The Shire of Wiluna

What The Shire of Wiluna does

The Shire of Wiluna is a local government entity established under the Local Government Act 1995 (Western Australia), governing approximately 184,000 square kilometres of remote outback in Western Australia, Australia. It is administered through a Council of seven elected Councillors serving four-year terms, with day-to-day operations led by Chief Executive Officer Matt McIntyre and Deputy CEO Natalie Te Pohe. The Shire's headquarters sits at 70 Wotton Street, Wiluna WA 6646, with secondary locations at the Tjukurba Art Gallery and Canning-Gunbarrel Discovery Centre (28 Scotia Street) and the Wiluna Caravan Park (78 Wotton Street).

The Shire delivers a comprehensive portfolio of municipal services to a small resident base of approximately 1,644 people, including road maintenance across an approximately 1,970 km road network (92 km sealed, 1,832 km unsealed), library services, swimming pool and gymnasium operations, aerodrome management, refuse collection, town planning, public health, cemetery operation, community facilities (Moonlight Hall, Wiluna Oval, youth centre, sports courts, playgrounds), pest control, and emergency services. Tourism offerings include the Wiluna Caravan Park (22 powered sites, 7 queen-bed cabins, 2 family suites, camping grounds) using Newbook Cloud for reservations, and the Tjukurba Art Gallery showcasing Indigenous Martu cultural heritage.

Revenue is generated through three primary streams: rates and taxes levied on property owners within Shire boundaries (totalling $3,048,349 AUD per 2016 data), transaction-based fees and charges (including dog and cat registration, planning applications, facility hire), and government grants from state and federal sources for infrastructure and service delivery. Total revenue raised reached $7,342,675 AUD per the most recent disclosed 2016 statistics. Procurement is conducted through VendorPanel, an e-procurement portal used for tenders at or above $250,000 and quotations between $5,000 and $250,000. The entity was founded in 1896 following gold discovery near Wiluna, with the local economy historically anchored by gold mining (resurgent since 1981) and pastoral activity.

Name

The Shire of Wiluna

Legal name

Shire of Wiluna

Website

https://wiluna.wa.gov.au

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

11–50 employees

Short description

The Shire of Wiluna is a Western Australian local government entity providing municipal services (roads, library, refuse, planning, emergency, tourism facilities) to approximately 1,644 residents across 184,000 km² of outback, funded by rates, fees, and government grants.

Ownership category

akta.pro rank

Product category

Local Government Services

NAICS

Administrative and Support Services (561), Remediation and Other Waste Management Services (5629), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-To Dwellings & Other Buildings (7340), Sanitary Services (4950), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

akta.pro secondary industry

Local Education Authorities & Municipal Education Offices (EDADABAD)

Keywords

• Local government services
• Municipal infrastructure
• Road maintenance
• Outback tourism services
• Community facilities management

Headquarters

HQ city

Wiluna

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Rates and Taxes: Local government rates levied on property owners within the Shire boundaries
2. Fees and Charges: Various service fees including dog and cat registration, planning applications, facility hire, and other municipal services
3. Government Grants: Funding from state and federal government for infrastructure and service delivery

Pricing tiers

Distribution channels4 records

Marketing channels4 records

Core offering

The Shire of Wiluna delivers statutory local government services to residents, businesses, and visitors across its 184,000 km² remote jurisdiction, including road maintenance over a ~1,970 km network, community facilities (library, swimming pool, gymnasium, youth centre, oval, cemeteries), emergency services, refuse collection, town planning, public health, and aerodrome operation. It also operates tourism and cultural assets — the Wiluna Caravan Park, Tjukurba Art Gallery (Martu heritage), and the Canning-Gunbarrel Discovery Centre — and supports the Wiluna Remote Community School.

Product overview

The Shire of Wiluna operates a diverse portfolio of local government services and tourism offerings. The core services include infrastructure maintenance (roads, aerodrome, refuse), community facilities (library, swimming pool, youth centre), public health, and emergency services. Tourism products include the Wiluna Caravan Park accommodation, Tjukurba Art Gallery, and Canning-Gunbarrel Discovery Centre. The shire also supports education through the Wiluna Remote Community School. The portfolio functions as an integrated local government rather than a unified product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Wiluna Caravan Park A caravan park offering 22 powered caravan sites, 7 queen-bed cabins with ensuites, 2 family suites, and camping grounds; amenities include free Wi-Fi, free laundry, camp kitchen, and universal access rooms; pet-friendly. Bookings managed through the Newbook Cloud system.
• Shire Services (Municipal Services) Comprehensive local government services including library services, dog and cat registration, swimming pool and gymnasium, emergency services, road maintenance (approximately 1,970 km of local streets and roads), aerodrome operation, public health services, pest control, refuse collection, town planning, cemetery operation, community infrastructure management (Moonlight Hall, Wiluna Oval, youth centre, sports courts, playgrounds), radio rebroadcasting, economic development, tourism services, and youth programs.
• Tjukurba Art Gallery A vibrant working gallery at 28 Scotia Street, Wiluna, showcasing artworks reflecting Martu culture and heritage, where visitors can meet artists, purchase original pieces, and learn about Indigenous traditions.
• Canning-Gunbarrel Discovery Centre A museum housed in the restored old hospital building at 28 Scotia Street, Wiluna, that tells the stories of Wiluna's history from gold mining and droving days to modern life in the remote desert.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• VendorPanelcoreTechnology or IntegrationVendorPanel is the e-Procurement portal used by the Shire of Wiluna for managing tender submissions (for purchases $250,000+) and quotation requests ($5,000-$250,000). Suppliers can register for free to access tender opportunities and submit responses digitally.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Shire of Ngaanyatjarraku: One of the most remote WA shires, with a predominantly Aboriginal population, vast geographic area, and similarly limited rate base, making it a direct operational peer for service delivery in remote conditions.
• Shire of Halls Creek: A remote Kimberley-based WA shire with a comparable mix of Aboriginal community, pastoral, and mining interests, delivering municipal services across a large geographic footprint.
• Shire of Upper Gascoyne: A small, remote WA shire with pastoral and tourism drivers, similar small staff structure, and shared challenges of delivering municipal services across a vast, sparsely populated area.
• Shire of Murchison: A very remote, sparsely populated WA shire with comparable responsibilities for road maintenance, community services, and tourism promotion, serving a small population across an enormous geographic area.
• Shire of Laverton: A small, remote WA shire with a comparable profile: low population, mining-dependent economy, large unsealed road network, and reliance on Aboriginal and tourism assets for non-rate revenue.
• Shire of Ashburton: A large, sparsely populated WA shire with a strong mining and pastoral economic base, comparable responsibilities for unsealed road networks, and a similar tourism proposition anchored by remote natural attractions.
• Shire of East Pilbara: Another remote Western Australian local government entity covering a similarly vast area with a small population, an economy heavily dependent on mining, and a comparable mix of road maintenance, community services, and tourism responsibilities.
• Shire of Leonora: A regional WA shire with a gold mining heritage comparable to Wiluna's, sharing similar economic drivers, infrastructure challenges, and tourism products centred on mining history and outback travel.
• Shire of Meekatharra: A mid-tier remote WA shire along the same regional corridor, sharing a mining and pastoral economy, heritage tourism appeal, and similar infrastructure (roads, airstrip, community facilities) management challenges.

Broad incumbents

• City of Kalgoorlie-Boulder: A larger regional WA local government entity serving the Goldfields region, with a broader service portfolio and significantly larger population, but operating in the same gold mining corridor and serving overlapping tourism and mining customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shireofwiluna
• LinkedInlinkedin.com/company/the-shire-of-wiluna

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Shire of Wiluna