Wildwire Wanaka

Name

Wildwire Wanaka

Legal name

Our Plant Limited

Website

https://wildwire.co.nz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Adventure Tourism

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Rock Climbing, Via Ferrata & Mountaineering (THAJABAE)

akta.pro secondary industries

Rock Climbing, Mountaineering & Via Ferrata Guides (THAAADAC), Climbing & Via Ferrata Guiding / Instruction (THAAALAH), Canyoning, Caving & Technical Exploration (THAJABAG)

Keywords

• Via ferrata tourism
• Adventure tourism
• Guided cable climbing
• Waterfall climbing tours
• Outdoor adventure experiences

Headquarters

HQ city

Wanaka

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Adventure Tourism Experiences: Wildwire generates primary revenue from selling guided cable climbing and canyoning experiences at their Twin Falls location. Customers purchase tickets for specific tour levels (Level 1, Level 2, Level 3, The Wild Thing, Climb & Canyon) with pricing based on duration and complexity. Bookings are made through their Rezdy online booking system.
2. Gift Vouchers: Prepaid gift vouchers valid for all tours, sold as gift products. Vouchers must be used within 3 years of purchase and are sold on a no refund basis.
3. Corporate and Group Bookings: Specialized group packages for corporate team building events including group discounts (8+ people), catering packages with Fedeli sandwiches, and private/exclusive departures.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wildwire Wanaka operates guided via ferrata (cable climbing) experiences at Twin Falls Waterfall near Wanaka, New Zealand, including the "Lord of the Rungs" climb with three progressive difficulty levels ascending up to 450m vertically alongside cascading waterfalls, plus the newly launched "Wild Thing" European-style via ferrata climb and a combined Climb & Canyon tour. Customers pay per-person fees for guided climbs that include professional guides, safety equipment, and access to suspension bridges, with options ranging from beginner (Level 1, no experience required) to advanced (Level 3 with helicopter descent). Additional offerings include gift vouchers, corporate group bookings, and a Koha (pay-what-you-can) community program for New Zealand residents.

Product overview

Wildwire Wanaka operates the world's highest waterfall cable climb (via ferrata) at Twin Falls, Wanaka, New Zealand. The core offering is the Lord of the Rungs cable climb with three progressive difficulty levels (Level 1, 2, and 3) ascending 450m vertically alongside waterfalls, plus the newly launched Wild Thing European-style via ferrata. A complementary Climb & Canyon tour combines waterfall climbing with abseiling/descent. Additional offerings include gift vouchers, corporate group bookings, and a community Koha initiative. All tours include professional guiding, safety equipment, and range from 2-6 hours duration.

Differentiator

Problem solved

Functional benefit

Products and services

• Lord of the Rungs Level 1
• Lord of the Rungs Level 2
• Lord of the Rungs Level 3
• The Wild Thing Cable Climb
• Twin Falls Climb & Canyon
• Gift Vouchers
• Corporate Group Bookings
• Koha for Kiwis

Quantifiable outcome

• 29,561+ climbers have completed the experience
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Evolve Rentals QueenstownminorGTM or Marketing PartnerPartnership offering discounted vehicle rental for Wildwire customers. Customers mentioning 'Wildwire' when booking receive flat rate of $150/day for travel to Wildwire plus discounted rates for additional days. Vehicle pickup/drop-off from Athol St bus stop in Queenstown.
• FedeliminorOthersFedeli provides catering for corporate group bookings, including sandwiches and sweet treat platters for Level 1 groups and sandwiches, treats, and shared grazing platters for Level 2 groups.
• Longview Environmental TrustminorStrategic or Co-development PartnerPartnership for predator control activities at Twin Falls. Companies have laid trap lines for stoats and possums and monitor regularly to promote natural growth of flora and fauna.
• Matukituki Charitable TrustminorStrategic or Co-development PartnerConservation partnership supporting predator control efforts in conjunction with Wildwire's environmental commitments.
• Love Wānaka Community FundminorStrategic or Co-development PartnerWildwire supports localized climate action through the Love Wanaka Community Fund as part of their environmental sustainability commitments.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Canyon Explorers: Canyoning and adventure tour operator in New Zealand offering guided canyon descents. Comparable to Wildwire's Climb & Canyon tour through shared adventure tourism activity, similar guided small-group format, and outdoor recreation customer profile.
• Skydive Wanaka: Direct-to-consumer adventure tourism operator based in Wanaka offering tandem skydiving. Comparable to Wildwire through shared South Island town, similar seasonal operation, online self-serve booking model, and reliance on international tourist arrivals.

Regional players

• KJet Queenstown: Queenstown-based jet boat tourism operator serving South Island adventure tourists. Comparable through direct-to-consumer ticketing, seasonal NZ tourism operation, and shared inbound international tourist customer pool with Wanaka-based adventure operators.
• Cardrona Alpine Resort: Ski and mountain adventure resort located near Wanaka serving adventure tourists in the same South Island corridor. Comparable through overlapping customer base (international adventure travelers), seasonal demand pattern, and premium outdoor positioning in the same region.
• Franz Josef Glacier Guides: Glacier hiking and climbing guide service on the West Coast of the South Island. Comparable through guided adventure activity format, small-team operator profile, Qualmark-certified NZ tourism operator, and shared international adventure tourist customer base.
• Go Orange (Southern Discoveries): South Island tourism operator offering Milford Sound cruises and coach connections. Comparable through South Island tourism distribution, Qualmark affiliation, and shared international tourist funnel that ultimately feeds Wanaka-based adventure operators.

Broad incumbents

• RealNZ (Real Journeys): Largest South Island tourism operator offering cruises, tours, and attractions including Milford Sound and Doubtful Sound. Comparable through overlapping international tourist customer base, multi-product portfolio strategy, and Qualmark-affiliated South Island operating footprint.
• AJ Hackett International: New Zealand-based adventure tourism brand (Kawarau Bridge Bungy, Nevis Bungy, Kawarau Zipline). Comparable through shared NZ adventure tourism market, direct-to-consumer ticketing, Tripadvisor-driven discovery, and target customer overlap with Wildwire's adventure tourists.

Others

• Aspiring Helicopters: Wanaka-based helicopter operator that provides helicopter extraction for Wildwire's Level 3 climbs and trains Wildwire guides. Comparable as an ecosystem partner and adjacent premium-experience provider in the Wanaka adventure tourism cluster.

Emerging players

• Mountain Skills Academy: NZ-based mountaineering and rock climbing guiding and instruction provider. Comparable through shared outdoor technical activity, professional guiding credentials, and small-team operator profile targeting adventure enthusiasts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wildwirewanaka
• Instagraminstagram.com/wildwirewanaka
• LinkedInlinkedin.com/company/wildwire-wanaka

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildwire Wanaka