What wienerberger Nederland does

wienerberger Nederland is the Dutch operating subsidiary of Wienerberger AG, a Vienna-headquartered, publicly listed (Vienna Stock Exchange: WBS) global clay building materials group founded in 1819. Operating from Zaltbommel with 349 employees and a manufacturing facility at Kijfwaard, the company manufactures and distributes a portfolio of ceramic building materials organized across five product categories: facade products (gevelstenen facade bricks, keramische gevelbekleding ceramic cladding, EcoBrick slim bricks, ClickBrick masonry systems), roofing (dakpannen ceramic roof tiles plus the Wevolt integrated solar roof line spanning Energiedak, X-Roof, and X-Tile), interior wall ceramics (binnenmuur), public space clay paving (straatbakstenen), and garden and landscape paving (sierbestrating). The portfolio is structured around four architectural style brands — Classica, Designa, Natura, and Vida — and carries third-party certifications including DUBOkeurmerk (environmental), KOMO and NL-BSB (quality), and CE/DoP regulatory marks.

The business model is hardware sales of ceramic building materials, augmented by professional services and digital tools rather than standalone software revenue. Products reach customers through a multi-channel domestic distribution network comprising building materials dealers (bouwmaterialen), dedicated garden paving dealers, physical showrooms, and a direct field sales advisor team serving construction professionals. Pricing is quote-based and not publicly disclosed, consistent with project-volume B2B sales. The company supports specification and design workflows with a comprehensive tool suite including BIM-content for digital construction integration, online Dakplanner for roof design, Bestekservice (specification text generation), Rekenmodule (calculation), DOP-generator (Declaration of Performance retrieval with 10-year archive), Mixgenerator (paving mix design), Passtukken Berekenen (fitting piece calculator), Monsterbestelling (sample ordering), Productzoeker (product finder), and a centralized Downloadcentrum. The go-to-market combines inspiration-driven content marketing across reference projects and architectural style galleries with bottom-of-funnel professional advisory services and dealer-led physical fulfillment.

Customer segments are primarily construction professionals — architects, contractors, developers, and builders — undertaking new construction, renovation, and public space projects, with a secondary segment of individual consumers (particuliere klanten) purchasing garden and renovation products. Named reference customers include Gemeente Amsterdam (Artisplein public space redesign), BAM Wonen and ODB (De Oeverzone residential development in Amsterdam-Noord), Ekowood Woonconcept (Wevolt X-Tile deployment), Nature Artis Magistra, and Gemeente 's-Heer Arendskerke (Integrated Child Center with EcoBrick facade). wienerberger Nederland operates as a private subsidiary under Wienerberger AG's corporate umbrella; no equity, revenue, or leadership disclosures for the Dutch entity are present in the source material.

Name

wienerberger Nederland

Legal name

wienerberger

Website

https://wienerberger.nl

Company type

Private

Founded year

1819

Operating status

Operating

Headcount range

251–500 employees

Short description

wienerberger Nederland is the Dutch subsidiary of Vienna-listed Wienerberger AG, manufacturing and distributing ceramic building materials — facade bricks, roof tiles, interior wall ceramics, and paving — to construction professionals and consumers in the Netherlands through dealer, showroom, and direct advisory channels.

Ownership category

akta.pro rank

Product category

Building Materials Manufacturing

NAICS

Clay Product and Refractory Manufacturing (3271), Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Structural Clay Products (3250), Pottery & Related Products (3260)

akta.pro primary industry

Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls) (IMAFANAM)

Keywords

• Ceramic building materials
• Facade bricks
• Clay roof tiles
• Paving stones
• Interior wall ceramics

Headquarters

HQ city

Zaltbommel

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Building Materials Sales: Sale of ceramic building materials including facade bricks, roof tiles, interior wall stones, and paving stones through a distribution network of sales points, showrooms, and dealers in the Netherlands.
2. Professional Services: Tools and services for professionals including specification services (bestekservice), calculation modules, BIM-content, download center, and technical consulting.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

wienerberger Nederland manufactures and supplies ceramic clay building materials in the Dutch market across five core product categories: facade products (gevelstenen facade bricks, gevelbekleding ceramic facade cladding, EcoBrick slim bricks, ClickBrick masonry system), roofing products (dakpannen roof tiles and Wevolt integrated solar roofing), interior wall ceramics (binnenmuur), public space paving (straatbakstenen), and garden/landscape paving (sierbestrating). The portfolio is organized into four aesthetic style families — Classica, Designa, Natura, and Vida — and is complemented by professional planning tools (BIM-content, Dakplanner, Bestekservice, Rekenmodule, Mixgenerator, DOP-generator, Productzoeker, Monsterbestelling) and direct advisory support for architects, contractors, developers, and consumers.

Product overview

wienerberger Nederland is a manufacturer and supplier of ceramic building materials operating as a subsidiary of Wienerberger AG, offering a broad portfolio organized around five core product categories: facade products (gevel) including gevelbekleding (ceramic facade cladding), gevelstenen (facade bricks), the EcoBrick slim-brick sub-brand, and ClickBrick masonry systems; roofing products (dak) including dakpannen (roof tiles) and the Wevolt integrated solar roofing sub-brand (Energiedak, X-Roof, X-Tile); interior wall ceramics (binnenmuur); public space paving (bestrating openbare ruimte); and garden/landscape paving (bestrating tuin/sierbestrating). Products are organized into four aesthetic style series — Classica (classic/timeless), Designa (modern/striated), Natura (rural/authentic), and Vida (cozy/characteristic) — spanning facade bricks, roof tiles, and paving. The company complements its product range with a suite of digital tools and services including BIM-content, an online Dakplanner, Bestekservice for specification texts, Rekenmodule for calculations, Mixgenerator, Passtukken berekenen, DOP-generator, Monsterbestelling, Productzoeker, and a Downloadcentrum. wienerberger does not operate as a software platform; its offering is a portfolio of physical ceramic building material products supported by complementary planning and specification tools.

Differentiator

Problem solved

Functional benefit

Brands

• EcoBrick: A slim, sustainable facade brick representing sustainable and affordable construction with 35% less thickness than traditional bricks.
• Wevolt
• ClickBrick
• Classica
• Designa
• Natura
• Vida

Products and services

• Gevelstenen (Facade Bricks) Traditional and hand-formed (handvorm) facade bricks for residential and commercial building facades, available in multiple series and colorations across the Classica, Designa, Natura, and Vida aesthetic styles.
• EcoBrick Slim sustainable facade brick approximately 35% thinner than traditional waalformaat bricks, designed for reduced environmental impact with less raw material use, less energy consumption, and lower CO2 emissions. EcoBrick ColourCrafted variants are produced at the Azewijn facility with a wide range of colors and sorting options.
• ClickBrick masonry system A masonry system featuring the Marziale HV ClickBrick product, designed for efficient and innovative facade construction with simplified installation.
• Keramische gevelbekleding (Ceramic Facade Cladding) Ceramic facade cladding systems offering color-fast, lightweight, low-maintenance, and detachable ceramic facade panels designed for circular construction, providing durable and aesthetically distinctive building envelopes intended to last generations.
• Dakpannen (Ceramic Roof Tiles) Ceramic roof tiles and roofing solutions for residential and commercial buildings, available in various profiles including flat pan models such as Datura and Actua for the Designa style, plus roof accessories (daktoebehoren).
• Wevolt Energiedak Integrated solar energy roofing system combining ceramic roof tiles with photovoltaic technology for energy-generating roofs.
• Wevolt X-Roof Solar roofing solution forming part of the Wevolt integrated energy roof product line, featured in reference projects combining photovoltaic functionality with ceramic roof aesthetics.
• Wevolt X-Tile Solar roof tile product integrated into building projects, offering photovoltaic functionality combined with ceramic roof tile aesthetics. Used by Ekowood Woonconcept architect/developer.
• Binnenmuur (Interior Wall Ceramics) Ceramic interior wall solutions including bricks and systems for interior wall applications, marketed as leveraging the hidden strength of ceramics for structural and aesthetic interior use.
• Bestrating Openbare Ruimte (Public Space Clay Pavers) Clay street pavers (straatbakstenen) for public infrastructure and streetscape projects, including products with DUBOkeurmerk environmental certification. Products include various formbak (molded) and wasserstrich finishes in multiple colorations such as Brons VB DF, Nero WS/VB DF, Oliva wasserstrich getrommeld WF80, and Siena Puur WF80.
• Bestrating Tuin / Sierbestrating (Garden Paving) Clay paving bricks and tiles for garden and landscape applications, available in multiple series: Classica (18+ variants), Designa (11 variants), Natura (20 variants), and Vida, covering colors including brown, yellow, grey, red, and black in formats DF80, KK70, UDF60, UWF60, WF80.

Quantifiable outcome

• EcoBrick reduces material thickness by 35% compared to traditional facade bricks, reducing CO2 emissions

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Wienerberger AG: Austrian parent company of wienerberger Nederland and one of the world's largest producers of clay building materials (bricks, roof tiles, pavers). Operates across Europe and North America with the same clay-ceramic technology base, product categories, and professional toolsets as the Dutch subsidiary, providing the most direct strategic and operational benchmark.
• CRH plc: Ireland-headquartered global building materials group with materials, products, and distribution businesses across Europe and North America, including aggregates, concrete, and manufactured masonry. Competes with wienerberger in Dutch and European clay and concrete masonry and paving markets at much larger scale.
• BMI Group: European roofing and waterproofing manufacturer (owned by Standard Industries) offering pitched and flat roof systems including tiles, membranes, and integrated solar solutions. Directly comparable to wienerberger's roof tiles and Wevolt solar roofing business and a benchmark for integrated-roof-system strategies.
• Holcim Ltd: Swiss global building materials and solutions group with cement, aggregates, ready-mix concrete, and a growing portfolio of roofing, insulation, and facade systems in Europe. Competes with wienerberger in wall envelopes, paving, and increasingly in low-carbon construction solutions.
• Brickworks Limited: Australia's largest brick manufacturer with a portfolio of clay bricks, masonry, and pre-cast concrete products, plus building products distribution. Comparable as a listed brick-led building products incumbent with a similar professional-and-dealer go-to-market.

Direct peers

• Daas Baksteen: Long-established Dutch family-owned clay brick and paver manufacturer serving the Netherlands and surrounding markets. Most direct domestic competitor to wienerberger Nederland in facade bricks, pavers, and related ceramic building products.
• Marshalls plc: UK-listed leader in landscape and paving products including concrete and clay pavers, kerbs, and drainage for public and residential projects. Directly comparable to wienerberger's public-space and garden paving business lines, with a similar dealer network and project-specification model.
• Rodruza Baksteenproduktie: Netherlands-based clay brick manufacturer producing facing bricks and special shapes for residential and commercial projects. Comparable Dutch-market brick manufacturer competing head-to-head with wienerberger for professional specification wins.
• Ibstock plc: UK-listed leading manufacturer of clay bricks and brick-based building solutions, plus a complementary range of facade and roofing systems. Closest European brick-manufacturing peer with similar product mix (facing bricks, special shapes, facade systems) and professional-channel go-to-market.

Regional players

• Glen-Gery Corporation: One of the largest US brick manufacturers offering face brick, paving, and masonry systems with a strong specification and architectural support model. Comparable product mix and channel strategy, but operates primarily in North America rather than Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wienerberger-nederland

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wienerberger Nederland