Wildlife Estates Label
Wildlife Estates Label is a Brussels-based nonprofit certification program (under ELO) that recognizes private European landowners for exemplary wildlife management and biodiversity conservation across 280+ estates covering ~1.5 million hectares in 22+ countries.
- Company typePrivate
- Founded2005
- HeadquartersBrussels , Brussels, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Wildlife Estates Label does
Wildlife Estates Label (WE Label) is a Brussels-based voluntary certification program operated by the European Landowners' Organization (ELO) that recognizes private landowners and estate managers across Europe for exemplary wildlife management and biodiversity conservation. The program serves operators of large rural estates — agricultural holdings, forestry estates, hunting estates, and national parks — who voluntarily commit to sustainable land management practices. Founded in 2005 (with operational scale tracking from 2007), the network grew to over 280 estates covering approximately 1.5 million hectares across 22+ European countries by 2017, making it the largest private conservation label in Europe.
The certification operates on a two-level structure: Level 1 requires signing the WE Charter committing to ten sustainability principles, while Level 2 involves completing a comprehensive questionnaire assessed against 12 criteria adapted to biogeographic regions — including tranquility levels, sustainable balance of activities, hunting and fishing grounds, conservation plans, biodiversity surface, habitat restoration, and cultural heritage preservation. Applications flow through national delegations to the Brussels-based European Secretariat for validation via on-site expert visits, with a 5-year reassessment cycle. Evaluator training is delivered in collaboration with the Polytechnic University of Madrid's Superior Technical School of Forest Engineers, conferring the WE European Official Evaluator title.
The business is distributed through a network of 22+ national delegations across Europe (Austria, Belgium, Czech Republic, Denmark, England/Wales, Estonia, Finland, France, Germany, Ireland, Italy, Lithuania, Luxembourg, Netherlands, Poland, Portugal, Romania, Bulgaria, Scotland, Spain, Sweden) that act as local sales and support channels. GTM is event-driven — anchored by an annual rotating Plenary Session, the EU Biodiversity Conference, and the Forum for the Future of Agriculture — supplemented by newsletters, multilingual press galleries, and the Belleuropa Award. Revenue is not publicly disclosed; the initiative appears funded through ELO, certification/evaluation fees coordinated at the national level, and institutional partnerships, with no external venture or private equity investment documented.
Wildlife Estates Label firmographics
Firmographics- Name
- Wildlife Estates Label
- Legal name
- European Landowners' Organization (ELO)
- Website
- https://wildlife-estates.eu
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wildlife Estates Label is a Brussels-based nonprofit certification program (under ELO) that recognizes private European landowners for exemplary wildlife management and biodiversity conservation across 280+ estates covering ~1.5 million hectares in 22+ countries.
- Ownership category
- akta.pro rank
Wildlife Estates Label industry classification
Industry- Product category
- Conservation Certification Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Administration of Conservation Programs (92412), Nature Parks and Other Similar Institutions (71219), Support Activities for Forestry (1153)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Forestry (800)
- akta.pro primary industry
- Wildlife Conservation & Species Protection (BPAGAGAB)
- akta.pro secondary industries
- Animal Welfare Certification Services (AFALAMAE), Wildlife, Biodiversity & Habitat Conservation Administration (BPAIAMAG), Wildlife Health & Conservation Disease Management (HLAMAJAM), Ecosystem Services & Natural Capital Assessment / Valuation (EUAHAHAI)
Keywords
Where Wildlife Estates Label is headquartered
LocationHeadquarters
- HQ city
- Brussels , Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Wildlife Estates Label business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Label Certification Services: Wildlife Estates Label operates as a membership and certification program under the European Landowners' Organization (ELO). The initiative provides voluntary accreditation to private landowners who commit to sustainable wildlife management practices. Revenue generation details are not publicly disclosed.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
Wildlife Estates Label product offering
Product offeringCore offering
Wildlife Estates Label is a voluntary two-level certification program that recognizes European landowners and estate managers for exemplary wildlife management and biodiversity conservation. Level 1 requires signing the WE Charter with ten commitments, while Level 2 (the WE Label) involves a comprehensive questionnaire assessed against 12 criteria including tranquility levels, sustainable activity balance, conservation plans, habitat restoration, and cultural heritage preservation. The program is distributed through national delegations in 22+ European countries, with on-site expert evaluation and a 5-year reassessment cycle.
Product overview
Wildlife Estates Label is a voluntary certification system operated by the European Landowners' Organization (ELO) that recognizes exemplary management of European territories for wildlife conservation. The program offers a two-level approach: Level 1 (WE Charter) requiring signing of Ten Commitments for sustainable practices, and Level 2 (WE Label) involving comprehensive questionnaire assessment across 12 evaluation criteria. The network encompasses over 280 estates covering approximately 1.5 million hectares across 23 European countries. Additional offerings include publications, newsletters, annual conferences, the European Biodiversity Conference, Belleuropa Award, and evaluator training courses.
Differentiator
Problem solved
Functional benefit
Brands
- Wildlife Estates Label: A voluntary conservation label awarded to estates demonstrating exemplary wildlife management and biodiversity conservation practices.
- Belleuropa Award
Products and services
- WE Label Certification (Level 2) Full voluntary certification for European landowners recognizing exemplary wildlife management and biodiversity conservation, awarded after completing a comprehensive questionnaire assessed against 12 criteria including tranquility levels, sustainable activity balance, hunting/fishing grounds, conservation plans, biodiversity surface, habitat restoration, and cultural heritage preservation, with on-site expert visits and a 5-year reassessment cycle.
- WE Charter (Level 1) Entry-level commitment in which landowners voluntarily sign the WE Charter committing to ten sustainable management principles, gaining access to the WE Label Network and exclusive event invitations, with up to 2 years to decide on full Level 2 label application.
- Wildlife Estates Publications Educational and scientific publications including wildlife management guides, wild boar population studies, biodiversity research, WE Leaflet, Annual Reports, Agriculture and Biodiversity study, multifunctional Landscapes, and the Public Goods report, available as PDF downloads to the WE network.
- Wildlife Estates Newsletter Periodic newsletter (e.g., Nr. 13 and subsequent editions) delivering news, event updates, project developments, and industry information to WE network members.
- Annual WE Plenary Session Annual high-level plenary session hosted in a different European country each year, bringing together land managers, landowners, policymakers, NGOs, and industry representatives to discuss biodiversity conservation and wildlife management best practices.
- European Biodiversity Conference Annual conference organized by ELO focusing on participation of land users in biodiversity protection, held in Brussels and featuring the Belleuropa Award ceremony recognizing outstanding WE Label territories.
- Evaluator Training Course Official training program for national WE Label evaluators, delivered under the auspices of the WE European Secretariat and the Polytechnic University of Madrid (Superior Technical School of Forest Engineers), awarding the WE European Official Evaluator title.
Quantifiable outcome
- 280+ estates covering 1.5 million hectares under the label as of 2017
- +2 more outcomes
Companies that use Wildlife Estates Label
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Wildlife Estates Label technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wildlife Estates Label partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Butterfly Conservation Europe (BCE)coreWE Label is considering collaboration with Butterfly Conservation Europe for monitoring insect population dynamics and recommending territory management actions for improving meso- and macrohabitats suitable for butterflies and moths. A demonstrative session was held at Limburg, Belgium with BCE senior scientist Dr. D. Maes and ELO personnel to understand each other's procedures and methodologies.
- 3Water ProjectminorELO is one of implementing partners of the 3Water Project to improve habitats. WE Label estates are part of land being improved under this project.
- European Landowners' Organization (ELO)coreWildlife Estates Label is an initiative of the European Landowners' Organization (ELO), a Brussels-based organization representing landowners across Europe. ELO provides governance, staff (including Secretary General Thierry de l'Escaille, COO Konstantin Kostopoulos), and organizational infrastructure for the WE Label program.
- Polytechnic University of MadridcoreCarlos Otero and Maria Ledesma from the Polytechnic University of Madrid led the first WE Label Evaluator Training Course. The Superior Technical School of Forest Engineers provides official evaluator training under auspices of the Wildlife Estate European Secretariat.
- François Sommer Foundation (France)corePartnered for official launch of WE Label in France in March 2017. Hosted press conference in Paris with National Hunting and Wildlife Agency (ONCFS) and National Hunting Federation (FNC). Coordinates French WE Label activities.
- Forum for the Future of Agriculture (FFA)minorWE Label Award ceremony held at FFA 2019 Gala Dinner in Brussels. Partnership provides high-profile visibility for the label program with European Commission and agricultural stakeholders.
- Scottish Land & EstatescoreRepresents landowners in Scotland and coordinates WE Label accreditation. Holds annual receptions at Scottish Game Fair. Target to expand WES scheme to 1 million hectares by 2023. Currently has 57 accredited estates covering 508,000 hectares.
- National Hunting and Wildlife Agency - ONCFS (France)minorPartnered with François Sommer Foundation and FNC for official WE Label launch in France. Provides scientific expertise on wildlife and hunting management.
- National Hunting Federation - FNC (France)minorPartnered for WE Label launch in France. Represents hunters and supports sustainable wildlife management practices.
- European Commission - DG EnvironmentcoreDirector-General for Environment Daniel Calleja Crespo and Director Humberto Delgado Rosa regularly participate in WE Label ceremonies and conferences. EC officials recognize private land managers' role in nature conservation and support the WE Label initiative.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Wildlife Estates Label competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wildlife Estates Label social profiles
Digital presenceWildlife Estates Label financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wildlife Estates Label leadership team
Management profileNumber of profiles
Profiles2 records
Wildlife Estates Label funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wildlife Estates Label M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wildlife Estates Label
What does Wildlife Estates Label do?
Wildlife Estates Label is a voluntary two-level certification program that recognizes European landowners and estate managers for exemplary wildlife management and biodiversity conservation. Level 1 requires signing the WE Charter with ten commitments, while Level 2 (the WE Label) involves a comprehensive questionnaire assessed against 12 criteria including tranquility levels, sustainable activity balance, conservation plans, habitat restoration, and cultural heritage preservation. The program is distributed through national delegations in 22+ European countries, with on-site expert evaluation and a 5-year reassessment cycle.
Is Wildlife Estates Label a public or private company?
Wildlife Estates Label is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Wildlife Estates Label founded?
Wildlife Estates Label was founded in 2005. It employs 1 to 10 people.
Where is Wildlife Estates Label based?
Wildlife Estates Label is headquartered in Brussels , Brussels, Belgium, in the Europe region.
How does Wildlife Estates Label make money?
One revenue line is on record: label Certification Services.
Does Wildlife Estates Label have an API?
No public API is recorded for Wildlife Estates Label.
What industry is Wildlife Estates Label in?
Wildlife Estates Label's product category is Conservation Certification Services. Its primary akta.pro industry code is BPAGAGAB, Wildlife Conservation & Species Protection, with a secondary code of AFALAMAE, Animal Welfare Certification Services. Its NAICS code is 813312 and its SIC code is 200.