, Problem Solving & Decision-Making

Education/Adult & Continuing Education/Career Readiness & Employability Skills (Resume, Interview, Workplace Skills)

SECONDARYEDANAKAJ

Advanced Study Skills & Executive Function Coaching for High Achievers (time management, workload planning)

Education/Tutoring & Test Preparation/Enrichment & Advanced/Accelerated Tutoring (Gifted/AP/IB)

Keywords

• Holistic development framework
• Gestalt therapy practice
• Personal development workshops
• Organizational transformation consulting
• Consciousness development training

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Book Sales: Sale of the book 'Future Sense: Five Explorations of Whole Intelligence for a World That's Waking Up' published by Troubador.
2. Workshop and Course Fees: Living Whole Intelligence Workshops and training programs offered to individuals seeking to develop their Whole Intelligence.
3. Fellowship Program: Whole Intelligence Research Fellowship - a community of inquirers with membership and associated programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Whole Intelligence Now sells and delivers a holistic, living practice framework called Whole Intelligence, organized around five interconnected explorations of human competence: Responding to the situation, Interrelating, Embodying, Self-recognising, and Experimenting. The framework is monetized through the Future Sense book, Living Whole Intelligence Workshops, the Research Fellowship community program, and a multimedia magazine. The offering is grounded in Gestalt therapy principles and Malcolm Parlett's qualitative Illuminative Evaluation methodology, targeting both individuals seeking personal development and organizations seeking transformation and leadership development.

Product overview

Whole Intelligence Now offers a holistic, living practice framework centered on cultivating humanity's collective intelligence. The core offering includes the book 'Future Sense: Five Explorations of Whole Intelligence' which introduces five interconnected domains of human competence: Responding to the situation, Interrelating, Embodying, Self-recognising, and Experimenting. Supporting products include Living Whole Intelligence Workshops (in-person training), the Whole Intelligence Research Fellowship (a community of practitioners), and the Whole Intelligence Magazine (a multimedia content platform with videos and podcasts). The framework draws on Gestalt therapy principles and emphasizes practical wisdom for personal and collective wellbeing.

Differentiator

Problem solved

Functional benefit

Brands

• Whole Intelligence Research Fellowship: A community of inquirers from diverse fields inspired by the living practice of Whole Intelligence and its education, practice, and delivery.

Products and services

• Future Sense: Five Explorations of Whole Intelligence for a World That's Waking Up A book by Malcolm Parlett that introduces Whole Intelligence as a holistic living practice and presents the five explorations framework (Responding to the situation, Interrelating, Embodying, Self-recognising, Experimenting) for individuals, communities, and organizations seeking deeper wisdom and creativity.
• Living Whole Intelligence Workshops In-person training workshops focused on accessing more of one's whole intelligence as a way of making a difference in living and acting in the world. Delivered to individuals and small groups seeking immersive development experiences.
• Whole Intelligence Research Fellowship A community-based membership program bringing together inquirers from diverse fields who are inspired by the living practice of Whole Intelligence and its education, practice, and delivery.
• Whole Intelligence Magazine A multimedia exploration platform featuring videos, podcasts, and talks exploring the universality of the Whole Intelligence approach for individuals and communities.

Quantifiable outcome

• The approach has been used in many different countries through illuminative evaluation methodology
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Renewal FoundationcoreStrategic or Co-development PartnerMalcolm Parlett serves as one of the Scholars in Residence at the Renewal Foundation. In this role, he discusses Whole Intelligence and his book Future Sense, contributing to research and thought leadership in organizational renewal and human development.
• Professor Peter HawkinscoreStrategic or Co-development PartnerProfessor Peter Hawkins, a recognized thought leader in coaching and organizational development, interviewed Malcolm about Whole Intelligence, contributing to dissemination of the methodology.
• Gestalt Centre WalescoreStrategic or Co-development PartnerWhole Intelligence methodology is taught through the Gestalt Centre Wales training programs. The centre offers Advanced Integrated Adult, Child & Young Person Gestalt Therapy Training course developed with Malcolm Parlett's influence.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Gestalt Centre Wales: Gestalt-based training institute that delivers the Advanced Integrated Adult, Child & Young Person Gestalt Therapy Training influenced by Malcolm Parlett. Directly comparable as a Gestalt-grounded educational and professional development provider.
• Renewal Foundation: Foundation focused on organizational renewal and human development, where Malcolm Parlett serves as a Scholar in Residence. Operates with a comparable philosophy of cultivating regenerative human and organizational practice, making it the closest conceptual peer.
• Search Inside Yourself Leadership Institute: Offers mindfulness and emotional intelligence-based leadership training, workshops, and a global community of practitioners. Highly comparable model combining a published book, workshops, a fellowship-style network, and B2B leadership programs.
• The Edge of Possibility (Ginger Lapid-Bogda): Gestalt-based organizational development consulting, training, and authorship. Comparable as a practitioner-led Gestalt OD offering with published books, workshops, and a niche professional community.

Broad incumbents

• Oxford Mindfulness Centre: University-affiliated center offering mindfulness training, teacher training programs, and research-backed courses. Comparable as a human development training and certification provider with deep academic grounding.
• Coaches Training Institute (CTI): Major coach training organization offering certification programs, leadership courses, and a global community. Comparable as a coaching and human development training provider with structured curricula and community components.
• Center for Creative Leadership: Large, established leadership development institution offering research-backed programs, executive education, and coaching. Comparable as a leadership and human development training provider, but with substantially broader scope and resources.

Emerging players

• Potential Project: Workplace mindfulness and human skills training provider serving organizations globally. Comparable focus on cultivating practical wisdom and wellbeing in workplace contexts, with similar workshop and program delivery model.
• Wisdom 2.0: Conference and content platform exploring wisdom, mindfulness, and technology in modern life. Comparable audience overlap (consciousness, human development) and event/content-driven GTM model.

Others

• Fetzer Institute: Private foundation funding research and programs at the intersection of consciousness, spirituality, and human development. Adjacent as a funder/incubator of similar consciousness-oriented work, though not a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/with_replies
• YouTubeyoutube.com/@WholeIntelligence
• LinkedInlinkedin.com/company/whole-intelligence-now

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whole Intelligence Now