W Hospitality Group d.o.o.
W Hospitality Group d.o.o. is a Belgrade-headquartered diversified hospitality company operating five premium restaurants, thirteen fast food brands in shopping-center food halls, large-scale catering across nine cuisines, pastry shops, and an artisanal ice cream brand distributed across Serbia, Montenegro, Romania, Austria, and Chile.
- Company typePrivate
- Founded2012
- HeadquartersBelgrade, Serbia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What W Hospitality Group d.o.o. does
W Hospitality Group d.o.o. is a Belgrade-headquartered, privately held diversified hospitality group founded in 2012 by Japanese chef Yoshi Maru Honda. The group operates five premium restaurants (W Contemporary Japanese Cuisine, Steak Supreme, Mr. Greek Downtown, MOMI Crazy Fish, Merak Balkan Cuisine), the W Food Hall integrating thirteen fast food brands in Galerija and Rajićeva shopping centers, a large-scale catering service covering nine international cuisines, Chiara Caffè pastry and coffee shops, and the W Ice Cream artisanal ice cream brand. Ice cream operations have expanded internationally to Montenegro, Romania, Austria and Chile in addition to the Serbian footprint in Belgrade, Novi Sad and Pančevo.
The underlying platform is operationally diversified rather than technology-driven: it is a multi-format physical hospitality business unified by a single management team, shared supply chain for premium ingredients (Japanese Wagyu A5, dry-aged domestic meats, New Zealand lamb), shared marketing across sub-brands, and a "W lifestyle group" identity. Premium dining venues deploy differentiated interior concepts (102-piece Kabuki mask collection at W Contemporary Japanese, dry-aging chambers at Steak Supreme, Sava river garden at MOMI) as experiential assets. Distribution relies on prime anchor locations in Belgrade's flagship shopping centers plus event-driven catering reach; digital channels are limited to the company website and the ontopo.com reservation integration. There is no proprietary technology stack, no AI/ML capability and no disclosed digital product.
The group monetizes through unit-based per-cover pricing on premium menus (e.g., Wagyu A5 at RSD 15,300, Black Cod at RSD 5,190, whole fish at RSD 9,600/kg), high-volume fast food pricing in shopping-center food courts, per-event catering contracts with 1,000+ guest capacity, and retail ice cream and pastry sales. Customer segments span affluent individuals and tourists for fine dining, shopping-center foot traffic for fast food, event organizers and corporate clients for catering, and broader retail consumers for ice cream and coffee. No subscription, membership, or recurring-revenue pricing models are in use.
W Hospitality Group d.o.o. firmographics
Firmographics- Name
- W Hospitality Group d.o.o.
- Legal name
- W Hospitality Group d.o.o.
- Website
- https://whospitalitygroup.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- W Hospitality Group d.o.o. is a Belgrade-headquartered diversified hospitality company operating five premium restaurants, thirteen fast food brands in shopping-center food halls, large-scale catering across nine cuisines, pastry shops, and an artisanal ice cream brand distributed across Serbia, Montenegro, Romania, Austria, and Chile.
- Ownership category
- akta.pro rank
W Hospitality Group d.o.o. industry classification
Industry- Product category
- Hospitality Services
- NAICS
- Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Special Occasion & Destination Restaurants (THAFACAK)
- akta.pro secondary industries
- Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European) (THAFABAM), Ethnic & Regional Cuisine Restaurants (THAFACAD), Mediterranean & Middle Eastern Fast Casual (THAFABAD)
Keywords
Where W Hospitality Group d.o.o. is headquartered
LocationHeadquarters
- HQ city
- Belgrade
- HQ country
- Serbia
- HQ region
- Europe
Offices4 records
Markets served
W Hospitality Group d.o.o. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Premium Restaurant Dining: Revenue from fine dining restaurants including W Contemporary Japanese Cuisine, Steak Supreme, Mr. Greek, Momi Crazy Fish, and Merak Balkan Cuisine. Customers pay per meal for upscale dining experiences with signature dishes, premium meats, and curated wine selections.
- Fast Food Operations: Revenue from 13 fast food brands in Galerija and Rajićeva shopping centers including Kepo World, OBA Doner Kebab, Play Pasta, Brt Burger, Krispy Chicken, Amigos Mexican Grill, Skara, Pad Thai, Mr. Greek Gyros&kebab, Lure, Panda Chinese Food, and Yalla Lebanese Cuisine.
- Catering Services: Event catering services offering nine international cuisines (Serbian, Japanese, American, Italian, Indian, Lebanese, Thai, Turkish, Mexican) for events of various sizes including weddings, anniversaries, birthdays, baby showers, and bridal showers. Capable of serving more than 1000 guests.
- Ice Cream Retail: W Ice Cream artisanal ice cream sales through company-owned locations in Belgrade, Novi Sad, Pančevo, and international expansion to Montenegro, Romania, Austria, and Chile. Products include natural artisanal ice creams with over 200 flavors created.
- Pastry and Coffee Shop: Chiara Caffè offering Serbian homemade cakes (reforma, vasina) paired with coffee. W Ice Cream dessert products available at these locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Steak Supreme menu pricing |
| Unit Pricing | Pay-as-you-go | W Contemporary Japanese Cuisine menu pricing |
| Unit Pricing | Pay-as-you-go | MOMI Crazy Fish Mediterranean cuisine pricing |
| Unit Pricing | Pay-as-you-go | Merak Balkan Cuisine pricing |
| Unit Pricing | Pay-as-you-go | Mr. Greek Downtown pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
W Hospitality Group d.o.o. product offering
Product offeringCore offering
W Hospitality Group operates a diversified food and beverage portfolio in Belgrade and Serbia, including five premium restaurants (W Contemporary Japanese Cuisine, Steak Supreme, Mr. Greek Downtown, MOMI Crazy Fish, Merak Balkan Cuisine), thirteen fast food brands under the W Food Hall concept, Opium Lounge, W Hospitality Catering, Chiara Caffè pastry shops, and W Ice Cream artisanal ice cream brand with international presence in five countries.
Product overview
W Hospitality Group d.o.o. is a Belgrade-based hospitality company founded in 2012 that operates a diversified portfolio of food and beverage establishments. The company encompasses: five premium restaurants (W Contemporary Japanese Cuisine, Steak Supreme, Mr. Greek Downtown, MOMI Crazy Fish, and Merak Balkan Cuisine); thirteen fast food concepts under W Food Hall brand (including KEPO World, OBA Doner Kebab, Play Pasta, Brt Burger, Krispy Chicken, AMIGOS Mexican Grill, Skara, Pad Thai, Panda Chinese Food, Yalla Lebanese Cuisine, and others); a catering service offering nine international cuisines; Chiara Caffè pastry and coffee shops; and W Ice Cream artisanal ice cream brand with international presence. The company positions itself as a leader in Belgrade's hospitality scene, combining fine dining, casual dining, and quick-service concepts under unified management.
Differentiator
Problem solved
Functional benefit
Brands
- W Contemporary Japanese Cuisine: Contemporary Japanese cuisine restaurant inspired by Izakaya concept, located in Galerija Shopping Center with Kabuki Theatre-inspired interior featuring 102 Kabuki masks.
- Steak Supreme
- Mr. Greek Downtown
- MOMI Crazy Fish
- Merak Balkan Cuisine
- Opium Lounge
- W Ice Cream
- Kepo World
- OBA – Doner Kebab
- Play Pasta
- Brt burger
- Krispy chicken
- AMIGOS mexican grill
- Skara
- Pad thai
- Mr. Greek Gyros&kebab
- Lure
- Panda Chinese Food
- Yalla – Authentic Lebanese cuisine
- Chiara Caffè
Products and services
- W Contemporary Japanese Cuisine
Quantifiable outcome
- 1000+ catering guests capacity
- +3 more outcomes
Companies that use W Hospitality Group d.o.o.
Customer profileSegments4 records
Ideal customer profiles4 records
W Hospitality Group d.o.o. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
W Hospitality Group d.o.o. partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
W Hospitality Group d.o.o. competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
W Hospitality Group d.o.o. social profiles
Digital presenceW Hospitality Group d.o.o. compliance and trust
Trust signalCompliance1 record
W Hospitality Group d.o.o. financial estimates
Financial estimateRevenue estimate
Valuation estimate
W Hospitality Group d.o.o. leadership team
Management profileNumber of profiles
Profiles1 record
W Hospitality Group d.o.o. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
W Hospitality Group d.o.o. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about W Hospitality Group d.o.o.
What does W Hospitality Group d.o.o. do?
W Hospitality Group operates a diversified food and beverage portfolio in Belgrade and Serbia, including five premium restaurants (W Contemporary Japanese Cuisine, Steak Supreme, Mr. Greek Downtown, MOMI Crazy Fish, Merak Balkan Cuisine), thirteen fast food brands under the W Food Hall concept, Opium Lounge, W Hospitality Catering, Chiara Caffè pastry shops, and W Ice Cream artisanal ice cream brand with international presence in five countries.
Is W Hospitality Group d.o.o. a public or private company?
W Hospitality Group d.o.o. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was W Hospitality Group d.o.o. founded?
W Hospitality Group d.o.o. was founded in 2012. It employs 11 to 50 people.
Where is W Hospitality Group d.o.o. based?
W Hospitality Group d.o.o. is headquartered in Belgrade, Serbia, in the Europe region.
How does W Hospitality Group d.o.o. make money?
Five revenue lines are on record. Premium Restaurant Dining is the primary driver. The others are fast Food Operations, catering Services, ice Cream Retail and pastry and Coffee Shop.
Does W Hospitality Group d.o.o. have an API?
No public API is recorded for W Hospitality Group d.o.o..
What industry is W Hospitality Group d.o.o. in?
W Hospitality Group d.o.o.'s product category is Hospitality Services. Its primary akta.pro industry code is THAFACAK, Special Occasion & Destination Restaurants, with a secondary code of THAFABAM, Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European). Its NAICS code is 722511 and its SIC code is 5810.