WILD WOOD ADVENTURE LTD

What WILD WOOD ADVENTURE LTD does

Wild Wood Adventure Ltd (Company Number 07997573) is a private limited company registered in England that operates a single physical outdoor adventure centre in Stoke Park, Guildford, Surrey, with a registered office in Surbiton. The business runs a purpose-built tree-top and high-ropes course in a woodland setting, consisting of Wild Kids (ages 5+, Saferoller continuous belay), Extreme Wild (ages 11+, double-level course up to 15m with a 100m zipline finale), Zip Zone (100m ziplines plus a 15m freefall drop), Wild Trials (instructor-led team building for groups of 12+), and Party Wild (children's and adult party packages). Pricing is per-person unit-based (£17.50–£36) with peak/off-peak banding, tiered group discounts up to 20%, and digital gift vouchers valid for a year.

The company is part of the Spider Climbing Group, a UK conglomerate operating six climbing and adventure centres (White Spider, Red Spider, Green Spider, Craggy Island, and Wild Wood), which provides shared branding, operational infrastructure, and management systems across the group. The underlying technology is physical — steel-cable high-ropes infrastructure, the Saferoller Continuous Belay safety system, and zipline/freestanding drop towers — supported by a WordPress-based website, an online booking system (bookings.wildwood-adventure.com), and a Smartwaiver digital waiver process.

Go-to-market is direct-to-consumer via the website and email newsletter (Wild Wood VIP), with TripAdvisor and organic social as supplementary channels. Group and corporate bookings are handled via direct email and phone enquiry. Revenue is heavily seasonal, peaking during school holidays, bank holidays, and weekends, and the headcount range of 1–10 reflects a small operator.

Name

WILD WOOD ADVENTURE LTD

Legal name

Wild Wood Adventure Limited

Website

https://wildwood-adventure.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wild Wood Adventure Ltd operates a single outdoor high-ropes and tree-top adventure centre in Guildford, Surrey, serving families, children, teenagers, and corporate and youth groups with climbing, zipline, team building, and party experiences.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Recreation

NAICS

Amusement and Theme Parks (713110)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ropes Courses & High/Low Challenge Courses (THAAACAB)

akta.pro secondary industries

Zipline & Canopy Tour Parks (THAAACAA), Zipline, Ropes Courses & Aerial Adventure Parks (THAJABAC), Educational Adventure Programs (Outdoor Education, Skill Development) (THAAAAAO)

Keywords

• Outdoor adventure activities
• High ropes courses
• Treetop adventure park
• Team building events
• Children's party venues

Headquarters

HQ city

GUILDFORD, SURREY

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Adventure Session Admissions: Wild Wood generates revenue primarily through per-person session fees for adventure activities including Wild Kids (tree top adventure for children), Extreme Wild (adult/adult+ adventure course), and Zip Zone (ziplines and drop features). Customers book time slots and pay per person based on activity type and peak/off-peak timing.
2. Party Bookings: Specialized party packages for children's birthdays and group celebrations, offering discounted rates for groups of 8 or more. Parties include Wild Kids Party (ages 8+) from £16.80 per person and Extreme Wild Party (ages 11+) from £25.60 per person.
3. Team Building Sessions (Wild Trials): Instructor-led team building activities for corporate groups, schools, guides, and scouts. Sessions include rock climbing, gladiator challenge, Jacob's ladder, trapeze leap, crate stack and more, priced for groups of 12+ people.
4. Gift Vouchers: Sale of gift vouchers valid for 1 year from purchase date, redeemable over the phone or in person. Vouchers are delivered electronically via email confirmation.
5. Add-on Experiences: Additional paid experiences including The Drop (freefall drop for £5.00) and The Leap (plunge from up to 30ft for £7.50) that can be added to Extreme Wild bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Wild Wood Adventure operates a physical woodland adventure centre in Guildford, Surrey, selling per-person timed sessions on tree-top and high-ropes courses for children, teenagers, and adults, including a 100m zipline and 15m freefall drop. Its core commercial products are Wild Kids (children's tree-top course), Extreme Wild (double-level adult course with zipline finale), Zip Zone (ziplines and freefall drop), Wild Trials (instructor-led team-building activities), and Party Wild (children's and adult birthday party packages), supported by digital gift vouchers and add-on experiences.

Product overview

Wild Wood Adventure operates as a physical outdoor adventure center offering multiple treetop and high-ropes experiences. The core portfolio includes Extreme Wild (double-level course for adults and big kids), Wild Kids (treetop adventure for children aged 5+), Wild Trials (team building activities), and Zip Zone (ziplines and freefall drop). Party Wild serves as the party booking sub-brand for group celebrations. All experiences are conducted in woodland setting in Guildford, Surrey, with varying height and age requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Zip Zone: High ropes adventure activity featuring ziplines and drop features, 15 metres above ground level. Priced at £17.50 per person for a one-hour experience.
• Party Wild
• Wild Trials

Products and services

• Wild Kids Treetop adventure course for children aged 5+ featuring bridges, logs, ziplines, cargo nets, and a climbing wall traverse on a double-loop course using the Saferoller continuous belay system; children must be at least 1 metre tall and receive one hour of unlimited course access.
• Extreme Wild Double-level treetop adventure course for adults and 'big kids' aged 11+ featuring rope bridges, wobbly crossings, tightropes, climbing challenges, and ziplines reaching up to 15 metres above the woodland floor; includes one circuit of the course plus a 100m Zip finale and optional Drop or Leap add-ons; minimum height 1.4m.
• Zip Zone High-altitude zipline and freefall drop experience featuring 100m ziplines and a 15m freefall Wild Drop from the top of the tallest tower, supervised by instructors; one hour of unlimited access, minimum age 11, minimum height 1.4 metres, priced at £17.50 per person.
• Wild Trials Instructor-led team-building adventure sessions for groups of 12+ people, including activities such as rock climbing, gladiator challenge, Jacob's ladder, trapeze leap, and crate stack, delivered as 1.5–3 hour sessions and targeted at businesses, schools, guides, and scouts from £25.60 per person.
• Party Wild Birthday and celebration party packages for groups of 8+ on the Wild Kids (ages 8+) and Extreme Wild (ages 11+) courses, including a Zip or Drop finish for all participants and up to 20% group discounts; Wild Kids Party from £16.80 per person and Extreme Wild Party from £25.60 per person.
• Gift Vouchers Digital gift vouchers valid for one year from the date of purchase, redeemable over the phone or in person for any Wild Wood Adventure experience and delivered by email confirmation.

Quantifiable outcome

• One hour of unlimited course access with unlimited loops on Wild Kids courses
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Spider Climbing GroupcoreOthersWild Wood Adventure Ltd is a member of the Spider Climbing Group of companies, which includes White Spider Climbing Ltd, Red Spider Climbing Ltd, Green Spider Climbing Ltd, and Craggy Island Ltd. The group operates 6 adventure and climbing centres across the UK and shares operational infrastructure, branding, and management systems.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Center Parcs UK: Center Parcs operates forest-village resorts with on-site aerial adventure, ropes courses, and zipline activities (e.g., at Elveden, Whinfell, Woburn). Overlaps with Wild Wood on woodland adventure activities and family day-out use case, though as part of a much broader accommodation-led proposition.
• Bear Grylls Adventure: Bear Grylls Adventure is a large, branded indoor/outdoor adventure attraction in Birmingham (and concessions) operated by Merlin Entertainments. Overlaps with Wild Wood's adrenaline positioning and corporate group market but at much larger scale and broader scope (diving, iFly, etc.).
• Adventure Parc Snowdonia: Adventure Parc Snowdonia is a destination adventure centre in North Wales offering indoor and outdoor activities including aerial courses and zip lines. Comparable on aerial adventure and family/corporate events but at larger resort scale and different geography.

Direct peers

• Aerial Extreme: Aerial Extreme runs high ropes and aerial obstacle courses across the UK with multiple sites. Provides a near-identical experience mix (ropes courses, ziplines, team challenge events) to Wild Wood's Extreme Wild and Wild Kids courses.
• Zip World: Zip World operates multiple zipline and aerial adventure parks across the UK (Wales, North England, etc.). Directly competes with Wild Wood's Zip Zone zipline and freefall drop attractions and targets similar family/adrenaline-seeking demographics.
• Go Ape: Go Ape is the UK's largest high ropes, zipline and aerial adventure operator with ~30+ sites. Directly comparable to Wild Wood's tree-top adventure, zipline, and team-building offerings across similar customer segments (families, schools, corporates).
• The Big Adventure: The Big Adventure offers high ropes courses and family adventure activities in the UK. Directly comparable to Wild Wood on ropes courses, ziplines, and group bookings for kids and adults.
• Tree Runner: Tree Runner operates high ropes adventure parks in the UK, offering aerial courses, ziplines, and junior variants — a tight competitor set to Wild Wood's core offering with similar pricing and target customer (families, groups, schools).

Emerging players

• Clip 'n Climb: Clip 'n Climb is an indoor climbing-themed entertainment concept with franchise sites across the UK and globally. Overlaps with Wild Wood on climbing/vertical activity for children and family groups, but delivered indoors year-round rather than as outdoor aerial adventure.
• Crumpton's Adventure Farm / Odds Farm (Adventure Farms Category): Crumpton's and similar UK family adventure farms (e.g., Odds Farm, Gorse Hill) offer outdoor adventure activities including tree-top/aerial courses, parties, and school group bookings. Comparable to Wild Wood on family, party and school segments though with broader farm-based activities alongside.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wild-wood-adventure-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WILD WOOD ADVENTURE LTD