Wilson’s Farm Market

What Wilson’s Farm Market does

Wilson Farm Market is a fourth-generation family farm founded in 1947 in Lincoln, Massachusetts, operating 580 protected acres across two counties. The company grows 320+ varieties of produce, including 40+ rare heirloom tomato cultivars and 18 heritage apple varieties, with 210 acres USDA Organic certified and all pollinator-dependent crops Bee Better Certified. The farm employs 142 year-round staff and up to 380 seasonal workers at peak harvest, and serves roughly 11,500 families each week. Core differentiation is anchored in a same-day harvest model: 86% of what the farm sells is harvested, picked, or baked within 24 hours of being stocked, supported by a 100% freshness guarantee. Distribution is built around a farmstand at 580 Pleasant Street, Lincoln, MA, a same-day delivery service within a 25-mile radius using owned refrigerated vans, and a multi-tier CSA subscription program (Garden $32, Homesteader $48, Family $68) operating since 2008 with 1,800+ weekly subscribers at 94% retention.

Revenue is generated across five streams: farmstand retail, CSA subscriptions (24-week season, mid-May through early November), same-day e-commerce delivery, wholesale trade accounts (fine-dining restaurants, caterers, schools, healthcare facilities), and farm experiences including pick-your-own operations, a farm bakery producing stone-milled sourdough and seasonal goods, and private events. Wholesale minimums range from 6 mixed cases (fine dining) to 15 cases (schools), with Net-7 invoicing for standing accounts and Net-30 for institutional buyers. The Gleaning Wilson's program donates 240,000 lb of surplus annually to regional food banks and offers discounted surplus to trade accounts. Customer engagement is reinforced through free school tours (6,000+ children annually), Field Notes newsletters, and a #1 Farm Market regional ranking by New England Living Magazine for six consecutive years (2019-2024). The technology base is agricultural and operational rather than software-driven, with no AI/ML, app, or API capabilities disclosed.

Name

Wilson’s Farm Market

Legal name

Wilson Farm Market

Website

https://wilsonfarmmarket.net

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

Wilson Farm Market is a fourth-generation, 580-acre family farm in Lincoln, Massachusetts, selling ultra-fresh produce via farmstand, CSA subscriptions, same-day delivery, wholesale trade accounts, and on-farm experiences to Boston-area families, chefs, schools, and healthcare facilities.

Ownership category

akta.pro rank

Product category

Farm Market Retail

NAICS

Fruit and Tree Nut Farming (1113), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

akta.pro secondary industries

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Farm market retail
• CSA produce subscription
• Wholesale produce supply
• Pick-your-own produce
• Farm bakery goods

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Farmstand Retail Sales: Direct retail sales through the farmstand at 580 Pleasant Street, Lincoln, MA. Open daily 8am-6pm (Mon-Sat), 9am-5pm (Sunday). Sells 320+ varieties of produce, baked goods, dairy, pantry items, and seedlings.
2. CSA Subscription Program: Community Supported Agriculture subscription boxes offered in three tiers (Garden $32, Homesteader $48, Family $68) for 24-week season. 1,800+ active weekly subscribers with 94% retention rate. Program running since 2008.
3. Same-Day Local Delivery: E-commerce ordering with same-day delivery within 25-mile radius. Orders placed by 11am delivered by 6pm. Packed in same crates used for field harvest.
4. Wholesale Trade Accounts: Wholesale supply to fine-dining restaurants (6+ mixed cases minimum), caterers (10+ cases per event), schools/higher-ed (15+ cases), and healthcare facilities (12+ cases). Standing weekly orders, event buys, term contracts, and gleaning surplus pricing available.
5. Farm Experiences & Events: Revenue from pick-your-own produce, farm-to-table private events in red barn (60 seated/120 standing), school field trips, and weekend family activities including Heirloom Apple Tasting event.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wilson Farm Market is a fourth-generation, 580-acre family farm in Lincoln, MA that grows, picks, and sells 320+ varieties of seasonal produce, baked goods, dairy, eggs, and pantry items directly to consumers through its farmstand, a 24-week CSA subscription program, same-day local delivery within a 25-mile radius, and seasonal pick-your-own experiences. The farm also operates a B2B wholesale trade desk supplying fine-dining restaurants, caterers, schools, and healthcare facilities. The bakery produces stone-milled, 18-hour fermented sourdough and seasonal items, and 86% of produce is harvested within 24 hours of purchase.

Product overview

Wilson Farm Market operates as a fourth-generation family farm with a multi-channel retail and B2B model. The core offering combines a physical farmstand (580 Pleasant Street, Lincoln, MA) with CSA subscription boxes, same-day local delivery, and wholesale supply to Boston-area chefs and institutions. Pick-Your-Own produce and farm tour experiences round out the customer-facing operations. The integrated model spans from field to consumer: the farm grows produce, the bakery transforms it, and multiple fulfillment channels (farmstand pickup, home delivery, wholesale delivery, u-pick) serve different customer segments. The Gleaning Wilson's program handles surplus while the wholesale desk supports fine-dining, catering, school, and healthcare accounts with standing orders and event-based purchasing.

Differentiator

Problem solved

Functional benefit

Products and services

• Wilson Farm CSA (Community Supported Agriculture) A 24-week weekly produce subscription (mid-May through early November) offering three tiered shares — Garden ($32/box, 6-8 items, 8-10 lb for 1-2 people), Homesteader ($48/box, 8-10 items, 14-16 lb for 3-4 people, most popular), and Family ($68/box, 10-13 items, 20-24 lb for 5+ people). Subscribers can pick up at the farm, at 12 pickup sites from Lexington to Wellesley, or receive 25-mile home delivery. Includes monthly pasture-egg half-dozen, honey jar, and seasonal sourdough loaf add-ons; member portal supports swaps and pause functionality.
• Farmstand Retail On-site retail store at 580 Pleasant Street, Lincoln, MA selling 320+ varieties of produce, baked goods, dairy, eggs, pantry items, and seedlings. Open daily Mon-Sat 8am-6pm, Sunday 9am-5pm. 86% of inventory is harvested within 24 hours of stocking. Free on-site parking for cars, buses, and bicycles.
• Same-Day Local Delivery Online ordering from wilsonfarmmarket.net/shop with same-day delivery within a 25-mile radius of the farmstand. Orders placed by 11am are delivered by 6pm the same day, packed in recyclable kraft boxes using the farm's own refrigerated vans.
• Wholesale Produce Supply B2B produce supply program serving fine-dining restaurants (minimum 6 mixed cases opening order), caterers and event producers (minimum 10 cases per event), schools and higher education (minimum 15 cases per delivery with term contracts aligned to academic calendar), and healthcare/nursing facilities (minimum 12 cases per delivery with soft-texture and IDDSI-friendly options). Offers standing weekly orders, one-off event buys, and term contracts with inside-25-mile delivery and Net-7/Net-30 billing. 97.4% on-time fill rate across standing weekly wholesale deliveries.
• Pick-Your-Own Experience Seasonal u-pick operations offering strawberries (June), blueberries and raspberries (July), heirloom tomatoes (August), and heirloom apples (September). Includes a 1.5-acre heritage apple orchard holding 18 heritage cultivars (Roxbury Russet, Cox's Orange Pippin, Esopus Spitzenburg, Ashmead's Kernel, Calville Blanc d'Hiver, and others).
• Farm Tours & Events Educational and recreational farm experiences including free guided school tours hosting 6,000+ children annually, private farm-to-table events in the red barn (seats 60 / standing 120), weekend family activities including orchard storytime and corn maze, and the annual Heirloom Apple Tasting event (last weekend of September).
• Gleaning Wilson's Surplus Program Surplus produce donation and discount program routing extra harvest to regional food banks (240,000 lb donated annually). Surplus is also offered to trade accounts at sliding discounts on Fridays.
• Farm Bakery On-site bakery producing sourdough, rye, seasonal pies, cider donuts, galettes, and scones. Uses stone-milled New York flour with 18-hour sourdough fermentation. Bakers start at 4am with products ready by 8am opening.

Quantifiable outcome

• 86% of produce harvested within 24 hours of purchase
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Imperfect Foods: D2C subscription box for produce and groceries with same-week home delivery. Competes for the same weekly-produce-in-the-fridge use case as Wilson's CSA, but at a tech-enabled national scale.
• Misfits Market: D2C produce and grocery subscription delivering directly to consumer homes in the Northeast and nationwide. Overlaps with Wilson's same-day delivery and CSA model but at a larger national scale and different sourcing model (rescue produce).

Direct peers

• Suzie's Farm: San Diego-based family farm operating a CSA, on-site farmstand, u-pick, and farm dinners. Closely mirrors Wilson's combination of D2C subscriptions, retail, agritourism, and events under one farm brand.
• Polyface Farm: Multi-generational regenerative farm in Virginia running CSA memberships, on-site sales, and wholesale accounts. Comparable as a family-owned farm operating direct subscriptions and trade supply with transparency as the core brand.
• Essex Farm: Year-round CSA farm in Essex, NY offering weekly produce, meat, eggs, and value-added goods direct to subscribers. Highly comparable multi-generation farmstand-plus-CSA model with full transparency on growing practices.
• Stone Barns Center for Food & Agriculture: Working farm and education center in Pocantico Hills, NY with on-site farmstand, CSA-adjacent distribution, and agritourism events. Comparable as a farm-with-experiences model anchored by direct retail and education programming.

Broad incumbents

• Trader Joe's: Specialty grocer with deep curated produce assortment at value price points across the Northeast. Competes in the same household grocery basket with a different model — volume/scale vs. Wilson's freshness/single-farm positioning.
• Whole Foods Market: National natural/organic grocery chain emphasizing local sourcing, organic certification, and premium fresh produce. The most direct conventional competitor for Wilson's organic, heirloom, and locally-grown positioning.
• Wegmans: Large Northeastern grocery chain with strong fresh-produce reputation, in-store farm-style displays, and prepared foods. Competes for the Boston-area household food dollar with broader assortment and lower price points than Wilson's.

Regional players

• Lancaster Farm Fresh Cooperative: Organic-produce cooperative of ~120 farms in Pennsylvania running a CSA program across the Mid-Atlantic and Northeast. Comparable wholesale/CSA hybrid serving institutional and consumer buyers in the same Eastern Seaboard geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wilson%E2%80%99s-farm-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilson’s Farm Market