Wiedewei

What Wiedewei does

Wiedewei Groene Kinderopvang is a Dutch nature-based childcare provider and a brand/operating division of the Kibeo childcare organization, headquartered in Goes (Stationspark 5) and serving families across 24 physical locations in South Holland and Zeeland. The company delivers three core service lines: dagopvang (daycare for infants and toddlers), peuteropvang (toddler group care), and buitenschoolse opvang/BSO (after-school care) for children aged 4–12, with a thematic pedagogical approach centered on outdoor exploration, sensory development, and environmental education. The entity was formed on 9 December 2022 when Kinderdagverblijf BuitenGewoon was rebranded under the Wiedewei name, consolidating the green-childcare positioning within Kibeo's portfolio.

The underlying technology is modest and operationally focused: an Ouderportaal (parent portal) and OuderApp mobile application provide registration management, scheduling, photo/message updates, and payment administration for parents. Operational systems include an Afwezigheidstegoed absence-credit mechanism and a VakantiemiX holiday-care registration workflow, both integrated with the parent portal. All locations are registered in the Landelijk Register Kinderopvang en Peuterspeelzalen (LRK), the national registry required for parents to claim government childcare allowance (kinderopvangtoeslag), and are subject to GGD inspection.

Wiedewei's business model is a subscription-based fee structure paid by parents (income-dependent in many cases), partially offset by government childcare allowance covering up to 70% of costs for eligible working/studying parents. Additional usage-based revenue is generated from flexible add-ons (extra care requests, holiday hours, transport services). Customer acquisition runs through a direct-to-consumer channel mix: website registration, location tours, social media (Instagram/Facebook), parent-testimonial content, and community events. The customer base is distributed across thousands of individual families (B2C/SMB-equivalent), with no enterprise concentration. Revenue and headcount are not publicly disclosed; the firm operates as a non-profit/strategic operating division under Kibeo rather than an investable standalone entity.

Name

Wiedewei

Legal name

Wiedewei Groene Kinderopvang

Website

https://wiedewei.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wiedewei Groene Kinderopvang is the green-childcare division of Dutch childcare organization Kibeo, operating 24 nature-based daycare, toddler-care, and after-school-care locations across South Holland and Zeeland for families with children aged 0–12.

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Outdoor / Nature-Based Childcare Centers (EDACAAAO)

akta.pro secondary industries

Outdoor / Nature-Based Before/After Care Programs (EDACAHAJ), Drop-In / Flexible Infant & Toddler Care (EDACAGAG)

Keywords

• Childcare services
• Nature-based daycare
• After-school care
• Toddler group care
• Outdoor kindergarten

Headquarters

HQ city

Goes

HQ country

Netherlands

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Childcare Fees: Wiedewei generates revenue through childcare fees charged to parents for daycare (dagopvang), toddler care (peuteropvang), and after-school care (BSO). Parents pay based on selected packages and days. Government childcare allowance (kinderopvangtoeslag) may cover up to 70% of costs for eligible working parents.
2. Flexible Care Add-ons: Additional revenue from flexible services such as extra care requests, flexible holiday hours, and transport services for school-age children

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Wiedewei provides nature-based, green childcare services for children aged 0-12 across 24 locations in the Netherlands, including daycare (dagopvang) for infants and toddlers, toddler group care (peuteropvang), and after-school care (buitenschoolse opvang/BSO). The offering is differentiated by an outdoor, nature-discovery pedagogical approach, supplemented by flexible holiday care (VakantiemiX), transport services for school-age children, and an integrated parent portal/app for administrative management and communication.

Product overview

Wiedewei is a nature-based green childcare brand under Kibeo, offering a unified portfolio of three core childcare services: Dagopvang (daycare for babies/toddlers), Peuteropvang (toddler care), and Buitenschoolse Opvang/BSO (after-school care). These services are delivered through multiple physical locations across the Netherlands and share a common pedagogical approach centered on outdoor play, nature discovery, and environmental education. Add-on offerings include VakantiemiX holiday care, transport routes for school children, and the Ouderportaal parent portal for administrative management. The company also participates in the Gezonde Kinderopvang healthy lifestyle program.

Differentiator

Problem solved

Functional benefit

Products and services

• Dagopvang (Daycare) Full-day childcare for babies and toddlers, emphasizing outdoor exploration and nature-based learning in green environments. Service is delivered across 24 Wiedewei locations in the Netherlands and is offered to parents on a monthly subscription basis, with income-dependent pricing and eligibility for government childcare allowance.
• Peuteropvang (Toddler Care) Toddler group care focused on nature discovery, sensory play, and outdoor activities in a green experiential environment. Available to families with income-dependent monthly contributions, and to eligible working parents with government childcare allowance covering up to 70% of costs.
• Buitenschoolse Opvang (BSO) (After-School Care) After-school care for school-age children (4-12 years) featuring nature exploration, vegetable gardens, and outdoor adventure activities. Offered on fixed days before and after school with optional transport services and flexible holiday hour add-ons.
• VakantiemiX (Holiday Care) Flexible holiday childcare program during school vacations, available at multiple Wiedewei locations across different regions. Designed for school-age children whose parents require care coverage during school holiday periods.
• Vervoerstrajecten (Transport Routes) Transportation service connecting schools to BSO locations for children attending schools without on-site after-school care. Provided for a separate fee as an add-on to the BSO after-school care service.
• Ouderportaal (Parent Portal) Online portal and mobile application (OuderApp) for parents to manage childcare registration, schedule activities, request extra care, register for holiday programs, view photos and messages about their children, access documents, and handle administrative tasks. Available on iOS and Android.

Quantifiable outcome

• Children learn 1,000 new words per year with 15 minutes of daily reading
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• MadagacoreStrategic or Co-development Partner · 11 April 2022Madaga is a specialized meal provider for childcare that prepares fresh, healthy hot meals according to Netherlands Nutrition Center guidelines. They developed balanced weekly menus for Wiedewei locations, with each meal containing at least one serving of vegetables. Currently piloting at Paddewei Barendrecht and Zierikzee with plans to expand to all locations.
• Gezonde Kinderopvang (Healthy Childcare)coreStrategic or Co-development PartnerWiedewei is affiliated with Gezonde Kinderopvang, working structurally on healthy lifestyle for children and staff expertise. They have their own Gezonde Kinderopvang coach who coaches employees to make healthy choices at locations.
• Bibliotheek Hoeksche Waard (Library Hoeksche Waard)coreStrategic or Co-development PartnerPartnership for BoekStart program where Wiedewei locations have reading coordinators and regularly organize activities in collaboration with the library. Seven Wiedewei and Kibeo locations now have reading coordinators.
• IVN NatuureducatieminorStrategic or Co-development PartnerWiedewei participates in 'Hartje Winter', an outdoor play program by IVN Natuureducatie specifically aimed at childcare, encouraging children to play outside during winter months.
• De Vlinderstichting (Butterfly Foundation)minorStrategic or Co-development PartnerAnnual partnership for Butterfly Month where children care for caterpillars and cocoons. Wiedewei receives butterfly breeding packages and children learn about butterfly lifecycle before releasing butterflies into nature.
• BijenStichting (Bee Foundation)minorStrategic or Co-development PartnerPartnership for annual National Bee Count and sowing activities. Children participate in counting bees and learn about bee importance for nature through planting flowers.
• Vogelbescherming (Bird Protection Organization)minorStrategic or Co-development PartnerAnnual participation in National Garden Bird Count during January. Children learn to identify and count birds in their gardens.
• GGD Zuid-Holland ZuidminorGTM or Marketing PartnerWiedewei participated in GGD campaign 'Wie jarig is, viert feest!' (Celebrating birthdays with attention) featuring their birthday celebration approach without treats, showcasing sustainable and healthy party policies.
• KibeocoreOthersWiedewei is the green branch ('groene tak') of childcare within the Kibeo childcare organization. Kibeo provides administrative, operational, and strategic support across all locations.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kibeo: Parent organization of Wiedewei and the broader Dutch childcare operator that delivers standard daycare, toddler care and BSO across the same South Holland and Zeeland geography. Directly comparable as it shares the same operational backbone, regulatory framework and customer segments, with Wiedewei positioned as the differentiated nature-based sub-brand.
• Blink Kinderopvang: Dutch childcare operator providing daycare, toddler care and BSO across multiple regions in the Netherlands. Direct peer with overlapping service lines, comparable funding model via kinderopvangtoeslag and similar parent-facing digital platform.
• Partou: One of the largest Dutch childcare chains, operating daycare, toddler care and BSO across many Dutch municipalities. Directly comparable to Wiedewei in services offered, customer segments, government-subsidy funding model and GGD-regulated operating model, though without Wiedewei's nature-based pedagogical niche.
• Humankind: Major Dutch non-profit childcare organization offering daycare, toddler care and BSO across the Netherlands. Direct peer with similar non-profit positioning, regulatory framework, parent portal-driven GTM and exposure to the same government allowance scheme.
• PIT kinderopvang: Dutch childcare operator offering daycare, toddler care and after-school care with comparable location-level service model and parent portal. Direct peer operating in the same regulated environment with overlapping customer segments.
• 't Kruimeltje Kinderopvang: Mid-sized Dutch regional childcare operator providing daycare, toddler and after-school care with comparable parent-portal registration and government-subsidy revenue model. Direct peer at the regional operator scale similar to Wiedewei's footprint.

Broad incumbents

• Bright Horizons Family Solutions: Global publicly-listed childcare and early education provider offering daycare, preschool and back-up care across multiple geographies. Broad incumbent comparable in operating model and customer segments, useful as a public-market reference point for childcare unit economics.
• Busy Bees Childcare: Large UK-headquartered childcare group with international operations. Broad incumbent peer serving the same fundamental customer need (working-parent childcare) with similar service taxonomy, though at much greater scale and without Wiedewei's nature-based positioning.

Emerging players

• Acato (Groene Kinderopvang concept): Dutch childcare operator and consulting concept with explicit focus on green, nature-based childcare pedagogy. Emerging peer directly comparable to Wiedewei's 'Groene Kinderopvang' positioning rather than mainstream daycare.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wiedewei
• Instagraminstagram.com/wiedewei
• LinkedInlinkedin.com/company/wiedewei

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiedewei