Wild Child
Wild Child operates a network of semi-outdoor nurseries and a Qualiopi-certified training organization in France, serving families with young children and early childhood professionals through nature-based pedagogy, with additional digital resources and corporate childcare offerings.
- Company typePrivate
- Founded2019
- HeadquartersLes Houches, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Wild Child does
Wild Child (SARL Wild Child Group) is a French early-childhood education operator founded in 2019 by Charline Cachat and headquartered in Les Houches, Haute-Savoie. The company's core product is a network of semi-outdoor micro-crèches (crèches semi-plein-air) that serve children aged 10 weeks to 4 years across 6 sites in Haute-Savoie (Magland, Thyez, Marignier, Domancy, Servoz, Chamonix), with two additional sites scheduled to open in spring 2026. Its pedagogical model is inspired by Scandinavian forest kindergartens and built around three operational pillars: nature immersion (free indoor/outdoor circulation), an ecological triad (permaculture garden, animal housing, composting), and a "Slow Life" philosophy emphasizing free movement and child autonomy.
Wild Child operates a Qualiopi-certified training organization delivering nature-based pedagogy courses to early childhood professionals across seven French cities (Lyon, Paris, Nantes, Lille, Montpellier, Bordeaux, Bayonne), with cumulative training of more than 2,000 professionals. It also sells digital pedagogical resources (PDF guides, webinars, video capsules) through an e-commerce boutique under tiered licensing (individual, micro-crèche, establishment, multi-site, réseau/collectivité). A corporate "Berceau Entreprise" offering sells reserved nursery places to local employers, leveraging French tax credits (50% crédit d'impôt plus 25% corporate tax deduction) to effectively subsidize 75% of the cost.
The company is privately held as a SARL, is founder-led with no disclosed external investors, and employs between 25 and 40 professionals. Revenue is generated from recurring nursery fees (€1.2-€3.5/hour to families after CAF/CMG subsidies), training sessions (financed via OPCO), one-time digital product licenses (€9.90-€24.90), and corporate berceau subscriptions. Distribution combines a regional owned-network model with national training, e-commerce, and a recently launched franchise program (franchise-wildchild.com).
Wild Child firmographics
Firmographics- Name
- Wild Child
- Legal name
- SARL Wild Child Group
- Website
- https://wildchild.fr
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wild Child operates a network of semi-outdoor nurseries and a Qualiopi-certified training organization in France, serving families with young children and early childhood professionals through nature-based pedagogy, with additional digital resources and corporate childcare offerings.
- Ownership category
- akta.pro rank
Wild Child industry classification
Industry- Product category
- Early Childhood Education and Childcare Services
- NAICS
- Child Care Services (62441)
- SIC
- Services-Child Day Care Services (8351), Services-Educational Services (8200)
- akta.pro primary industry
- Outdoor / Nature-Based Nursery & Forest Playgroups (EDACACAH)
- akta.pro secondary industries
- Outdoor/Nature/Forest Preschools (EDACABAJ), Outdoor / Nature-Based Before/After Care Programs (EDACAHAJ)
Keywords
Where Wild Child is headquartered
LocationHeadquarters
- HQ city
- Les Houches
- HQ country
- France
- HQ region
- Europe
Offices7 records
Markets served
Wild Child business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Nursery care services: Revenue from childcare fees at semi-outdoor micro-crèches. Families benefit from CAF/CMG subsidies based on income, with net costs ranging from €1.2 to €3.5 per hour after subsidies. Couches and meals included in fees.
- Professional training services: Qualiopi-certified training sessions for early childhood professionals across France. Training topics include nature-based pedagogy, free movement, risk management, emotional development, and management skills. OPCO financing available.
- Digital pedagogical resources: Sale of downloadable PDF guides, webinars, video capsules, and books for early childhood professionals. Products include risk management guides (€19.90), pedagogical programs (€24.90), plant guides (€9.90). Licensed per structure type.
- Corporate nursery berceau: Reserved nursery places for employees of partner companies, with tax advantages (50% credit d'impôt + 25% IS deduction for employer), effectively costing 25% of actual price for businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time | Free coloring PDF downloads |
| One time/ perpetual license | One time | Professional pedagogical guides |
| Subscription | Monthly | Corporate nursery places |
| Usage-based | One time | Training sessions |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels5 records
Wild Child product offering
Product offeringCore offering
Wild Child operates semi-outdoor nurseries (crèches semi-plein-air) in Haute-Savoie for children aged 10 weeks to 4 years, applying a nature-based pedagogy inspired by Scandinavian forest kindergartens and integrating an ecological triad of permaculture, animal care, and composting. Beyond childcare, the company runs a Qualiopi-certified training organization delivering professional development sessions across France, sells downloadable pedagogical resources via an e-commerce boutique, and offers corporate employers reserved nursery berceau places with tax-advantaged billing.
Product overview
Wild Child operates a network of semi-outdoor nurseries in Haute-Savoie alongside a national professional training organization and a digital resource boutique. The core offering combines physical childcare services (Crèches Semi-Plein-Air for children 10 weeks to 4 years) with Qualiopi-certified training programs and licensable PDF pedagogical resources, plus a corporate childcare benefit service (Berceau Entreprise) and coworking space. The company was founded in 2019 and is expanding from 4 to 7 crèches.
Differentiator
Problem solved
Functional benefit
Products and services
- Crèches Semi-Plein-Air Semi-outdoor nursery care services for children aged 10 weeks to 4 years across multiple locations in Haute-Savoie (Magland, Thyez, Marignier, Domancy, Servoz, Chamonix), applying nature-based pedagogy with free circulation between indoor and outdoor spaces, ecological triad systems, and Slow Life free-movement philosophy. Families benefit from CAF/CMG subsidies making net costs €1.2–€3.5/hour, with diapers and meals included.
- Formations Professionnelles (Professional Training) Qualiopi-certified professional training programs for early childhood workers (EJE, auxiliary nurses, childcare assistants, micro-crèche owners), covering nature-based pedagogy, free movement, risk management, emotional development, and management skills. Delivered as day sessions (7 hours) in Lyon, Paris, Nantes, Lille, Montpellier, Bordeaux, and Bayonne, plus webinars. OPCO financing available. Over 2,000 professionals trained.
- Ressources Pédagogiques Digitales (Digital Pedagogical Resources) Downloadable PDF guides, protocols, activity sheets, displays, books, webinars, and video capsules for early childhood professionals, sold via e-commerce boutique with tiered licensing (individual, assistant maternel, micro-crèche, establishment, multi-site, réseau/collectivité). Examples include Végétaux guide (€9.90), risk management guide (€19.90), and pedagogical program (€24.90). Immediate digital download after purchase.
- Berceau Entreprise (Corporate Nursery Places) Corporate childcare benefit service enabling employers to reserve nursery places for employees within Wild Child's semi-outdoor network. For €1,000 billed, employers pay only €250 net after a 50% crédit d'impôt plus 25% IS deduction. Families using berceau places pay €1.2–€3.5/hour after CAF CMG subsidies. Targeted at HR departments for employee retention, reduced absenteeism (30% tied to childcare issues), and tax-optimized QVT programs.
Quantifiable outcome
- 30% of absenteeism linked to childcare issues
- +1 more outcomes
Companies that use Wild Child
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Wild Child technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wild Child partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- La French Tech Mont BlanccoreWild Child is a member of the French Tech Mont Blanc ecosystem, positioning the company within the regional innovation network and accessing resources for tech and growth companies in the Mont Blanc area.
- REMI AssociationcoreMember of the REMI (Ressources pour les Professionnels de la Petite Enfance) network, providing access to professional resources and visibility among early childhood professionals.
- Réseau EntreprendreminorMember of entrepreneur support network providing mentorship, financing support, and networking opportunities for business development.
- COFRACcoreCertification body for QUALIOPI quality certification of training organization processes. Wild Child's training organization is certified by COFRAC.
- Cap EmploiminorPartnership with Cap Emploi for workplace accessibility accommodations for employees with disabilities, with individualized arrangements for training and workspace adaptations.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Wild Child competitors and assessment
Company assessmentBroad incumbents
- Evancia: Evancia operates a network of crèches across France with employer partnerships. Comparable to Wild Child in business model (multi-site nursery operator + corporate berceau), but at significantly larger national scale and conventional indoor format.
- People & Baby: People & Baby is a major French nursery network with hundreds of crèches and a strong corporate 'berceau' offering — directly comparable to Wild Child's B2B employer channel and overall nursery operating model, though at much larger scale and without the semi-outdoor/Scandinavian positioning.
- Babilou: Babilou is one of the largest private nursery operators in France and Europe with several hundred crèches. It is comparable to Wild Child as the same core business (operating multi-site nursery networks serving working families), but at vastly greater scale, indoor-oriented, and without the nature-based pedagogy differentiator.
- Crèche Attitude: Crèche Attitude operates 600+ crèches across France with an emphasis on pedagogical innovation and corporate partnerships. Comparable business model and target customer (working families + employers) to Wild Child, but at national scale with conventional indoor layouts.
- La Maison Bleue: La Maison Bleue is a large French nursery operator with several hundred crèches and a recognized pedagogical brand. Comparable to Wild Child in operating model (multi-site nursery network) and corporate berceau channel, though it serves urban indoor settings rather than outdoor/nature-focused sites.
- Les Petits Chaperons Rouges: Les Petits Chaperons Rouges is one of France's largest nursery networks (hundreds of crèches) with a national employer partnerships program. Comparable to Wild Child in business model, target customer segments, and corporate berceau strategy, at much greater scale.
- O2 Crèches: O2 Crèches is the nursery arm of O2, a major French personal-services group, operating multi-site crèches nationally. Comparable to Wild Child on the core nursery operating model and target customer base, but as part of a much broader services portfolio and without the nature-based differentiator.
Direct peers
- Rigolo Comme La Vie: Rigolo Comme La Vie operates a regional network of crèches in France with an emphasis on pedagogical innovation and outdoor play. It is a closer-size direct peer to Wild Child than the national incumbents, sharing the multi-site operator model and pedagogical differentiation theme.
- Enfance & Compagnie: Enfance & Compagnie is a French publisher and training provider of pedagogical resources and professional development for early childhood educators. Comparable to Wild Child's digital boutique and training business as a Qualiopi-style training + content publisher serving the same professional customer segment.
- IRFA (Institut de Formation pour la Petite Enfance): IRFA is a French Qualiopi-certified training organization dedicated to early childhood professionals. Directly comparable to Wild Child's training arm in target audience (EJE, auxiliaires de puériculture, gestionnaires de crèches), certification, and course catalog (pedagogy, management, developmental support).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Wild Child social profiles
Digital presenceWild Child financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wild Child leadership team
Management profileNumber of profiles
Profiles4 records
Wild Child funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wild Child M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wild Child
What does Wild Child do?
Wild Child operates semi-outdoor nurseries (crèches semi-plein-air) in Haute-Savoie for children aged 10 weeks to 4 years, applying a nature-based pedagogy inspired by Scandinavian forest kindergartens and integrating an ecological triad of permaculture, animal care, and composting. Beyond childcare, the company runs a Qualiopi-certified training organization delivering professional development sessions across France, sells downloadable pedagogical resources via an e-commerce boutique, and offers corporate employers reserved nursery berceau places with tax-advantaged billing.
Is Wild Child a public or private company?
Wild Child is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wild Child founded?
Wild Child was founded in 2019. It employs 11 to 50 people.
Where is Wild Child based?
Wild Child is headquartered in Les Houches, France, in the Europe region.
How does Wild Child make money?
Four revenue lines are on record. Nursery care services are the primary driver. The others are professional training services, digital pedagogical resources and corporate nursery berceau.
Who are Wild Child's main competitors?
Broad incumbents on record are Evancia, People & Baby, Babilou, Crèche Attitude, La Maison Bleue, Les Petits Chaperons Rouges and O2 Crèches. Direct peers are Rigolo Comme La Vie, Enfance & Compagnie and IRFA (Institut de Formation pour la Petite Enfance).
Does Wild Child have an API?
No public API is recorded for Wild Child.
What industry is Wild Child in?
Wild Child's product category is Early Childhood Education and Childcare Services. Its primary akta.pro industry code is EDACACAH, Outdoor / Nature-Based Nursery & Forest Playgroups, with a secondary code of EDACABAJ, Outdoor/Nature/Forest Preschools. Its NAICS code is 62441 and its SIC code is 8351.