What WH SelfInvest does

WH SelfInvest S.A. is a Luxembourg-domiciled online brokerage founded in 1998, regulated as a broker (license 42798), commissionaire (36399), and portfolio manager (1806) by the Luxembourg Ministry of Finance under CSSF supervision. The company operates across six European countries — Luxembourg, Germany, France, Switzerland, Belgium, and the Netherlands — through branch offices and representative offices supervised by BaFin, ACPR, FINMA, FSMA, and AFM respectively, leveraging European passport rights. Its core product is the proprietary NanoTrader platform, which supports trading of futures, CFDs, forex, stocks, and options, and offers distinctive features including tick-by-tick data (versus competitors' snapshot data), 15+ stop-order types, multiple and trailing target orders, Safety Net risk controls, advanced chart types (tick, range-bar, renko, point-and-figure), and 94 free trading strategies built by named professional traders.

The business model is transaction-based: revenue is generated through bid-ask spreads and order commissions, with no monthly minimum commission, no inactivity fees in the first year, and all-inclusive discount packs for futures trading. The Multi-Market account provides access to 1.2 million financial instruments across 50+ markets in 30+ countries. Supporting revenue streams and engagement layers include the Freestoxx commission-free stock sub-brand, the Investui alert service, the Trading Store marketplace (77+ paid/free products), and SignalRadar / Mail & Click for signal distribution. Customer onboarding occurs via 10-minute online account opening with personal support via phone, chat, and callback, supplemented by free webinars, seminars, and educational content delivered in German, French, and English.

The company targets active retail traders and semi-professional derivatives traders across Western Europe, with a value proposition anchored on low trading costs, real-time data quality, advanced order management, and personalized service ("legendary service"). Distribution combines direct-to-consumer online acquisition with branch office presence in Frankfurt and Paris and a channel partnership with NinjaTrader. The firm is privately held with 29 employees, no disclosed funding rounds, no acquisitions, and management by Managing Directors Wouter Warmoes and Pascal Hirtz at the German branch.

Name

WH SelfInvest

Legal name

WH SelfInvest S.A.

Website

https://whselfinvest.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

WH SelfInvest is a Luxembourg-based online broker founded in 1998 that offers futures, CFD, forex, and stock trading via its proprietary NanoTrader platform to retail and professional traders across six European countries, generating revenue through spreads and commissions.

Ownership category

akta.pro rank

Headquarters

HQ city

Luxembourg

HQ country

Luxembourg

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Bid-Ask Spread and Order Commission: Brokerage services are compensated through bid-ask spreads and/or order commissions. This is the primary revenue stream for the company.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

WH SelfInvest is a European online broker offering futures, CFD, forex, stocks, and options trading through its proprietary NanoTrader platform. The company provides direct market access with low commissions, tick-by-tick data, and advanced order management tools to retail and professional traders across six European countries. Revenue is generated through bid-ask spreads and order commissions on trading transactions.

Product overview

WH SelfInvest offers a multi-product trading and investment ecosystem centered on the NanoTrader platform (Full and Free versions). The core offering combines CFD-Forex trading, Futures trading, and Stocks & Options investment through a Multi-Market account. Supporting products include SignalRadar and Mail & Click Service for trading signals, the Trading Store marketplace offering 77+ professional trading tools/strategies, and Investui for automated investment alerts. The platform also provides extensive free tools including 94 trading strategies, 69 client-proposed indicators, 17 trading signals, and 11 chart patterns. Key differentiating features include unique stop-order types (15+ variants), bracket orders, trailing targets, and Safety Net risk management. Freestoxx enables commission-free stock trading.

Differentiator

Problem solved

Functional benefit

Products and services

• NanoTrader Full Award-winning professional trading platform supporting CFDs, Forex, Futures, and Stocks trading. Offers manual and (semi-)automated trading with advanced charting, 94 trading strategies, 17 trading signals, and comprehensive order management including trailing stops and bracket orders. Used by retail and professional traders for active trading.
• Futures Trading Futures and options on futures trading service with access to major exchanges including Eurex, CME, and Euronext. Features real tick-by-tick data, all-inclusive discount packages, and high-speed order execution. For active retail and professional traders.
• CFD-Forex Trading CFD and Forex trading service with access to a large product range at real market prices with very narrow spreads. Supports scalping, day trading, and swing trading styles for active retail traders.
• Multi-Market Account (Stocks & Options) Investment account enabling access to 1,200,000 financial instruments across more than 50 markets in over 30 countries with low commissions for stocks, options, ETFs, and warrants. Designed for active investors seeking diversified global portfolio access.
• Freestoxx Stock trading sub-brand offering commission-free share purchases across multiple markets. Targeted at retail investors seeking zero-commission equity trading.
• Trading Store Marketplace offering 77+ trading products including strategies, tools, and indicators from professional traders available for purchase and integration with NanoTrader. Payment processed via PayPal.
• SignalRadar Live trading signals display system showing trades done by trading strategies visible in charts. Allows traders to find well-performing trades and follow them.
• Mail & Click Service Service delivering trading signals from selected trading strategies directly to mobile devices, enabling one-click trade execution. For traders who want automated signal delivery to their phones.
• Investui Investment service for investors with limited time, providing alerts for Gold, currencies, and stock indices based on scientifically proven market effects. Clear email alerts with one-click investment conversion.
• Stock-Box Service Model portfolios and stock selection service for Multi-Market account holders. Provides curated investment opportunities for active investors.

Quantifiable outcome

• Over 99% system availability over 22 years
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature12 records

Partnerships

Three partnerships are on record, tiered core.

• NinjaTradercoreTechnology or IntegrationPartnership enables NinjaTrader platform users to trade CFDs, Forex, and Futures through WH SelfInvest. Customers benefit from WH SelfInvest's low-cost pricing, legendary service, and large product range combined with NinjaTrader's established trading platform.
• Marex FinancialcoreOthersMarex Financial provides clearing and execution services for futures trading. Part of customer funds are forwarded to Marex for clearing, with deposits held at HSBC Bank.
• HSBC BankcoreOthersHSBC Bank (A-rated global bank) holds customer segregated funds for futures trading. Part of incoming funds for futures trading are forwarded to Marex Financial for clearing and deposited at HSBC.

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Interactive Brokers: Large US-headquartered multi-asset online broker offering futures, CFDs, forex, stocks and options to retail and professional traders globally. Directly competes with WH SelfInvest in European active-trader segments with similar low-cost, multi-market positioning.
• CMC Markets: UK-headquartered retail broker offering CFDs, forex, and share trading via proprietary Next Generation platform. Direct competitor to WH SelfInvest in CFD/Forex active-trader segment with similar proprietary-platform strategy.
• IG Group: UK-listed retail broker specializing in CFDs, forex, and spread betting across Europe. Comparable to WH SelfInvest in core product mix (CFD/Forex-focused), customer base (active retail traders), and multi-country European footprint.
• Saxo Bank: Danish multi-asset broker serving retail and professional traders across Europe with futures, CFDs, forex, stocks, and options. Direct competitor in European active-trader segment with similar multi-market, multi-instrument platform offering.
• FXCM: Retail forex and CFD broker with European presence. Direct competitor in active FX/CFD trading with comparable platform tooling for technical analysis and automated trading.
• Trading 212: European commission-free multi-asset broker offering CFDs and stocks across European markets. Direct competitor on commission-free equity positioning (Freestoxx) and European retail CFD customer base.
• eToro: Multi-asset social-trading broker offering CFDs, stocks, and copy-trading across Europe. Compares to WH SelfInvest's SignalRadar copy-trading functionality and active European retail trader customer base.
• Plus500: Israel-headquartered, UK-listed retail CFD broker with strong European presence. Competes directly with WH SelfInvest on CFD product mix and European retail customer acquisition.
• DEGIRO: European online broker offering low-cost access to stocks, options, futures, and ETFs across European and global markets. Competes directly with WH SelfInvest's Multi-Market account on low-commission, multi-market European retail positioning.

Others

• NinjaTrader: US-based futures trading platform with which WH SelfInvest has a strategic integration partnership, enabling NinjaTrader users to access WH SelfInvest's clearing and execution. Related as a technology/distribution partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WHSelfInvest_DE
• YouTubeyoutube.com/c/WHSelfInvestDeutschlandFrankfurt
• Facebookfacebook.com/whselfinvest
• LinkedInlinkedin.com/company/wh-selfinvest

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WH SelfInvest