Willow Brook Golf Course

What Willow Brook Golf Course does

Willow Brook Golf Course is a single-location, 9-hole public golf facility operating in Catasauqua/Northampton, Pennsylvania, within the Lehigh Valley region approximately 10-15 minutes from Allentown, Bethlehem, and Easton. Established in 1929 by Colonel James W. Fuller as a private course, it was rebuilt and reopened as a public course in 1999-2001 with bent grass greens and fully irrigated fairways, then reduced from 18 to 9 holes in 2017 following approval of an adjacent mixed-use development. The course is managed through Brown Golf Management, LLC, which operates the website and oversees the facility.

The core product is recreational golf play (9-hole and 18-hole rounds, walking and riding, with weekday/weekday and regular/twilight/after-hours pricing), supported by a suite of adjacent revenue streams: a $799 annual Adult Season Pass membership, PGA golf lessons with Head Golf Professional Robert Millard, golf leagues and tournament outings, a pro shop selling clubs and apparel, the on-site Willow Bar & Grille (open Tuesday-Friday), and a 50-person event venue rental at $500 per booking. Technology is limited to a third-party online tee-time booking system (Club Caddie) and an email-based E-Club newsletter; the firm has no mobile app and no disclosed AI or API capabilities. Customer acquisition is conducted through Facebook, Instagram, the website, and event marketing (including horse shows and a Friday Live Music Series).

The business is privately held with 8 employees, no public ticker, and no disclosed venture or private-equity funding. Revenue is not publicly disclosed and is generated through a distributed mix of pay-as-you-go green fees, recurring membership dues, lesson fees, retail, food and beverage, and event rentals. The asset is constrained to a 9-hole footprint with adjacent land now approved for residential and village-center development, which limits future course expansion but provides potential long-term optionality on the underlying real estate.

Name

Willow Brook Golf Course

Legal name

Willow Brook Golf Course

Website

https://willowbrook9.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

1–10 employees

Short description

Willow Brook Golf Course is a privately held, 9-hole public golf course in Catasauqua, Pennsylvania, serving Lehigh Valley golfers with green fees, a $799 annual Season Pass, PGA lessons, leagues, an on-site restaurant, pro shop, and event venue rentals.

Ownership category

akta.pro rank

Product category

Public Golf Course / Golf Facility

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf course
• Golf instruction
• Golf leagues
• Golf memberships
• Event venue rental

Headquarters

HQ city

Catasauqua

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Green Fees: Core revenue from 9-hole and 18-hole golf play, with separate rates for riding (with cart) and walking. Weekday and weekend pricing differs.
2. Golf Cart Rentals: Separate cart rental fees: $17 for 18-hole cart, $10 for 9-hole cart, with cart fees included in lesson packages.
3. Season Pass Membership: Annual membership at $799 providing unlimited play access with weekly member tournaments and events. Subject to 12-month financial commitment, pricing excludes tax.
4. Pro Shop Sales: Retail sales of golf clubs, equipment, apparel including shirts, gloves, hats, shorts, socks for men and women.
5. Food and Beverage: Willow Bar & Grille generates revenue from bar drinks and lite fare. Open Tuesday-Friday 3:00PM-8:00PM. Catering services available for events.
6. Event Venue Rental: Room rental at $500 for up to 50 people, includes 3-hour event, 1 hour setup, 1 hour teardown. Bar packages available for additional revenue.
7. Golf Lessons: PGA instruction including private lessons ($60), 4-lesson packages ($200), playing lessons (9-hole: $100, 6-hole: $75), and junior lessons ($45, 4-pack $125).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Willow Brook Golf Course operates a public 9-hole golf course in Catasauqua, PA (Lehigh Valley) with bent grass greens and fully irrigated fairways. Core offerings include green fees (walk or ride, 9- or 18-hole loops), cart rentals, an annual season pass, on-site pro shop retail, PGA golf instruction, leagues and outings, plus the Willow Bar & Grille restaurant and event venue hosting services.

Product overview

Willow Brook Golf Course is a single-location, 9-hole public golf course operating as a unified golfing destination. The core product is the 9-hole golf course with Bentgrass greens and irrigated fairways. Supporting services include golf lessons from PGA professional Robert Millard, an Adult Season Pass membership program, the on-site Willow Bar and Grille restaurant, a Pro Shop, Golf Leagues and Outings for tournaments, and Events & Catering for private functions. Online services include Tee Time booking through a third-party system and an E-Club email newsletter for promotions. The Play Golf After Hours service extends availability beyond normal shop hours.

Differentiator

Problem solved

Functional benefit

Products and services

• 9-Hole Golf Course A public 9-hole golf course with bent grass greens and fully irrigated fairways located in Catasauqua, PA along the Catasauqua Creek, offering 9- and 18-hole play options for individual golfers of all skill levels.
• Golf Lessons PGA instruction programs including private lessons ($60), 4-lesson packages ($200), 9-hole and 6-hole playing lessons ($100 and $75), and junior lessons ($45) taught by Head Golf Professional Robert Millard for players of all skill levels and ages.
• Adult Season Pass Membership Annual golf membership at $799 providing unlimited play access, weekly member tournaments and events, subject to a 12-month financial commitment with cart fees additional.
• Willow Bar & Grille On-site restaurant and bar open Tuesday-Friday 3:00 PM-8:00 PM offering drinks and lite fare, with private parties and events available on weekends.
• Pro Shop On-site pro shop selling golf clubs, equipment, accessories, and apparel (shirts, gloves, hats, shorts, socks) for men and women, with special promotions for E-Club subscribers.
• Golf Leagues & Outings Organized golf outings and tournaments for groups from 12 to full course use, plus league play Monday through Friday for men, women, seniors, juniors, scratch, and average golfers of all abilities.
• Events & Catering Venue Rental Event venue rental with maximum capacity of 50 people for weddings, banquets, meetings, conferences, and private parties. Room rental is $500 for 3 hours including setup and teardown time, with bar packages and catering available.
• Play Golf After Hours Self-service after-hours golf access service available 5:00 PM-7:00 PM, offering discounted tee time rates for evening play with online booking and payment, designed for golfers who want to play after the pro shop closes.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Willow Brook Equestrian FarmminorOthersRelated property adjacent to the golf course providing the scenic backdrop of the Willow Brook Equestrian Farm. The farm historically produced 25 World Champion Quarter Horses over 35 years and is now separately operated. The golf course was reduced to 9 holes when part of the land was approved for mixed-use development in 2017.
• Mission BBQminorOthersRecommended catering partner for events at Willow Brook. Provides catering services for room rentals and private events at the venue.
• Cathy's Creative CateringminorOthersRecommended catering partner for events at Willow Brook. Contact: 610-443-0670.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Billy Casper Golf (now part of BrightView Golf): Historically one of the largest U.S. operators of public and private golf courses, now part of BrightView. Comparable as a broad incumbent that manages community-oriented public courses with F&B, leagues, and tournaments under a centralized operating model.
• American Golf: National operator of public and private golf courses. Comparable as a broad incumbent managing a large portfolio of public-access courses similar to Willow Brook, leveraging shared marketing, membership, and event platforms across properties.
• Troon: Largest third-party operator of golf and club-related facilities in the world. Comparable as a broad incumbent in golf facility management, with a far larger and more diverse portfolio (private, resort, daily-fee) but operating with the same core clubhouse, F&B, and programming levers that drive Willow Brook's P&L.

Direct peers

• Brown Golf Management: Strategic operating parent that manages Willow Brook's website and likely oversees a portfolio of public-access golf facilities. Directly comparable as the same management platform applying shared booking, marketing, and operating playbooks across similar public golf properties.
• Green Pond Golf Course: Public-access golf facility in Bethlehem, PA, in the same Lehigh Valley trade area as Willow Brook. Directly comparable as a similarly sized, locally oriented public course competing for the same regional golfer base and league/tournament business.
• Sawmill Golf Course: Public-access golf course in the Lehigh Valley/NE Pennsylvania region. Directly comparable as a similarly positioned community public course with green-fee play, leagues, and event business targeting the same regional recreational golfer.
• Olde Homestead Golf Club: Public golf facility in New Tripoli, PA within the broader Lehigh Valley region. Directly comparable as a regional public course with league play, tournaments, an on-site restaurant, and a similar community-driven GTM targeting recreational golfers and outings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/willow.brookgolf
• Instagraminstagram.com/willowbrookgolf
• LinkedInlinkedin.com/company/willow-brook-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willow Brook Golf Course