Winarts

What Winarts does

Winarts (legal name: Winarts Arte di Benedetta Crippa) is a Milan-based, privately held art gallery and online retailer that promotes and sells original contemporary works by approximately twenty emerging artists, most with formal training from art academies. The company was founded around 2014 by co-founders Benedetta Crippa and Martina Moglia as a sole proprietorship under Italian law (P.IVA 11147990961), and it operates without external funding, a parent company, or public listing. It serves individual art collectors, home decorators, and corporate buyers seeking affordable original paintings, sculptures, and mixed media, with prices typically ranging from €100 to €6,500 and most works clustered between €500 and €3,000.

The business runs a dual online/offline distribution model. The online channel is a WooCommerce storefront hosted at winarts.it, accepting PayPal or credit card payments, offering international shipping with non-EU import-duty handling, and supporting a 24-hour order cancellation policy. The offline channel is a physical gallery (Spazio Contemporaneo) at Via Carlo Ravizza 18, Milan, with limited public hours and appointment-based access, supplemented by recurring events at partner venues including Palazzo Beltrade, Casa dell'Energia, Officine Traviganti, and Teatro Primo Studio. The company averages one event every two months and participates in multiple European art fairs (Affordable Art Fair in Bruxelles, Amsterdam and Milano; Art Parma; YIA Art Fair; Beaulieu Lausanne; BOOMING Contemporary Art Show in Bologna).

Winarts generates revenue almost entirely through one-time sales of individual artworks, supplemented by exhibition hosting and art fair participation. Marketing is conducted primarily through the company website, an Instagram account (@winarts_arte), a Facebook page (Winarts Associazione Culturale), and an email newsletter that offers a 5% first-order discount. No revenue, transaction volume, or profitability figures are publicly disclosed. The current organization totals seven employees, of which the two co-founders form the operational core.

Name

Winarts

Legal name

Winarts Arte di Benedetta Crippa

Website

https://winarts.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Winarts is a Milan-based independent art gallery and WooCommerce online shop, founded in 2014 by Benedetta Crippa and Martina Moglia, that sells original contemporary works by approximately twenty emerging artists to individual collectors, home decorators, and corporate buyers at prices between €100 and €6,500.

Ownership category

akta.pro rank

Product category

Contemporary Art Gallery

NAICS

Art Dealers (459920)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industry

Arts, Crafts & Maker Fairs (MPAGAFAJ)

Keywords

• Contemporary art gallery
• Emerging artist promotion
• Original artwork sales
• Art exhibitions and vernissages
• International art fair participation

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Artwork Sales: Primary revenue from selling original contemporary artworks (paintings, sculptures, mixed media) created by represented emerging artists. Prices range from approximately €100 to €6,000+ depending on artist, size, and technique. One-time transaction model for each artwork purchase.
2. Exhibition and Event Hosting: Revenue generated through hosting exhibitions, vernissages, and cultural events at their gallery space and at external venues. Events feature wine tastings and cultural programming alongside artwork presentations.
3. Art Fair Participation: Revenue from participating in international art fairs including Affordable Art Fair (Bruxelles, Amsterdam), Art Parma, YIA Art Fair, Beaulieu Lausanne, and BOOMING Contemporary Art Show. Galleries typically purchase booth space and sell directly to fair visitors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Winarts curates, exhibits, and sells original contemporary artworks—paintings, sculptures, and mixed media—by more than 20 emerging artists with Art Academy backgrounds, at affordable price points generally ranging from €100 to €6,500. Sales occur through a WooCommerce online shop, a Milan gallery at Via Carlo Ravizza 18, and international art fairs, supported by a recurring program of vernissages, solo shows, and cultural evenings that build a community of returning collectors.

Product overview

Winarts is a Milan-based art gallery and promotion company founded by Benedetta Crippa and Martina Moglia, operating as a unified offering across three interconnected channels: an online e-commerce shop (winarts.it/shop) for direct artwork sales, physical exhibition spaces and vernissages at Via Carlo Ravizza 18 and partner venues (Palazzo Beltrade, Casa dell'Energia, Officine Traviganti), and participation in international art fairs. The portfolio comprises original paintings, sculptures, and photographs by 20+ represented emerging artists, all with academic backgrounds from art academies, sold at affordable prices. Additional services include Art Meetings (educational cultural events), press/media relations, and a newsletter subscription with first-order discount. The platform uses WooCommerce/WordPress for e-commerce functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Art Shop

Quantifiable outcome

• One event every two months maintaining consistent engagement with collectors and artists

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Palazzo BeltrademinorOthersExternal venue used for exhibitions and vernissages. Innovative location hosting Winarts events.
• Casa dell'EnergiaminorOthersExternal venue partner for Winarts exhibition events and cultural evenings.
• Officine TravigantiminorOthersInnovative venue used for exhibitions and cultural events. Part of Winarts' strategy to host events in original, creative spaces.
• Teatro Primo StudiominorOthersTheater venue partner for Winarts events and artistic presentations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Degree Art: UK-based online gallery specializing in emerging contemporary artists, including graduate and art-academy talent. Comparable to Winarts' positioning of academically trained emerging artists at accessible prices, with a UK rather than Italian base.
• Ideel Art: Online gallery curating emerging contemporary artists with a focus on discovery and editorial storytelling. Comparable emerging-art thesis and online-first distribution, but smaller scale and US-leaning audience.

Direct peers

• Singulart: Online-first marketplace that sells original contemporary artworks directly by emerging and mid-career artists globally. Closely comparable to Winarts' WooCommerce shop: same affordable-price band, same emerging-artist thesis, same direct-to-consumer model.
• Saatchi Art: Global online gallery selling original art from emerging artists, including curated editions and originals across price points. Comparable in offering affordable original contemporary work to first-time collectors, with much larger scale.
• Rise Art: Curated online art platform for emerging contemporary artists, offering buy-now and rental options for residential and corporate clients. Comparable to Winarts' hybrid collector/corporate-buyer approach.
• Artsper: European online gallery aggregating thousands of contemporary artists with curated selection and certificate of authenticity. Overlaps with Winarts on online emerging-art curation and pan-European shipping, with broader artist base.

Broad incumbents

• Artsy: Major online marketplace and discovery platform for galleries, auctions, and art fairs, with extensive inventory of contemporary works. Comparable aggregator/listing layer for emerging-art buyers, but with broader scope and much larger scale.
• Affordable Art Fair: Organizer of recurring art fairs across Europe (Brussels, Amsterdam, Milan, London, NYC) that Winarts actively participates in. Comparable because it shapes the buyer pool and commercial context in which Winarts operates, even though it is a fair operator rather than a peer gallery.

Others

• Artnet: Online art marketplace and auction platform connecting galleries and collectors globally. Comparable as an infrastructure layer for art discovery and secondary-market price transparency that Winarts' collectors and artists reference, rather than a direct competitor.

Regional players

• Galleria Carla Sozzani: Established Milan contemporary gallery and concept store, focused on photography, design, and contemporary art. Comparable as a Milan-based physical gallery anchoring the city's contemporary art scene, but more established and museum-scale rather than emerging-art focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookit-it.facebook.com/pages/Winarts-Associazione-Culturale/153690344686907
• Instagraminstagram.com/winarts_arte
• LinkedInlinkedin.com/company/winarts

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winarts