Wildwaters Outdoor Center

What Wildwaters Outdoor Center does

Wild Waters Outdoor Center (WWOC) is a privately held, family-owned whitewater rafting outfitter operating in the Adirondack region of upstate New York. Founded circa 1995 by Doug Azaert after he met his wife Aimee on a blind raft date, the company has been operated continuously by the Azaert family for over 30 years, with the second generation (sons Brent and Weston) now actively involved in daily operations. The business is headquartered in Warrensburg, NY, with a second operations base in Lake Luzerne, NY, and serves individual consumers, families, and small groups visiting the Lake George / Adirondack tourism catchment.

The company operates two distinct guided rafting products on dam-controlled rivers: the Hudson River Gorge Rafting Trip (17 miles, Class 3-4 whitewater, approximately 6 hours, ages 8+, scheduled Tue/Thu/Sat/Sun at $78-$108 per person or $599 per private raft) and the Sacandaga River Rafting Trip (3.5 miles, Class 2-3, approximately 2 hours, ages 5+, daily departures at $39-$49 per person or $285 per private raft). All equipment — self-bailing 14- and 16-foot rafts, PFDs, helmets, wetsuits, and paddles — plus certified guides (NYS Guide License, CPR, first aid, whitewater rescue) are provided. Pricing is unit-based, pay-as-you-go, with lunch included on Hudson trips.

WWOC runs a direct-to-consumer go-to-market: reservations are processed through an embedded FareHarbor booking widget, a 1-800 phone line, and walk-ins when capacity permits, with same-day reservations supported. Distribution is exclusively domestic, geographically concentrated on visitors to the Adirondack/Lake George region. Marketing channels are organic — TripAdvisor (where WWOC has accumulated 1,000+ 5-star reviews and 14 consecutive years of Traveler's Choice Awards), Facebook, Instagram, and a content blog. Ancillary revenue is generated from on-river photo purchases. The company holds no patents, has no API or app, has no disclosed funding or outside investors, has not undergone M&A, and has not expanded beyond its two original river products, though it introduced a gift card SKU as an additional gifting channel.

Name

Wildwaters Outdoor Center

Legal name

Wild Waters Outdoor Center

Website

https://wildwaters.net

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Wild Waters Outdoor Center is a family-owned, second-generation whitewater rafting outfitter operating two guided raft trips (Hudson River Gorge and Sacandaga River) in the Adirondack region near Lake George, NY, selling directly to visiting families, groups, and individual consumers.

Ownership category

akta.pro rank

Product category

Whitewater Rafting Services

NAICS

Scenic and Sightseeing Transportation, Water (4872)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Whitewater Rafting, Kayaking & Canoeing Outfitters (THAAADAB)

akta.pro secondary industries

Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB), Whitewater Rafting, Kayaking & River Adventures (THAJABAB)

Keywords

• Whitewater rafting trips
• Outdoor adventure services
• Guided river rafting
• Adirondack rafting tours
• Family rafting experiences

Headquarters

HQ city

Warrensburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Whitewater Rafting Trips: Direct per-person ticket sales for guided whitewater rafting experiences on the Hudson River Gorge (17 miles, full day) and Sacandaga River (3.5 miles, 2 hours). Revenue is transaction-based with per-person pricing, plus private raft options at fixed group rates. Additional revenue from photo purchases on river trips.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wildwaters Outdoor Center is a family-owned whitewater rafting outfitter that sells guided rafting experiences on two rivers near Lake George, NY: the Hudson River Gorge (17-mile full-day Class 3-4 trip) and the Sacandaga River (3.5-mile, 2-hour Class 2-3 trip). All trips include professional guides, equipment (PFD, helmet, wetsuit, paddle), and transportation, with private raft options and photo purchases available.

Product overview

Wildwaters Outdoor Center operates as a whitewater rafting service provider offering two distinct river trip products: the Hudson River Gorge Rafting Trip (a full-day, 17-mile Class 3-4 experience for ages 8+) and the Sacandaga River Rafting Trip (a shorter, family-friendly 2-hour Class 2-3 experience for ages 5+). Both trips are available as shared or private raft options, with pricing varying by age group and raft type. The company is owned and operated by the Azaert Family and is headquartered near Lake George, NY in the Adirondack Mountains.

Differentiator

Problem solved

Functional benefit

Products and services

• Hudson River Gorge Rafting Trip A full-day, 17-mile guided whitewater rafting adventure on the Hudson River Gorge featuring Class 3-4 rapids. Includes check-in at 9:00 AM, riverside lunch, return by 3:00 PM, guide, PFD, helmet, paddle, wetsuit, and transportation. Available for ages 8+ on Tuesday, Thursday, Saturday and Sunday. Shared raft pricing ranges from $78 (child) to $108 (adult); private raft available at $599 for up to 5 people (max 9).
• Sacandaga River Rafting Trip A family-friendly, 2-hour guided whitewater rafting experience on the Sacandaga River featuring Class 2-3 rapids over a 3.5-mile stretch. Available for ages 5+ with daily departures at 10:00 AM, 12:00 PM, and 2:00 PM from the Lake Luzerne base. Shared raft pricing ranges from $39 (child) to $49 (adult); private raft available at $285 for up to 5 people (max 10).

Quantifiable outcome

• 14 consecutive TripAdvisor Traveler's Choice Awards
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/raftwildwaters
• Instagraminstagram.com/wildwatersoutdoorcenter
• LinkedInlinkedin.com/company/wildwaters-outdoor-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildwaters Outdoor Center