Widynski & Roick GmbH

What Widynski & Roick GmbH does

Widynski & Roick GmbH is a privately held German contract caterer founded in 1996 and headquartered in Potsdam, with branch offices in Dresden, Bonn, and Berlin and approximately 38 employees. The company operates across three core service lines: Betriebsgastronomie (corporate dining management for employee cafeterias and canteens), event catering (weddings, conferences, corporate events via the Flavour Union sub-brand), and Kita- und Schulverpflegung (school and kindergarten meals via the Pausen Piraten sub-brand). It also operates branded restaurants under the Wandel name, including Restaurant Wandel at the Deutsche Welle headquarters in Berlin, and runs vending machine services at client sites. Anchor customers include the Bundestag (German Parliament), Deutsche Welle, and a base of corporate clients in Brandenburg, Saxony, North Rhine-Westphalia, and Berlin.

The technology layer consists of standard online ordering portals and a Company Catering mobile app for iOS and Android that delivers menus, nutritional information, and promotional content, alongside a dedicated conference catering e-commerce shop. Pricing is quote-based and tailored to each client engagement, typically structured as multi-year managed-service contracts. The company differentiates through individually designed concepts rather than standardized menus, with emphasis on fresh, regional, seasonal, and organic ingredients; it holds DEKRA ISO 9001 and ISO 14001 certifications and annual organic certification from ÖKO-Kontrolle mbH. Distribution is primarily direct on-site service delivery at client facilities, supplemented by physical restaurant locations and digital ordering channels.

The go-to-market is sales-led for corporate and institutional accounts, relying on personal consultation, site visits, and trial meals, with consumer-facing portals serving as additional acquisition and ordering touchpoints. The leadership team is led by CEO Gregor Widynski, with Sascha Nemitz as CFO/Prokurist and Andreas Stoll as HR Director/Prokurist, and the company is founder-owned with no disclosed institutional investors or parent entity.

Name

Widynski & Roick GmbH

Legal name

Widynski & Roick GmbH

Website

https://widynski-roick.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Widynski & Roick GmbH is a German contract caterer founded in 1996, headquartered in Potsdam with branches in Dresden, Bonn, and Berlin, serving corporate, government, media, and education clients through sub-brands including Wandel Restaurants, Pausen Piraten, Flavour Union, and LaLemon.

Ownership category

akta.pro rank

Product category

Corporate Catering Services

NAICS

Food Service Contractors (72231), Caterers (722320), Special Food Services (7223)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Contract Foodservice Management (Outsourced Catering) (THAFAIAH)

akta.pro secondary industries

Event Catering (Weddings, Social, Private Parties) (THAFAIAB), Institutional Catering (Schools, Hospitals, Government) (THAFAIAE), Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Corporate catering services
• Event catering services
• School meal programs
• Canteen management
• Company restaurant operations

Headquarters

HQ city

Potsdam

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Corporate Catering Services: Full-service catering for corporate cafeterias, employee restaurants, and business events. Includes menu planning, food preparation, service, and ambient design for workplace dining.
2. Event Catering: Catering services for weddings, conferences, corporate events, and private celebrations. Services include food preparation, service personnel, decoration, and location coordination.
3. School and Kindergarten Catering (Pausen Piraten): Catering services for educational institutions including daycares and schools, providing balanced meals for children.
4. Conference Catering (Online Shop): Online shop for conference provisions including sandwiches, canapés, finger foods, and beverages for meetings and corporate events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Widynski & Roick GmbH operates full-service corporate catering (Betriebsgastronomie), event catering, and school/kindergarten meal programs across multiple German cities. The company manages employee restaurants, canteens, and on-site dining for corporate and government clients, supplemented by branded restaurant locations and online ordering platforms. Core activities include menu planning, food preparation, service staffing, ambient design, and vending machine supply using fresh, regional, and organic ingredients.

Product overview

Widynski & Roick GmbH operates a multi-brand catering ecosystem consisting of three core pillars: Betriebsgastronomie (corporate dining management), Event-Catering (event services), and Kita- und Schulverpflegung (school/kindergarten meals). The company offers online ordering through its Company Catering platform with mobile apps, operates branded restaurants under the Wandel name, and provides specialized event catering through Flavour Union. Additional offerings include conference catering shops and vending machine services. All services emphasize fresh, regional, and sustainable ingredients with a focus on individual concept design rather than standardized solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Company Catering: Online portal for company catering services, conference catering, and food ordering for corporate restaurants.
• Wandel Restaurants
• Pausen Piraten
• Flavour Union
• LaLemon

Products and services

• Betriebsgastronomie (Business Catering) Full-service corporate dining management including menu planning, food preparation, ambiance design, staff management, quality control, and automated vending machine supply for employee cafeterias. Targeted at corporate and institutional clients.
• Flavour Union Event Catering Premium event catering brand based in Berlin, offering creative culinary experiences for corporate events, weddings, and conferences with attention to current food trends and high-quality presentation. Includes food preparation, service personnel, decoration, and location coordination.
• Pausen Piraten (Kita- und Schulverpflegung) Specialized catering service for kindergartens and schools, providing healthy, balanced meals and snacks designed for children. Accessed via dedicated hotline and service center.
• Wandel Restaurants Branded restaurant concept operated by Widynski & Roick, including the Wandel Restaurant at Deutsche Welle Berlin headquarters, offering sit-down and walk-in dining experiences within company environments.
• Company Catering Online Portal Online ordering platform for company restaurant meal pre-ordering, conference catering, and seasonal promotions, enabling employees to view menus and reserve meals via desktop or mobile device.
• Konferenzverpflegung (Conference Catering Online Shop) Online shop providing sandwich orders, canapés, finger food, petit fours, fresh fruit, soups, and hot meals for meetings, conferences, and corporate events with delivery and setup services.
• LaLemon Mediterranean Catering Mediterranean catering brand offering breakfast through aperitivo services, applying Mediterranean cuisine to corporate and event catering.

Quantifiable outcome

• Annual organic certification audit by ÖKO-Kontrolle mbH / DE-ÖKO-034

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Deutsche WellecoreStrategic or Co-development PartnerWidynski & Roick operates Restaurant Wandel at Deutsche Welle headquarters in Berlin, providing daily catering services to the international broadcaster's staff and visitors.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kofler & Kompanie: Premium German event caterer specializing in corporate galas, weddings, and high-end hospitality. Direct competitor to Flavour Union in the Berlin/event-catering niche, with comparable premium positioning.
• Klüh Catering: German mid-sized contract caterer with strong presence in corporate and institutional catering. Closely comparable size, customer profile, and service mix to Widynski & Roick, particularly in education and employee dining.
• Menüplan (Germany): German school and kindergarten catering specialist. Direct competitor to Pausen Piraten with comparable child-nutrition focus and institutional sales motion in the same German Kita/Schule procurement market.
• GVS Group (Germany): German hospitality and catering services group with strong education-sector catering (GVS Schulcatering) and corporate events. Comparable mid-sized positioning and direct overlap with Widynski & Roick's school catering and event verticals.
• apetito catering: German catering subsidiary of the apetito group, focused on school, kindergarten, and institutional meal provision. Direct overlap with Widynski & Roick's Pausen Piraten business and broader institutional catering.

Broad incumbents

• Aramark (Germany): US-headquartered contract foodservice major with German operations serving corporate, education, and leisure clients. Overlaps directly with Widynski & Roick's Betriebsgastronomie and event catering offerings.
• Sodexo (Germany): Global contract foodservice leader with significant German operations in corporate, education, and healthcare catering. Directly competes with Widynski & Roick in Betriebsgastronomie but at substantially larger scale across all segments.
• Compass Group / Eurest (Germany): World's largest contract caterer, operating Eurest in Germany for corporate dining. Competes on the same corporate cafeteria and employee restaurant mandates as Widynski & Roick, leveraging global procurement and scale.
• Dussmann Group (Dussmann Catering): German facility services and contract catering group. Competes in workplace catering, school meals, and event services with broader facility-management cross-sell, comparable to Widynski & Roick's corporate and education segments.

Emerging players

• Event Catering Berlin (Hand picked Catering): Berlin-based premium event caterer for corporate and private events. Comparable niche positioning to Flavour Union with focus on creative culinary experiences in the same Berlin market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/widynski-&-roick-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Widynski & Roick GmbH