Wild Rover Pub
Wild Rover Irish Pub is a single-location, family-owned Irish pub in Guttenberg, New Jersey, serving local residents and an international crowd since 1996 with pub food, a full bar, sports viewing, weekly karaoke, live bands, dart and pool leagues, and TouchTunes jukebox entertainment.
- Company typePrivate
- Founded1996
- HeadquartersGuttenberg, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wild Rover Pub does
Wild Rover Irish Pub is a single-location, independently-owned Irish pub operating at 7103 Park Avenue in Guttenberg, New Jersey. Founded in March 1996 by Sean and Jacqueline Kerrigan, the establishment has been under continuous family ownership for approximately 28 years and serves as a neighborhood gathering place for local residents, sports fans, and an intentionally diverse international clientele. The core offering combines a traditional pub food menu (pizza, buffalo wings, taquitos, chicken tenders, mozzarella sticks, french fries) with a full bar featuring 10+ draft beers including Guinness, Yuengling, and Blue Moon, a 25+ bottle beer list, wine by the glass and bottle (e.g., Kim Crawford Sauvignon Blanc at $12/glass, Meursault at $13/glass), and specialty cocktails, supplemented by growler sales and refills. Merchandise is limited to branded T-shirts priced at $15-$16.
The business layers entertainment and recreational amenities onto its F&B base: 7 HD TVs broadcast NFL, NBA, NHL, and MLB packages, with dedicated viewing infrastructure marketed as 'World Cup Headquarters' for major soccer tournaments. A weekly Thursday 10pm karaoke night (hosted by teamcharlene), live bands, open mic nights, an organized 2026 Summer Dart League with weekly scoring, 3 dart boards, 2 pool tables, and a TouchTunes digital jukebox controllable via mobile app constitute the programming mix. Free WiFi and an ATM are available on premises.
Revenue is generated almost entirely through on-premise transactions (food and alcohol sales) at the single Guttenberg location, with no e-commerce, third-party delivery, or off-premise distribution. Marketing relies on Instagram, an email mailing list, word-of-mouth, and event-driven traffic rather than paid digital campaigns. The business is privately held with no external investors, no parent company, and no disclosed financial figures; headcount is approximately 11 employees.
Wild Rover Pub firmographics
Firmographics- Name
- Wild Rover Pub
- Legal name
- The Wild Rover Irish Pub
- Website
- https://wildroveririshpubnj.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wild Rover Irish Pub is a single-location, family-owned Irish pub in Guttenberg, New Jersey, serving local residents and an international crowd since 1996 with pub food, a full bar, sports viewing, weekly karaoke, live bands, dart and pool leagues, and TouchTunes jukebox entertainment.
- Ownership category
- akta.pro rank
Wild Rover Pub industry classification
Industry- Product category
- Pub and Bar Hospitality Services
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Amusement Parks and Arcades (7131)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Neighborhood & Sports Bars (THAFAEAA)
- akta.pro secondary industries
- Sports Bars (CRANACAC), Karaoke Bars & KTV Lounges (MPAGAIAG), Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)
Keywords
Where Wild Rover Pub is headquartered
LocationHeadquarters
- HQ city
- Guttenberg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wild Rover Pub business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Alcohol Sales: On-premise sales of draft beer, bottles, wine, and specialty cocktails. The pub offers 10+ beers on tap including Guinness, Yuengling, and craft options, plus bottled beers and wine by the glass or bottle.
- Food Sales: Sale of pub food including pizza, buffalo wings, taquitos, chicken tenders, mozzarella sticks, and french fries.
- Merchandise Sales: Sale of branded Wild Rover Pub T-shirts in various sizes (SM through XXXL).
- Growler Refills: Sale and refilling of growlers for takeaway beer consumption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Branded T-shirts at standard retail pricing |
| Unit Pricing | Pay-as-you-go | Wine by the glass and bottle |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Wild Rover Pub product offering
Product offeringCore offering
The Wild Rover Pub operates a single-location Irish pub offering on-premise food and beverage service (full bar with 10+ draft beers, bottled beers, wines, and specialty cocktails; pub food including pizza, wings, taquitos, tenders, mozzarella sticks, and fries), supplemented by growler takeaway sales and branded T-shirt merchandise. The venue delivers sports viewing across 7 HD TVs (NFL, NBA, NHL, MLB), regular entertainment programming (Thursday karaoke, live bands, open mic), recreational gaming (3 dart boards, 2 pool tables, TouchTunes digital jukebox), an organized dart league, and World Cup Headquarters viewing parties.
Product overview
Wild Rover Irish Pub is a single-location Irish pub offering a unified hospitality experience. The core offering combines food service (pizza, wings, taquitos, tenders, mozzarella sticks, fries) with a full bar featuring beers on tap, bottles, wines, and specialty drinks, plus growler sales. Entertainment amenities include 7 HD TVs for sports viewing (NFL, NBA, NHL, MLB), a TouchTunes digital jukebox, 3 dart boards, 2 pool tables, and weekly Karaoke Night events. The pub also hosts live bands, open mic nights, organizes a Dart League, and serves as World Cup Headquarters for major soccer events. Merchandise (T-shirts) and private event bookings complement the offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Food Menu
Companies that use Wild Rover Pub
Customer profileSegments3 records
Ideal customer profiles3 records
Wild Rover Pub technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Wild Rover Pub partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Wild Rover Pub competitors and assessment
Company assessmentDirect peers
- The Dead Rabbit: Award-winning Financial District Irish pub offering a curated cocktail and whiskey program alongside traditional pub fare; comparable as a premium NYC Irish-pub concept targeting both locals and destination patrons.
- Mulligan's Irish Pub: Chain of Irish pubs in the Northeast combining full bar service, pub food, and live entertainment — comparable format and customer profile to the Wild Rover's neighborhood Irish pub model.
- The Brazen Head: One of New Jersey's oldest bars and Irish pubs, located in the same Hudson County / North Jersey region; comparable Irish-pub concept serving a local regular and live-entertainment crowd.
- The Auld Dubliner: Irish pub concept operating in NYC and other East Coast markets, combining Irish pub fare, draft beer, and live entertainment — a comparable single-brand Irish pub format with broader market presence.
- Tír Na Nóg: NYC Irish pub and live music venue offering traditional pub fare, draft beer, and nightly entertainment — a strong comparable for the Wild Rover's combined bar-food-live music positioning.
- Doc Watson's Irish Pub: NYC Irish pub with a similar mix of draft beer, pub food, and live music/nightlife programming, serving a comparable local + tourist crowd.
- McSorley's Old Ale House: Historic NYC Irish-American pub operating since 1854 with a similar single-location, beer-and-conversation neighborhood model, communal atmosphere, and loyal regular base.
- Paddy Reilly's Music Bar: NYC Irish pub with live traditional music most nights, a full bar, and neighborhood regulars — directly comparable mix of alcohol, food, and live entertainment programming.
- Fiddler's Green: Long-running NYC Irish pub combining a full bar, traditional pub food, and regular live music — directly comparable operating model and target customer.
Broad incumbents
- Buffalo Wild Wings: National sports-bar chain that competes for the same sports-viewing customer with multi-screen environments and wing-led menus; relevant as the scaled incumbent in the sports-bar subcategory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wild Rover Pub social profiles
Digital presenceWild Rover Pub financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wild Rover Pub leadership team
Management profileNumber of profiles
Profiles1 record
Wild Rover Pub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wild Rover Pub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wild Rover Pub
What does Wild Rover Pub do?
The Wild Rover Pub operates a single-location Irish pub offering on-premise food and beverage service (full bar with 10+ draft beers, bottled beers, wines, and specialty cocktails; pub food including pizza, wings, taquitos, tenders, mozzarella sticks, and fries), supplemented by growler takeaway sales and branded T-shirt merchandise. The venue delivers sports viewing across 7 HD TVs (NFL, NBA, NHL, MLB), regular entertainment programming (Thursday karaoke, live bands, open mic), recreational gaming (3 dart boards, 2 pool tables, TouchTunes digital jukebox), an organized dart league, and World Cup Headquarters viewing parties.
Is Wild Rover Pub a public or private company?
Wild Rover Pub is a private company. It is classified as family owned and is currently operating.
When was Wild Rover Pub founded?
Wild Rover Pub was founded in 1996. It employs 11 to 50 people.
Where is Wild Rover Pub based?
Wild Rover Pub is headquartered in Guttenberg, United States, in the North America region.
How does Wild Rover Pub make money?
Four revenue lines are on record. Alcohol Sales are the primary driver. The others are food Sales, merchandise Sales and growler Refills.
Who are Wild Rover Pub's main competitors?
Direct peers on record are The Dead Rabbit, Mulligan's Irish Pub, The Brazen Head, The Auld Dubliner, Tír Na Nóg, Doc Watson's Irish Pub, McSorley's Old Ale House, Paddy Reilly's Music Bar and Fiddler's Green. Buffalo Wild Wings is listed as a broad incumbent.
Does Wild Rover Pub have an API?
No public API is recorded for Wild Rover Pub.
What industry is Wild Rover Pub in?
Wild Rover Pub's product category is Pub and Bar Hospitality Services. Its primary akta.pro industry code is THAFAEAA, Neighborhood & Sports Bars, with a secondary code of CRANACAC, Sports Bars. Its NAICS code is 7224 and its SIC code is 5810.