What wienerberger Italia does

wienerberger Italia is the Italian operating subsidiary of Wienerberger AG, an Austrian multinational brick manufacturer with over 200 years of group-level heritage. Incorporated as Wienerberger S.p.A. Unipersonale and headquartered in Mordano (Bologna), the entity employs 97 staff and operates a production facility in Feltre. Its functional role within the Wienerberger group is the manufacture and sale of clay-based building envelope products — primarily bricks, blocks, roofing tiles, and complementary accessories — for the Italian construction market.

The company's core technology centers on the proprietary Porotherm platform: Porotherm PLAN rectified bricks designed for 1mm thin-joint mortar installation (reportedly reducing installation time by 50% and mortar consumption by 90%), and Porotherm BIO bricks with microporosity achieved through virgin wood flour or vegetable fiber admixtures for thermal insulation. Flagship SKUs include Porotherm BIO PLAN 25 T9 (0.09 W/mK thermal conductivity, over 50% thermal performance gain versus standard 25 cm bricks) and Porotherm BIO MOD Sonico (58 dB acoustic insulation at 25 cm thickness). The portfolio extends to face bricks, facade wall systems (Cotto3, TERRACOAT, Terraquick, Cappotto Termico), clay and concrete roof tiles, and the Wevolt photovoltaic integration line (X-Roof, SunMarco, X-Frame).

Revenue is generated through hardware sales distributed via two parallel channels: a nationwide network of authorized building-material dealers (rivenditori edili) and a direct technical-commercial sales network providing on-site specification support to construction companies, architects, and engineers. Customers are segmented horizontally across construction firms, design professionals, and dealers. Pricing is quote-based on construction projects rather than list-published, and the business holds ISO 14001, ISO 50001, ISO 45001, CAM, EPD, and CE certifications that materially affect spec-in on Italian public and NZEB-compliant projects. The entity operates exclusively in Italy; geographic and product expansion is supported by its parent group's pan-European footprint.

Name

wienerberger Italia

Legal name

Wienerberger S.p.A. Unipersonale

Website

https://wienerberger.it

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

wienerberger Italia is the Italian subsidiary of Austrian brick manufacturer Wienerberger AG, producing proprietary Porotherm clay-brick systems (rectified and microporous bricks, roofing, and Wevolt photovoltaic tiles) for construction firms, architects, and dealers across Italy via authorized dealers and a direct technical-sales network.

Ownership category

akta.pro rank

Product category

Clay Brick and Building Materials Manufacturing

NAICS

Clay Building Material and Refractories Manufacturing (32712), Concrete Block and Brick Manufacturing (327331)

SIC

Structural Clay Products (3250), Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Clay Bricks (Facing & Common) (IMADABAA)

akta.pro secondary industries

Clay & Concrete Roof Tiles (IMADAFAC), Mortar, Grout & Masonry Cements (IMADABAL)

Keywords

• Clay brick manufacturing
• Building envelope solutions
• Rectified masonry systems
• Roofing tiles production
• Photovoltaic roof integration

Headquarters

HQ city

Feltre

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Brick and Building Materials Sales: wienerberger Italia generates revenue through the manufacture and sale of clay bricks, roofing tiles, floor blocks, and accessories for the construction industry. Products are sold through a network of authorized dealers and directly to construction companies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

wienerberger Italia manufactures and sells clay brick building materials and roofing solutions for the Italian construction market. Its core products are the Porotherm family of rectified and interlocking clay bricks (Porotherm PLAN, Porotherm BIO PLAN, Porotherm BIO) designed for load-bearing walls and curtain walls, complemented by classic bricks, floor blocks, face bricks, wall systems, clay and concrete roof tiles, and the Wevolt line of roof-integrated photovoltaic solutions. The company also provides technical services such as BIM object downloads and a brick quantity calculator to support specifiers and contractors.

Product overview

wienerberger Italia is a manufacturer of clay brick products for the building envelope, offering a comprehensive range of solutions organized into four main categories: Murature (walls), Facciate (facades), Coperture (roofing), and supporting Services. The Murature line includes the Porotherm PLAN rectified brick system (Porotherm BIO PLAN, Porotherm PLANA+) with thermal conductivity as low as 0.09 W/mK, the Porotherm BIO interlocking brick line (including BIO inc, BIO Modulare, and M.A. Evolution for reinforced masonry), classic bricks, and floor blocks (Blocchi per solaio) with pignatte and cast blocks. The Facciate line features face bricks, wall systems (Cotto3, TERRACOAT, Terraquick), thermal insulation systems, and interior living products (FaBRIC, Listello Decor). The Coperture line includes clay and concrete roof tiles, the Wevolt photovoltaic product line (X-Roof, SunMarco, X-Frame), and anti-fall safety systems. Services include BIM objects, CE/DoP labels, technical downloads, quantity calculator, and technical sales support. The Sistema Completo Porotherm combines Porotherm Thermal T accessories with BIO PLAN bricks for NZEB buildings without external insulation.

Differentiator

Problem solved

Functional benefit

Brands

• Porotherm: Brand of rectified and interlocking clay bricks for high-performance building envelopes, including Porotherm BIO PLAN, Porotherm BIO, Porotherm PLANA+, and Porotherm BIO MOD product lines.
• Terreal Italia
• Pica
• SanMarco
• Wevolt

Products and services

• Porotherm PLAN Range of precision-rectified clay bricks for curtain walls and load-bearing walls, designed for NZEB (Nearly Zero Energy Buildings) with thermal conductivity as low as 0.09 W/mK. Uses a 1mm thin-joint mortar system and vertical interlocking for faster installation.
• Porotherm BIO Interlocking clay bricks with microporosity produced using virgin wood flour or vegetable fiber mixtures, providing thermal insulation and healthy indoor environments.
• Porotherm BIO MOD Sonico Single-layer acoustic brick block providing 58 dB sound insulation on 25 cm thickness, designed for separating walls between residential units.
• Laterizi classici Classic Italian brick range including hollow blocks, light blocks, and bricks with vertical holes, representing the Italian construction tradition.
• Blocchi per solaio Pignatte and floor blocks for renovation and new construction floor/roof structures.
• Tavelle e tavelloni Tiles and large tiles available in oblique, stepped, interlocking, and straight-side cuts for floor and roof structures.
• Mattoni faccia a vista Face bricks for visible exterior facades.
• Sistemi di parete (Cotto3, TERRACOAT, Terraquick) Pre-engineered brick wall systems for facades including Cotto3, TERRACOAT coating system, and Terraquick quick-installation wall system.
• Tegole in cotto Clay roof tiles for pitched roofing applications.
• Tegole in cemento Concrete roof tiles for pitched roofing applications.
• Wevolt photovoltaic line (X-Roof, SunMarco, X-Frame) Roof-integrated photovoltaic solutions including Wevolt X-Roof panels with terracotta finish, SunMarco photovoltaic line, and Wevolt X-Frame mounting frame system for architectural integration of solar.
• Sistema anticaduta Anti-fall safety system for roof work.
• BIM Objects download service Downloadable Building Information Modelling (BIM) objects for Porotherm bricks and floor pignatte to support architects and engineers in digital design workflows.
• Calcolatore di quantità Online quantity calculator tool for determining the number of bricks required for construction projects.

Quantifiable outcome

• 50% reduction in construction time with Porotherm PLAN system
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Wienerberger AGcoreStrategic or Co-development Partnerwienerberger Italia is the Italian subsidiary of Wienerberger AG, a global leader in brick production operating in over 30 countries. The parent company provides R&D support, global standards, and brand umbrella for all subsidiaries including Porotherm brand products.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Industrie Cotto Possagno: Italian manufacturer of solid bricks, facing bricks, and lightweight clay blocks serving residential and commercial construction — a direct competitor in the Italian clay brick category alongside wienerberger's Porotherm and face brick lines.
• Industrie Cotto Casalgrande: Italian producer of clay bricks and tiles for construction, operating in overlapping Italian regions — competes directly with wienerberger Italia on clay masonry and roof tile product lines.
• Fornaci Laterizi Danesi: Italian clay brick and block manufacturer producing hollow bricks, solid bricks, and floor blocks — directly competing with wienerberger Italia's Laterizi classici and Porotherm product lines in the Italian masonry market.
• Rossetto Laterizi: Italian family-owned producer of clay bricks, blocks, and floor systems — competes with wienerberger Italia's Laterizi classici and Blocchi per solaio ranges across Italian dealer networks.
• Laterizi RDB (Romana Laterizi): Italian brick and roof tile manufacturer with national distribution — competes with wienerberger Italia on classic bricks, hollow blocks, and clay roof tiles (tegole in cotto).

Regional players

• Terreal Italia: Italian roofing and facade solutions brand now operating under the Wienerberger umbrella — competes with wienerberger Italia's own Coperture (tegole in cotto) and facade systems as a sister brand in the Italian market.

Broad incumbents

• Knauf Italia: Italian subsidiary of Knauf Group offering drywall systems, plasters, insulation, and ceilings — a broad incumbent that intersects with wienerberger Italia's interior and facade product categories (FaBRIC, Listello, TERRACOAT).
• Saint-Gobain Italia: Italian arm of Saint-Gobain, a broad building materials incumbent offering plasterboard, insulation, mortars, and glass — competes with wienerberger Italia across multiple construction-product categories and brings significant scale and distribution.

Emerging players

• Xella Italia (Ytong): Italian subsidiary of Xella Group producing autoclaved aerated concrete (Ytong) and calcium-silicate (Ytong Multipor) blocks — competes with wienerberger's Porotherm in the high-performance, NZEB-ready wall segment from an alternative-material angle.

Others

• Calce Vaga: Italian producer of lime-based mortars, plasters, and restoration products — adjacent peer supplying complementary materials to the masonry systems wienerberger Italia installs, often co-specified with brick wall solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wienerberger-italia

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wienerberger Italia