What Wilo & Grove does

Wilo & Grove is a Paris-based independent art gallery operating a direct-to-consumer model that combines a physical showroom at 52 rue Montmartre (Paris 2e) with a WooCommerce-based e-commerce platform. Founded in 2017, the company curates original artworks — paintings, sculptures, ceramics, photographs, collages, engravings, and design furniture — from a roster of more than 50 vetted independent artists, priced between €100 and €5,000 per piece. The business targets individual art collectors and enthusiasts seeking accessible original works without the opacity of traditional galleries.

The operating model centers on curated discovery and reduced purchase friction. Differentiated features include a photo-simulation tool that lets buyers visualize artworks in their own space, installment payment options, a monthly '30 du 30' drop of 30 new arrivals, gift cards, and a Wilolist wishlist function. The company maintains an owned-media ecosystem — an Instagram community (@WILOANDGROVE), email newsletter, the 'Wilovers' collector community, and a published book ('Sortons l'art du cadre' with Flammarion) — that supports both customer acquisition and brand authority. Worldwide secure delivery with 15-day free returns extends reach beyond France.

Wilo & Grove is privately held with no disclosed funding, six employees, and no disclosed revenue. Revenue derives almost entirely from one-time sales of curated original artworks across categories. The unit-pricing model, horizontal customer segmentation, and absence of named enterprise or anchor accounts indicate a long-tail volume strategy rather than a concentrated revenue model.

Name

Wilo & Grove

Website

https://wilo-grove.com

Company type

Private

Operating status

Operating

Short description

Wilo & Grove is a Paris-based independent art gallery operating a DTC omnichannel model (physical showroom plus WooCommerce e-commerce), curating original artworks from 50+ independent artists priced €100–€5,000 for individual collectors.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Artwork sales: Primary revenue stream from the sale of curated original artworks (paintings, sculptures, photographs, ceramics, collages, prints, and design furniture) sourced from independent artists and sold directly to consumers via the e-shop and physical gallery. Prices range from €100 to €5,000 per piece.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Wilo & Grove is a Paris-based art gallery that curates and sells original contemporary artworks (paintings, sculptures, ceramics, photographs, collages, engravings, and design furniture) from over 50 independent artists through a physical gallery at 52 rue Montmartre and a full WooCommerce-based e-commerce platform. Works are priced between €100 and €5,000, supported by personalized advisory, a photo simulation tool, installment payments, worldwide secure delivery, and a monthly '30 du 30' collection drop.

Product overview

Wilo & Grove is a next-generation online and physical art gallery based in Paris, offering an e-commerce platform (E-Shop) for original artworks priced between 100€ and 5000€. The core product portfolio includes: the E-Shop for direct art purchases with filtering capabilities; the monthly 30 du 30 collection featuring 30 curated new arrivals; a physical gallery at 52 rue Montmartre for in-person viewing; and gift cards. Product categories span paintings and watercolors, sculptures (including ceramics from artists like Danielle Lescot), photographs, collages, engravings, and design furniture/objects (such as Biombo's handcrafted oak pieces with waxed cotton cord). Supporting services include an in-situ photo simulation tool for visualizing art in one's home, a wishlist feature (Wilolist), artist interview content, and a newsletter. The gallery positions itself as democratizing access to original art through careful curation and accessible pricing, with personalized customer support guiding buyers from selection to delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Contemporary Artworks (E-Shop) Online storefront where customers can browse, filter by type/format/ambiance/artist, and purchase original artworks from a curated roster of 50+ independent artists. Supports secure worldwide delivery and installment payments.
• 30 du 30 Monthly Collection A monthly curated drop of 30 fresh original artworks released on the 30th of each month, positioned as an accessible price-point discovery event for art collectors.
• Carte Cadeau (Gift Cards) Digital gift cards purchasable through the e-shop, allowing recipients to select their own artwork from the curated gallery collection.
• Nos Digigraphies (Limited Edition Digital Prints) Limited edition digital prints (digigraphies) offered by the gallery from select artists as a more accessible alternative to original works.
• Physical Gallery (52 rue Montmartre, Paris 2e) Walk-in art gallery in Paris offering in-person viewing of curated artworks, exhibitions, and personalized art advisory from the Wiloteam.
• Book 'Sortons l'art du cadre' (with Flammarion) Art book co-published with Flammarion, sold at €19.90 through the gallery e-shop, extending the gallery's brand reach beyond its physical and digital storefronts.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FlammarionminorOthersWilo & Grove co-published the book 'Sortons l'art du cadre' with Flammarion, sold at €19.90 through the e-shop. This partnership serves as a content marketing and credibility asset for the gallery, extending its brand reach beyond the gallery walls.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Artsper: Paris-based online art marketplace offering curated original works from a broad roster of artists at accessible price points. Directly comparable business model, geography, and target customer to Wilo & Grove.
• Saatchi Art: Leading online art gallery selling original works from emerging and established artists worldwide, with similar curated-discovery positioning and price tier overlap to Wilo & Grove.
• Singulart: Paris-founded online art gallery selling original paintings, sculptures, and photography from a global artist roster at similar accessible price ranges, with strong European footprint comparable to Wilo & Grove.
• Artmajeur: Online art marketplace enabling artists to sell originals directly to buyers across Europe, with comparable e-commerce-first model and price band to Wilo & Grove.
• Rise Art: London-based online gallery curating and selling original contemporary art to a similar audience of new collectors, with overlapping functionality around interior visualization and accessible pricing.
• Degree Art: Online art gallery focused on emerging artists and accessible original works, targeting first-time collectors in a similar value proposition to Wilo & Grove.
• KAZoART: French online art gallery selling original contemporary works from independent artists at accessible price points, with strong geographic and customer overlap to Wilo & Grove.

Broad incumbents

• Artnet: Long-established online art marketplace and auction house with much broader inventory and price tiers than Wilo & Grove, but overlapping customer base of collectors browsing original works online.
• The Other Art Fair: Global art fair focused on emerging and affordable original art, with overlapping target customers and curation philosophy, though operating a physical fair model rather than always-on e-commerce like Wilo & Grove.
• 1stDibs: Online luxury marketplace with a significant original art category alongside furniture and design, overlapping with Wilo & Grove in design furniture and decorative art and serving a similar collector customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/WILOANDGROVE

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilo & Grove