Wijndomein St. Martinus
Wijndomein St. Martinus is a family-owned Dutch winery and the largest wine estate in the Netherlands at 32 hectares, producing premium red, white, rosé, sparkling, and dessert wines. The company sells direct-to-consumer via webshop, cellar door, and the integrated LÖSS boutique wine hotel and restaurant, and serves fine-dining accounts.
- Company typePrivate
- Founded1986
- HeadquartersVijlen, Limburg, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wijndomein St. Martinus does
Wijndomein St. Martinus is a family-owned Dutch wine estate and B.V. incorporated and headquartered at Rott 21a, Vijlen, in the Limburg province of the Netherlands, operating in the highest village in the country. Founded in 1986 by Hans Beurskens as the first red wine maker in the Netherlands and scaled to 32 hectares under winemaker Stan Beurskens (who took over in 1995), the company is positioned as the largest wine domain in the Netherlands and produces still, sparkling, dessert, and fortified wines across five named series (Cadeau, Bergdorpje, Familie, Hemel & Aarde, Prestige), plus charity and sea-aged cuvées and beer-wine blends. Production relies on an 18-meter gravity-fed cellar with geothermal cooling, weather stations with disease-prediction models, herbicide-free viticulture, and circular-viticulture byproducts (vine-based BBQ wood, ash reused as organic matter).
The business model integrates direct-to-consumer sales (cellar door in Vijlen, e-commerce webshop with free shipping above €150, 18-bottle case discounts, and a quarterly wine subscription at €259.45) with on-site hospitality (the LÖSS Wijnhotel & Smaaklokaal 3-star boutique hotel with five wine-themed rooms and a weekend 4-course restaurant), experience products (tastings, vineyard tours, grape-picking days, weddings), and B2B placements at Michelin and Bib Gourmand establishments including Parkheuvel, Hotel Okura, Gerardushoeve, Mes Amis, Da Vinci, Verbunt, Verlinden, and the Oostwegel Collection, with Vinologix as distribution partner. Since 2007 the company has also functioned as a knowledge and advisory center for Dutch viticulture.
The product surface spans dozens of SKUs (16+ wines referenced, plus spirits, gift vouchers €20-€300, curated packages, beer-wine blends, and accessories), with prices from €7.50 (Gulle Tinus wine beer) to €89.95 (Balthasar 50cl). The firm is privately held, has 11-50 employees, reports no external investors or parent company, and in 2025 accumulated multiple Wijnkeuring van de Lage Landen medals (Gold for Cuvee Prestige Wit 2023, Bergdorpje Wit, Francisca, Funkelwien, Johannes; Silver and Bronze across Josefien, 3 Deugden, Bruisend Bergdorpje, Verboden Liefde, Prestige Brut Nature, Ubuntu, Hemels Roze, Olivier, 7 Zonden, Zusje), supporting a stated ambition to enter the top 100 vineyards worldwide.
Wijndomein St. Martinus firmographics
Firmographics- Name
- Wijndomein St. Martinus
- Legal name
- Wijndomein St. Martinus B.V.
- Website
- https://wijngaardmartinus.nl
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wijndomein St. Martinus is a family-owned Dutch winery and the largest wine estate in the Netherlands at 32 hectares, producing premium red, white, rosé, sparkling, and dessert wines. The company sells direct-to-consumer via webshop, cellar door, and the integrated LÖSS boutique wine hotel and restaurant, and serves fine-dining accounts.
- Ownership category
- akta.pro rank
Wijndomein St. Martinus industry classification
Industry- Product category
- Winery and Vineyard Estate
- NAICS
- Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (THAFAEAF), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Wijndomein St. Martinus is headquartered
LocationHeadquarters
- HQ city
- Vijlen, Limburg
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Wijndomein St. Martinus business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wine Sales (Direct-to-Consumer): Direct sales of wines through winery cellar door and e-commerce webshop. Products include still wines (white, red, rosé), sparkling wines (Méthode Traditionnelle and Frizzante), dessert wines, fortified wines, wine packages, gift vouchers, wine accessories, and beer-wine blends.
- Hospitality Experiences: Tastings, vineyard and cellar tours, grape picking days, private events, and wine hotel accommodation at LÖSS
- LÖSS Restaurant: 4-course lunch and dinner menus served Friday-Sunday with wine pairings at the LÖSS wine hotel and taste room
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift vouchers from €20 to €300 |
| Unit Pricing | Pay-as-you-go | Individual wine bottles from €7.50 to €89.95 |
| Unit Pricing | Pay-as-you-go | 18-bottle case discounts (10% off) |
| Subscription | Annual | Quarterly wine subscription |
| Subscription | Pay-as-you-go | LÖSS wine pairing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Wijndomein St. Martinus product offering
Product offeringCore offering
Wijndomein St. Martinus is a Dutch winery that produces and sells premium wines from its own 32-hectade estate in Vijlen, Limburg, offering white, rosé, red, sparkling (Méthode Traditionnelle and Frizzante), dessert, and fortified wines across multiple series. In addition to wine sales via cellar door and e-commerce, the estate operates the LÖSS boutique wine hotel and taste room restaurant and runs wine tourism experiences including tastings, vineyard and cellar tours, and grape-picking days.
Product overview
Wijndomein St. Martinus is a Dutch winery producing wines across multiple series: entry-level Bergdorpje (screw-cap everyday wines), gift-focused Cadeau-series, family-honoring Familie-series (Francisca, Johannes, Josefien, Olivier, Zusje), prestigious Hemel & Aarde series (Funkelwien, 3 Deugden, 7 Zonden, Hellepoort), and top-tier Prestige series (limited vintages). The company also offers a wine subscription service, curated wine packages, beer-wine blends (Gulle Tinus, Tinus op 't Heuvelke), and operates LÖSS Wijnhotel & Smaaklokaal, a 3-star boutique hotel with dining. Experiences include grape harvest participation days and vineyard/cellar tours. Founded in 1986, it is the largest wine domain in the Netherlands with 32 hectares.
Differentiator
Problem solved
Functional benefit
Products and services
- Cadeaubon Webshop (Gift Vouchers) Digital gift vouchers for the St. Martinus webshop, available in denominations from €20 to €300, redeemable for wines, packages, and other products.
- LÖSS Wijnhotel & Smaaklokaal A 3-star boutique wine hotel in Vijlen with five unique wine rooms and a taste room restaurant serving 4-course menus on Fridays, Saturdays, and Sundays, with optional €50 wine pairing per person.
- Wine Tastings & Vineyard Tours (Wijn Proeverij & Rondleiding) Guided tours through the vineyards and cellars combined with wine tastings and regional products for visitors.
- Plukkersdagen (Grape Harvest Experience) Annual grape harvest participation days where visitors can help with the grape harvest at the estate.
- St. Martinus Wine Series (Cadeau, Bergdorpje, Familie, Hemel & Aarde, Prestige) Five wine collections covering the full price and quality spectrum: Cadeau (gift wines including Limburgs Parelke, Vriendschap, Verboden Liefde), Bergdorpje (everyday screw-cap wines Wit, Rood, Rosé, Bruisend from 2014), Familie (Francisca, Johannes, Josefien, Olivier, Zusje honoring family members), Hemel & Aarde (Funkelwien, 3 Deugden, Hemels Roze, 7 Zonden, distillates and fortifieds), and Prestige (limited-edition Brut Nature, Wit, and Rood from the best vintages).
- Gulle Tinus Beer-Wine Blend Frost-distilled winter beer aged 12 months in St. Martinus wine barrels previously used for Cabernet Cantor and Cabernet Cortis, priced at €7.50.
- Tinus op 't Heuvelke Beer-Wine Blend Limburgse Grape Ale collaboration with Brouwerij Vakwerk combining blonde beer with the elegance of the 3 Deugden white wine.
- Köppige Tinus Beer-Wine Blend Limburgse Grape Ale created with Biersommelier André Köppen, made with Auxerrois grapes and wine yeast.
- Wijn Abonnement (Wine Subscription) Quarterly wine subscription delivering three seasonally selected wines to customers at €259.45 (was €295.00).
- Wijnpakketten (Curated Wine Packages) Curated themed wine packages including Diner pakket, Herfstpakket, Lentepakket, Weekendwegpakket, Herenpakket, Damespakket, Vriendschap pakket, and Ubuntu pakket.
- BBQ Rookhout (Pinotin Grape Smoking Wood) Smoking wood created from old Pinotin vine stocks as part of circular viticulture, with ash recycled as organic matter for new plantings.
- Ubuntu Charity Wine Charity wine created in collaboration with Janneke Rutten, with all profits donated to the 2Blossom Foundation supporting underprivileged children in South Africa.
- SB Selectie Oorsprong (Stan Beurskens Selection) First wine in the Stan Beurskens Selection of exclusive wines reflecting different periods of the winemaker's life.
- Martine's Zeewieg II Sea-Aged Wine Sea-matured wine aged 32 months compared to the original 12 months, creating exceptional depth.
Quantifiable outcome
- Largest wine domain in the Netherlands
- +2 more outcomes
Companies that use Wijndomein St. Martinus
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Wijndomein St. Martinus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Wijndomein St. Martinus partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor.
- Gulpener BierbrouwerijminorCollaboration to produce a special wine beer. Created 'Wijnbier' (wine beer) blends combining beer and wine expertise.
- Neeltje Jans MosselenminorSea aging of wines in combination with Neeltje Jans Mussels, creating unique maritime-influenced wine products.
- En PassantminorCollaborative partner for sea aging of wines, contributing to unique wine aging experiments.
- 2Blossom FoundationminorUbuntu wine profits are donated to this foundation supporting underprivileged children in South Africa, allowing them to thrive in their life force.
- GerardushoeveminorSignature blend restaurant partner receiving exclusive wines for their wine program.
- Mes AmisminorSignature blend restaurant partner receiving exclusive wines for their wine program.
- ParkheuvelminorSignature blend restaurant partner receiving exclusive wines for their wine program.
- Da VinciminorSignature blend restaurant partner receiving exclusive wines for their wine program.
- VerbuntminorSignature blend restaurant partner receiving exclusive wines for their wine program.
- VerlindenminorSignature blend restaurant partner receiving exclusive wines for their wine program.
- Oostwegel CollectionminorRestaurant collection partner receiving signature blend wines.
- Hotel OkuraminorHotel partner receiving signature blend wines for their hospitality venues.
- VinologixminorDistribution partner delivering wines with care to customers.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Wijndomein St. Martinus competitors and assessment
Company assessmentOthers
- Gulpener Bierbrouwerij: Gulpener is an established Dutch family brewery that has collaborated with Wijndomein St. Martinus on the Gulle Tinus wine-beer blend. Relevant as a regional partnership peer illustrating cross-category collaboration in the Dutch craft beverage scene.
Broad incumbents
- La Motte Wine Estate: La Motte is a premium South African wine estate with a full hospitality offering including restaurant, cellar tours, and wine sales, plus fine dining distribution. Comparable to Wijndomein St. Martinus as a benchmark for a winery that pairs estate production with hospitality, tourism and fine-dining channel placement.
- Klein Constantia: Klein Constantia is a historic premium boutique wine estate in South Africa with estate tours, tastings, and limited-edition premium bottlings. Comparable as a model for estate-driven premium positioning, hospitality integration, and limited production prestige cuvées.
Direct peers
- Domein Holset: Domein Holset is a Dutch winery in Limburg producing estate-bottled wines with a focus on sustainability and terroir-driven small-batch production. It is comparable to Wijndomein St. Martinus as a fellow Dutch boutique producer operating in the same regional viticulture ecosystem.
- Aldenborgh: Aldenborgh is a Dutch wine estate in Limburg producing biodynamic and organically grown wines with an emphasis on quality over volume. Comparable to Wijndomein St. Martinus in scale, region, premium positioning, and sustainability-focused viticulture.
- Wijngaard De Prins: Wijngaard De Prins is a Dutch family-owned vineyard in Limburg focusing on quality estate wines with direct-to-consumer sales and tasting experiences. Directly comparable to Wijndomein St. Martinus in family operation, regional geography, and DTC-led business model.
- Apostelhoeve: Apostelhoeve is a well-established Dutch winery located in Bemelen, Limburg, producing wines from limestone-rich soils with a similar DTC, tasting-room and fine-dining restaurant model. It is the most direct comparable for Wijndomein St. Martinus given shared Dutch/Limburg geography, premium positioning, and overlapping customer base.
- Château Neercanne: Château Neercanne is a historic wine estate in Maastricht, Limburg, combining vineyard production with hospitality (fine dining at the Michelin-starred Château Neercanne restaurant). It competes directly for the same wine-tourism and Michelin-channel customer as Wijndomein St. Martinus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wijndomein St. Martinus social profiles
Digital presenceWijndomein St. Martinus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wijndomein St. Martinus leadership team
Management profileNumber of profiles
Profiles3 records
Wijndomein St. Martinus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wijndomein St. Martinus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wijndomein St. Martinus
What does Wijndomein St. Martinus do?
Wijndomein St. Martinus is a Dutch winery that produces and sells premium wines from its own 32-hectade estate in Vijlen, Limburg, offering white, rosé, red, sparkling (Méthode Traditionnelle and Frizzante), dessert, and fortified wines across multiple series. In addition to wine sales via cellar door and e-commerce, the estate operates the LÖSS boutique wine hotel and taste room restaurant and runs wine tourism experiences including tastings, vineyard and cellar tours, and grape-picking days.
Is Wijndomein St. Martinus a public or private company?
Wijndomein St. Martinus is a private company. It is classified as family owned and is currently operating.
When was Wijndomein St. Martinus founded?
Wijndomein St. Martinus was founded in 1986. It employs 11 to 50 people.
Where is Wijndomein St. Martinus based?
Wijndomein St. Martinus is headquartered in Vijlen, Limburg, Netherlands, in the Europe region.
How does Wijndomein St. Martinus make money?
Three revenue lines are on record. Wine Sales (Direct-to-Consumer) is the primary driver. The others are hospitality Experiences and LÖSS Restaurant.
Who are Wijndomein St. Martinus's main competitors?
Gulpener Bierbrouwerij is listed as an others. Broad incumbents are La Motte Wine Estate and Klein Constantia. Direct peers are Domein Holset, Aldenborgh, Wijngaard De Prins, Apostelhoeve and Château Neercanne.
Does Wijndomein St. Martinus have an API?
No public API is recorded for Wijndomein St. Martinus.
What industry is Wijndomein St. Martinus in?
Wijndomein St. Martinus's product category is Winery and Vineyard Estate. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 5180.