William College
William College is a UK private higher education institution with campuses in Stratford (London) and Leeds, delivering Business and Law undergraduate degrees via franchise partnerships with Bath Spa University and Birkbeck, University of London, primarily serving mature, non-traditional learners through Foundation Year pathways.
- Company typePrivate
- Founded-
- HeadquartersLondon (Stratford), United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What William College does
William College is a UK private higher education institution operating two campuses — Stratford (London) and Leeds — that delivers undergraduate programmes in Business and Law through franchise partnerships with Bath Spa University and Birkbeck, University of London. The institution is positioned around mature, non-traditional learners, with 92.8% of its 1,419-student body (2024-25 HESA data) classified as mature and 97% entering through Foundation Year pathways; 73% are admitted via work-experience rather than recent formal qualifications. The product portfolio is narrow by design: a BA (Hons) Business and Management (Law), an LLB (Hons) Law, and a BSc Business Management (HRM), each delivered as a four-year integrated foundation-year programme.
The college runs a blended learning model of one day in-person and one day online per week, supported by a Moodle-based Virtual Learning Environment and standard SaaS tooling (Cloudflare, Microsoft Forms, Vimeo/YouTube, Google/Vercel Analytics). The core revenue mechanism is annual tuition fees, with foundation-year seats priced at £5,760 and subsequent years at £9,790, accessible to UK students via government student finance. Around the academic core, William College operates an ecosystem of support services (wellbeing, employability, English Language Workshops) and events (Career Connect, Women in Leadership, Careers Fairs), plus community outreach to widen participation from underrepresented groups. Recent strategic activity includes a May 2026 OCN London progression agreement designed to channel Access to HE Diploma holders into its programmes.
The business model is B2C and contractually low-risk on a per-student basis but structurally dependent on two academic partners for degree-awarding authority and quality assurance. There is no disclosed revenue, no external funding, no parent company, and no record of acquisitions or mergers. The institution is led by CEO Lotus Asaduzzaman and a Board chaired by Peter James Francis, with campus-specific academic and operational management in both London and Leeds.
William College firmographics
Firmographics- Name
- William College
- Legal name
- William College
- Website
- https://williamcollege.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- William College is a UK private higher education institution with campuses in Stratford (London) and Leeds, delivering Business and Law undergraduate degrees via franchise partnerships with Bath Spa University and Birkbeck, University of London, primarily serving mature, non-traditional learners through Foundation Year pathways.
- Ownership category
- akta.pro rank
William College industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Private/Independent Community & Junior Colleges (EDAHADAB)
- akta.pro secondary industries
- Comprehensive Community Colleges (Transfer + Workforce) (EDAHADAE), Transfer/University-Parallel Community Colleges (EDAHADAF)
Keywords
Where William College is headquartered
LocationHeadquarters
- HQ city
- London (Stratford)
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
William College business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tuition Fees: William College generates revenue primarily through tuition fees paid by students. Fees are charged per academic year for foundation and degree programmes. Students may be eligible for government student finance (loans/grants) to cover tuition costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | LLB (Hons) Law with Integrated Foundation Year |
| Subscription | Annual | BSc Business Management (Human Resource Management) with Foundation Year |
| Subscription | Annual | BA (Hons) Business and Management (Law) with Integrated Foundation Year |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
William College product offering
Product offeringCore offering
William College is a private UK higher education institution delivering undergraduate degree programmes in Business and Law through franchise partnerships with Bath Spa University and Birkbeck, University of London. The college operates two campuses (Stratford/London and Leeds) and offers four-year programmes that begin with an Integrated Foundation Year, providing accessible higher education for mature and non-traditional learners. Blended delivery combines one day of in-person learning with one day of online learning per week, supported by the Moodle LMS platform.
Product overview
William College is a higher education institution offering a portfolio of undergraduate degree programmes focused on Business and Law. The core academic offerings include the BA (Hons) Business and Management (Law) with Integrated Foundation Year, the LLB (Hons) Law with Integrated Foundation Year, and the BSc Business Management (Human Resource Management) with Foundation Year. These programmes are franchised through partnerships with Bath Spa University and Birkbeck, University of London, and include Foundation Year pathways to support non-traditional learners. The college complements its academic programmes with student support services (wellbeing, pastoral guidance), employability services (career development, employer connections), and English Language Workshops. Delivery is supported by the Moodle learning management system and includes both in-person and online learning components. Students access the college's Virtual Learning Environment via moodle.williamcollege.com, where they engage with course content, digital library resources, and online assessments including the William College Writing Test administered through writingtest.co.uk.
Differentiator
Problem solved
Functional benefit
Products and services
- BA (Hons) Business and Management (Law) with Integrated Foundation Year
Companies that use William College
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
William College technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
William College partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- OCN LondoncoreProgression agreement creating clearer pathways into higher education for Access to HE learners. Students completing relevant Access to HE Diplomas receive enhanced opportunities to progress into Business and Law programmes at William College, along with dedicated application guidance and transition support.
- Bath Spa UniversitycoreWilliam College delivers Bath Spa University programmes in accordance with the university's academic standards and quality assurance. Students study towards a Bath Spa University award within William College's student-centred environment. Bath Spa University is recognised for its commitment to social inclusion and widening participation.
- Birkbeck, University of LondoncoreWilliam College franchises programmes from Birkbeck, University of London. Students study programmes developed and quality assured by Birkbeck, leading to a University of London award. Birkbeck is a public research university recognised for research-intensive teaching and widening participation.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
William College competitors and assessment
Company assessmentBroad incumbents
- Kaplan UK (Kaplan International Pathways): Kaplan operates pathway and foundation year programmes in partnership with UK universities, preparing students for degree study. It is comparable to William College in operating a franchise-based delivery model for foundation-to-degree pathways, though Kaplan is much larger and globally oriented.
- Navitas: Navitas operates university pathway programmes globally, including in the UK, via partnership and franchise models. Its franchise-based approach to foundation year-to-degree progression mirrors William College's core delivery model.
- BPP University: BPP University is a UK-based private higher education institution focused on Law, Business, and professional qualifications. It is comparable to William College as both are private UK HE providers with strong law and business portfolios, though BPP is significantly larger and has its own degree-awarding powers.
- INTO University Partnerships: INTO is a global pathway provider offering foundation years and university preparation in partnership with UK universities. It shares William College's franchise-based delivery model and foundation-year-led entry structure, but at much larger scale.
Direct peers
- London School of Business and Management (LSBM): LSBM is a London-based private HE provider offering business and management degrees, often through franchise arrangements. It is a direct peer to William College in London location, subject focus (Business/Law), and small-scale private model.
- Study Group: Study Group partners with UK universities to deliver foundation, pathway, and pre-degree programmes for international and non-traditional students. It is comparable to William College's franchise-partnership model and target audience of non-traditional learners.
- Cambridge Education Group (CEG): CEG operates foundation programmes (e.g., ONCampus) and pathway courses in partnership with UK universities, targeting international and non-traditional learners. It is a direct peer in the UK foundation-to-degree pathway market.
- QA Higher Education: QA Higher Education runs UK pathway programmes, foundation years, and pre-sessional English in partnership with universities. It is a direct peer to William College in delivering private, franchise-based UK HE pathways for non-traditional and international learners.
Others
- OCN London (Access to HE): OCN London is an Access to HE awarding body and progression partner of William College. It is comparable as an upstream feeder institution providing non-traditional learners a route into UK higher education.
- University of Hertfordshire (pathways): Hertfordshire International College operates foundation year pathways into University of Hertfordshire degrees, similar to William College's foundation-to-degree structure. Relevant as a point of comparison for franchise pathway economics in the UK HE market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
William College social profiles
Digital presenceWilliam College compliance and trust
Trust signalCompliance3 records
William College financial estimates
Financial estimateRevenue estimate
Valuation estimate
William College leadership team
Management profileNumber of profiles
Profiles6 records
William College funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
William College M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about William College
What does William College do?
William College is a private UK higher education institution delivering undergraduate degree programmes in Business and Law through franchise partnerships with Bath Spa University and Birkbeck, University of London. The college operates two campuses (Stratford/London and Leeds) and offers four-year programmes that begin with an Integrated Foundation Year, providing accessible higher education for mature and non-traditional learners. Blended delivery combines one day of in-person learning with one day of online learning per week, supported by the Moodle LMS platform.
Is William College a public or private company?
William College is a private company. It is classified as unknown and is currently operating.
When was William College founded?
William College was founded in -1. It employs 11 to 50 people.
Where is William College based?
William College is headquartered in London (Stratford), United Kingdom, in the Europe region.
How does William College make money?
One revenue line is on record: tuition Fees.
Who are William College's main competitors?
Broad incumbents on record are Kaplan UK (Kaplan International Pathways), Navitas, BPP University and INTO University Partnerships. Direct peers are London School of Business and Management (LSBM), Study Group, Cambridge Education Group (CEG) and QA Higher Education. Others are OCN London (Access to HE) and University of Hertfordshire (pathways).
Does William College have an API?
No public API is recorded for William College.
What industry is William College in?
William College's product category is Higher Education. Its primary akta.pro industry code is EDAHADAB, Private/Independent Community & Junior Colleges, with a secondary code of EDAHADAE, Comprehensive Community Colleges (Transfer + Workforce). Its NAICS code is 6113 and its SIC code is 8200.