Women’s Health and Wellness

What Women’s Health and Wellness does

Women's Health and Wellness is a privately held, full-service OB/GYN medical practice and medical spa founded in 2003 by Dr. Evan B. Shapiro, MD, FACOG, operating from two office locations in New Hyde Park and Woodbury, New York, on Long Island. The practice serves women across all life stages — from adolescents through post-menopause — as well as a smaller cohort of men seeking aesthetic services, with primary segments including expecting mothers requiring obstetrical care, women seeking gynecological and menopause management, and women pursuing non-surgical aesthetic and laser treatments. Core medical services include annual exams, prenatal care, sonograms, bone density testing, HER Option/Novasure endometrial ablation, bioidentical hormone therapy, and non-surgical intimate health treatments such as BTL Emsella (HIFEM technology for pelvic floor strengthening) and ThermiVa (temperature-controlled radiofrequency for vaginal rejuvenation).

The business operates a dual-revenue model: insurance-billed OB/GYN clinical services (covering Aetna, Blue Cross Blue Shield, Cigna, Medicare, Oxford, United Healthcare, and approximately 10 other plans) and primarily self-pay aesthetic/cosmetic procedures including BOTOX, dermal fillers (JUVÉDERM, Radiesse, Restylane, Belotero, Perlane), laser hair removal, Q-switched Nd:YAG tattoo removal, IPL FotoFacial, microdermabrasion, and sclerotherapy. Technical infrastructure is built entirely around FDA-cleared third-party medical devices rather than proprietary technology, with CareCredit and other financing options used to lower barriers to self-pay procedures.

The practice is led by four clinical staff: founder Dr. Evan Shapiro (recognized by Castle Connolly as one of America's Top Doctors and a pioneer in non-surgical uterine fibroid treatment since 2004); Dr. Jordan Pritzker (MBA, NYU Stern, former Physician-In-Charge at Long Island Jewish Medical Center's Gottlieb Women's Comprehensive Health Center); Ina Lutin, RN (Director of Aesthetics with 30+ years' experience); and Lisa M. Appelt, MS, FNP. The business reaches patients through organic search, physician referrals, patient testimonials, and limited earned media (Long Island Image Magazine, Newsday, NYSSCPA speaking engagements). Dr. Shapiro has practiced continuously since 1985, but there is no evidence of recent expansion, external investment, or technological modernization beyond the 2004 medical spa integration.

Name

Women’s Health and Wellness

Legal name

Women's Health and Wellness

Website

https://whwny.com

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Women's Health and Wellness is a privately held full-service OB/GYN practice and medical spa in New Hyde Park and Woodbury, NY, serving women across all life stages with clinical gynecological care, obstetrics, and self-pay aesthetic and laser treatments.

Ownership category

akta.pro rank

Product category

Women's Healthcare and Medical Aesthetics

NAICS

Offices of Physicians (6211), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Medical Spas (Medi-Spas) (HSALAFAB)

akta.pro secondary industries

Sexual & Reproductive Health (STI Care, Vulvovaginal Disorders) (HLAKAJAJ), Menopause & Midlife Women’s Health (HLAKAJAH)

Keywords

• Obstetrics gynecology services
• Medical spa services
• Laser aesthetic treatments
• Dermal filler injections
• Women's preventive care

Headquarters

HQ city

New Hyde Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Medical Consultations and Office Visits: Revenue from OB/GYN office consultations, annual exams, prenatal care, and follow-up visits. Billed through accepted insurance plans including Aetna, Blue Cross Blue Shield, Cigna, Medicare, Oxford, United Healthcare, and others.
2. Medical Procedures: Revenue from surgical procedures (HER Option/Novasure endometrial ablation), diagnostic testing (sonograms, bone density testing), and treatments (BTL Emsella, ThermiVa, bioidentical hormone therapy).
3. Aesthetic and Cosmetic Procedures: Revenue from medical spa services including BOTOX, dermal fillers (JUVÉDERM, Radiesse, Restylane, Belotero, Perlane), laser treatments (hair removal, tattoo removal, nail fungus), microdermabrasion, dermaplaning, IPL photofacials, sclerotherapy, and anti-aging treatments. These are primarily out-of-pocket/self-pay services.
4. Financing Programs: Payment plans and financing options are offered to patients, including CareCredit, to make treatments more affordable. This helps attract patients who might not pay upfront for cosmetic or laser procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Women's Health and Wellness is an independent physician-owned OB/GYN medical practice and medical spa offering comprehensive women's healthcare (annual exams, obstetrics, gynecology, sonograms, bone density testing, endometrial ablation, bioidentical hormone therapy, menopause management) alongside cosmetic injectables (BOTOX, JUVÉDERM, Radiesse, Restylane, BELOTERO, Perlane), laser treatments (hair removal, tattoo removal, nail fungus), and non-surgical intimate-health treatments (BTL Emsella, ThermiVa). The practice operates two office locations in New Hyde Park and Woodbury, NY, serving Long Island and the greater New York metropolitan area.

Product overview

Women's Health and Wellness is a full-service OB-GYN medical practice and state-of-the-art medical spa with two locations in New Hyde Park and Woodbury, NY. The practice offers a comprehensive portfolio of medical and cosmetic services organized into three main categories: Medical Services (BTL Emsella, ThermiVa vaginal rejuvenation, Bioidentical Hormone Therapy, Gynecological care, Obstetrical care, Sonograms, Bone Density Testing, HER Option/Novasure ablation), Cosmetic/Aesthetic Services (BOTOX, dermal fillers including JUVÉDERM XC, Radiesse, Restylane, BELOTERO BALANCE, Perlane, anti-aging treatments, microdermabrasion, dermaplaning, dermarolling, FotoFacial IPL, hyperpigmentation treatment), and Laser Services (tattoo removal, laser hair removal, nail fungus treatment). The practice is led by board-certified physicians including Dr. Evan B. Shapiro and Dr. Jordan Pritzker, with aesthetic services directed by Ina Lutin, RN.

Differentiator

Problem solved

Functional benefit

Products and services

• BTL Emsella Non-invasive treatment for women's urinary incontinence and sexual dysfunction using HIFEM (High-Intensity Focused Electromagnetic) technology to strengthen pelvic floor muscles through supramaximal contractions.
• Bone Density Testing X-ray based bone density testing to detect osteoporosis, measure calcium and bone mineral content, and assess fracture risk in spine, hip, and forearm.
• ThermiVa (Painless Non-Surgical Vaginal Rejuvenation) Painless non-surgical vaginal rejuvenation treatment using controlled thermal energy (radiofrequency) for external and internal vaginal areas, promoting collagen remodeling for improved vaginal muscle tone and skin integrity.
• Bioidentical Hormone Therapy Custom-compounded hormone replacement therapy using bioidentical hormones based on individual patient hormone deficiencies identified via saliva samples, used to treat symptoms of menopause, perimenopause, and post-menopause.
• BOTOX Cosmetic FDA-approved prescription medicine injected into facial muscles to temporarily improve the appearance of moderate to severe crow's feet lines and frown lines between the eyebrows in adults.
• JUVÉDERM XC Injectable gel filler for facial tissue areas with moderate to severe wrinkles and folds, temporarily adding volume to skin around the nose and mouth, with results lasting up to one year.
• Radiesse Injectable implant for soft tissue augmentation using calcium hydroxylapatite microspheres in a biocompatible gel to smooth wrinkles, fill scars, and improve deeper frown lines and nasal furrows.
• Restylane Crystal-clear, non-animal, biodegradable gel dermal filler based on hyaluronic acid that restores volume and fullness to correct facial wrinkles and folds including nasolabial folds, and can add fullness to lips.
• BELOTERO BALANCE Prescription injection approved to temporarily smooth and fill moderate-to-severe nasolabial folds, designed to fill small gaps beneath the skin's surface for natural-looking results.
• Perlane Clear gel hyaluronic acid filler with larger particle size than Restylane, formulated for deeper injection to treat more severe facial wrinkles and nasolabial folds.
• Laser Tattoo Removal Q-Switched Nd:YAG laser treatment (NaturaLase by Focus Medical) for safe and effective tattoo removal and lightening, capable of removing all colors of tattoo ink using two joules of power per pulse.
• Laser Hair Removal Laser-based hair reduction treatment using high-energy light pulses targeting melanin pigment in hair shafts to produce long-term hair reduction through thermal damage to follicles.
• Laser Nail Fungus Treatment Laser treatment for onychomycosis (toenail fungus) using focused laser energy to kill fungal pathogens, with treatments taking approximately 15 minutes and most patients cured with two treatments.
• FotoFacial Skin Rejuvenation (IPL) Intense Pulsed Light (IPL) treatment for skin rejuvenation addressing sun damage, rosacea, broken capillaries, age spots, freckles, and red or ruddy skin on chest, face, hands, and neck.
• ThermiSmooth Temperature-controlled radiofrequency treatment for skin tightening and potential reduction, using gentle consistent heat delivery similar to a warm massage with no downtime.
• Microdermabrasion Medical technique using a DiamondTone Wand with natural diamond chips to remove the topmost layer of skin while vacuuming dead cells away, promoting new skin growth without downtime.
• Dermaplaning Physical exfoliation procedure using a sterile surgical scalpel to gently shave the skin's surface, removing the top layer of dead skin along with fine vellus hair (peach fuzz).
• Dermarolling Microscopic channeling treatment that creates thousands of micro-channels through the skin to activate the body's wound healing cascade, promoting new collagen and elastin formation.
• Spider Vein Treatment Treatment options including VeinGogh, Asclera injections, and Foam Sclerotherapy for spider veins, plus VNUS Closure, VenaCure EVLT, ClariVein, and Ambulatory Phlebectomy for varicose veins.
• Gynecological Services Comprehensive women's health services including annual exams, birth control, immunizations, obstetrics, pap smears, sonograms, STD screening, and treatments for conditions like endometriosis, fibroids, PCOS, and infertility.
• Obstetrical Care Complete obstetrical care including pregnancy care, ultrasound and Doppler, genetic screening/testing, fetal echocardiography, multiple gestation care, high-risk pregnancy management, and infertility treatments.
• Sonograms (Ultrasound) Ultrasound imaging using high-frequency sound waves to scan abdomen and pelvic cavity, including transvaginal, standard, 3-D, 4-D, Doppler, fetal echocardiography, and advanced ultrasound procedures.
• HER Option/Novasure Endometrial Ablation Endometrial ablation treatment for menorrhagia (heavy menstrual bleeding) using a quick, safe, and effective procedure taking approximately 90 seconds.
• Anti-Wrinkle Fillers Dermal filler procedures for various facial areas including worry lines, glabellar lines, smile lines, nasolabial folds, and crow's feet, using injectable fillers to plump and fill wrinkles.
• Anti-Aging Treatments Full line of rejuvenation treatments and products designed to address the effects of aging, personalized to individual patient needs.
• Hyperpigmentation Treatment Treatments for hyperpigmentation including liver spots, age spots, and dark patches using in-spa treatments, peels, and creams.
• Menopause and Perimenopause Management Medical management and treatment for menopause symptoms including hot flashes, sleep disturbances, mood changes, and other hormonal changes associated with menopause.

Quantifiable outcome

• BTL Emsella sessions last approximately 30 minutes with no downtime; patients can resume normal activities immediately.
• +6 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• VSpot Medi Spa: VSpot operates women's intimate-wellness medspas focused on vaginal rejuvenation, pelvic floor, and sexual health treatments (including ThermiVa and Emsella). It is the most directly comparable peer because it competes in the same intimate-wellness niche and serves the same women's health patient segment.
• Maiden Lane Medical: Maiden Lane Medical is a Manhattan-based OB/GYN and gynecology practice that offers both clinical women's health and in-house aesthetic services. It directly parallels the Women's Health and Wellness hybrid model in the same NYC metro market.
• SoHo Gynecology: SoHo Gynecology is a NYC private OB/GYN practice that has integrated select aesthetic and wellness services. It competes with the subject practice for the same metro OB/GYN patient base and shares the hybrid clinical-plus-aesthetic positioning.
• Park Avenue Women's Center: Park Avenue Women's Center is a private NYC women's health practice offering OB/GYN care alongside cosmetic and laser gynecologic treatments. It is a direct competitor in the integrated women's-health-and-aesthetics category in the same metropolitan region.

Broad incumbents

• SkinSpirit Medical Spa: SkinSpirit is a multi-location medical spa chain offering BOTOX, fillers, laser hair removal, and skin rejuvenation. It is a broader incumbent on the aesthetic side of the practice's offering, with scale and marketing budget that the subject practice cannot match.
• LaserAway: LaserAway is a national medspa chain focused on laser hair removal, tattoo removal, and aesthetic treatments. It competes directly for the practice's self-pay aesthetic and laser patients and represents a scaled, branded alternative.
• Schweiger Dermatology Group: Schweiger Dermatology is a large NYC-area dermatology group that has expanded into medical aesthetics and cosmetic services. It is a broader incumbent in the medical-dermatology-plus-aesthetics space and competes for the same self-pay patients.
• Northwell Health Physician Partners OB/GYN: Northwell Health is the largest health system on Long Island and operates extensive OB/GYN service lines. It represents the system-scale incumbent competing for the same insured patient base in the practice's core geography.
• ProHealth Care Associates (ProHEALTH): ProHealth is a large multi-specialty group on Long Island (where Dr. Shapiro previously served as Division Chief). It is a broader incumbent in women's health and a potential acquirer or partner for the practice.

Emerging players

• Allure Medical Spa: Allure Medical Spa is a Long Island / NYC regional medspa offering aesthetic injectables, laser treatments, and skin services. It is an emerging regional player competing for the practice's self-pay cosmetic patients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women’s Health and Wellness