威海新悦时装有限公司

What 威海新悦时装有限公司 does

Weihai Xin Yue Fashion Co., Ltd. (威海新悦时装有限公司) is a privately-held, production-trade garment enterprise established in October 2006 in Weihai, Shandong Province, China. The company occupies more than 30,000 square meters of land with 20,000 square meters of workshop space, organized into six operating units: K&H domestic sales brand, Sweater Department, International Trade Department, Garment Factory, Rib Plant, and Embroidery (computerized and hand) divisions. Primary products span casual coats, winter wear, jackets, jeans, woven tops and children's garments in coarse woolen, cotton and chemical-fiber materials, with knit sweaters, embroidery and rib products as supplementary lines. The company sells to international buyers (REDCATS, STR) via a 70-plus-person trade department providing full-service order management, and to domestic Chinese consumers under the K&H brand.

The underlying production technology is hardware-intensive rather than software-driven. Capability is anchored by 50 production lines and 800 JUKI computerized sewing machines in the Garment Factory, 30-plus imported German STOLL knitting machines and over 100 specialized linking machines in the Sweater Department (capacity four million pieces annually), and 24 imported Tajima embroidery machines with sequin, towel-embroidery and laser-cutting attachments in the Embroidery Factory. Vertical integration is reinforced by the in-house Rib Plant established in January 2006 to supply cost-effective trims. Quality assurance is grounded in ISO9001 certification achieved in 2008 plus client-specific quality approvals from REDCATS and STR, supporting a six-to-eight-week standard delivery time on annual export volumes exceeding USD 40 million.

The revenue model is B2B manufacturing-led export supplemented by domestic brand retail. Garment export is quote-based with each order tracked by dedicated trade personnel from material procurement through quality inspection, packaging and logistics; a third-party cargo inspection company is engaged for product verification. The domestic K&H brand operates on affordable-mass-market fashion pricing (manufactured-quality garments at mass-market accessible price points). The stated headcount of 12 in generic firmographic data appears to refer to a single office function, while operational headcount totals approximately 1,170 (1,100 factory workers plus 70-plus international trade staff). No public ticker, parent company, funding rounds, or institutional investors are disclosed; ownership is private and standalone.

Name

威海新悦时装有限公司

Legal name

威海新悦时装有限公司

Website

https://whxinyue.com.cn

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Weihai Xin Yue Fashion Co., Ltd. is a privately-held Chinese garment manufacturer-trader established in 2006 in Weihai, Shandong. It produces casual coats, winter wear, jackets, jeans, knit sweaters and children's apparel for international B2B buyers (REDCATS, STR) and domestic consumers under the K&H brand, with 1,170+ employees and $40M+ annual export volume.

Ownership category

akta.pro rank

Product category

Apparel Manufacturing

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Knitting Mills (3151)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Women's, Misses', And Juniors Outerwear (2330), Knit Outerwear Mills (2253)

akta.pro primary industry

Contract / Private Label Cut & Sew Manufacturing (OEM/ODM) (IMAOAEAM)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)

Keywords

• Garment manufacturing
• Knitwear production
• Apparel export
• OEM clothing
• Fashion manufacturing

Headquarters

HQ city

Weihai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Garment Manufacturing & Export: Design, production and export of garments including casual coats, winter wear, jackets, jeans, woven tops, children's clothing and fashion garments. Annual export exceeds $40 million USD.
2. Domestic Sales (K&H Brand): Domestic sales of fashion apparel under K&H brand targeting mainstream consumers with affordable pricing strategy combining fashion, quality and reasonable prices
3. Auxiliary Products & Services: Production of computerized embroidery, handmade embroidery, ribbing products and fashion garment services for external clients

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Weihai Xinyue Fashion Co., Ltd. is a production-trade enterprise established in October 2006 in Weihai, Shandong Province, integrating garment design, production, and trade. It manufactures and exports casual coats, winter wear, jackets, jeans, woven tops, children's garments, and knit sweaters, with annual output of 4 million garments and export revenue exceeding USD 40 million. The company also operates a domestic fashion brand (K&H) and provides embroidery and ribbing supplementary services.

Product overview

Weihai Xin Yue Fashion Co., Ltd. is a garment manufacturing-trading enterprise established in October 2006 in Weihai, Shandong province, combining garment design, production, and domestic and export trade. The company occupies over 30,000 m² with 20,000 m² of workshop space. Its product portfolio is organized into two tiers: primary products spanning casual coats, winter wear, jackets, jeans, woven tops, and children's garments — primarily in coarse woolen, cotton, and chemical fiber — as well as knit sweaters produced by the Sweater Department using German STOLL equipment; and supplementary products including fashion garments, computerized embroidery (Tajima machines), hand embroidery, and rib/trims produced by dedicated in-house divisions (Rib Plant, Embroidery Factory, Hand Embroidery Division). The business is structured around five operating divisions: K&H domestic sales (affordable fashion brand), the Sweater Department (4 million pcs/yr capacity), the International Trade Department (70+ staff managing export orders), the Garment Factory (50 lines, 1,100 workers, 4 million garments/yr, ~USD 40 million exports), plus the Rib, Embroidery, and Hand Embroidery production units. Quality management is anchored by ISO9001 certification (2008) and customer-specific quality system approvals from buyers such as REDCATS and STR.

Differentiator

Problem solved

Functional benefit

Brands

• K&H: A new fashion concept that combines extreme attention to clothing design details with pragmatic pricing, making high-end fashion accessible to mainstream consumers. K&H provides fashionable four-season clothing at affordable prices, competing on processing quality, fabric, and fit. Business philosophy: providing fashion and quality at the best prices.

Products and services

• Casual Coats (休闲大衣)

Quantifiable outcome

• Annual production capacity: 4 million garments
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• REDCATScoreOthersInternational apparel retailer/brand that has certified the company's quality management system, indicating an established buyer-supplier relationship for garment production.
• STRcoreOthersInternational apparel brand/retailer that has certified the company's quality system, demonstrating compliance with their supplier standards for garment manufacturing.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Texhong Textile Group: Vertically integrated Chinese knit fabric and garment manufacturer with upstream yarn and knitting operations. Comparable to Weihai Xin Yue's integrated knitting-to-garment model, though operating at much larger scale across multiple geographies.
• Crystal International Group: Hong Kong-headquartered apparel OEM producing casualwear, denim, intimates and sportswear for global brands across multiple Asian production hubs. Closely comparable business model to Weihai Xin Yue as a multinational cut-and-sew OEM, though materially larger and more diversified across geographies.
• Shenzhou International Group: One of the world's largest knitwear manufacturers based in Ningbo, China, supplying Nike, Uniqlo, Adidas and others. Highly comparable to Weihai Xin Yue as a Chinese cut-and-sew apparel OEM with major international brand customers, but operating at materially greater scale and broader product scope.
• Pacific Textiles Holdings: Manufacturer of knit fabrics supplying global apparel brands with production in China and Vietnam. Comparable upstream textile manufacturing capability to Weihai Xin Yue's in-house knitting operations, though focused on fabric rather than finished garments.
• Lu Thai Textile Co., Ltd. Vertically integrated Chinese textile and apparel manufacturer producing yarn, fabric, and finished garments for international brands including own branded products. Comparable integrated model from spinning to finished apparel, though at substantially greater scale and brand presence.
• Esquel Group: Vertically integrated cotton and apparel manufacturer based in Hong Kong with production across China, Vietnam, and Malaysia, supplying global brands like Nike, Ralph Lauren, and Tommy Hilfiger. Comparable as a vertically integrated Chinese apparel OEM with diversified international customer base.

Direct peers

• Lever Style Corporation: Hong Kong-listed apparel ODM/contract manufacturer producing casualwear and technical apparel for global brands from Chinese and Southeast Asian facilities. Comparable as a mid-sized apparel ODM with similar value proposition of design + production + trade services to international buyers.
• Topsearch International Holdings: China-based knitwear and sweater manufacturer with operations in Shandong and other provinces, exporting to international brands. Closely comparable to Weihai Xin Yue's sweater department given shared knitting technology focus and similar customer base in international apparel brands.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/%E5%A8%81%E6%B5%B7%E6%96%B0%E6%82%A6%E6%97%B6%E8%A3%85%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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