WILDNorth: Northern Alberta Wildlife Rescue and Rehabilitation

What WILDNorth: Northern Alberta Wildlife Rescue and Rehabilitation does

WILDNorth (legally The Wildlife Rehabilitation Society of Edmonton) is a Canadian non-profit registered charity founded in 1989 that operates the only full-scale wildlife rescue and rehabilitation service in Northern Alberta. The organization provides medical treatment, surgical care, radiology, and long-term rehabilitation for injured, orphaned, and contaminated wild birds and small mammals, with the goal of returning them to the wild. It operates two facilities: the Edmonton Wildlife Hospital (12515-128 Street, Edmonton) handling intake, triage, and acute care, and the Parkland County Rehabilitation Centre providing flight pens, pools, and long-term recovery housing. A 24/7 wildlife helpline (780-914-4118) serves as the primary public touchpoint, fielding 12,000+ calls annually and dispatching rescue services, with a network of 20+ after-hours partner vet clinics extending coverage capacity.

The organization's service portfolio is organized around three pillars: WILDCare (medical treatment and rehabilitation), WILDRescue (field rescue and ambulatory services, launched 2017), and WILDEducation (school and community programs including the Junior Wildlife Ambassador Program, EPCOR Wildlife Interaction, Wonders of Wildlife presentations, and wildlife photography tours). Supporting programs include donor engagement through Corby's Club monthly giving, WILD100 corporate partnership ($500/year), WILDLegacy planned giving, $25/year membership, animal sponsorship, and the WILDMarket merchandise store. Recurring and diversified revenue is generated through individual donations, corporate sponsorships (notably from Northern Alberta energy-sector firms including Syncrude, Shell Canada, TC Energy, Imperial Oil, Cenovus Energy, ATCO Pipelines, plus EPCOR, ATB Financial, Capital Power, and municipal partners City of Edmonton and Parkland County), membership fees, planned gifts, merchandise, and partnerships (SkipTheDepot, Donate A Car Canada). The organization is staffed by 15 paid employees plus 250+ active volunteers and is led by Executive Director Dale Gienow with founder Kim Blomme serving as Director of Research and Policy.

Name

WILDNorth: Northern Alberta Wildlife Rescue and Rehabilitation

Legal name

The Wildlife Rehabilitation Society of Edmonton

Website

https://wildnorth.ca

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

WILDNorth is a non-profit registered charity founded in 1989 and based in Edmonton, Alberta, that rescues, rehabilitates, and releases injured and orphaned wild birds and small mammals across Northern Alberta through its hospital, rehabilitation centre, and public education programs.

Ownership category

akta.pro rank

Product category

Wildlife Rehabilitation Services

NAICS

Veterinary Services (54194), Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)

akta.pro secondary industries

Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Disaster Preparedness & Animal Evacuation Services (BPAGAIAM), Wildlife & Animal Care Volunteering (EDAIAGAE)

Keywords

• Wildlife rehabilitation services
• Wildlife rescue operations
• Veterinary wildlife care
• Wildlife education programs
• Nonprofit conservation services

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Sponsorships: Individual donations, corporate sponsorships, and membership fees form the primary revenue stream. Corporate sponsors like City of Edmonton, ATB Financial, Syncrude, Shell Canada, and others provide ongoing financial support. WILD100 corporate partnership program at $500/year and general membership at $25/year.
2. Corby's Club Monthly Giving: Monthly donor program named after Corby the Raven, providing ongoing sustainable funding through recurring donations from committed supporters.
3. WILDLegacy Planned Giving: Estate gifts and planned giving program including bequests, life insurance beneficiary designations, RRSP/RRIF/TFSA designations, and gifts of securities for long-term sustainability.
4. Membership Program: Annual membership at $25 provides voting rights at AGM and ongoing engagement with the organization.
5. WILD100 Corporate Partnership: Yearly gift of $500 enrolls corporations and individuals as WILD100 partners, providing recognition and benefits in exchange for essential yearly funding.
6. Sponsor an Animal: Sponsorship opportunities for specific animals, allowing donors to support individual wildlife patients in care.
7. WILDMarket Merchandise: Online merchandise store selling clothing, golf gear, and gifts with all proceeds supporting wildlife care.
8. SkipTheDepot Recycling Partnership: Partnership with SkipTheDepot for door-to-door bottle collection service where refundable recycling is donated to WILDNorth.
9. Vehicle Donations: Partnership with Donate A Car Canada accepting vehicle donations (cars, trucks, RVs, boats, motorcycles) which are recycled or sold at auction.
10. Donate a Car Canada: Vehicle donation program where cars are either recycled or sold at auction with free towing provided across Canada.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels13 records

Core offering

WILDNorth provides wildlife rescue, urgent medical care, and rehabilitation services for injured, orphaned, and contaminated wild birds and small mammals in Northern Alberta through an accredited limited-scope veterinary practice. The organization operates 7 days a week, 365 days a year, via an Edmonton Wildlife Hospital for medical treatment and a Parkland County Rehabilitation Centre for long-term recovery, supported by a 24/7 wildlife helpline and field rescue services. It also delivers public education on human-wildlife coexistence through school and community programs, and sustains operations via individual donations, corporate sponsorships, memberships, merchandise sales, and grants.

Product overview

WILDNorth is a nonprofit wildlife rescue and rehabilitation organization offering a comprehensive suite of services for injured, orphaned, and contaminated wildlife in Northern Alberta. The organization operates three interconnected service pillars: WILD Care (medical treatment and rehabilitation at hospital and rehabilitation centre), WILD Rescue (field rescue and transportation), and WILD Education (public education programs). Supporting programs include donor engagement through Corby's Club monthly giving, WILD100 corporate partnerships, WILDLegacy planned giving, membership, animal sponsorship, and the WILDMarket merchandise shop. Education offerings span the Junior Wildlife Ambassador Program (Grades 3-6), EPCOR Wildlife Interaction & My Community (Grade 7), Wonders of Wildlife presentations, and Wildlife Photography tours. Virtual Tours provide remote access to facilities. The Wildlife Hotline (780-914-4118) serves as the primary intake channel. All services are provided through a nonprofit charitable structure operating 365 days per year.

Differentiator

Problem solved

Functional benefit

Brands

• WILDRescue: Wildlife rescue and ambulatory service for injured and abandoned wild animals
• WILDCare
• WILDEducation
• WILDLegacy
• Corby's Club!
• WILDMarket
• WILD100

Products and services

• WILD Care (WILDCare) Medical care, rehabilitation, and treatment services for injured, orphaned, and contaminated wildlife patients at WILDNorth's Edmonton Wildlife Hospital and Parkland County Rehabilitation Centre, including surgery, radiology, and decontamination.
• WILD Rescue (WILDRescue) Tactical wildlife rescue and ambulatory service facilitating field rescues and transportation of injured and abandoned wild animals in Edmonton and Northern Alberta, dispatching trained rescuers via the 24/7 wildlife helpline.
• WILD Education (WILDEducation) Public education programs and resources promoting human-wildlife coexistence, including the Junior Wildlife Ambassador Program, EPCOR Wildlife Interaction & My Community, Wonders of Wildlife presentations, and wildlife photography tours.
• Wildlife Hotline 24/7 wildlife helpline providing guidance on injured, orphaned, or contaminated wildlife and dispatching WILDRescue field teams to bring animals into the Edmonton Wildlife Hospital.
• Junior Wildlife Ambassador Program (JWAP) Curriculum-specific presentations for Grades 3-6 covering food chains, litter and wildlife, body systems, and ecosystems, delivered virtually or in-person at Edmonton schools (free in Edmonton) and schools outside the city ($80 per booking).
• EPCOR Wildlife Interaction & My Community Free 45-minute presentation for Grade 7 classes exploring wildlife issues, paired with a 30-minute tour of an EPCOR stormwater facility, teaching students about urban biodiversity and responsible wildlife viewing.
• Wonders of Wildlife Presentations Educational presentations on wildlife rescue and rehabilitation for community groups, available virtually or in-person, with optional live animal Education Ambassador appearances.
• WILDPhotography Tours Wildlife photography adventure tours run in partnership with JaW Nature Photography Ltd., offering participants opportunities to photograph Alberta wildlife responsibly, with all proceeds supporting WILDNorth's wildlife care.
• Virtual Tours Remote facility tours of WILDNorth's Edmonton Wildlife Hospital and Parkland County Rehabilitation Centre delivered via the Microsoft Sway platform, allowing the public to view behind-the-scenes operations.
• Corby's Club Monthly Giving Monthly recurring donation program named after Corby the Raven, WILDNorth's education ambassador, providing supporters with quarterly updates, behind-the-scenes stories, and annual Cake & Coffee events.
• WILD100 Corporate Partnership Corporate partner program requiring a $500 annual contribution, providing recognition, animal release invitations, welcome packages, and charitable tax receipts.
• WILDLegacy Planned Giving Estate and planned giving program allowing supporters to leave lasting contributions through bequests, life insurance beneficiary designations, RRSP/RRIF/TFSA designations, and gifts of securities.
• WILDNorth Membership Annual membership program at $25 per year providing voting rights at Annual General Meetings and ongoing engagement with WILDNorth's mission and activities.
• Sponsor an Animal Animal sponsorship program enabling donors to support specific wildlife patients through their rehabilitation journey with WILDNorth.
• WILDMarket Shop Online merchandise store selling WILDNorth-branded clothing, golf gear, and gifts, with all proceeds supporting wildlife care in Alberta.

Quantifiable outcome

• Treated over 40,000 birds and small mammals since 1989
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• EPCORcoreStrategic or Co-development PartnerJoint initiative between WILDNorth and EPCOR for the 'EPCOR Wildlife Interaction & My Community' program - a free 45-minute presentation for Grade 7 classes exploring wildlife issues, followed by a 30-minute tour of Edmonton stormwater facilities. Program fosters appreciation for urban biodiversity and responsible wildlife viewing while educating about stormwater facility safety.
• Capital City CleanupcoreStrategic or Co-development PartnerPartnership enabling free Junior Wildlife Ambassador Program presentations for Edmonton schools. Capital City Cleanup funding allows WILDNorth to provide curriculum-specific wildlife education at no cost to Edmonton area schools.
• JaW Nature Photography Ltd.minorStrategic or Co-development PartnerProfessional wildlife photographers volunteering time and expertise for WILDNorth Photography Adventures. 100% of tour proceeds support wildlife care. Guides participants to photograph wildlife including Great Gray Owls responsibly.
• SkipTheDepotminorGTM or Marketing PartnerDoor-to-door bottle collection service partnership allowing donors to easily donate refundable recycling to WILDNorth. Users download app, book pickup, place bags outside, and receive refund donated to WILDNorth.
• Donate A Car CanadaminorChannel Partner/ Reseller/ DistributorVehicle donation partnership accepting cars, trucks, RVs, boats, and motorcycles. Free towing provided in most areas across Canada. Vehicles are recycled or sold at auction with proceeds going to WILDNorth.
• VCA Guardian Veterinary CentrecoreChannel Partner/ Reseller/ Distributor24-hour emergency veterinary clinic accepting wildlife on WILDNorth's behalf outside hospital hours. One of the primary participating vet clinics for after-hours wildlife admissions.
• Pulse Veterinary Specialists & EmergencycoreChannel Partner/ Reseller/ Distributor24-hour emergency and specialty veterinary hospital in Sherwood Park accepting wildlife emergencies on WILDNorth's behalf.
• Boreal Veterinary CentrecoreChannel Partner/ Reseller/ Distributor24-hour veterinary hospital in Edmonton accepting wildlife emergencies when WILDNorth is unavailable.
• Vistek EdmontonminorGTM or Marketing PartnerCamera and equipment retailer offering discounts on rental equipment for WILDNorth Photography Tour participants.
• Meika's BirdhouseminorChannel Partner/ Reseller/ DistributorCharity that rehomes birds in need. WILDNorth surrenders unclaimed pigeons to this organization for long-term care and rehoming when owners cannot be located.
• MacEwan University - Dr. Shannon DigweedminorStrategic or Co-development PartnerAcademic partnership for post-release monitoring research on rehabilitated red squirrels. Study conducted in partnership with Dr. Shannon Digweed, PhD, examining long-term outcomes of wildlife rehabilitation.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Wildlife Rescue Association of British Columbia: BC-based wildlife rehabilitation and education organization. Direct peer with comparable services (rescue, hospital care, public education), funded through donations and volunteer support, and serves as the regional equivalent in western Canada.
• The Raptor Center (University of Minnesota): University-affiliated wildlife medical and rehabilitation center focused on raptors and other wildlife. Direct peer with veterinary practice, education programs, and research partnerships, and a comparable model combining clinical care with public engagement.
• Toronto Wildlife Centre: One of Canada's largest wildlife rehabilitation organizations, providing rescue, medical care, and education services in southern Ontario. Direct peer sharing the same nonprofit model, volunteer-driven operations, and wildlife helpline intake approach.
• Calgary Wildlife Rehabilitation Society: Alberta-based nonprofit wildlife hospital and rehabilitation centre serving the Calgary region. Direct peer with overlapping mission (rescue, rehab, education), similar revenue model (donations, sponsorships, volunteer-driven), and comparable scale of patients treated annually.
• Center for Wildlife (Cape Neddick, Maine): New England-based wildlife rehabilitation center providing medical care, rescue, and environmental education. Direct peer with comparable patient volume, volunteer-driven operations, and accredited veterinary practice.
• Hope for Wildlife: Nova Scotia-based wildlife rehabilitation centre and education facility. Direct peer with similar rescue, rehabilitation, and public education programming, funded through donations and corporate sponsorships.
• Carolina Wildlife Rehabilitation Center: US-based nonprofit wildlife rehabilitation and education center. Direct peer with similar service pillars (rescue, medical treatment, public education), volunteer-based operations, and donation-driven funding model.
• Le Nichoir Wildlife Rehabilitation Centre: Quebec-based nonprofit wildlife rehabilitation facility. Direct peer offering medical care, rehabilitation, and public education for injured and orphaned wild birds and small mammals in a similar operational model.
• Shades of Hope Wildlife Refuge: Texas-based nonprofit wildlife rehabilitation and education organization. Direct peer with similar patient care, public education, and volunteer-driven nonprofit operations.

Emerging players

• International Wildlife Rehabilitation Council: Industry membership body that sets wildlife rehabilitation standards and certifications (WILDNorth's team holds IWRC certifications). Comparable as an ecosystem player rather than direct competitor, but provides the standards infrastructure that underpins WILDNorth's service quality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/wildnorthab
• YouTubeyoutube.com/channel/UCzBj2uFClWEchAeqggOjSsg
• Facebookfacebook.com/wildnorthab
• Instagraminstagram.com/wildnorthab
• TikToktiktok.com/@wildnorthab
• LinkedInlinkedin.com/company/wildnorth-northern-alberta-wildlife-rescue-and-rehabilitation

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WILDNorth: Northern Alberta Wildlife Rescue and Rehabilitation