WHSA at Woolmer Hill Sports Park

What WHSA at Woolmer Hill Sports Park does

Woolmer Hill Sports Association (WHSA) is a UK-registered non-profit that operates Woolmer Hill Sports Park, a multi-sport community facility in Haslemere, Surrey. The association was established in 2021 to bring together and govern local amateur sports clubs, and it currently serves as the home ground for four anchor tenants: Haslemere Hockey Club, Haslemere Community Rugby Club, Beacon Hill Football Club, and Haslemere Border Athletics Club.

The core asset is a single-site complex comprising a full-size floodlit FIFA-quality 3G synthetic turf pitch (opened October 2024), two floodlit astro-turf pitches, a grass football pitch, a six-lane synthetic athletics track, a multi-use sports hall accommodating trampolining, badminton, pickleball, table tennis, and roller discos, a dance studio with sprung floor and mirrored wall, and a gym available to hall hirers. The Pavilion clubhouse offers a refurbished kitchen with hot food and a fully stocked bar, and since 2024 has broadcast live sport on Sky Sports and TNT Sports via a 100-inch screen. Underlying infrastructure investments include integrated floodlighting for evening matches and durable synthetic surfaces intended for year-round use.

WHSA generates revenue through four streams: facility and venue hire (pitch, hall, studio, gym) to sports clubs, fitness providers, schools, and community groups; bar and catering transactions at The Pavilion; private event and function hire including live sports screenings; and recurring club memberships. Go-to-market is community-led and event-driven, supported by an active Instagram channel (@whsp_haslemere), word-of-mouth referrals, and direct email/phone booking. The organization is volunteer-governed, operates with a lean team of 5 employees, and finances capital projects via community fundraising and grants rather than external equity.

Name

WHSA at Woolmer Hill Sports Park

Legal name

Woolmer Hill Sports Association

Website

https://whsa.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

WHSA is a UK non-profit operating Woolmer Hill Sports Park in Haslemere, Surrey, a multi-sport community facility serving local amateur clubs, fitness providers, schools, and inclusive sports programs via pitches, halls, and a clubhouse.

Ownership category

akta.pro rank

Product category

Community Sports Facilities

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Athletics Facilities & Venue Management (EDALAIAL), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community sports facilities
• Sports venue hire
• Athletics track rental
• Multi-sport complex
• Inclusive sports programs

Headquarters

HQ city

Haslemere

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales

Revenue model

1. Facility and Venue Hire: Rental of sports halls, pitches, dance studios, and event spaces to sports clubs, fitness organizations, wellness providers, schools, and community groups for various activities
2. Bar and Catering Services: Fully stocked bar serving refreshments and recently refurbished kitchen providing hot food and match teas for members and event attendees
3. Event Hosting and Private Rentals: Revenue from hosting private events, functions, meetings, parties, and live sports screenings with their 100 inch screen and Sky Sports/TNT Sports access
4. Membership Fees: Membership access for local sports clubs and community members to facilities and resources

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

WHSA at Woolmer Hill Sports Park operates a community-owned multi-sport facility in Haslemere, UK, providing hire of indoor and outdoor sports spaces (3G pitch, astro turf pitches, grass pitch, athletics track, sports hall, dance studio, gym) to sports clubs, fitness organizations, schools, and community groups. The organization also runs a clubhouse (The Pavilion) with bar, catering, and live sports screenings, and offers inclusive community programs including SEND sessions, walking football, frame football, and wheelchair sports.

Product overview

WHSA at Woolmer Hill Sports Park is a community sports organization operating a multi-facility complex. The core offerings include The Pavilion (a clubhouse with bar and catering facilities), an indoor Sports Hall with multiple activity spaces including a dance studio and gym, and extensive outdoor pitches and athletic facilities including a FIFA-quality 3G pitch, astro pitches, grass football pitch, and running track. The organization hosts several resident sports clubs and offers inclusive community programs. Facilities are available for hire to sports clubs, fitness organizations, wellness providers, schools, and community groups.

Differentiator

Problem solved

Functional benefit

Products and services

• The Pavilion (Clubhouse) Main clubhouse and gathering place at Woolmer Hill Sports Park featuring a fully stocked bar, refurbished kitchen serving hot food and match teas, live sports screenings on Sky Sports and TNT Sports via a 100-inch screen, and an outdoor seating area. It serves local sports teams, community members, and private event bookings.
• Sports Hall Facilities Versatile indoor facilities including a spacious main hall suited to trampolining, hockey, football, badminton, short mat bowls, roller discos, speed skating, handball, pickleball, and table tennis; a modern dance studio with sprung floor, high-quality sound system, mirrored wall, and natural light; and a fully-equipped gym available to main hall hirers.
• Outdoor Pitches and Athletic Facilities Premier outdoor sports facilities comprising a full-size floodlit 3G synthetic turf pitch of FIFA quality, two floodlit AstroTurf pitches for hockey and lacrosse, a full-size grass football pitch, and a six-lane synthetic running track with accurate, consistent surface and bright lane markings.
• Community Sports Programs Inclusive community programming at the facility including SEND sessions, walking football, frame football, and wheelchair sports, alongside recreational use by schools, community groups, and birthday parties.
• Resident Club Facilities Home ground and clubhouse arrangements for Haslemere Hockey Club, Haslemere Community Rugby Club, Beacon Hill Football Club, and Haslemere Border Athletics Club, providing dedicated pitch, track, and clubhouse access as resident tenants.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Everyone Active: National leisure trust operating hundreds of council-leisure facilities across the UK, offering sports halls, pitches, gyms, and community programming — overlapping broadly with WHSP's facility mix but at much larger scale and through local-authority contracts.
• Nuffield Health: National health-and-leisure operator offering gyms, fitness classes, sports facilities, and community programming across the UK — comparable on the fitness and community-recreation side though operating through paid membership rather than community/nonprofit model.
• Places Leisure: UK leisure trust operating community sports facilities, pitches, and fitness centres for local authorities — comparable as a multi-discipline community sports venue operator with a similar hire and membership revenue mix.
• Better (GLL): Major UK leisure social enterprise running sports centres, pitches, gyms, and athletics facilities on behalf of local authorities; comparable as a community-access multi-sport operator competing for the same local hire and casual participation demand.

Direct peers

• Goals Soccer Centres: UK operator of floodlit 3G football pitches for small-sided league hire — directly comparable on the artificial-turf hire model for football clubs and casual bookings that underpins a significant share of WHSP pitch utilization.
• Surrey Sports Park: University of Surrey-operated multi-sport complex in Guildford offering pitches, an athletics track, sports hall, and fitness facilities — directly comparable as a multi-surface community/affiliated sports park in Surrey with both club and casual programming.
• The Hive (Camden): North London community multi-sport venue with football pitches, sports hall, and community programming — comparable as a community-led multi-sport complex anchored by a football club and serving local hire and casual demand.
• David Ross Sports Village: Multi-sport community facility at the University of Nottingham offering pitches, sports hall, athletics track, and gym — directly comparable as a multi-surface community/affiliated sports park serving resident clubs, schools, and casual users.

Emerging players

• Active Life Limited: Smaller UK operator running council-leisure sites with sports halls, pitches, and fitness programmes — comparable as a community-recreation venue operator with overlapping revenue mix (hire, memberships, classes) but at smaller scale and in a different region.

Regional players

• Lee Valley Hockey and Tennis Centre: Large multi-surface hockey/tennis venue in north London operated by Lee Valley Regional Park Authority — comparable as a floodlit astro-turf hockey venue with resident-club model, though operating in a different region and at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/whsp_haslemere
• LinkedInlinkedin.com/company/woolmer-hill-sports-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WHSA at Woolmer Hill Sports Park