WILL ROGERS HIGH SCHOOL

What WILL ROGERS HIGH SCHOOL does

Will Rogers High School, formally Will Rogers Continuation High School, is a public continuation high school operated by the Los Angeles Unified School District (LAUSD) at 14711 Gilmore Street in Van Nuys, California. The school serves credit-deficient high school students who are at risk of not graduating from a traditional comprehensive high school, providing an alternative pathway to a high school diploma through credit recovery, smaller instructional settings, and supplemental academic supports including free tutoring offered three days per week.

Instructional delivery is built around a small site team (seven personnel listed) and a standardized LAUSD technology stack: Schoology as the learning management system, the LAUSD Parent Portal for family engagement, and the iReady adaptive learning platform for diagnostic and personalized instruction. The school further differentiates its offering through a dual-enrollment partnership with Los Angeles Valley College (LAVC), enabling students to earn concurrent college credit while completing high school requirements. Operations are aligned to the LAUSD 2025-2026 Strategic Plan, and the school runs a Winter Academy extension to broaden year-round credit-recovery access. A Family Academy component extends engagement to parents and guardians.

The school's business model is institutional rather than commercial. It does not charge tuition, does not generate third-party revenue, and is funded through LAUSD allocations derived from state and federal K-12 sources. There is no pricing model, sales motion, or equity capital structure; the school's "go-to-market" is effectively the LAUSD enrollment and referral process that channels at-risk students to designated continuation sites. The single most material strategic dependency is therefore the LAUSD district itself, both as funder and as enrollment pipeline.

Name

WILL ROGERS HIGH SCHOOL

Legal name

Will Rogers Continuation High School

Website

https://willrogershs-lausd-ca.schoolloop.com

Company type

Public

Operating status

Operating

Short description

Will Rogers High School is a public LAUSD continuation high school in Van Nuys, California serving at-risk students needing credit recovery toward a high school diploma, with dual enrollment through Los Angeles Valley College and adaptive instruction via iReady and Schoology.

Ownership category

akta.pro rank

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Alternative, Continuation & Credit-Recovery Schools (EDAJAAAG)

akta.pro secondary industries

Remedial & Credit Recovery Learning Centers (EDANAHAK), Public High Schools (EDAJAAAD)

Keywords

• Continuation high school
• Credit recovery education
• Dual enrollment programs
• Secondary education services
• Public school education

Headquarters

HQ city

Van Nuys

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels5 records

Core offering

Will Rogers Continuation High School is a public continuation high school within the Los Angeles Unified School District (LAUSD) that serves students who have fallen behind on credits and need an alternative pathway to earn a high school diploma. The school delivers credit-recovery academic programming across English, History, Math, Science, and Electives, supplemented by Dual and Concurrent College Courses with Los Angeles Valley College (LAVC), free after-school tutoring three days per week, a Winter Academy seasonal session, and integrated socio-emotional support resources.

Product overview

Will Rogers High School is a continuation high school offering a single, integrated educational program focused on credit recovery for students who need to regain academic credits. The school provides core academic departments (English, History, Math, Science, Electives) along with supplementary programs including Dual & Concurrent College Courses for advanced students, free after-school tutoring services, Winter Academy seasonal programs, and Family Academy resources. The school utilizes Schoology as its learning management system and the LAUSD Parent Portal for family engagement. All programs work together within LAUSD's unified educational infrastructure to support the school's mission of helping students write their success stories.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Stride, Inc. (formerly K12 Inc.): Public online learning company offering alternative education, credit recovery, and virtual school programs serving at-risk and credit-deficient K-12 students. Comparable to Will Rogers in serving non-traditional high-school students needing alternative pathways, though delivered online rather than as a single physical continuation campus.
• Insight Schools of California (K12/Stride brand): California-accredited online public high school offering credit recovery and alternative pathways for at-risk students, often through district partnerships. Comparable to Will Rogers as a tuition-free alternative education provider focused on credit-deficient teens, but delivered virtually.

Broad incumbents

• Connections Academy (Stride/Pearson): Operator of tuition-free online public schools, including alternative and credit-recovery programs for students who have fallen behind in traditional schools. Comparable to Will Rogers in serving credit-recovery and at-risk students through an alternative, flexible-scheduling model, but at national scale and online.

Direct peers

• Los Angeles Unified School District – Other Continuation High Schools: LAUSD operates multiple continuation high schools across the Valley and greater LA (e.g., in neighboring District 1, 3, 4, 5). These peer campuses serve the same credit-recovery student population, compete for the same district referrals via enroll.lausd.net, and use the same Schoology LMS and Parent Portal stack.

Others

• iReady / Curriculum Associates: Provider of the iReady diagnostic and instruction platform that Will Rogers lists under its Parents section. Although not a direct competitor, Curriculum Associates is an enabling EdTech vendor in the alternative-education stack — peer in the sense that its platform is now part of Will Rogers' instructional intervention model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/WillRogersHS23
• Facebookfacebook.com/laschools
• Instagraminstagram.com/wrchs_counselor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WILL ROGERS HIGH SCHOOL