Wilson Wraight
- Company typePrivate
- Founded1990
- HeadquartersBury St Edmunds, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Wilson Wraight firmographics
Firmographics- Name
- Wilson Wraight
- Legal name
- Wilson Wraight LLP
- Website
- https://wilsonwraight.co.uk
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Wilson Wraight industry classification
Industry- Product category
- Rural Consultancy Services
- NAICS
- Farm Management Services (115116), Support Activities for Agriculture and Forestry (115)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Whole-Farm Business Management & Budgeting Advisory (AFACAJAA)
- akta.pro secondary industries
- Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH), Capital Projects & Farm Expansion Advisory (Feasibility, Site Planning, ROI) (AFACAJAN), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)
Keywords
Where Wilson Wraight is headquartered
LocationHeadquarters
- HQ city
- Bury St Edmunds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Wilson Wraight business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Agricultural Management Consultancy: Fee-based consultancy services for farm business management, budgets, bookkeeping, appraisals, tenders, joint ventures, subsidy applications, recruitment, and direct farm management.
- Planning Consultancy Services: Planning consultancy through Waypoint Planning brand covering residential, commercial, rural planning and strategic land services.
- Environmental Management Advisory: Advisory services for Environmental Land Management schemes including Sustainable Farming Incentive (SFI) applications, Local Nature Recovery, and biodiversity net gain.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Consultancy Advice |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Wilson Wraight product offering
Product offeringCore offering
Wilson Wraight LLP provides partner-led rural consultancy services to farmers, landowners, and rural property developers across England, organised across three practice areas: Agricultural Management (farm budgets, appraisals, bookkeeping, tenders, joint ventures, subsidy/grant applications, direct management, recruitment), Waypoint Planning Consultancy (residential/commercial planning, rural planning, homeowner advice, strategic land promotion), and Environmental Management (Environmental Land Management schemes, Sustainable Farming Incentive, Local Nature Recovery). The firm also offers free initial consultancy advice and delivers DEFRA-funded programmes such as the Future Farming Resilience Fund.
Product overview
Wilson Wraight is a rural consultancy LLP offering a unified service portfolio organized across three main practice areas: Agricultural Management, Waypoint Planning Consultancy (a sub-brand), and Environmental Management. The Agricultural Management arm provides services including budgeting, appraisals, analytics, tenders, joint ventures, subsidy and grant applications, direct management, bookkeeping, and recruitment. The Waypoint Planning brand covers residential, commercial, rural planning, and strategic land services. Environmental Management encompasses ELM schemes, SFI support, and Local Nature Recovery. The firm also offers free consultancy advice as an entry point, and partners with clients through the Harper Adams Scholarship Programme. All services are delivered by a team of consultants and partners based from offices in Bury St Edmunds and South East England.
Differentiator
Problem solved
Functional benefit
Brands
- Waypoint Planning: Planning consultancy offering residential and commercial planning, homeowner planning advice, rural planning, and strategic land services. Launched as part of Wilson Wraight LLP in January 2026.
Products and services
- Agricultural Management Comprehensive farm business management consultancy for farmers and landowners covering budgets and management accounts, appraisals, tenders, joint ventures, subsidy and grant applications, direct farm management, bookkeeping, and recruitment, with personalised strategy and ongoing advisory support.
- Waypoint Planning Consultancy Planning consultancy sub-brand under Wilson Wraight LLP offering residential and commercial planning applications and appeals, homeowner planning advice, rural planning consultancy, and strategic land promotion/site allocation services to landowners and developers.
- Environmental Management Environmental consultancy covering Environmental Land Management schemes, Sustainable Farming Incentive (SFI) applications and management, and Local Nature Recovery advisory to help farmers and landowners meet conservation, biodiversity, and natural capital objectives.
- Free Consultancy Advice Complimentary initial advisory session offered to prospective farmers, landowners, and rural businesses as a low-friction entry point to Wilson Wraight's broader consultancy services.
- Future Farming Resilience Fund Support DEFRA-funded business support package helping Basic Payment Scheme (BPS) recipients understand agricultural transition changes and adapt their business models, delivered through pre-visit questionnaires, on-farm meetings, structured reports, and follow-up sessions.
Quantifiable outcome
- 30+ years of continuous operation as rural consultancy
Companies that use Wilson Wraight
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Wilson Wraight technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Wilson Wraight partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Harper Adams UniversitycoreLong-standing scholarship and placement programme partnership. Wilson Wraight has supported Harper Adams University students since 2014 through their Agricultural Management Consultant Scholarship. Students receive a year of employment experience, mentorship from partners, and are fully integrated into the business. Over 13-15 students have participated in the programme.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Wilson Wraight competitors and assessment
Company assessmentBroad incumbents
- Carter Jonas: Carter Jonas is a UK-wide property consultancy with a substantial rural, agribusiness, planning, and environmental advisory practice. It directly competes with Wilson Wraight across agricultural consultancy, planning, and estate management but at a larger national scale.
- Bidwells: Bidwells is a major UK property and rural consultancy covering agribusiness, planning, environmental, and rural estate services. Comparable to Wilson Wraight in its integrated rural-and-planning offering but with broader regional coverage and larger deal flow.
- Strutt & Parker: Strutt & Parker is a long-established UK rural estate agency and consultancy with deep expertise in farm management, country houses, and land agency. Overlaps with Wilson Wraight across agricultural management and planning, but at significantly greater scale as part of BNP Paribas Real Estate.
- Knight Frank (UK Rural): Knight Frank's UK Rural practice delivers estate management, farm consultancy, and agribusiness advisory. Comparable integrated rural advisory to Wilson Wraight, though serving higher-end and institutional clients at global-firm scale.
- Savills (UK Rural): Savills' UK Rural team provides farm management, estate management, agribusiness, and planning advisory. Highly comparable service mix to Wilson Wraight but at global-firm scale and with institutional client reach.
Direct peers
- Galbraith: Galbraith is a UK rural and property consultancy covering farm management, estate agency, environmental schemes, and planning across Scotland and northern England. Comparable integrated rural advisory, although more regional in its UK footprint.
- Davidson & Robertson: Davidson & Robertson is a Scottish/UK rural surveying and farm management firm offering estate management, agricultural consultancy, and environmental advisory. Closely comparable rural advisory peer to Wilson Wraight in services and SME scale.
- Acorus Rural Property Consultants: Acorus is a UK rural property consultancy covering planning, development, and rural land advisory. A close direct peer to Wilson Wraight's Waypoint Planning sub-brand, especially on strategic land and rural planning work.
- Brown & Co: Brown & Co is a UK rural property and business consultancy offering farm sales, management, planning, and agribusiness advisory. Closely comparable in size, geography (East Anglia focus), and integrated service model to Wilson Wraight.
Regional players
- Clarke & Simpson: Clarke & Simpson is a Suffolk-based estate agency, land agent, and rural consultancy serving East Anglia. A regional peer to Wilson Wraight across farm agency, planning, and rural advisory within overlapping East Anglian territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wilson Wraight social profiles
Digital presenceWilson Wraight compliance and trust
Trust signalCompliance1 record
Wilson Wraight financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wilson Wraight leadership team
Management profileNumber of profiles
Profiles10 records
Wilson Wraight funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wilson Wraight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wilson Wraight
What does Wilson Wraight do?
Wilson Wraight LLP provides partner-led rural consultancy services to farmers, landowners, and rural property developers across England, organised across three practice areas: Agricultural Management (farm budgets, appraisals, bookkeeping, tenders, joint ventures, subsidy/grant applications, direct management, recruitment), Waypoint Planning Consultancy (residential/commercial planning, rural planning, homeowner advice, strategic land promotion), and Environmental Management (Environmental Land Management schemes, Sustainable Farming Incentive, Local Nature Recovery). The firm also offers free initial consultancy advice and delivers DEFRA-funded programmes such as the Future Farming Resilience Fund.
Is Wilson Wraight a public or private company?
Wilson Wraight is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wilson Wraight founded?
Wilson Wraight was founded in 1990. It employs 11 to 50 people.
Where is Wilson Wraight based?
Wilson Wraight is headquartered in Bury St Edmunds, United Kingdom, in the Europe region.
How does Wilson Wraight make money?
Three revenue lines are on record. Agricultural Management Consultancy is the primary driver. The others are planning Consultancy Services and environmental Management Advisory.
Who are Wilson Wraight's main competitors?
Broad incumbents on record are Carter Jonas, Bidwells, Strutt & Parker, Knight Frank (UK Rural) and Savills (UK Rural). Direct peers are Galbraith, Davidson & Robertson, Acorus Rural Property Consultants and Brown & Co. Clarke & Simpson is listed as a regional player.
Does Wilson Wraight have an API?
No public API is recorded for Wilson Wraight.
What industry is Wilson Wraight in?
Wilson Wraight's product category is Rural Consultancy Services. Its primary akta.pro industry code is AFACAJAA, Whole-Farm Business Management & Budgeting Advisory, with a secondary code of AFACAJAH, Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing). Its NAICS code is 115116 and its SIC code is 700.