Camping It Wiid

What Camping It Wiid does

Camping It Wiid is a privately held Dutch camping and holiday park operator headquartered at Koaidyk 10 in Earnewald, Friesland, Netherlands, operating on a 28-hectare site inside National Park De Alde Feanen. The business runs a 5-star ANWB-classified (and 4.5-star ADAC-classified) campsite with approximately 368 pitches across five tiers (Standaard, Comfort, Premium, PremiumPlus, Camper), complemented by company-owned 4-person rental chalets, 6- and 8-person holiday homes on the camping site, and an adjacent bungalow park (Buitenplaats It Wiid) with privately owned Wald (4p), Wetter (6p), and Wiid (8p) waterfront bungalows. It also facilitates the sale of private mobile homes and bungalows, including via De Linde Makelaars.

The company's product portfolio extends well beyond accommodation into an unusually broad on-site amenity set: heated outdoor swimming pool with slide and toddler splash area, a Peter Pan-themed playground, a recreation/animation team running a 6-week summer programme for children aged 4–14, an on-site supermarket, an eetcafe (Eetcafe De Meerpaal), snackbar, sailing school (Optimist and Valk lessons), boat rental (sloepen, polyvalken, motorboten, optimisten, kayaks), bicycle rental (3-gear, children's, electric, electric cargo), six EV charging stations under a solar carport, and group outing programmes (groepsuitjes) for 15–500 persons run in partnership with Eetcafe De Meerpaal. A sister-company relationship with Vakantiepark De Kuilart in Koudum provides cross-property gift voucher integration and indoor-pool access.

Technology and go-to-market are straightforward. Bookings are processed via a Recranet-powered online reservation system on a WordPress website, including an interactive map that lets guests pick specific pitches, with multilingual versions in Dutch, German, and English. Pricing combines per-night accommodation rates, multi-year seasonal pitch contracts (EUR 990–2,610+ for 2027 long-camping seasons), and per-unit rental rates for boats, bikes, WiFi codes, and sailing lessons. Distribution is direct-to-consumer through wiid.nl and the Ardoer network, supplemented by paid search and social (Google Ads, Bing Ads, Meta) and listings on the ANWB and ADAC camping directories; there is no third-party OTA dependency. Primary customer segments are Dutch and German caravan, tent, and camper families plus holiday-home renters, with secondary segments in water-sports enthusiasts and corporate/family group outings. The company employs approximately 11 people and shows no disclosed funding, M&A, or public-market activity.

Name

Camping It Wiid

Legal name

Camping It Wiid

Website

https://wiid.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Camping It Wiid operates a 5-star ANWB-classified campsite and holiday park inside National Park De Alde Feanen in Friesland, Netherlands, offering ~368 pitches, holiday homes, bungalows, boat and bicycle rentals, and on-site amenities to Dutch and German tourists.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality and Camping

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121), RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214), Recreational Goods Rental (532284)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAGAOAA

Campgrounds & RV Parks (Developed Sites)

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

SECONDARYTHAMAJAB

Traditional Campgrounds (Tent & Mixed-Use)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

SECONDARYTHAMAJAJ

Family & Recreation Campgrounds (Amenities/Activities Focus)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

Keywords

• Campsite accommodation
• Holiday home rental
• Boat rental services
• Bicycle rental
• Outdoor recreation

Headquarters

HQ city

Earnewâld

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Campsite Pitch Rental: Over 360 camping pitches offered across multiple tiers (Standard, Comfort, Premium, PremiumPlus, Camper) generating recurring per-night revenue. Seasonal and monthly pitch contracts available (seasons, voorseizoen, naseizoen).
2. Holiday Home and Chalet Rental: Rental of company-owned chalets (4-person) plus holiday homes (6p and 8p) on the camping, and privately-owned bungalows (Wald, Wetter, Wiid types) on the Buitenplaats. Revenue from per-night accommodation stays with check-in at 15:00 and check-out at 10:00.
3. Boat Rental: Bootverhuur Eernewoude offers rental of sloepen (sloops), polyvalken, motorboten, optimisten, and kayaks directly from the park. Water maps included. Packages combined with holiday homes (sloepenarrangement) available at discounted rates during low season.
4. Bicycle Rental: Rental of 3-gear bikes, children's bikes, electric bikes, and electric cargo bikes. Prices per day or per week. Electric bikes recommended to reserve in advance.
5. Food and Beverage: On-site eetcafe De Meerpaal (restaurant), snackbar De Meerpaal, and a supermarket (De Meerpaal) selling fresh bread, groceries, gas cylinders, and fishing licenses. All open seasonally (April to October).
6. Sailing Lessons: Optimist sailing lessons (ages 7-12) and Valk sailing lessons (ages 12+) offered during Ascension, Pentecost, July and August. 4 sessions of 2.5-3 hours each.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Camping It Wiid operates a 5-star holiday park and campsite in National Park De Alde Feanen, Friesland, Netherlands, offering camping pitches, holiday homes, bungalows, boat rentals, bicycle rentals, sailing courses, and on-site food and beverage. The 28-hectare site provides 360+ pitches, multiple rental accommodations, and a comprehensive amenity set including heated outdoor pool, supermarket, restaurant, and recreation team.

Product overview

Camping It Wiid is a 5-star vacation park located in the heart of Friesland, Netherlands, within National Park De Alde Feanen. The company operates as a multi-product vacation hospitality business offering: (1) Camping pitches across five tiers - PremiumPlus (waterfront luxury), Premium (waterfront), Comfort (10x10m with full utilities), Standard (basic), and Camper pitches; (2) Holiday homes including 4-person chalets, 6 and 8-person vacation homes on the camping site, plus Wald (4p), Wetter (6p), and Wiid (8p) bungalows at the adjacent Buitenplaats bungalow park; (3) Rental boats including sloepen, polyvalken, motorboten, optimisten, and canoes; (4) Bicycle rentals; (5) On-site amenities including heated outdoor pool with waterslide, Peter Pan-themed playground, supermarket, restaurant, snack bar, and sailing school; (6) Recreation programs and group outing packages. The company also facilitates private mobile home sales and holiday home purchases. Booking is managed through Recranet's reservation system.

Differentiator

Problem solved

Functional benefit

Brands

• Buitenplaats It Wiid: A bungalow park adjacent to the main camping site, featuring privately owned holiday homes in Wald, Wetter, and Wiid types, all situated by the water.

Products and services

• Camping Pitches Five-tier camping pitch rental including PremiumPlus (waterfront luxury with electricity, water, waste water drainage), Premium (waterfront), Comfort (10x10m with 16 amp electricity, water, waste water, TV), Standard (10-16 amp electricity and water tap), and Camper (paved for camper vans). Available for overnight and seasonal stays. Targeted at Dutch and German camping tourists with their own equipment.
• Holiday Homes on Camping Rental holiday homes on the camping site including 4-person chalets (with living room, fully equipped kitchen, refrigerator, dishwasher, two bedrooms, bathroom), 6-person homes (three bedrooms, spacious bathroom), and 8-person homes (Houses 5-10 directly on Fokkesloot waterway with 4 bedrooms and 2 bathrooms). For families and groups seeking comfortable self-catering accommodation.
• Buitenplaats Bungalows Waterfront bungalows at the adjacent Buitenplaats It Wiid park: Wald (4-person), Wetter (6-person detached), Wiid (8-person with private dock), and Wiid De Luxe Buitenrand (8-person luxury variant). Targeted at families seeking premium waterfront accommodation with private docking.
• Boat Rental at Bootverhuur Eernewoude Water sports equipment rental including sloepen (sloop boats), polyvalken, motorboten, optimisten, and kayaks (kano's). Water maps included. Available to guests and visitors for exploring Friesland's lake district and National Park De Alde Feanen. Usage-based pricing, no boat licence required.
• Bicycle Rental Bicycle rental service offering 3-gear bikes (EUR 12.50/day), children's bikes (20-26 inch), electric bikes (EUR 29/day), and electric cargo bikes for daily or weekly rental. Available for exploring the surrounding Friesland routes including paths to Leeuwarden, Grou, and Sneek.
• Sailing Courses Group sailing instruction offered seasonally during Ascension, Pentecost, July, and August. Optimist lessons for children ages 7-12 (EUR 150 per person, 4 sessions of 2.5 hours). Valk lessons for ages 12+ (EUR 195 per person, 4 sessions of 3 hours). Pricing for 2026.
• Group Outings and Team Building Organised group outing packages for 15-500 persons in partnership with Eetcafe De Meerpaal, including sloopentocht (sloop trips), kayak tours, sailing competitions, BBQ, and cycling routes through National Park De Alde Feanen. Targeted at corporate team events and family gatherings.
• On-site Food and Beverage (De Meerpaal) On-site food and beverage operations including Eetcafe De Meerpaal (restaurant offering coffee, lunch, dinner, local specialties including fresh mussels), Snackbar De Meerpaal (takeaway pizzas, snacks, fries, ice cream with online ordering), and Supermarkt De Meerpaal (fresh bread, vegetables, fruit, meat, camping supplies, gas bottles, fishing licenses). Open seasonally April to October.
• Children's Recreation and Animation Program Seasonal recreation team program running 6 weeks during high summer season, offering children's activities for ages 4-14, family activities, and access to sports facilities including tennis, volleyball, basketball, and football. Included for camping and holiday home guests.
• EV Charging Service 6 electric car charging stations located at the parking lot under solar carport and near the playground. Guests can use their own charging pass. Targeted at EV-owning guests.
• Sloepenarrangement Package Package deal combining holiday home rental with discounted Maril 6.25 sloop rental during low season periods. Targeted at low-season guests seeking combined accommodation and water sport experience.
• Holiday Home Sales (via De Linde Makelaars) Sale of privately-owned bungalows at the Buitenplaats It Wiid through De Linde Makelaars. Customers can register interest in purchasing a holiday home on the bungalow park. Includes Wald, Wetter, and Wiid property types.

Quantifiable outcome

• Sanitary facilities rated 9.5 out of 10 by guests
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• De Linde MakelaarsminorChannel Partner/ Reseller/ DistributorDe Linde Makelaars handles the sale of bungalows on the Buitenplaats It Wiid. Customers interested in purchasing a holiday home on the bungalow park can register with De Linde Makelaars.
• Vakantiepark De KuilartminorStrategic or Co-development PartnerDe Kuilart is a sister company located in Koudum, approximately 20 km from It Wiid. It offers holiday parks with indoor swimming pools, providing a complementary product for guests seeking variety. Gift vouchers can be combined between both properties. Also mentioned as referral for guests seeking indoor pool facilities.
• Eetcafe De MeerpaalcoreStrategic or Co-development PartnerDe Meerpaal is the on-site restaurant, snackbar, and supermarket operation. It offers lunch, dinner, takeaway pizza and snacks, ice cream, and hot bread daily. The restaurant also handles group outing arrangements (groepsuitjes) for 15-500 persons including sloop trips, BBQ, kayaking, and cycling packages. The snackbar and restaurant are operated seasonally (April to October) on the camping park.
• ArdoerminorChannel Partner/ Reseller/ DistributorArdoer is a Dutch camping network brand. Camping It Wiid is listed under the Ardoer brand (wiid.ardoer.com), with an 8.4-8.5 rating, guest reviews, and booking integration. The logo appears on the site's footer alongside ANWB and ADAC.
• RecranetcoreTechnology or IntegrationRecranet provides the online reservation system (PMS) powering the booking engine on www.wiid.nl. The booking system includes an interactive map for selecting specific pitches and accommodations, package management, and payment processing.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• RCN: Dutch holiday park operator with multiple sites including water-based locations, offering camping pitches, holiday homes, and recreational amenities comparable to It Wiid's offering.
• Vakantiepark De Kuilart: Sister holiday park located in Koudum, Friesland (~20 km from It Wiid), offering bungalows and an indoor swimming pool. Comparable Dutch regional holiday park with shared branding, gift voucher integration, and cross-referrals.
• Molecaten: Dutch family-owned chain of holiday parks and campgrounds across the Netherlands with comparable mix of pitches, holiday homes, and on-site amenities at similar quality tier.
• Ardoer: Dutch camping network brand under which It Wiid is listed; represents a network of comparable Dutch campsites with similar ANWB-classified quality and pitch-plus-accommodation mix.
• TopCampings: European quality camping network focused on independently operated high-quality campsites; directly comparable on curated, quality-rated, water-oriented family camping experiences.
• EuroParcs: Operator of Dutch and European holiday parks with similar mix of camping pitches, holiday homes, and on-site recreation; comparable on digital booking and amenity breadth.

Broad incumbents

• Landal GreenParks: Largest Dutch holiday park operator with broad portfolio of bungalow parks across Europe; serves an overlapping Dutch and German family-camping market but at significantly larger scale and brand reach.
• Center Parcs: Established European operator of indoor-subtropical forest holiday villages; overlaps on Dutch family holiday market but operates at a much larger scale with enclosed, amenity-rich concept.
• Roompot: Large Dutch holiday park operator with extensive park portfolio across the Netherlands and coastal regions; competes for the same Dutch/German family holiday-maker segment at greater scale.

Emerging players

• Huttopia: European operator of nature-immersed camping, glamping, and cabin sites; comparable on the nature-anchored, amenity-rich outdoor-stay model and target of outdoor-seeking families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/camping-it-wiid

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camping It Wiid