Willax Televisión

What Willax Televisión does

Willax Televisión is a privately held Peruvian television broadcaster headquartered in Lima with approximately 213 employees. It operates the willax.pe website, which functions as a digital news portal organized into Politics (Política), Current Affairs (Actualidad), Entertainment (Entretenimiento), Sports (Deportes), and International (Internacionales) sections, alongside a live TV streaming product (TV EN VIVO). The channel's programming mixes news commentary shows such as Beto A Saber, Ahora y En La Hora, Al Día Con Willax Nacional and Hechos en Willax with entertainment programs (Amor Prohibido, Amor y Fuego hosted by Rodrigo González and Gigi Mitre), telenovelas, and specialty content spanning religious, automotive, and lifestyle topics. Distribution combines traditional linear broadcast via cable/satellite providers in Peru with digital reach across six social channels (Facebook, Instagram, X, YouTube, TikTok and the corporate website), positioning the network for the general Peruvian audience.

The underlying technology stack is conventional broadcast plus web: linear television origination distributed through pay-TV operators, a CMS-driven WordPress website (willax.pe) hosting articles, tag-based archives, and embedded live streaming, and social media publishing for top-of-funnel reach. There are no disclosed mobile apps, public APIs, integrations, patents, or AI/ML capabilities. The business model is implicitly advertising-supported across both linear TV inventory and digital surfaces; no subscription pricing, B2B contracts, named advertisers, or sponsors are publicly disclosed, and no ownership, investor, or financial details (revenue, funding, founding date) are available in the input material.

Customer base is horizontal — the general Peruvian public seeking news, political commentary, sports, and entertainment — with no enterprise clients or named advertisers identified. The company is privately held with no parent organization, subsidiaries, M&A activity, leadership changes, regulatory actions, certifications, or partnerships disclosed in the source data.

Name

Willax Televisión

Legal name

Willax Televisión

Website

https://willax.pe

Company type

Private

Operating status

Operating

Short description

Willax Televisión is a privately held Peruvian television broadcaster based in Lima, operating linear TV, a live-streaming website (willax.pe), and a multi-category digital news platform serving the general Peruvian audience with political commentary, news, sports, entertainment, and telenovelas.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

akta.pro secondary industry

Unscripted/Reality TV Production (Live-Action) (MPADABAC)

Keywords

• Television broadcasting
• News programming
• Live streaming
• Digital news media
• Peruvian television

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Distribution channels3 records

Marketing channels6 records

Core offering

Willax Televisión is a Peruvian free-to-air television channel that produces and broadcasts news, political opinion, current-affairs, and entertainment programming around the clock. Its core offer is a continuous live television signal delivered nationally over the air and simultaneously streamed on its website under a "TV EN VIVO" section, with on-demand news and magazine programs accessible to viewers online.

Product overview

Willax Televisión operates as a Peruvian television broadcaster and digital news platform offering live TV streaming and on-demand news content. The platform provides multiple television programs including news commentary shows (Beto A Saber, Ahora y En La Hora, Al Día Con Willax Nacional, Hechos en Willax), entertainment programs (Amor Prohibido, Amor y Fuego), telenovelas (¿Qué culpa tiene Fatmagul?, Esposa Joven), and specialty programming (Historias de la Virgen Morena, Patazas, Mundo Tuerca TV, Un Día en el Mall). Content is organized by category sections (Política, Actualidad, Entretenimiento, Deportes, Internacionales) with live streaming capabilities through the TV EN VIVO service.

Differentiator

Problem solved

Functional benefit

Products and services

• TV EN VIVO (Live Television Stream) 24/7 live online stream of the Willax Televisión broadcast signal, made available free of charge to viewers on the channel's official website so they can watch the channel live from any internet-connected device.
• Willax Televisión National Broadcast Channel Peruvian over-the-air free-to-air television channel delivering news, political commentary, current-affairs, and entertainment programming to a national audience.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• América Televisión: Peru's largest free-to-air broadcast network, offering news, entertainment, and telenovelas. Direct competitor in the same Peruvian advertising and audience market as Willax.
• Panamericana Televisión: Major Peruvian broadcaster with a strong news division (24 Horas). Competes head-to-head with Willax for political news viewership and national ad budgets.
• Latina Televisión: Peruvian broadcast network with national reach and a similar mix of news, entertainment, and telenovelas. Direct rival in audience and advertiser competition.
• ATV (Andina de Televisión): Peruvian broadcaster owned by the Enfoca/Remigio Ángel González group. Directly comparable free-to-air competitor in news and entertainment programming.
• RPP Noticias (RPP TV): Peruvian news brand that has expanded into TV and digital. Competes with Willax specifically in the political/news commentary segment and across digital video distribution.
• Canal N: 24-hour Peruvian news cable channel owned by Grupo El Comercio. Closely comparable in content focus (news and current affairs) and distribution model to Willax's news-heavy programming.
• TV Perú: Peruvian state-owned broadcaster competing for general audience share. Comparable in free-to-air distribution and broad news/entertainment programming.

Emerging players

• Expreso (TV/News): Peruvian newspaper expanding into digital video and TV. Smaller and more niche than Willax but with overlapping politically engaged audiences and editorial positioning.
• Pluto TV (Latin America): Paramount's free ad-supported streaming TV (FAST) service operating across LATAM. Competes with Willax for digital ad-supported video viewers in Peru.

Broad incumbents

• TV Azteca: Major Mexican broadcast network with multi-platform reach across broadcast, streaming, and digital. Comparable operating model as a regional broadcaster scaling digital distribution, though serving a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/willaxtv
• YouTubeyoutube.com/channel/UCort3mldTtMErPqprSlSfng
• Facebookfacebook.com/willaxtv
• Instagraminstagram.com/willaxtelevision
• TikToktiktok.com/@willaxnoticias

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willax Televisión