株式会社ウィル

Name

株式会社ウィル

Legal name

株式会社ウイル

Website

https://will-7.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Graphic Design Services (541430)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Video Production & Post-Production (BPAFAIAB)

akta.pro secondary industries

Live-Action Production Management & Line Producing (MPADABAH), Commercial Production Companies (Live-Action) (MPAAAMAA)

Keywords

• Video production services
• Website creation services
• Graphic design services
• Drone aerial filming
• Live streaming production

Headquarters

HQ city

Himeji

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Creative Production Services (Video, Web, Design): One-time project-based fees for video production (corporate videos, promotional videos, CM, event recording, wedding films, drone footage, live streaming), website production (corporate sites, EC sites, recruitment sites, landing pages), and graphic design (logos, brochures, posters, signs, banners, illustration). Projects are priced individually based on scope, with published starting prices for some services. The company has served over 1,000 video production clients over 40+ years.
2. Subscription-Based Website Services: Monthly subscription plans for website production and management — Light Plan (¥6,600/month), Standard Plan (¥9,900/month), and Premium Plan (custom quote). These provide recurring monthly revenue with features including hosting, domain management, SSL, responsive design, posting functionality, SEO, analytics, and email setup. Annual payment required. First announced April 2023.
3. SEO and MEO Optimization Services: Monthly retainer services for search engine optimization (SEO) and map engine optimization (MEO), launched in December 2024. MEO starts at ¥33,000/month, Google Business Profile setup at ¥33,000~. SEO services are quoted per project. Provides ongoing monthly recurring revenue.
4. Media Conversion and Photo Scanning: Media conversion services (CD/DVD copying, video tape to DVD conversion, VHS digitizing) and photo scanning services (album/print digitization) offered as per-project or per-batch fees, launched in April 2014 and September 2023 respectively.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

株式会社ウィル (WiLL Co., Ltd.) is a Himeji-based creative production studio offering integrated video production (corporate videos, promotional videos, TV/CM production, drone aerial filming, live streaming), website creation (corporate sites, EC sites, recruitment sites, landing pages, subscription-based plans), and graphic design (logos, illustrations, signage, print materials) services. The company also provides SEO/MEO optimization, media conversion, and photo scanning as supporting offerings, operating an in-house full-service production workflow for SMBs, mid-market firms, government bodies, and educational institutions across Japan.

Product overview

株式会社ウイル (WiLL Co., Ltd.) is a creative production company headquartered in Himeji, Hyogo Prefecture, offering a broad portfolio of media and digital services. The core offering consists of three main pillars: (1) 映像制作 (Video Production) — encompassing standard video/film production, ドローン撮影 (Drone Filming), ライブ配信 (Live Streaming), SNS動画 (SNS Video), 結婚式映像 (Wedding Video), and テレビ番組・CM制作 (TV/CM Production); (2) ホームページ制作 (Website Creation) — including corporate sites, EC sites, 採用サイト (Recruitment Sites), ランディングページ (Landing Pages), SEO対策 (SEO Services), and MEO対策 (MEO Services), with a subscription variant called 定額制ホームページ制作; and (3) デザイン制作 (Design Production) — covering illustration, signage, and print materials. Supporting services include メディア変換 (Media Conversion) for CD/DVD/ videotape conversion and フォトスキャンサービス (Photo Scanning) for photo digitization. The company operates on a full-service, in-house production model, with a subscription-based website tier added as a separate offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production (映像制作) Video and film production services covering corporate videos, promotional content, TV programs, commercials, event documentation, wedding films, SNS videos, and editing. Over 1,000 video works produced since the company's 1985 founding.
• Drone Aerial Filming (ドローン撮影) Aerial photography and videography using drone technology with multiple plan tiers (Light stills ¥55,000+, Standard stills+video ¥88,000+, Business aerial stills+video ¥132,000+). Operates under nationwide MLIT blanket permits covering population-dense areas, 30m proximity, and nighttime flights.
• Live Streaming Production (ライブ配信) Live internet streaming services for events, seminars, presentations, lectures, and corporate briefings. Delivered via professional video cameras to PCs and smartphones; Light Plan ¥110,000+ and Standard Plan ¥187,000+.
• Website Creation (ホームページ制作) Full-service website development from planning through design, coding, hosting, SSL, and ongoing management. Covers corporate sites, EC sites, recruitment sites, and landing pages. Subscription variants (Light ¥6,600/month, Standard ¥9,900/month) provide affordable ongoing online presence.
• SEO Services (SEO対策) Search engine optimization covering internal optimization (content, meta tags, internal linking, mobile-friendliness, page speed), external optimization (backlink building, social signals, reputation management), and content strategy aligned with current search engine algorithms.
• MEO Services (MEO対策) Map Engine Optimization services improving visibility on Google Maps and local search results. Includes Google Business Profile optimization, review management, photo/video updates, and NAP consistency, starting at ¥33,000/month.
• Design Production (デザイン制作) Graphic design services spanning logos, illustrations, characters, print materials (pamphlets, flyers, posters, business cards, catalogs), signboards, banners, streamers, and POP materials, covering design-through-print workflow with installation support.
• Media Conversion (メディア変換) Media conversion and dubbing services including CD/DVD copying and conversion of videotapes to DVD format, addressing various media data conversion needs for individual and corporate customers.
• Photo Scanning Service (フォトスキャンサービス) Photo scanning service that digitizes printed photographs and album photos into digital data format, targeting both individual customers seeking memory preservation and corporate customers for record digitization.

Quantifiable outcome

• 40+ years in operation with 1,000+ video production clients served
• +1 more outcomes

Named customers15 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves14 records

Expansion highlights5 records

Emerging players

• Canva: Global self-service design platform with growing video and web capabilities. Represents the secular shift toward DIY/AI-assisted creative tools that could erode demand for WiLL's project-based design and basic video services.
• Adobe: Provider of Creative Cloud and the emerging Firefly AI suite for video, design, and web creation. Increasingly competes with traditional production studios by enabling SMB clients to produce in-house at lower cost.

Direct peers

• 株式会社LOCUS: Japan-based production company specializing in video and creative content for SMBs. Comparable in offering mix and regional customer base.
• 株式会社フラッグス: Japanese creative production studio delivering video, web, and design services to corporate clients. Directly comparable as a multi-discipline creative producer with a similar SMB-to-mid-market focus.
• 株式会社TRYANGLE: Japan-based video production company serving SMB clients with corporate, promotional, and event video. Comparable in scope and pricing model to WiLL's video production business.
• 株式会社フィールドワークス: Japanese video production studio offering corporate videos, promotional films, and post-production services for SMB and enterprise clients. Most direct comparable in terms of service bundle (video-led with adjacent creative offerings) and target customer profile.

Broad incumbents

• クリーク・アンド・リバー社: Larger Japanese creative industry staffing and production company serving video, web, design, and entertainment clients. Comparable capabilities across the production stack but at significantly greater scale and broader geographic reach.
• 株式会社電通: Japan's largest advertising and marketing services group, with end-to-end creative, video, digital, and media capabilities. Competes for enterprise creative production budgets but operates at vastly greater scale and offers broader portfolio services.
• 株式会社博報堂: Major Japanese advertising agency offering integrated creative, video production, digital, and design services. Overlaps with WiLL in the production portion of campaigns but serves primarily large enterprise clients.

Regional players

• 株式会社インディゴジャパン: Japan-based web design and digital production agency serving regional SMB clients. Comparable in web/SEO service offering and target market but with less emphasis on video production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/will_7_com
• LinkedInlinkedin.com/company/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%82%A6%E3%82%A3%E3%83%AB

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 株式会社ウィル