WildparkTaste - Made by Traube Tonbach

Name

WildparkTaste - Made by Traube Tonbach

Legal name

WildparkTaste - Made by Traube Tonbach

Website

https://wildparktaste.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Hospitality Catering

NAICS

Cafeterias, Grill Buffets, and Buffets (722514)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concession & Stadium / Arena Catering (THAFAIAG)

akta.pro secondary industry

Professional & Major League Stadiums (MPAKAEAA)

Keywords

• Stadium hospitality catering
• Premium event catering
• Sports hospitality services
• Corporate hospitality packages
• Culinary event services

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Stadium Hospitality Catering: Catering services for football match days at BBBank Wildpark, serving hospitality areas including Executive Lounge and VIP sections with premium food and beverages.
2. Culinary Events: Exclusive culinary events conducted multiple times per year in the Executive Lounge, offering premium gastronomic experiences to regional guests.
3. Corporate Hospitality Packages: B2B hospitality services targeting corporate clients and business guests with tailored match day experiences including catering.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

WildparkTaste - Made by Traube Tonbach is the exclusive and high-quality catering brand for all hospitality worlds within BBBank Wildpark stadium, the home ground of Karlsruher SC. It provides premium food and beverage services during football match days across VIP boxes, the Executive Lounge, and public hospitality sections, and hosts exclusive regional culinary events multiple times per year in the Executive Lounge, combining world-class gastronomy with professional football for corporate guests, business clients, and KSC supporters.

Product overview

WildparkTaste - Made by Traube Tonbach is a single, unified premium catering brand operated by Traube Tonbach for the BBBank Wildpark football stadium. It provides catering and hospitality services across all hospitality areas, including VIP boxes, ExecutiveLounge culinary events, and hospitality tickets. The brand is part of the Traube Tonbach hospitality group, which also includes CANtine, Schlosshotel Monrepos, and EMILs as sister operations.

Differentiator

Problem solved

Functional benefit

Products and services

• WildparkTaste Premium Stadium Catering The exclusive and high-quality catering brand for all hospitality worlds at BBBank Wildpark stadium, providing culinary experiences for KSC football matches and events, combining premium gastronomy with professional football for corporate guests, business clients, and football fans.
• Executive Lounge Culinary Events (Das Genusserlebnis der Region) Exclusive culinary events held multiple times per year in the Executive Lounge at BBBank Wildpark, featuring high-quality regional dining experiences organized by WildparkTaste for invited local and regional guests.
• Hospitality Ticket Packages VIP hospitality ticket packages that include WildparkTaste catering services, culinary experiences, and premium seating for KSC football matches at BBBank Wildpark, targeting corporate clients and business guests.

Quantifiable outcome

• Awarded 'Caterer des Jahres 2024' (Caterer of the Year 2024) in the category 'Wertschätzung' (Appreciation) for sustainable employee retention practices with minijobbers

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Segafredo Zanetti Deutschland GmbHcoreGTM or Marketing Partner · 1 January 2024Segafredo Zanetti Deutschland GmbH (headquartered in Munich) is the new main coffee partner for WildparkTaste. The Italian coffee specialist (founded 1973 in Bologna) provides premium coffee specialties served in hospitality areas and public areas of BBBank Wildpark. The partnership includes targeted advertising measures in hospitality worlds and aims to elevate the catering experience with Italian coffee culture.
• Karlsruher SC (KSC)flagshipStrategic or Co-development PartnerWildparkTaste operates as the exclusive and premium catering brand for all hospitality worlds in BBBank Wildpark stadium. The partnership with KSC represents a flagship initiative combining world-class culinary standards with professional German football. KSC provides the venue and customer access while WildparkTaste delivers premium catering services.
• Weingut Bergdoll-Reif & NettminorGTM or Marketing PartnerListed as a main partner in the website's partner section. Provides wine products for the catering operations at BBBank Wildpark hospitality areas.
• BBBank WildparkflagshipStrategic or Co-development PartnerThe BBBank Wildpark is the stadium venue where WildparkTaste operates as exclusive catering brand. This partnership provides the physical hospitality infrastructure and customer base for WildparkTaste operations.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Marché International: Marché International is a Germany/Europe-based foodservice and event catering operator with venues in stadiums, airports, and high-traffic locations. It competes in the German stadium and event catering space as a broader incumbent with multi-segment foodservice capabilities.
• DO & CO: DO & CO is a globally active premium catering, hospitality, and event services group with significant stadium, airline, and event catering operations (including UEFA, Allianz Arena, and Olympic venues). It is a broader incumbent competing in the same premium stadium hospitality space with substantially greater scale and international footprint.
• Sodexo Live! (Centerplate): Sodexo Live! (formerly Centerplate) is one of the world's largest stadium, arena, and convention center hospitality partners, operating premium and general concessions at major North American and European venues. It is a broader incumbent that competes for the same type of stadium hospitality contracts WildparkTaste holds at BBBank Wildpark.
• Levy Restaurants: Levy Restaurants is a major U.S. hospitality and sports catering company known for premium dining at NFL, NBA, and MLB stadiums. While primarily North American, it represents the international standard for premium stadium hospitality that WildparkTaste is positioning itself against in the German market.
• Aramark: Aramark is a global contract foodservice and hospitality provider with a major sports and entertainment segment serving stadiums and arenas worldwide. As a broader incumbent, it competes with WildparkTaste for premium stadium hospitality contracts and corporate hospitality packages in the broader European sports venue market.

Direct peers

• Kofler & Kompanie: Kofler & Kompanie is a German premium event catering company focused on high-end gastronomy for sporting events, corporate hospitality, and large-scale venues. It is a direct competitor in the German premium event and stadium hospitality catering category.
• Stockheim GmbH: Stockheim is a German premium catering company specializing in event, sports, and venue catering across stadiums, arenas, and corporate events. It directly competes with WildparkTaste in the German premium stadium hospitality segment, serving similar corporate hospitality clients and event-driven revenue streams.
• Arena One: Arena One is a leading German stadium and event catering company that operates hospitality and public catering at major German football venues (e.g., Allianz Arena). It is a direct competitor in the same product category (stadium hospitality catering) and serves similar B2B corporate hospitality and match day fan segments in the German market.

Others

• CANtine – Made by Traube Tonbach: CANtine is a sister operation within the Traube Tonbach group providing corporate and event catering. While not a direct competitor in stadiums, it shares the same parent, talent pool, brand DNA ('Made by Traube Tonbach'), and culinary operating model, making it the most closely related internal capability and potential staffing/format expansion vector.

Regional players

• Catering-Service Wodara: Smaller regional German caterers (such as Wodara and similar local operators) provide event and stadium-adjacent catering in regional German venues, partially overlapping with WildparkTaste's regional hospitality and corporate event business in the Baden-Württemberg area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wildparktaste-made-by-traube-tonbach

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WildparkTaste - Made by Traube Tonbach