Willy's

Name

Willy's

Legal name

Willy's Eethuis

Website

https://willysbreda.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Turkish Restaurant / Casual Dining

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Mediterranean & Middle Eastern Fast Casual (THAFABAD)

akta.pro secondary industry

Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European) (THAFABAM)

Keywords

• Turkish restaurant
• Mediterranean cuisine
• Sandwiches and durum
• Grilled meat dishes
• Casual dining

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Distribution channels1 record

Core offering

Willy's Eethuis is a single-location Turkish and Mediterranean restaurant in Breda, Netherlands, that prepares and serves food for dine-in and takeaway. Its menu spans sandwiches and durum wraps, Turkish-style pizza, salads, mixed grill platters, plate dishes (schotels), and Italian-style pizzas, with an allergen checklist made available to guests.

Differentiator

Problem solved

Functional benefit

Products and services

• Broodjes & Durum Sandwiches and durum wraps combining traditional Turkish fillings with Dutch-style fast food format, sold to dine-in and takeaway customers.
• Turkse Pizza Turkish-style pizza (lahmacun-style flatbread) with various toppings, served as a signature item for dine-in and takeaway customers.
• Salades Fresh salad options offered as a lighter menu choice for dine-in and takeaway customers.
• Schotels Plate dishes featuring combinations of meat and vegetables served on a plate, sold to dine-in and takeaway customers.
• Mix Grill Gerechten Mixed grill platters featuring combinations of grilled meats, sold to dine-in and takeaway customers.
• Pizza's Traditional Italian-style pizzas offered as part of the menu for dine-in and takeaway customers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Domino's Pizza Netherlands: National delivery-led pizza chain with broad scale and digital ordering — competes for the same casual pizza/takeaway occasions that Willy's targets from its dine-in restaurant.
• Febo: Iconic Dutch quick-service chain for snacks and burgers — adjacent competitor for low-ticket, quick-meal occasions in Willy's neighborhood trade area.
• KFC Netherlands: National fried-chicken and grill-led QSR chain — competes for the mix-grill and casual-fried-meal occasions that are part of Willy's menu's positioning.
• McDonald's Netherlands: Largest quick-service incumbent in the Netherlands with drive-thru, dine-in, and delivery — anchors the broader fast-casual landscape in which Willy's competes for casual-meal occasions.
• Subway Netherlands: Global sandwich/sub chain with strong NL presence — direct overlap with Willy's broodjes (sandwiches) and wrap daypart, particularly in shopping-center and takeaway contexts.

Others

• Thuisbezorgd (Just Eat Takeaway): Dominant Dutch food-delivery marketplace — not a restaurant but a critical channel partner: any future delivery monetization by Willy's would route through this platform.

Direct peers

• Bodega Jaouad: Dutch Turkish grocery-and-eatery hybrid selling prepared döner, dürüm, and pizza-style snacks — directly comparable to Willy's mix of takeaway Turkish fast food and grocery-adjacent retail.
• Pita Boss: Dutch pita/Mediterranean fast-casual concept selling wraps, salads, and grilled proteins — overlaps with Willy's Mediterranean-style sandwich and grill positioning for a similar target customer.
• Döner & Pizza Company: Multi-outlet Dutch chain specializing in dürüm, döner kebab, and pizza — competes with Willy's on the exact same product categories and on the same dine-in/takeaway model.

Regional players

• New York Pizza: Largest Dutch pizza delivery and dine-in chain — directly competes with the pizza half of Willy's menu, especially on the takeaway side, and operates across the same Breda-area consumer base.

Market position

Customer concentration

• LinkedInlinkedin.com/company/willy's

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willy's