Wimborne Town Football Club

What Wimborne Town Football Club does

Wimborne Town Football Club ("The Magpies") is a private, semi-professional football club founded in 1880 and based at the Wyatt Homes Stadium in Wimborne Minster, Dorset, England. The club's first team competes in the Southern League Premier South at Step 3 of the English non-league pyramid, finishing 12th in 2025/26 with 80 goals scored. Its flagship historical achievement is the 1992 FA Vase win at Wembley (5-3 vs Guiseley), making it the first Dorset side at any level to contest a Wembley final.

The club operates a vertically integrated football product spanning Grassroots Youth, Development Centre (U8–U16), Academy (16–18), Reserves, Veterans, Women's First Team, and the senior First Team, supported by community programmes (Ability Counts, Walking Football) and an FA Charter Standard accreditation. There is no proprietary technology platform; commercial operations run on standard SaaS — Fanbase for ticketing, SumUp for merchandise, VEO camera for matchday filming — and content is distributed through MagpiesTV (Tim Talk interviews, match highlights, Inside Training) plus active social accounts on Facebook, X, Instagram, TikTok, YouTube and LinkedIn.

Revenue is generated through three primary streams: matchday income (adult tickets £14, concessions £8, U18s £5, U13s £2; season tickets frozen for 2026/27), commercial partnerships (front-of-shirt, away shirt, player, matchday, and partner packages; principal sponsors Wyatt Homes, Fantasy Floors, Canford Drains), and community/membership products (100 Club lottery at £5/month, clubhouse hospitality). Revenue is not publicly disclosed. The club is owned by its Board of Directors (including Mark Samuels and John Macey), with Tim Sills as First Team Manager, Jimmy Glass as General Manager, Martin Clarke as Head of Development, and John Dover as Women's First Team Manager. Headcount is approximately 29 employees.

Name

Wimborne Town Football Club

Legal name

Wimborne Town Football Club

Website

https://wimbornetownfc.co.uk

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

11–50 employees

Short description

Wimborne Town Football Club is a private semi-professional club in Wimborne, Dorset, fielding a men's First Team in the Southern League Premier South alongside a Women's First Team, Academy, Development Centre, Veterans, and community disability and walking football programmes, funded by matchday tickets, local sponsorships, and a supporters' lottery.

Ownership category

akta.pro rank

Product category

Semi-Professional Football Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Semi-professional football
• Youth football development
• Commercial sponsorship packages
• Matchday ticket sales
• Community football programmes

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Wimborne Town Football Club ("The Magpies") is a semi-professional football club founded in 1880 in Wimborne, Dorset, that competes in the Southern League Premier South. It sells matchday and season tickets for senior men's, women's, veterans and youth fixtures, and operates a player pathway spanning the Development Centre (U8s–U16s), the Wimborne Town Academy (16–18) and the First Team, alongside inclusive community programmes (Ability Counts Football and Walking Football) and commercial sponsorship packages.

Product overview

Wimborne Town Football Club is a non-league football organization operating as a single unified club with multiple team tiers. The core offering is the First Team competing in the Southern League Premier South, supplemented by youth development through the Academy (16-18 years) and Development Centre (U8s to U16s), plus a Women's First Team. The club generates revenue through matchday activities (tickets via Fanbase, concessions), commercial partnerships (player/matchday/partner sponsorships), and membership products (100 Club draws, season tickets). Community outreach includes Ability Counts Football and Walking Football programmes. Content distribution occurs via MagpiesTV video platform featuring match highlights and interviews. The club plays home matches at Wyatt Homes Stadium, 16 Ainsley Road, Wimborne, Dorset BH21 2FU.

Differentiator

Problem solved

Functional benefit

Products and services

• Matchday Tickets
• Season Tickets
• Wimborne Town Academy
• Development Centre
• Women's First Team
• Ability Counts Football
• Walking Football
• Veterans Team
• Clubhouse
• Commercial Sponsorship Packages
• 100 Club Lottery
• Club Merchandise

Quantifiable outcome

• 80 goals scored during 2025/26 season
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat2 records

Key highlights6 records

Customer concentration

• Xx.com/WimborneTownFC
• YouTubeyoutube.com/@Wimborne_TownFC/videos
• Facebookfacebook.com/WimborneTownFC
• LinkedInlinkedin.com/company/wimborne-town-football-club
• Instagraminstagram.com/wimborne_town_fc
• TikToktiktok.com/@wimborne.town.fc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wimborne Town Football Club