Willow Fork Country Club

What Willow Fork Country Club does

Willow Fork Country Club is a private, family-oriented country club located at 21055 Westheimer Parkway in Katy, Texas, a suburb within the Houston metropolitan area. The club serves individual families and members in the surrounding Kelliwood and Cinco Ranch neighborhoods and offers a full-amenity recreation platform centered on an 18-hole championship golf course, 9 lighted outdoor tennis courts, 6 lighted pickleball courts, a Junior Olympic-sized outdoor swimming pool, a fitness center, and multiple dining venues (including the Kensington Ballroom, The Veranda, The Willows Room, and The Hampton Room) used for private events and weddings. Operational staff of approximately 25 includes a General Manager, Membership Director, Director of Golf (PGTAA Class A), Director of Athletics, Director of Food & Beverage, Executive Chef, Golf Course Superintendent, and Member Relations Director.

The club's underlying technology stack is conventional club-management tooling rather than a differentiated platform: the Willow Fork mobile app (iOS/Android, built on Gallus Golf) for member communications and push notifications, TopDog for tennis/pickleball court reservations, GHIN integration for golf handicap tracking, GolfGenius for association tournament scheduling, Digital Range for email marketing, and an Acushnet Golf-powered online pro shop for equipment sales. Revenue is generated through recurring subscription membership dues across Golf, Tennis, and Social tiers on a quote-based (undisclosed) pricing model, supplemented by ancillary streams including cart rentals, guest play, private and group lessons, dining, and private-event hosting. The club is managed by Encore Leisure Group, a multi-property leisure operator overseeing approximately 16 golf and country club facilities.

Name

Willow Fork Country Club

Legal name

Willow Fork Country Club

Website

https://willowforkclub.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Willow Fork Country Club is a private, family-oriented country club in Katy, Texas (Houston suburb) offering an 18-hole championship golf course, tennis and pickleball courts, pool, fitness, dining, and event venues to subscribing individual and family members under management by Encore Leisure Group.

Ownership category

akta.pro rank

Product category

Private Country Club / Recreational Club Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private country club
• Recreational amenities
• Golf course services
• Tennis and pickleball
• Social event hosting

Headquarters

HQ city

Katy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Private Club Memberships: Willow Fork Country Club generates revenue primarily through annual and recurring club membership fees. The club offers different membership tiers including Golf, Tennis, and Social memberships. Members pay periodic dues for access to club amenities including golf, tennis, pickleball, swimming, fitness, and dining facilities. The club also charges fees for cart rentals, guest play, private lessons, and dining services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Willow Fork Country Club is a private membership country club that provides year-round access to recreational, athletic, dining, and social amenities. Core offerings include an 18-hole championship golf course, 9 lighted tennis courts, 6 lighted pickleball courts, a junior Olympic-sized outdoor pool, a fitness center, multiple dining venues, and private event/wedding hosting. Members subscribe via annual Golf, Tennis, or Social membership tiers that grant access to facilities, lessons, leagues, and club events.

Product overview

Willow Fork Country Club is a private country club offering a comprehensive portfolio of recreational and social services. The core offering centers on an 18-hole championship golf course, 9 lighted tennis courts, and 6 lighted pickleball courts, complemented by a Junior Olympic-sized outdoor swimming pool, fitness center, and multiple dining venues. The club operates the Willow Fork App as a mobile platform for member engagement. Additional offerings include junior academy programs for both tennis and golf, private event and wedding venue rental across four distinct spaces, and water aerobics classes. The club is managed by Encore Leisure Group and is positioned as a family-oriented lifestyle destination in Katy, Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Willow Fork Country Club Membership
• Golf
• Tennis & Pickleball
• Pool & Water Aerobics
• Fitness Center
• Dining
• Private Events & Weddings
• Junior Tennis @ The Fork
• Junior Golf
• Willow Fork App

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Encore Leisure GroupflagshipStrategic or Co-development PartnerEncore Leisure Group is the management company that enthusiastically manages Willow Fork Country Club. ELG is a family of golf courses and country clubs, with Willow Fork being one of approximately 16 properties in their portfolio including Tour18 Golf, Eldorado Country Club, Moon Valley CC, and others. ELG provides club management expertise and operational support.
• Rudel GroupcoreImplementation/ SI/ Consulting PartnerRudel Group is providing architectural and design services for capital improvements at Willow Fork Country Club, including pool restrooms upgrades. Renderings of upcoming upgrades have been developed by the Rudel Group partnership.
• TopDogcoreTechnology or IntegrationTopDog is the online booking system used by Willow Fork for tennis and pickleball court reservations, event sign-ups, and drill registrations. Members can book courts up to one week in advance through the TopDog platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Firestone Country Club: Large, established private country club in Akron, OH offering golf, tennis, dining, and event venues under a national hospitality operator — comparable full-service private-club model and member experience, though operating in a different regional market.

Direct peers

• River Oaks Country Club: Premier private country club in Houston, Texas offering golf, tennis, dining, and social amenities to an affluent family membership — the closest direct peer to Willow Fork in the same metro, with comparable amenity mix and member profile.
• Eldorado Country Club: Private country club also managed by Encore Leisure Group, offering golf, tennis, and social membership tiers — directly comparable business model, GTM, and operating playbook since both sit under the same parent management company.
• Champions Golf Club: Houston private golf club with major-championship pedigree, offering an exclusive membership experience and dining/social amenities — comparable high-end private-club model in the same Houston market.
• Carlton Woods Country Club: Luxury private country club north of Houston offering golf, tennis, fitness, and dining to affluent family memberships — comparable upscale positioning with similar amenity breadth.
• Houston Country Club: Historic private country club in the Houston metro with full golf, tennis, fitness, and dining amenities — comparable family-oriented membership model targeting affluent Houston families, with stronger brand heritage.
• Tour 18 Golf: Encore Leisure Group-managed daily-fee and private golf property — comparable operator playbook and customer base to Willow Fork, though with a more golf-centric (less amenity-broad) value proposition.
• Moon Valley Country Club: Encore Leisure Group-managed private country club with similar golf, tennis, and social membership structure — same operator, same revenue model, and same member acquisition approach, making it highly comparable.
• The Clubs of Kingwood: Houston-area private country club offering golf, tennis, fitness, and dining across multiple membership tiers — comparable suburban Houston family-club positioning and amenity breadth.
• Lakeside Country Club: Private Houston-area country club offering golf, tennis, swimming, dining, and event facilities to family memberships — directly comparable amenity mix and member demographic to Willow Fork.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/willowforkclub
• LinkedInlinkedin.com/company/willow-fork-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willow Fork Country Club