Willodell Golf Club

What Willodell Golf Club does

Willodell Golf Club of Niagara is a privately held, member-supported golf club operating a single 18-hole parkland course on a 200-acre parcel at 10325 Willodell Road in Niagara Falls, Ontario. The club was founded in 1963–64 when twenty-five original owner-members purchased the historic Dell farm for $35,000 and engaged Nicol Thompson Jr., nephew of famed Canadian architect Stanley Thompson, to design the course. Today it is staffed by a small team of seven and is run day-to-day by CPGA Head Professional/General Manager Chuck Gates, supported by CPGA Professional/Assistant GM Brad Hill and Superintendent Adam Keller. Three surviving founding partners are noted in club history as continuing to safeguard the original operating traditions.

The club monetizes its single physical asset through three revenue channels, each with multiple SKUs. Green fees run $35–$60 for public 9- and 18-hole rounds (plus $15–$25 cart fees); membership tiers span $650 Junior through $2,300 Full 7 Days individual / $4,000 Couples, plus Weekdays, Intermediate A (ages 31–40) and Intermediate B (ages 18–30) variants, all bundled with locker and driving range access; and ancillary services include CPGA golf instruction, 10-game Golf and Ride prepaid passes ($700–$750), men's and ladies' leagues, on-site pro shop retail, and structured tournament packages for groups of 40+ players ($70–$93 per player across weekday/weekday tiers with optional BBQ and beverage add-ons). All memberships are non-transferable and non-refundable, anchoring a recurring subscription layer on top of usage-based play.

Go-to-market is sales-led and event-driven: direct bookings via the Pro Shop phone line, member reservations through the GoIBS Vision member portal, and public tee time distribution through the Golf Now marketplace and Golf Channel Solutions network. Community engagement is maintained through the official website, Facebook, Twitter, and an email club newsletter, with event-driven revenue spikes from the Club Championship, Member/Member, 2 Person Best Ball, 3M Pro Am, Tombstone Open, Ron Morris Scramble, and a Friday Night Extravaganza series. The underlying technology is commoditized club-management software with no proprietary systems, patents, or data assets disclosed.

Name

Willodell Golf Club

Legal name

Willodell Golf Club of Niagara

Website

https://willodellgolfclub.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

Willodell Golf Club of Niagara is a privately held 18-hole parkland golf club in Niagara Falls, Ontario, founded in 1964, serving members and public golfers through green fees, multi-tier annual memberships, CPGA instruction, leagues, and group tournament hosting.

Ownership category

akta.pro rank

Product category

Golf Course and Country Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf course operations
• Golf club memberships
• Tournament event hosting
• Golf instruction services
• League play programs

Headquarters

HQ city

Niagara Falls

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Green Fees: Revenue from public and member green fees for 9 and 18 hole rounds on weekdays and weekends/holidays.
2. Membership Dues: Annual membership fees across multiple tiers including Full 7 Days, Weekdays, Intermediate A/B, Junior, and Couples categories, providing recurring subscription revenue.
3. Tournament and Event Hosting: Revenue from group tournament packages including golf, cart, BBQ, and drink options for groups of 40+ players, with weekend and weekday pricing tiers.
4. Cart Fees: Per-rider cart fees for 9 and 18 hole rounds, with discounted rates for members.
5. Golf and Ride Packages: Prepaid multi-game passes offering 10 rounds of golf with cart at discounted weekday and weekend rates.
6. Golf Instruction: Revenue from golf instruction services provided by CPGA Professional Brad Hill.
7. League Fees: Weekly league programs for men and women with discounted green fee and cart rates.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Willodell Golf Club of Niagara operates a single 18-hole parkland golf course in Niagara Falls, Ontario, originally designed by Nicol Thompson Jr. The club sells public and member green fees, annual memberships across multiple age tiers, golf instruction by CPGA professionals, prepaid golf and ride packages, and hosts tournaments, leagues, and private events.

Product overview

Willodell Golf Club of Niagara operates as a traditional golf and country club offering a single 18-hole parkland golf course as its core product, supplemented by a range of service offerings including golf instruction, membership programs, public and member tee time booking, tournament event hosting, league play, and a pro shop. The club does not operate a modular software platform; its products are physical golfing services and event offerings rather than software products. Golf Now and GoIBS Vision serve as external technology platforms for public booking and member management respectively.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Parkland Golf Course An 18-hole parkland golf course in Niagara Falls, Ontario, designed by Nicol Thompson Jr. (nephew of famed Canadian golf architect Stanley Thompson), with tree-lined fairways and a reinstated challenging finishing stretch along Lyons Creek. Available to both members and the general public.
• Annual Membership Programs Annual golf club memberships across tiers including Full 7 Days ($2,300 individual / $4,000 couples), Weekdays ($1,975 / $3,575 couples), Intermediate A ages 31-40 ($1,450), Intermediate B ages 18-30 ($1,250), and Junior under 18 ($650). All include locker and driving range use.
• Public Tee Times and Green Fees Pay-as-you-play green fee options for 9-hole ($35 weekday / $40 weekend) and 18-hole ($55 weekday / $60 weekend) rounds, booked via the Pro Shop phone or the Golf Now online marketplace.
• Tournament Hosting Packages Tournament packages for groups of 40+ players with weekend ($75-$93) and weekday ($70-$88) tiers, including options for golf/cart, golf/cart/BBQ, and golf/cart/BBQ/drink, with flexible start formats (shotgun, crossover, tee).
• CPGA Golf Instruction Golf lessons and coaching delivered by CPGA Professional Brad Hill to members and the public at the Niagara Falls facility.
• Golf and Ride Packages Prepaid 10-game pass bundles combining golf rounds and cart access, with weekday ($700) and weekend ($750) variants.
• Men's and Ladies' League Play Organized weekly men's and ladies' golf leagues with discounted league-day rates for 9-hole and 18-hole walking and riding rounds. Special rates apply only on league days with league participation.
• Club Events and Tournaments Annual club events including 2 Person Best Ball, Club Championships, Member/Member, Tombstone Open, Ron Morris Scramble, and Friday Night Extravaganzas.
• Pro Shop On-site pro shop offering golf equipment, apparel, and golf services at the Niagara Falls clubhouse, accessible by phone at 905-295-4653 ext. 24.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Golf NowminorChannel Partner/ Reseller/ DistributorGolf Now marketplace listing allows public tee time booking through their platform, expanding reach to golfers using GolfNow.com or affiliated sites like teeitup.com. The club maintains a dedicated Golf Now facility page for online reservations.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Legends on the Niagara: Multi-course public/private golf complex also located in the Niagara Region, offering comparable 18-hole play, tournament packages, and instruction. Most direct geographic competitor to Willodell for both public and tournament-group bookings.
• Whirlpool Golf Course: Public 18-hole course in Niagara Falls serving daily-fee golfers and tourists. Directly competes with Willodell's public tee-time business in the same primary catchment area.
• St. Catharines Golf & Country Club: Member-based 18-hole private golf club in the broader Niagara Region offering similar membership tiers, league play, and tournament hosting. Closest analog to Willodell's membership-driven business model in the same regional market.
• Grand Niagara Golf Club: Resort-style public golf course in the Niagara Region offering green fees, group packages, and tournament hosting. Comparable operating model and customer overlap with Willodell's non-member and tournament segments.
• Peninsula Lakes Golf Club: Public-access golf facility serving the Niagara Region with tournament and league programs. Competes with Willodell for public play, group outings, and league participants in the same geography.

Broad incumbents

• Cutten Club: Ontario private member club offering 18-hole play, tiered memberships, lessons, leagues, and tournament events. Closely mirrors Willodell's product mix and membership-driven revenue structure at a slightly larger scale.
• The National Golf Club of Canada: Elite private member club outside Toronto with tournament-ready 18-hole course, full member services, and CPGA instruction. Represents the upper-tier benchmark of Willodell's category in Ontario.
• Angus Glen Golf Club: Premium private member club north of Toronto with two 18-hole courses, full membership tiers, instruction, and tournament hosting. Larger-scale analog to Willodell's club and event operating model.
• Toronto Golf Club: Historic private member club with deep heritage and full-service club amenities. Useful comparable for Willodell on the membership economics and heritage brand dimension, though at substantially larger scale.
• Hamilton Golf & Country Club: Established private member club in southern Ontario operating an 18-hole championship course with multi-tier membership and tournament hosting. Comparable business model at larger scale and stronger brand reputation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WillodellGC
• Facebookfacebook.com/WillodellGC
• LinkedInlinkedin.com/company/willodell-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willodell Golf Club