Willow Creek Country Club

What Willow Creek Country Club does

Willow Creek Country Club is a private, member-owned country club located at 8505 Willow Creek Drive in Sandy, Utah, approximately 30 minutes from downtown Salt Lake City and nestled at the base of the Wasatch Mountains. Founded in 1957 by a group of 25 investors known as "The Twenty-Five Associates" on 166 acres of undeveloped land, the club now operates on a 150-acre property centered on an 18-hole, 7,096-yard par-72 championship golf course designed by Henry Hughes with a Donald Ross design lineage and renovated by Damian Pascuzzo in 2004. The club serves approximately 500 members on a multi-generational basis, with families frequently spanning second and third generations. Supporting amenities include a Swimming & Pool Complex with swim team and lessons, the Willow Room and Pub dining venues, an outdoor patio, a Pro Shop carrying major golf brands, and banquet/event facilities capable of hosting up to 400 guests for weddings and corporate meetings. A 2016 reconfiguration reversed the front and back nines and added water features to integrate with a new clubhouse.

The club generates revenue through a tiered subscription membership model with publicly disclosed pricing: Resident Equity Membership at $1,211 per month plus a $200 quarterly food & beverage minimum (with equity ownership and voting rights), Junior Membership at $565 per month with a $3,500 initiation (for adult children of equity members ages 24-35), and Social Membership at $350 per month with a $7,500 initiation (pool, dining, and events without golf privileges). Secondary revenue streams include guest fees ($175 per 18-hole round, $12 pool), swim team and lesson fees ($350), Pro Shop retail, and event/banquet catering services for weddings and corporate retreats. Distribution is entirely direct, managed by a Membership Director, with growth driven primarily by member referrals and word-of-mouth rather than active marketing campaigns. The club employs approximately 50 staff across golf operations, clubhouse management, and membership functions.

Name

Willow Creek Country Club

Legal name

Willow Creek Country Club

Website

https://willowcreekcc.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Willow Creek Country Club is a private, member-owned country club in Sandy, Utah, offering an 18-hole championship golf course, dining venues, pool, and event facilities to approximately 500 multi-generational members through tiered subscription memberships.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

akta.pro secondary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Private country club
• Golf course membership
• Recreational amenities
• Event catering services
• Family club activities

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Dues and Fees: The primary revenue stream consists of membership fees including monthly dues, quarterly food and beverage minimums, and one-time initiation fees. Equity members pay $1,211/month plus $200 quarterly F&B minimum. Junior members pay $565/month plus $3,500 initiation. Social members pay $350/month plus $7,500 initiation plus $200 quarterly F&B minimum.
2. Golf Guest Fees and Amenity Charges: Revenue generated from guest fees for golf ($175 for 18 holes including cart and range balls), pool guest fees ($12 on weekdays, weekends, and holidays), and additional services like swim lessons and swim team fees ($350). Pro shop sales of clubs, apparel, and accessories provide additional revenue.
3. Food and Beverage Revenue: Members and guests generate F&B revenue through dining in the Willow Room, Pub, and patio areas. The quarterly F&B minimums ($200) encourage usage of dining facilities.
4. Event and Banquet Services: Private events including weddings, corporate retreats, and meetings utilize venue spaces (Wasatch Rooms, Executive Board Room, Mountain View Patio) with catering services, generating revenue from event rentals and food/beverage service.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Willow Creek Country Club operates a private membership-based country club built around an 18-hole championship golf course, with members gaining access through Equity, Junior, and Social membership tiers. The club sells recurring monthly dues, one-time initiation fees, and quarterly food and beverage minimums, supplemented by guest fees, Pro Shop retail, dining, swim lessons/team, and paid banquet and wedding event services. The 150-acre property at the base of the Wasatch Mountains serves approximately 500 member families.

Product overview

Willow Creek Country Club operates as a private family-friendly country club offering a portfolio of recreational, dining, and event services centered around its 18-hole championship golf course. The core offering includes the 7,096-yard golf course (originally designed by Henry Hughes in 1957, renovated 2004 by Damian Pascuzzo) along with supporting amenities: a Pro Shop for equipment and apparel, a Swimming & Pool Complex for family aquatic activities, and multiple dining venues (the Willow Room fine dining restaurant, the Pub for casual fare, and patio seating). The club generates revenue primarily through three membership tiers: Resident Equity (full access including golf, pool, dining), Junior (for adult children of equity members aged 24-35), and Social (pool and dining only, no golf). Event services include wedding venues (Wasatch Rooms, Mountain View Patio) and corporate meeting facilities (Executive Board Room, Wasatch Rooms) with full catering capabilities. The clubhouse serves as the hub for member dining and social activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Resident Equity Membership Full-access membership including the championship golf course, driving range, club storage, pool, dining facilities, and social events. Includes green fees and cart fees for the member, spouse, and dependent children under 24, plus voting rights and equity ownership. Priced at $1,211/month with a $200 quarterly food and beverage minimum.
• Junior Membership Membership for adult children of Equity Members aged 24-35 (or married), offering the same privileges as Equity membership but without club equity or voting rights. Priced at $3,500 plus tax initiation and $565 plus tax monthly dues.
• Social Membership Access to the pool, snack bar, dining facilities, lounges, banquet facilities, meeting rooms, and social events for the member, spouse, and dependent children. Excludes golfing privileges. Priced at $7,500 plus tax initiation, $350 plus tax monthly dues, and $200 quarterly food and beverage minimum.
• Pro Shop On-site golf retail shop carrying major brands of clubs, apparel, and footwear (Kjus, Zero Restriction, Puma Golf, Nike, PXG, Callaway, TaylorMade, PING, Cobra, Titleist, Mizuno). Offers demo clubs, re-grip and re-spike services, and year-round member discounts; available to members and their guests.
• Wedding Venues & Catering Wedding event spaces including the Wasatch Rooms (2,500 sq ft, up to 180 guests) and Mountain View Patio (additional 150 guests). Full-service catering includes custom menu design, flowers, entertainment coordination, and limousine arrangement.
• Banquet, Meetings & Events Corporate retreat and event venues including the Executive Board Room for smaller professional meetings, Wasatch Rooms A & B (2,500 sq ft) for up to 180 guests, and Mountain View Patio accommodating up to 400 guests combined. Includes wireless/high-speed data access, audio/video presentation capability, and catered meals.

Quantifiable outcome

• Club maintained 500 members since inception
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/willow-creek-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willow Creek Country Club