Williams Lake Church

What Williams Lake Church does

Williams Lake Church is a non-profit Christian congregation and religious institution headquartered at 2840 Airport Rd, Waterford, Michigan, operating with approximately 6 employees. Its core offering is in-person Sunday worship services held at two time slots (9:30 am and 11:00 am), featuring high-energy worship music and Biblical preaching from Pastor Dustin. The church extends its ministry through a structured suite of programs including the Alpha course (a 10-week faith exploration series), baptism celebrations, connect groups for small-group fellowship, Williams Lake Youth for middle and high school students, the ALL IN engagement campaign, and Journey 365 daily devotionals. Live streaming via YouTube and the Church Center mobile app enable remote participation and digital engagement.

The church's technology infrastructure is built on third-party SaaS platforms rather than proprietary systems: The Church Co powers the website at williamslake.church, and the Church Center app handles member management, event registration, check-in, and online/text-to-give donation processing. Content distribution extends to YouTube for sermon videos and Facebook for community engagement, including a dedicated Journey 365 devotional group.

The business model is dual-revenue: voluntary tithes and offerings from congregants (via in-service collection, text-to-give at 1-855-397-9377, online giving, and mail) and tuition from the Airport Road Christian Learning Center, a wholly-owned ministry providing Christ-centered daycare ($350/week for ages 1-2), preschool ($315/week for ages 3-4), and school-age care ($80/day or $315/week for ages 5-12, including holidays and summer camp). The organization operates as a private non-profit religious institution with no parent company, no funding rounds, and no external institutional investors; financial figures are not publicly disclosed.

Name

Williams Lake Church

Legal name

Williams Lake Church

Website

https://williamslake.church

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Williams Lake Church is a non-profit Christian church in Waterford, Michigan offering Sunday worship services, youth programs, connect groups, and the Airport Road Christian Learning Center (childcare/preschool), funded by congregant tithes and tuition.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131), Child Care Services (6244)

akta.pro primary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

akta.pro secondary industry

Faith-Based Childcare Centers (EDACAAAN)

Keywords

• Christian worship services
• Faith community programs
• Religious education courses
• Youth ministry programs
• Christian early childhood education

Headquarters

HQ city

Waterford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tithes and Offerings: Voluntary donations from congregants during Sunday services and online giving through the Church Center platform. Members can give via text-to-give (1-855-397-9377), online, or by mail.
2. Learning Center Tuition: The Airport Road Christian Learning Center charges weekly tuition for daycare (ages 1-2) and preschool (ages 3-4), plus daily/weekly rates for school-aged care. This is a ministry of the church.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Williams Lake Church is a Christian congregation that delivers Sunday worship services, faith education (Alpha course, baptism, Sermon Guides), small group fellowship (Connect Groups), youth ministry (Williams Lake Youth), and the ALL IN church-wide initiative. The church also operates the Airport Road Christian Learning Center, a Christ-centered daycare and preschool serving children ages 1-12. Digital engagement is supported via live streaming on YouTube, online/text giving, and the Church Center mobile app.

Product overview

Williams Lake Church is a Christian congregation offering a unified portfolio of spiritual programs and community services. Core offerings include Sunday worship services at 9:30am and 11:00am with worship music and Biblical preaching, baptism celebrations, the Alpha course for exploring faith questions, and Connect Groups for small group fellowship. The church runs Williams Lake Youth ministry and the ALL IN mission initiative. Digital products include live-streamed sermons on YouTube, online giving via text and app, Church Center app for registrations and check-in, and Sermon Guides for personal reflection. As a community ministry, it operates the Airport Road Christian Learning Center providing childcare and preschool education (ages 1-12) in a Christ-centered environment. The portfolio is coordinated through The Church Co platform with programming spanning worship, education, youth, and community connection.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Cadence Education: National for-profit early childhood and private school operator. Direct competitor to the Learning Center in the licensed preschool/daycare segment, with significant scale advantage that constrains a small faith-based center's pricing and recruitment.
• Elevation Church: Pastor-led non-denominational church using high-energy worship, social media presence (YouTube), and strong GTM around the senior pastor. Comparable in service style and digital-first content distribution at much larger scale.
• Life.Church: One of the largest US non-denominational churches with deep investment in digital delivery (Church Online Platform, YouVersion Bible app). Comparable in product mix and digital-first ethos, though far larger and multi-site.
• Bright Horizons Family Solutions: Largest US provider of employer-sponsored childcare and early education. Relevant peer to the Learning Center as a competitor and as a benchmark for operating scale, licensing rigor, and tuition pricing power in early childhood.

Direct peers

• North Point Community Church: A large non-denominational Christian church with a comparable seeker-friendly model, casual environment, practical biblical teaching, and multiple weekend service times. Highly comparable in worship style, community-led GTM, and church-planting/site strategy.
• Church of the Highlands: Large non-denominational church with comparable seeker-friendly service format, multiple service times, strong digital infrastructure for giving and streaming, and an emphasis on small groups and growth-stage programming.
• Central Church (Arizona): Non-denominational multi-site church with similar family-friendly programming, kids ministry, and a casual welcome culture. Comparable in product mix (worship, kids, groups, online streaming) and willingness to build digital engagement.

Others

• Pushpay (now Realm/Church Engagement): Provider of digital giving, engagement, and church management software used by mid-sized churches. Comparable as an adjacent technology peer that competes with Church Center for Williams Lake's giving and member engagement stack.
• The Church Co: Williams Lake Church's underlying technology vendor providing the website and Church Center app platform. Relevant as a peer because it is the operational backbone that enables Williams Lake's digital GTM and member engagement stack.

Emerging players

• KinderCare Learning Centers: Large US for-profit daycare and early childhood education operator. Comparable as a competitor to the Airport Road Christian Learning Center for parents seeking licensed childcare, though without a faith-based differentiation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@williamslakechurch
• Facebookfacebook.com/williamslakechurch
• LinkedInlinkedin.com/company/williams-lake-church-of-the-nazarene

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Williams Lake Church