Wijndomein St. Martinus

What Wijndomein St. Martinus does

Wijndomein St. Martinus is a family-owned Dutch wine estate and B.V. incorporated and headquartered at Rott 21a, Vijlen, in the Limburg province of the Netherlands, operating in the highest village in the country. Founded in 1986 by Hans Beurskens as the first red wine maker in the Netherlands and scaled to 32 hectares under winemaker Stan Beurskens (who took over in 1995), the company is positioned as the largest wine domain in the Netherlands and produces still, sparkling, dessert, and fortified wines across five named series (Cadeau, Bergdorpje, Familie, Hemel & Aarde, Prestige), plus charity and sea-aged cuvées and beer-wine blends. Production relies on an 18-meter gravity-fed cellar with geothermal cooling, weather stations with disease-prediction models, herbicide-free viticulture, and circular-viticulture byproducts (vine-based BBQ wood, ash reused as organic matter).

The business model integrates direct-to-consumer sales (cellar door in Vijlen, e-commerce webshop with free shipping above €150, 18-bottle case discounts, and a quarterly wine subscription at €259.45) with on-site hospitality (the LÖSS Wijnhotel & Smaaklokaal 3-star boutique hotel with five wine-themed rooms and a weekend 4-course restaurant), experience products (tastings, vineyard tours, grape-picking days, weddings), and B2B placements at Michelin and Bib Gourmand establishments including Parkheuvel, Hotel Okura, Gerardushoeve, Mes Amis, Da Vinci, Verbunt, Verlinden, and the Oostwegel Collection, with Vinologix as distribution partner. Since 2007 the company has also functioned as a knowledge and advisory center for Dutch viticulture.

The product surface spans dozens of SKUs (16+ wines referenced, plus spirits, gift vouchers €20-€300, curated packages, beer-wine blends, and accessories), with prices from €7.50 (Gulle Tinus wine beer) to €89.95 (Balthasar 50cl). The firm is privately held, has 11-50 employees, reports no external investors or parent company, and in 2025 accumulated multiple Wijnkeuring van de Lage Landen medals (Gold for Cuvee Prestige Wit 2023, Bergdorpje Wit, Francisca, Funkelwien, Johannes; Silver and Bronze across Josefien, 3 Deugden, Bruisend Bergdorpje, Verboden Liefde, Prestige Brut Nature, Ubuntu, Hemels Roze, Olivier, 7 Zonden, Zusje), supporting a stated ambition to enter the top 100 vineyards worldwide.

Name

Wijndomein St. Martinus

Legal name

Wijndomein St. Martinus B.V.

Website

https://wijngaardmartinus.nl

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Wijndomein St. Martinus is a family-owned Dutch winery and the largest wine estate in the Netherlands at 32 hectares, producing premium red, white, rosé, sparkling, and dessert wines. The company sells direct-to-consumer via webshop, cellar door, and the integrated LÖSS boutique wine hotel and restaurant, and serves fine-dining accounts.

Ownership category

akta.pro rank

Product category

Winery and Vineyard Estate

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (THAFAEAF), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Dutch wine production
• Vineyard estate operations
• Wine hospitality services
• Wine subscription service
• Wine tourism experiences

Headquarters

HQ city

Vijlen, Limburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales (Direct-to-Consumer): Direct sales of wines through winery cellar door and e-commerce webshop. Products include still wines (white, red, rosé), sparkling wines (Méthode Traditionnelle and Frizzante), dessert wines, fortified wines, wine packages, gift vouchers, wine accessories, and beer-wine blends.
2. Hospitality Experiences: Tastings, vineyard and cellar tours, grape picking days, private events, and wine hotel accommodation at LÖSS
3. LÖSS Restaurant: 4-course lunch and dinner menus served Friday-Sunday with wine pairings at the LÖSS wine hotel and taste room

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Wijndomein St. Martinus is a Dutch winery that produces and sells premium wines from its own 32-hectade estate in Vijlen, Limburg, offering white, rosé, red, sparkling (Méthode Traditionnelle and Frizzante), dessert, and fortified wines across multiple series. In addition to wine sales via cellar door and e-commerce, the estate operates the LÖSS boutique wine hotel and taste room restaurant and runs wine tourism experiences including tastings, vineyard and cellar tours, and grape-picking days.

Product overview

Wijndomein St. Martinus is a Dutch winery producing wines across multiple series: entry-level Bergdorpje (screw-cap everyday wines), gift-focused Cadeau-series, family-honoring Familie-series (Francisca, Johannes, Josefien, Olivier, Zusje), prestigious Hemel & Aarde series (Funkelwien, 3 Deugden, 7 Zonden, Hellepoort), and top-tier Prestige series (limited vintages). The company also offers a wine subscription service, curated wine packages, beer-wine blends (Gulle Tinus, Tinus op 't Heuvelke), and operates LÖSS Wijnhotel & Smaaklokaal, a 3-star boutique hotel with dining. Experiences include grape harvest participation days and vineyard/cellar tours. Founded in 1986, it is the largest wine domain in the Netherlands with 32 hectares.

Differentiator

Problem solved

Functional benefit

Products and services

• Cadeaubon Webshop (Gift Vouchers) Digital gift vouchers for the St. Martinus webshop, available in denominations from €20 to €300, redeemable for wines, packages, and other products.
• LÖSS Wijnhotel & Smaaklokaal A 3-star boutique wine hotel in Vijlen with five unique wine rooms and a taste room restaurant serving 4-course menus on Fridays, Saturdays, and Sundays, with optional €50 wine pairing per person.
• Wine Tastings & Vineyard Tours (Wijn Proeverij & Rondleiding) Guided tours through the vineyards and cellars combined with wine tastings and regional products for visitors.
• Plukkersdagen (Grape Harvest Experience) Annual grape harvest participation days where visitors can help with the grape harvest at the estate.
• St. Martinus Wine Series (Cadeau, Bergdorpje, Familie, Hemel & Aarde, Prestige) Five wine collections covering the full price and quality spectrum: Cadeau (gift wines including Limburgs Parelke, Vriendschap, Verboden Liefde), Bergdorpje (everyday screw-cap wines Wit, Rood, Rosé, Bruisend from 2014), Familie (Francisca, Johannes, Josefien, Olivier, Zusje honoring family members), Hemel & Aarde (Funkelwien, 3 Deugden, Hemels Roze, 7 Zonden, distillates and fortifieds), and Prestige (limited-edition Brut Nature, Wit, and Rood from the best vintages).
• Gulle Tinus Beer-Wine Blend Frost-distilled winter beer aged 12 months in St. Martinus wine barrels previously used for Cabernet Cantor and Cabernet Cortis, priced at €7.50.
• Tinus op 't Heuvelke Beer-Wine Blend Limburgse Grape Ale collaboration with Brouwerij Vakwerk combining blonde beer with the elegance of the 3 Deugden white wine.
• Köppige Tinus Beer-Wine Blend Limburgse Grape Ale created with Biersommelier André Köppen, made with Auxerrois grapes and wine yeast.
• Wijn Abonnement (Wine Subscription) Quarterly wine subscription delivering three seasonally selected wines to customers at €259.45 (was €295.00).
• Wijnpakketten (Curated Wine Packages) Curated themed wine packages including Diner pakket, Herfstpakket, Lentepakket, Weekendwegpakket, Herenpakket, Damespakket, Vriendschap pakket, and Ubuntu pakket.
• BBQ Rookhout (Pinotin Grape Smoking Wood) Smoking wood created from old Pinotin vine stocks as part of circular viticulture, with ash recycled as organic matter for new plantings.
• Ubuntu Charity Wine Charity wine created in collaboration with Janneke Rutten, with all profits donated to the 2Blossom Foundation supporting underprivileged children in South Africa.
• SB Selectie Oorsprong (Stan Beurskens Selection) First wine in the Stan Beurskens Selection of exclusive wines reflecting different periods of the winemaker's life.
• Martine's Zeewieg II Sea-Aged Wine Sea-matured wine aged 32 months compared to the original 12 months, creating exceptional depth.

Quantifiable outcome

• Largest wine domain in the Netherlands
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered minor.

• Gulpener BierbrouwerijminorStrategic or Co-development PartnerCollaboration to produce a special wine beer. Created 'Wijnbier' (wine beer) blends combining beer and wine expertise.
• Neeltje Jans MosselenminorStrategic or Co-development PartnerSea aging of wines in combination with Neeltje Jans Mussels, creating unique maritime-influenced wine products.
• En PassantminorStrategic or Co-development PartnerCollaborative partner for sea aging of wines, contributing to unique wine aging experiments.
• 2Blossom FoundationminorOthersUbuntu wine profits are donated to this foundation supporting underprivileged children in South Africa, allowing them to thrive in their life force.
• GerardushoeveminorChannel Partner/ Reseller/ DistributorSignature blend restaurant partner receiving exclusive wines for their wine program.
• Mes AmisminorChannel Partner/ Reseller/ DistributorSignature blend restaurant partner receiving exclusive wines for their wine program.
• ParkheuvelminorChannel Partner/ Reseller/ DistributorSignature blend restaurant partner receiving exclusive wines for their wine program.
• Da VinciminorChannel Partner/ Reseller/ DistributorSignature blend restaurant partner receiving exclusive wines for their wine program.
• VerbuntminorChannel Partner/ Reseller/ DistributorSignature blend restaurant partner receiving exclusive wines for their wine program.
• VerlindenminorChannel Partner/ Reseller/ DistributorSignature blend restaurant partner receiving exclusive wines for their wine program.
• Oostwegel CollectionminorChannel Partner/ Reseller/ DistributorRestaurant collection partner receiving signature blend wines.
• Hotel OkuraminorChannel Partner/ Reseller/ DistributorHotel partner receiving signature blend wines for their hospitality venues.
• VinologixminorChannel Partner/ Reseller/ DistributorDistribution partner delivering wines with care to customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Gulpener Bierbrouwerij: Gulpener is an established Dutch family brewery that has collaborated with Wijndomein St. Martinus on the Gulle Tinus wine-beer blend. Relevant as a regional partnership peer illustrating cross-category collaboration in the Dutch craft beverage scene.

Broad incumbents

• La Motte Wine Estate: La Motte is a premium South African wine estate with a full hospitality offering including restaurant, cellar tours, and wine sales, plus fine dining distribution. Comparable to Wijndomein St. Martinus as a benchmark for a winery that pairs estate production with hospitality, tourism and fine-dining channel placement.
• Klein Constantia: Klein Constantia is a historic premium boutique wine estate in South Africa with estate tours, tastings, and limited-edition premium bottlings. Comparable as a model for estate-driven premium positioning, hospitality integration, and limited production prestige cuvées.

Direct peers

• Domein Holset: Domein Holset is a Dutch winery in Limburg producing estate-bottled wines with a focus on sustainability and terroir-driven small-batch production. It is comparable to Wijndomein St. Martinus as a fellow Dutch boutique producer operating in the same regional viticulture ecosystem.
• Aldenborgh: Aldenborgh is a Dutch wine estate in Limburg producing biodynamic and organically grown wines with an emphasis on quality over volume. Comparable to Wijndomein St. Martinus in scale, region, premium positioning, and sustainability-focused viticulture.
• Wijngaard De Prins: Wijngaard De Prins is a Dutch family-owned vineyard in Limburg focusing on quality estate wines with direct-to-consumer sales and tasting experiences. Directly comparable to Wijndomein St. Martinus in family operation, regional geography, and DTC-led business model.
• Apostelhoeve: Apostelhoeve is a well-established Dutch winery located in Bemelen, Limburg, producing wines from limestone-rich soils with a similar DTC, tasting-room and fine-dining restaurant model. It is the most direct comparable for Wijndomein St. Martinus given shared Dutch/Limburg geography, premium positioning, and overlapping customer base.
• Château Neercanne: Château Neercanne is a historic wine estate in Maastricht, Limburg, combining vineyard production with hospitality (fine dining at the Michelin-starred Château Neercanne restaurant). It competes directly for the same wine-tourism and Michelin-channel customer as Wijndomein St. Martinus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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• Instagraminstagram.com/wijngaardst.martinus

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wijndomein St. Martinus