Wiener Alpen in Niederösterreich Tourismus GmbH

Name

Wiener Alpen in Niederösterreich Tourismus GmbH

Legal name

Wiener Alpen in Niederösterreich Tourismus GmbH

Website

https://wieneralpen.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Destination Management & Tourism Marketing Services

NAICS

Tour Operators (56152), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

Keywords

• Destination marketing services
• Regional tourism promotion
• Accommodation booking platform
• Wellness tourism packages
• Outdoor recreation experiences

Headquarters

HQ city

Katzelsdorf

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Tourism Marketing and Promotion Services: The organization operates as a destination management company funded primarily through membership fees from shareholders including regional tourism associations, municipalities, and NÖ Werbung, as well as EU LEADER funding for regional development projects. Revenue is generated through promoting tourism in the Wiener Alpen region.
2. Online Booking Commissions: The company facilitates online bookings for accommodations and holiday packages through its website, earning referral fees from partner establishments.
3. Publication Sales: Sales of promotional materials, guides, maps, and prospectuses to visitors and tourism stakeholders.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Wiener Alpen in Niederösterreich Tourismus GmbH operates the wieneralpen.at destination portal, a digital tourism information and booking platform promoting the Wiener Alpen (Vienna Alps) region in Lower Austria across five experience regions. It provides curated holiday packages (wellness, cycling, cultural, golf), accommodation booking, an event calendar, digital hiking and cycling maps, and AI-guided trip planning via the KI-Guide chatbot, serving leisure travelers and regional tourism providers.

Product overview

Wiener Alpen in Niederösterreich Tourismus GmbH operates a comprehensive digital tourism ecosystem centered on the wieneralpen.at web portal. The offering consists of a unified destination marketing platform providing tourism information, accommodation booking, and event management across five experience regions (Bucklige Welt, Semmering-Rax, Schneebergland, Wiener Neustadt, and Wechselland). Core products include the main website portal, an AI-powered KI-Guide chatbot for visitor assistance, an online booking system for accommodations and packages, and regional sub-portals. Supporting services encompass curated holiday packages, an event calendar, and digital mapping tools for outdoor activities. The platform functions as an open internet portal for destination promotion, connecting visitors with tourism providers while maintaining visitor data through integrations with analytics and marketing services.

Differentiator

Problem solved

Functional benefit

Brands

• KI-Guide: AI-powered chat and search function on the website powered by Goodguys GmbH
• Gedanken-Gänge

Products and services

• Wieneralpen.at Destination Portal
• Online Booking System
• Curated Holiday Packages
• Event Ticketing and Calendar
• Tourism Publications (Guides, Maps, Prospectuses)
• Gedanken-Gänge Culinary Event Series

Named customers9 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Niederösterreich-Werbung GmbHcoreStrategic or Co-development PartnerPrimary shareholder holding 38% ownership stake. The regional tourism marketing organization provides funding, strategic guidance, and international marketing support for the Wiener Alpen destination.
• Association for the Promotion of the Interests of the Tourism Industry in Lower AustriacoreStrategic or Co-development PartnerMajor shareholder with 30% stake, representing tourism industry interests in Lower Austria and providing advocacy and support for regional tourism development.
• Semmering-Rax-Schneeberg Tourism AssociationcoreStrategic or Co-development PartnerRegional tourism association holding 11% ownership, representing the Semmering-Rax-Schneeberg experience region and coordinating local tourism marketing and development.
• Bucklige Welt TourismcoreStrategic or Co-development PartnerRegional tourism organization holding 8% ownership, managing tourism promotion for the Bucklige Welt experience region known for wellness and culinary offerings.
• Wechselland Experience RegionminorStrategic or Co-development PartnerRegional tourism organization holding 4% ownership, focused on developing and promoting the Wechselland region's 'Schwaigen' themed tourism offerings.
• Schneebergland Experience RegionminorStrategic or Co-development PartnerRegional tourism organization holding 4% ownership, developing nature-focused tourism experiences in the Schneebergland region.
• City of Wiener NeustadtminorStrategic or Co-development PartnerMunicipal shareholder holding 4% ownership, participating in regional tourism promotion and development initiatives.
• Provincial Association for Farm Holidays and Private Room Rental in Lower AustriaminorStrategic or Co-development PartnerHolding 1% ownership, representing rural accommodation providers and supporting farm holiday and private rental tourism offerings.
• Association of Austria's Hiking VillagesminorStrategic or Co-development PartnerNational platform for hiking regions and villages in Europe. The Wiener Alpen collaborates on marketing and repositioning hiking products internationally.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Outdooractive: Digital platform for hiking, biking, and outdoor route planning with integrated booking. Overlaps with Wiener Alpen's digital mapping, tour planning, and outdoor activity curation.

Direct peers

• Kärnten Werbung: Carinthian regional tourism marketing organization with a similar multi-region DMO mandate covering alpine, wellness, and cultural offerings in southern Austria.
• Tirol Werbung GmbH: State tourism board for Tirol operating destination marketing, content platforms, and booking services for hiking, cycling, and wellness segments—direct functional parallel to Wiener Alpen.
• Steiermark Tourismus: Styrian regional tourism board running destination marketing, themed itineraries, and event promotion—directly comparable scope and target segments (hiking, wellness, culinary).
• Tourismus Salzburg GmbH: Regional DMO for Salzburg with a comparable remit of destination marketing, package curation, and event promotion across multiple sub-regions; analogous operating model and revenue mix.

Regional players

• Visit Vienna (Wien Tourismus): City tourism board for Vienna, the principal source market for Wiener Alpen's day-trip and short-break demand; comparable in DMO function but focused on urban rather than alpine experiences.
• Tourismusverband Semmering-Rax-Schneeberg: Regional tourism association that is itself an 11% shareholder of Wiener Alpen. Operates destination marketing for the Semmering-Rax-Schneeberg sub-region with overlapping hiking and family offerings.
• Tourismus Bucklige Welt: Regional tourism organization for the Bucklige Welt experience region; an 8% shareholder of Wiener Alpen and direct co-marketing partner for wellness and culinary themes.

Broad incumbents

• GetYourGuide: Global tours and experiences marketplace; an adjacent booking and discovery channel that competes for the same experiential-tourism demand Wiener Alpen packages.
• Niederösterreich-Werbung GmbH: The 38% shareholder and Lower Austria's state tourism marketing organization. Operates the broader destination marketing mandate that Wiener Alpen executes at a regional level, making it the closest structural counterpart.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wiener-alpen

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiener Alpen in Niederösterreich Tourismus GmbH