Willowbrook Recycling

Name

Willowbrook Recycling

Legal name

Willowbrook Recycling Inc.

Website

https://willowbrookrecycling.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Recycling Services

NAICS

Solid Waste Collection (562111), Waste Collection (56211), Hazardous Waste Collection (562112)

SIC

Refuse Systems (4953)

akta.pro primary industry

Recycling & E-Waste Collection/Hauling (HSAKALAJ)

akta.pro secondary industries

Recycling Transfer & Consolidation (Single-Stream, Dual-Stream, Source-Separated) (EUAIABAC), Consumer E-waste Collection & Take-Back Programs (EUAIAIAA), Donation Pickup & Reuse Hauling (HSAKALAI)

Keywords

• Beverage container recycling
• Reverse vending machines
• Deposit refund services
• Household recycling depot
• Eco-friendly consumer products

Headquarters

HQ city

Langley

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Deposit Handling Services: Willowbrook Recycling acts as a collection depot for Encorp Pacific and Brewers Distributor Ltd., handling beverage container deposits and refunds. Revenue comes from handling fees paid by the stewardship agencies.
2. Eco-Products Sales: Sale of eco-friendly consumer products through their E-Store including cleaning products, reusable facial rounds, and dish washing sponge cloths.
3. Service Fees: Fees charged for various services including Drop N' Go processing (15% of order for 4+ bags), e-transfer processing ($2.00 fee), contamination fees (25-100% of order), and account service charges (25% for charity accounts).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Willowbrook Recycling operates a family-owned recycling depot in Langley, BC, using Reverse Vending Machines (RVMs) to accept beverage containers and issue deposit refunds under the Encorp Pacific Return-It system. The depot also collects electronics, paint, batteries, lighting products, smoke detectors, and paper for stewardship partners, and sells eco-friendly household goods through the WilloEco e-store. Community fundraising accounts for charities, schools, and sports teams are managed alongside these services.

Product overview

Willowbrook Recycling is a family-owned recycling depot business established in 1995 in Langley, BC. The core offering is a Reverse Vending Machine (RVM) depot that accepts beverage containers for deposit refunds. The company operates multiple service channels including Drop N' Go, Express, Drive-thru, and Business & Fundraising services. Additionally, the company operates an E-Store (branded as WilloEco) selling eco-friendly consumer products including the Eco Clean Tabs all-purpose cleaner, Eco Reusable Facial Cleansing Rounds, and WASHCLOUD® Nordic Dish Washing Sponge Cloth. The RVM services are available daily from 9am to 5pm for immediate bottle processing.

Differentiator

Problem solved

Functional benefit

Brands

• WilloEco: E-store brand for eco-friendly products sold by Willowbrook Recycling.

Products and services

• Drive-thru RVM Bottle Return Service Consumer drop-off service at the Langley depot where individuals feed uncrushed bottles and cans into Reverse Vending Machines to receive deposit refunds of 10¢ per container. Available 9am-5pm daily.
• Express Return Service (Encorp) Customers drop off pre-labeled Express bags of beverage containers at the depot; bags are processed and credited to their Encorp Express account at 5¢ per container.
• Drop N' Go Service Customers drop off bags of recyclables and receive a receipt; refunds are picked up after processing. Up to 3 bags (31L blue or clear) are free; a 15% fee applies to the 4th bag and beyond.
• Business Services and Accounts Recycling accounts for local businesses, charities, and organizations, including employee donation programs and corporate CSR initiatives. Charity/organization accounts are subject to a 25% service charge.
• Bottle Drive Fundraising Service Organized bottle drives and mobile pickup service with funds routed to designated community accounts. The Salvation Army is the default charity recipient; other charities such as Gateway of Hope and Children's Hospital are also supported.
• Electronics Recycling Drop-off Drop-off service for household electronics including computers, TVs, tools, exercise equipment, and microwaves, collected and processed under stewardship programs.
• Productcare Household Hazardous Recycling Drop-off collection of commercial lighting, light bulbs, ballasts, fixtures, smoke detectors, and latex paint, processed through Productcare Recycling's stewardship program.
• Blue Box Items Recycling Drop-off service for Blue Box recyclables including plastic containers, paper, glass, and tetra/tin cans, subject to a $0.25 per item fee due to current market conditions.
• Eco Clean Tabs - 6PK All Purpose Cleaner Concentrated zero-waste household cleaner tablets that make six 16-ounce spray bottles, packaged in a minimal bamboo envelope and sold for $17.99 per 6-pack.
• Eco Reusable Facial Cleansing Rounds (Rescued Rounds) Set of 7 assorted reusable cloth rounds made from 100% upcycled materials with cotton flannel front and cotton towel backing; includes a free mesh laundry pouch. Priced at $18.99 per set.
• WASHCLOUD Nordic Dish Washing Sponge Cloth Eco-friendly Nordic dish sponge cloth made with renewable, biodegradable materials; absorbs 15 times its weight in water and can replace 10+ rolls of disposable paper towels. Priced at $9.99 per cloth.

Quantifiable outcome

• Diverts thousands of tonnes of recyclable materials from landfill each year
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Encorp PacificcoreStrategic or Co-development PartnerEncorp Pacific is a not-for-profit stewardship corporation that developed and manages the Return-it system in British Columbia. Willowbrook Recycling operates as an authorized depot for collecting and processing beverage containers under this stewardship program.
• Productcare RecyclingcoreStrategic or Co-development PartnerProductcare Recycling manages stewardship programs for household hazardous products. Willowbrook Recycling serves as a collection site for their programs including paint, smoke detectors, and lighting products.
• Salvation ArmyminorOthersWillowbrook Recycling supports community fundraising by allowing people to donate bottles through Salvation Army accounts. The Salvation Army is the default charity recipient for bottle donations.
• Gateway Of HopeminorOthersWillowbrook Recycling supports this local charity through bottle donation accounts as part of their community giving program.
• Children's HospitalminorOthersWillowbrook Recycling supports the Children's Hospital as a charity recipient for community bottle donations.
• Brewers Distributor Ltd. (BDL)coreStrategic or Co-development PartnerBDL serves as the stewardship agency for most domestic beer and some cider brands. Willowbrook Recycling processes beer containers as part of this system, though they note they are not yet fully licensed by BDL to pay the full deposit.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• GFL Environmental: GFL Environmental is a major North American waste management and recycling services provider with significant BC operations, including recycling collection and processing. It is comparable as a broad incumbent offering solid waste and recycling services that overlap with Willowbrook's commercial and consumer-facing activities.
• Republic Services: Republic Services is one of the largest US-based recycling and waste management companies. It is comparable as a broad incumbent operating recycling collection, processing, and depot-style services that parallel Willowbrook's consumer-facing recycling depot model.
• Waste Management of Canada: Waste Management is the largest waste and environmental services provider in North America, with operations across Canada including recycling collection and processing. It is comparable as the dominant incumbent whose commercial recycling programs overlap with Willowbrook's business-account services.
• Miller Waste Systems: Miller Waste Systems is a Canadian family-owned waste management and recycling company operating across Ontario and Eastern Canada, with growing Western Canadian presence. Comparable as a Canadian recycling incumbent pursuing multi-jurisdiction growth and depot/collection models similar in spirit to Willowbrook's.
• Terrapure Environmental: Terrapure Environmental is a Canadian provider of environmental services including industrial waste management, recycling, and hazardous materials handling. Comparable as a Canadian environmental services incumbent whose handling of specialty waste streams (batteries, paint, electronics) overlaps with Willowbrook's Productcare-affiliated services.
• Cascades Recovery: Cascades Recovery is the recycling and recovery arm of Cascades Inc., operating material recovery facilities and recycling programs across Canada. It is comparable as a Canadian recycler handling paper, plastics, and other recyclables that flow through depot networks like Willowbrook's.
• Emterra Group: Emterra is one of Canada's largest private environmental and recycling companies, operating curbside collection, material recovery facilities, and depot-style recycling across multiple provinces. It competes with Willowbrook for commercial recycling contracts in the lower mainland and represents the type of regional consolidator that could acquire a high-performing depot like Willowbrook.

Direct peers

• Revolution Recycling: Revolution Recycling operates recycling depots in the Greater Vancouver and Fraser Valley region, directly competing with Willowbrook for consumer recycling traffic in the same BC market. Comparable as an independent depot-style recycler using similar drop-off, drive-thru, and container-return service models.
• Encorp Pacific (Return-It): Encorp Pacific operates the Return-it depot network in British Columbia, including company-operated depots that compete directly with Willowbrook for beverage container return traffic. Willowbrook is an authorized independent depot inside Encorp's system, making Encorp both a partner and a direct competitive operator.

Others

• Productcare Recycling: Productcare Recycling operates BC's household hazardous waste stewardship programs (paint, lighting, smoke detectors, batteries). Willowbrook is an authorized Productcare collection site, making Productcare a partner rather than competitor — but it is comparable as the upstream stewardship agency whose program structure determines Willowbrook's hazardous-waste revenue.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WillowbrookRecyclingInc
• Instagraminstagram.com/willowbrookrecyclingservice
• LinkedInlinkedin.com/company/willowbrook-recycling

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willowbrook Recycling